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Trinny Woodall

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2023-09-11
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2023-09-11
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  1. Going down a ski slope at 83 kilometres an hour, but the thing is, I just feel responsibility now that I can't do that anymore Because it's very dangerous You know, it's like I But it is a guilty pledge because I love it, I love the speed, I love the like, I'm just in control. went through my hair. You know, it's the only sport I know how to do. I'm shittered every other sport.

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  2. AHA and PHA. It's got a gentle exfoliating acid. Then find your balance which is an exfoliant, which is not there that we're going to get for you. I don't know what we'll get for you, and energize me, which you don't have. Those three things is what you're going to use. Your girlfriend will use a longer routine. I don't know what she looks like or skin tone, but she'll probably have the retinols and she'll have the vitamin Cs and a few other things. But you just need three things.

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  3. This movement, a rush in your face That's your lymph. Lymph is like your Hose pipe around your face, and if you put a sort of foot on the hose pipe, it stops. You need this to move around. If it's moving around, if it's releasing the toxic, taking them down here at the moment, it's leaving them on your skin under your skin.

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  4. Like that, so it's like you've got a scissor and do friction like this up, down, up, down, then go left and right. Up, down like that. And then you want to get your hands here, and you want to lift your cheekbones like this fast. One, two, three. Four five six seven feel the energy eleven twelve okay just let go now do you feel

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  5. And then afterwards, use a moisturizer called niacinamide. It's called energize me. It has something called succinic acid in it. Sacinic acid is like It's an ingredient that goes into your cell and goes like this. So when you put that on, you'll skim or wake up. You'll feel an alertness to your skin. And then you'll feel you get off a flight and you'd feel, I don't look tired because you haven't learned. You need to touch your face. A lot of people just don't touch their face enough. You need to get the oxygen to your face. You know you go to the gym and the oxygen goes around your body and your lymph system works and you get this feeling of aliveness. But we just leave our face alone. So you do this, you don't do it with me. Just do it with me. Get your fingers like this.

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  6. And you've got hydrated skin but block skin. For me, the best thing you would do for your skin is you would exfoliate your skin because you need to slosh off dead skin cells and you need to clarify your skin. You need to get your pores, get the congestion out. So that means drinking water It means having an exfoliant, a liquid exfoliant. We sell tiptoe in there. You don't have sensitive skin, so you would use one called Find Your Balance, which I'm going to give you.

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  7. And then you go down and you want to kind of go down to your clavicom release. This is all like a channel for all your limbs. So if you ever get a blocked face or you get dark circles, you do this kind of getting it down.

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  8. Then you're going to use find your balance. In fact, we've got to get you find your balance. Then I go around here. Then I feel your lymph, whenever you're feeling blocked, doing this tiny movement here. Releases your lymph nodes and you go round the back.

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  9. It's not muscle at all, I know the difference, darling. And this is not like that's beard, you see, but this is congestion under the skin because you have an oily skin, so you have a sebaceous gland that can sometimes get blocked under the skin. It doesn't become a spot, but it's congested. So that's there. All right, so exfoliate you're going to use.

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  10. I do this look at me and I close my eyes because I need to feel your skin. judging you by looking at you. So, what I do is I just have a feel and I feel. So, first thing I feel immediately is the congestion you have here, right in the center. A lot of people like women will have congestion here because they don't like to get their hair wet when they wash their face. You have congestion here.

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  11. If you don't, jeans might make you think I don't need to I'm fine, but I look at your skin and I'm going to come over now.

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  12. Every day, whatever your melanin levels. Cancer being the primary cause but other ascetics as well. You should do something that regenerates your skin and retinoids can do that. Exfoliance can exfoliate your skin. And you should keep your skin even so vitamin C. So those kind of me are the showstoppers in a routine.

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  13. Thank you very much. So fundamental skincare, whatever age you are or skin colour you are or anything Is you should clean your skin properly?

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  14. Okay, so Every part, I'm just giving you, I'm going to give you the quick headlight so you can go back to your girlfriend and you can have knowledge.

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  15. Yeah, I did actually, can I just tell you for the first time in five years, I went away for five days. Two weeks ago, and I only did like eight emails, which was just a

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  16. Yeah, and just saying, yeah, I'll take a Friday off and go and for a weekend somewhere and things like that. Yeah, because, you know.

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  17. The really good ideas of the business come up. And the more I'm just doing running the business, running the business, The less we can have of those and I need to give the business the best of me

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  18. You don't do this, you do this, and you do this so much better. It's like you must talk to tons of people about when you have your best ideas. All right. We have our best ideas when we are not further removed from the chaos because you love this chaos, but we're removed enough that things have the room to bubble to the top So I do Michael's car map every morning, all right? And I just started doing this other one on the one with a half bowl in a something. You know that really good one. And there's this guy, David Gee. And it was discussed at our Matthew State Hospital. They did some research that you listened to his meditation for 59 days and it changes your neural pathways like ketamine mite. It's really, I mean, anyway, I'm day 43, okay? Quite into it. When I give myself that little space.

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  19. Because at the moment, I did this thing the other day and I did this thing with my CEO and a board member and I did like 365 days a year. All right. And we divide it up because we need to see because it's very difficult to get meetings in with you. So it was like, okay, there are six full days a year. I do board meetings. There are 12 days a year. I do investor stuff. So we added all laughing or whatever it added up to more than the days of the year, okay? Because I haven't taken that much holiday. So Jane says to me, lovely Jane, she goes, Trini, this we have to change. So she said, okay, what do you not have to do? You know, how could we move to a place slowly where

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  20. So you just said to me in the next 10 years, and what success looks like, it's that this community grows because the more women who feel like this will tell more women, and I would like at the moment, maybe we have a million women, and I would like that to be in the next 10 years, 15 million women actually, so that I'm going to put that number out there. I'm going to now remember it. I'd like that many women. Because if you can get to that many women.

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  21. Is this passion for these women to feel great and are sort of, you know, you always have these, what's your vision board and what's your mission as a company? But it's literally to leave a woman feeling better about herself than before she came into contact with me, with Fearless, with the podcast, with Trini London, with whatever. So that's my mission. I am here for a mission. I know that sounds like whatever, but I am. I know I am. You know, I know I am. I know that during COVID When there were people feeling in a full family of people fundamentally so alone as women, I knew how important it was that we should get up and we should chat to each other. I knew it was just to like really chat really like share the shit, share the feeling so they could go me too, you know.

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  22. help me to sit for a second, and like one of them sent this message, said Trinity. You have to remember to feel what you're going through right now because you don't usually, you just rush her it and you need to do it. It's one I've never met before, ever, okay? But they're just incredible women. And so when you talk about a business, all right, and you talk about starting a business. My business is

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  23. thousands of messages, and I read I read everything people sent because if people make the effort to write a message and on my Instagram I respond to everything. You know, we have a team of 11 people. We have 12,000 comments a week for Trinity London stuff. But I do all my Instagram because that's the beating heart of the women in my life and the feeling people are feeling. You know, whenever you have a business, you need to understand what is the feeling people are feeling. So in England we have a big cost of living crisis. I still want to give people quality products that are premium. So with all these things going on, how do I check This thing how do I adapt the conversation so that it still is relevant their life They're just so going back to this work-life balance, like they

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  24. Yes, but this is the thing it's like I don't see my job as job and then there's work life balance because there's areas of my job which will be sociable things. I meet people, I have conversations with women every day, you know on this social media thing which is now a few million people I have These women who know me really well, it's so interesting how you think oh but I haven't seen you know I have my friends who have known me since I've in my teens but I have these women who are part of the Trini tribe they could be anywhere in the world but they know me so well that like I might do a little live and they'll DM me say Trini I sensed this this morning are you okay do you need to take a breath and then when I shared this you know that John had died And so you know there were you know they sent

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  25. And that element of that friendship and those connection with people is fundamentally crucial to our feeding our soul. And there's always that guy who, not the head of American Express, but he's like, you know, will I be remembered for how hard I worked, you know, on the gravestone? There's that classic corny thing of like, well, they remember how hard I work, you know, it's like they won't. But whenever I read that, I think, but they just had a 9-5 job. And this is a passion. You know, I always say that. I think this is so different because this is because if I, if it was just a job, I'd probably say, you know, I should slow down a bit whatever, but I travel the world. I help a lot of people around the world. I meet a lot of people. I was in Birmingham.

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  26. All right. That's a good way. Okay. Next 10 years successful decade. Um, the one thing, this is the only thing where I will bring H into it, all right, is I am So when I'm sixty nine, do I want to be working so hard that I sort of miss friends birthdays and don't get to? Know take part in life of things outside my work because that's a big one. Like when you're in your 20s and 30s, you can kind of all your friends are doing that too, you know, and in that same space. So it doesn't matter if you say, look, in a month we'll get together or all go for a weekend somewhere because you're all doing it. So it's like you're on this thing together. But when you're me, probably of my friends, maybe 80% of them, their life is slightly different from what I'm doing right now. So

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  27. I don't know if enough should never, ever be enough I don't know if you should always have a little bit. I don't know because you see you living in chaos so I ask you that question when will enough be enough? Women are not in there.

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  28. It's a weird one because it's like a lot of people would disagree. It with what you're saying in terms of a self-worth guru who's saying you've got to take a step to A lot of friends who say, Trin, you need to take a moment to acknowledge how far you've come. And I think what you're saying is I'm just trying to grasp exactly your thing of the chaos and stability, and I think that

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  29. Now I am I don't It's very easy to Well, I never get to a place conceit Many people are proud for me and I sometimes find that challenging Like I want to move the conversation on. I don't know, I don't I can't answer it, and it's just a thing, you know, but I'll have good friends of mine who've known me a long time who will To say, you know very lovely things about having grown the business.

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  30. And because I had very bad acne. I mean, like when you talked about your turning off the light, okay, I used to decide what restaurant were I going to. Like if I was going out as an 18 year old and I had this lighting, I would literally say, can we go to another restaurant? Because you would see my acne postules coming down and I would go like, I'd literally be like this for dinner. So that obsession with my skin and the effect it gave on my confidence and was a lot of what I put into when we look at what ingredients are we going to use, how are we going to use them? And we have a lab in England. I'm proud the fact we have a lab. We make things from scratch. We're not like, hey, let's put a label on here and say Trinity London, you know.

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  31. I could be speaking to somebody who could buy ten things and choose to spy us. So it's quite a broad remit, but they all realize because of what I've spoken about the importance of actually buying things that really work for your skin and not wasting your money and not putting things on that are bad for your skin. I don't mean bad like green. I mean like don't do anything for your skin or just understanding what you should use is not what your best friend should use.

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  32. And you say it three times in maybe three different ways, so that by the end of that conversation somebody walks away with a new thought in their head. So there is that and I don't consciously do that anymore. I think at the beginning I probably did because I remember what she said and then it got into a habit but and it's also remembering who you speak to because when you speak when I do my contribution to Trinity London on social, I could be speaking to many different women. I could be speaking to a nurse on eighteen grand a year who saves up every month to buy one thing.

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  33. Well, years ago I did Oprah, and Oprah taught me a lot, and she was she is an amazing woman, but when I used to do her shows. We would tell her stuff because we'd just done a book and it had become a number one times bestseller in America and it was like she helped us do that. But she would tell them stuff I'd said and then she would repeat it three times within that half an hour. She'd just repeat it, repeat it. And I said after it's over, you always repeat. She said because it registers They get reminded they remember So that sense of you say something

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  34. I think I'm good at understanding how women react to things and what they want and how you speak to somebody so they can hear it. I think that's probably what I know. Than anyone else in the company.

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  35. Yeah, it does. And so we did it when we're about 50% in the UK and then we're about 23% in Australia with 10% in America.

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  36. We've, you know, grown. Over 100% a year 50 something million last year. We southern 180 countries. We started skincare a year and a half ago. It's now So it's growing quite quickly. It has the highest retention. So when I look at the business and I look at retention of product, for me, the value of the business, I think. and look at what product bases there are, so that to me is an exciting place of business going to. We're localizing in different countries, so there's one thing to be sold internationally, but then when you localize it, it takes a lot of...

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  37. These people, in the business, have they got something to contribute? And asking them questions like, what will you contribute? What do you do for your other VCs? I've spoken to a few. You know, you have this big thing saying that you get the CMOs together and whatever. But do you actually do that? And how does that happen to you?

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  38. Spread the word, spread the word, and it built on itself. But at that time, when the man from this VC was saying that, and I was like, I left the room and I thought I actually would not want this person to invest in my business anyway. So there is that maturity you can get of thinking, Because you've got to also, you know, when you're going for money you very much feel the paris in their hands and there's got to be something you bring into the room where you think, do I want these people to invest in my business and to get to a stage where you're the one in a way on the back foot because you're wanting the cash, how can you then say to yourself, Hundred around, you know, do I want

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  39. Deal with it because there's a part of me that thought. Like I went to one and he said I love the idea, but it will only be successful if you do it for millennials or Gensi, because they're the only people who are going to buy like that because women of your age don't know how to buy makeup online And at the time twenty six percent of people bought beauty online, all right. And of that 26% maybe 15% were in the demographic that I said. But I said, I'm providing personalization that will make a woman and I will talk to women in a way of a language they understand to think actually maybe if I went online I'd be better diagnosed than if I went in store because she has this personalization and then when it launched and those very first few people who had never shot for makeup online did it and thought this is better than me going to be Jones

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  40. Yeah, you kind of want to bring in a conversation. It took me a while, Stephen. It took me because I had never gone to, you know, when I did investor presentations in 1999 I did five and I got it, you know, in those two of them invested. It was a very different time and pitching a concept.

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  41. So, you know, how do you protect your risk? What happens if you have a problem with the product? What happens if you can't find the customer? What happens if blah blah blah? And maximizing the upside is how you're going to scale, how you're going to make that business bigger. So I thought to myself, okay, all right. So then when they would start to get to that little thing, I would say, you know what? These three ways, like any business, is what I'll be doing. Now let us focus on how I'm going to maximize the upside and just kind of gently, not insultingly. Sometimes I was a little bit.

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  42. It's a bit of business of the future. It's like there's a real classic that if you are a woman, generally men, if it's predominantly males, they will ask how do you protect your downside? And if I'm a man sitting here, they will say, how do you maximize your upside? It's a classic, all right? So when

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  43. There is a fundamental difference in how people need information delivered to them so they can absorb it, go yeah, that ticks my box, and then be ready to listen to the next bit of information. And that I didn't know. I didn't know into the tenth pitch. And then in the tenth pitch or whatever, halfway through my pitching, I kind of thought actually, what am I not doing right here to convey? Because if I believe this is a good idea, if I believe it has legs, What am I not getting through to them that I need to?

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  44. But you've got to build a company on cement. And I felt at the time these guys looking around, they're building it on quicksand. You've got to then leave that investor meeting and think, what do I take away that's good advice? So the advice I took away to myself was if I'm in a room of predominantly men, I want to go in and a female trait to me as you want to paint the entire picture, you want to bring somebody into your universe and you want to show them everything so they don't have one thing they can hone in on to make sense of your business and join the dots. You don't give them the dot joiner. So therefore the thing I learnt was to go in and say look we're starting with this and from this I'm going to give you this and then we'll get to that and they're like okay it's not men as low and women are faster it's like

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  45. And it's like retention is everything. You've got to down or grow. You've got to have new customers. But if you don't have the bedrock of retention, the kind of classic companies that don't do any publicity like five guys or some companies that haven't done much. Publicity, their relying on the customer loving it, they're relying on getting new customers from their customers. They're relying on the most classic word of mouth moment.

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  46. And also at the end of an investor present, when you present to investors. The real questioning of your integrity over your idea is how much you decide what was the last meeting they had in the room which they brought that advice to your meeting on a totally different business to kind of talk about the market or the amount of times I've talked about like you know it's about growth it's not about retention it's about 70% new customers 30% retention and I was always saying no it's 60% retention 40% growth but saying this when Casper mattresses was going high fly was like nobody want to listen I know our then why they didn't invest because their whole thing was growth retention fuck it

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  47. It shouldn't negate the fact you're going to have doubt you're going to question you know it's like there's think somebody will believe in it but there was like another ten meetings and nobody has you know you think

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  48. On a mission, Stephen. I was on a mission. I thought, I've got to make it happen. I can't not do this. There was no turning back. I couldn't not start the business. So then it was what did I have to do to start the business? Because first of all, I sold all my clothes. I did the sale and I went on to Emily's list and Emily's list is this. And I was renting out the house, so I didn't care who came to my house. Buying clothes. So I raised in two sales 60 grand. Because I used to follow Gary Vinacek and Gary was always like, what the fuck can you sell in your house? You know, you can sell your trainers. You went and spent a fortune on those people who were saying, oh, winching to Gary. And Gary's saying, sell something. Everyone has something they can sell. Well, how much do you want the business? How much do you want to be successful and start the business? What are you prepared to give up? Look at the long-term gain.

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  49. The idea that I would have to leave the house was something I thought about every single day for six months and thought, what can I do to prevent it because I've worked this hard for so long to have this house? I've always wanted to own a house, you know. But once you let go of it is just a fucking house. And you think there's a bigger picture, and the bigger picture maybe could buy me five houses, but the bigger picture is that there is a bigger picture, not even to look to the stage where you might be able to buy a nicer house, but it's like

    2023-09-11 · The Diary of a CEO · Trinny Woodall: How She Went From Drug Addict To Building A $300m Business Empire! · IDENTIFIED FROM THE TRANSCRIPT

  50. Because I couldn't afford stay in it. At debt I had a big mortgage, I had kind of when I had separated with Johnny, I'd wanted to get this house that I bought that would enable me to walk my daughter to school. I just wanted this thing, like desperately. So I bought this house with a really big mortgage and I did a loan and I did it from scratch. And it was my dream every single little element of this house I built.

    2023-09-11 · The Diary of a CEO · Trinny Woodall: How She Went From Drug Addict To Building A $300m Business Empire! · IDENTIFIED FROM THE TRANSCRIPT