YouSaid · the spoken record

Travis Boersma

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113
first
2023-06-26
most recent
2023-06-26
sittings or episodes
1
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podcast

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  1. Yeah, so as Dan assessed his situation, he was kind of like, wow, man, I need to go get a job. And maybe I need to go to Walmart or I need to go to Fred Meyer, get a job, and be able to provide for the family. And I was like. Hold up, dude. Time out. We've talked about all these different business ideas. You and I have gambled on football games. We've taken risks. We do all this crazy stuff at the horse races. Why don't we pursue another business ventures that we've talked about?

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  2. If you didn't adhere to that time line, you'd have a fine monthly that you'd have to pay. And we couldn't afford that. And we got to the place. We had very little confidence in our ability to do that. So we made the decision that we needed to sell the cows. And my dad was well off. My mom was well off. But, you know, this was Dane's way of life more so than anything else. And he had three kids at the time.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  3. Well, you know, as we had this creek running through the property, there were some environmental regulations with the DEQ. And they give us a certain timeline to become compliant with it.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  4. So there's something that happened on the farm in the early 90s. I guess it started to struggle a bit, and you guys had to let go a lot of the people who worked on the farm because you couldn't afford to pay. What was going on? Why did the farm run into trouble?

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah. And at that time, I think Dairy Queen, it was still in its younger years. I mean, they had, it was before the blizzard. And so he was doing well with it and having a ton of fun and making a lot of money. And he ended up selling it and taking a $60,000 profit. And I think he reinvested that money in cows on the dairy farm and began to take the lead role and run the farm.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, and it was organic before organic was organic And so we could dream about that and have some fun with it. And then we could go down different paths of like, well, maybe we should think about opening baseball batting cages. We would talk about business a lot. And I think one thing that's noteworthy is Dane had a Dairy Queen franchise at the age of 22.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  7. I would have a lot of dialogue with my brother while he was smoking cows. I'd go down, hang out. We talk about life. And we talk about businesses and we talk about possibilities. And he would cast a vision with the dairy farm that was incredible. He was like, man, if we had purebred holsteins and we fed him really well and we had... And we're really mindful of the quality and

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  8. You know, I think it is a tough way of life and you learn a lot about work ethic. And we were third generation dairy farmers as far as Dan and I go. And my dad was second generation. And quite honestly, I think my dad had a desire.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, I did. Have a motorcycle to rip around on and a dog to chase you around and herd cattle and go into the creek and fish and all sorts of stuff. And back then we had hop yards next to us. And that was an incredible playground for me.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah. And he was like a second father, but he treated me like a brother. And we had such a great relationship. We were really family-oriented being on a dairy farm and growing up in a small community. It was a really cool way of life.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  11. Is now a hugely popular brand started in the small town of Grants Pass in Oregon. Travis grew up in the seventies on his family's dairy farm in Grants Pass, and he spent a lot of time with his brother Dane, even though Dane was seventeen years older than Travis.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  12. He just, I think all of a sudden it just kind of all like, oh my God, this is real we're doing it. And I'm like, hang on, dude. I'm going to go make you a little eight ounce mocha. And I'm going to put some tunes on. And so I put on some Led Zeppelin going to California. And I got him a coffee. And I said, hey man.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT

  13. Opened our first day downtown Grants Pass next to the post office. And Dane was like, I don't know if I could do it, man. He's kind of hiding out in the back.

    2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT