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Tyler Denk

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64
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2025-05-02
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2025-05-02
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  1. List right now, and I Finish up one time? I really think we got to look at also valuation tables from some of the other parties and maybe what's trading actively on some of the secondary markets to fill in if we missed anybody. If it's trading on a secondary market, then it's kind of, that's a small set of 100 companies. Let's just make sure we cross-reference the secondary market companies. Make sure we don't miss any of those because buyers of secondary shares is like one of the great indicators out there, one of the top private companies. And we'll see you on Monday.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Twist is the code they gave us, and they'll give you some free stuff there. And they also bought Grammarly, which is one of my other favorite products. So those two companies are together, but I don't know. Grammarly might have sponsored the program at some point. Anyway, I love both those products, and it's been a great way for us to try to find the top 500 private companies. Where are we at? What's the number?

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  3. Okay, so beehive, flat rate, SAS, they don't take a percentage of your revenue subst. They take a percentage of your revenue ghost. Open source, you're going to need to be a little technical and work on that. Three great choices for folks and a great interview from our guy, Alex Wilhelm. We'll see you all. And if you want to see the other companies in the Twist 500, go to Twist 500.com. We built it. It's not brought to you by exactly, but we built it using Coda. And Coda's been a sponsor of this program in the past. Coda.io slash

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  4. What would you say substack? Is there a number three? I know there's that company Ghost that is like the open source project with a hosted one. Are there any other people in that space? Because there was this thought that maybe the space of, it's not content managed, it's more like an email management system.

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  5. This is a pretty great company. I love their product, and it's a super Competitive space they're in. Tell us who you're interviewing on today's show

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  6. And by the way, this is what's happening across all systems. This is the argument Alex for getting rid of TikTok because the Chinese government is doing this right now.

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  7. That were not true. All right. It's obvious to me. I don't know the results of this study. I do know that the study occurred. I got to think this might be. I wouldn't say a hundred times, but I could see it being three, four, five times more effective. Than a human Magnitude

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  8. He's just speeding in, but you know, there is something to not giving any room for disagreement and just pounding the same points over and over again. It's a debate tactic.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  9. You know what? I have an AI in my life. His name is David Sachs, and he is actually an AI in some ways on the Ukraine, the war in Ukraine.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  10. All right, we got anything fun in Reddit or blue skies falling, any of these great bits and reoccurring segments we have.

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  11. The basic stuff. And ever since he left, they just have been involved in so much shenanigans, not focused on what matters.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  12. Cold, not lukewarm. Make it right, keep it tight, and then give them equity. Carrots and sticks, folks, you have to bring this to Starbucks. I feel like they, you know, like ever since the founder left, Charles Schultz, like Howard.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  13. I'm going to encourage people. Hey, you gave it five stars. You said it was great service. Would you like to give a tip or an additional tip? You gave a dollar. Want to say something nice to the barista? Pick one of these choices. Want to add an extra dollar? Go right ahead. And then put a picture of that person. I didn't put this in the tweet, but put a picture of that person if they opt into it or if that's a standard, you know, whatever, and just a sentence about the person. So again, like bringing your whole person to work. Oh, yeah, meet Lawn. He's a screenplay writer and his favorite drink is Americano. Just a little something to kind of guilt you into giving that. And then if you're amongst the top 20%, you get equity in Starbucks. You get RSUs. You get stock. And take this from an entitled group of lunatics who have been over generations distancing themselves for the purpose of Starbucks, better, cheaper, faster, quality, no mistakes, hot, not cold. Cold, what I want to...

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  14. It is a legit order. I'm going to tell you guys that. If I'm not getting cafe going, that shit, yeah, I'll get a flat white. I'll get a cortado. I'll get an Americano sometimes. I'm all in on keeping it simple. But now imagine so you get the aggregate. Okay, as a team today, we got rated this yesterday, we got last week, we got rated this, you can measure it, you can manage it. Great. Here's where it gets really interesting. I want you to rate every drink. How is every drink? Then. We're going to fire the people who get poor ratings, obviously.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Absolutely. It's great because The promise of the Starbucks app is faster, better, cheaper. I'm going to get my drink faster. It's going to be better because you're not going to make a mistake. And it's going to be cheaper because you gave me some rewards. I'm putting an Uber rating on not only every order, but every beverage, just like DoorDash and Uber Eats and Lyft and everybody else does. And that feedback will go back to the entire team at that Starbucks in aggregate because you don't want like they know your drink, Lawn. So if they're like this cherry macchiato with three extra egg yolks in it, they're going to be, oh, that's line string, whatever nonsense you're ordering.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  16. But look at my follow up tweet. This is my plan you order because I love the Starbucks app. I use the Starbucks app. It's great because you can skip the line. You guys use the Starbucks app?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  17. It's a new sheriff in town. I am officially the CEO of Starbucks. I am a shadow CEO. Calicanis, the shadow CEO of Starbucks. We're getting back to basics. Do not bring your personality. Put a uniform on. Yes, sir. No, sir. Yes, ma'am. No, ma'am. Is that acceptable? And here's my idea. I can break this union. I can break. These individuals and get this back on track. Darth. This is my Sith Lord era, and I knew this would tweak people.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  18. For the personality of the barista. If I'm in Spain or I'm here in Miami and I want to get a Cortado or a Cafe Conec, yes, I do want a little bit of flavor there. I'm looking for consistency at Starbucks anywhere in the world. Make it right.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  19. And you said your most annoying niece or nephew, or they Is really upset that they cannot wear what they want to Starbucks. And I said to this, it's enough already. Like we're not going to Starbucks for your creative outlet as a barista. We want coffee that's delicious, served correctly and fast. And we, Starbucks can't get orders correct. 50-60% of Starbucks orders are wrong. Now, it's kind of their fault too because there's too many options. But I'm just infuriated by Starbucks because I have to go to it because my daughter's loving it. I just want them to get the order right. I don't care about your flair. Some places, like in office space, they want you to do Chotsky. I'm not going to Starbucks.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  20. I'm leaning into my villainous capitalist era. And this one I thought was going to tweak people. In fact, when I wrote it, I was like, this is going to get a large amount of hate because people are going to think it's too Orwellian or it's too heavy-handed. But I watch these people on, if you look at the, I was quote retweeting myself, which is... I wasn't going to say that this union video, if you just play it for a second, it's kind of interesting.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  21. That, oh, there's really an industry here as opposed to a four year winter has arrived and everything's frozen. What else do we got? Did you see my Uber?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  22. Yeah, so I mean, this is the, there's a lot of cleanup work that's going to happen in the next couple of years of companies making hundreds of millions, tens of millions, hundreds of millions, maybe even a billion, that aren't growing fast enough to go public. So you're making a billion, but maybe next year you're making 1.1 million. Maybe nobody really wants that stock. You can't really tell any story. You've had 15 years to figure out how to, or 20 years, how to get this thing to grow faster. All of that zombie corns, you know, companies going sideways, but they're still billion dollar companies. They have to be dispatched in some way. So there's going to be a lot of this M&A, I predict, or selling of assets in the coming years and singles and doubles like I've always talked about kind of make the industry work because they give LPs little bits of hope, you know, dribs and drabs of, you know, little distributions that build confidence.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  23. Yeah, it's great. And this is what I'll call single and double MA. This is not even past. I don't think this is past the billion dollar mark. You know, a company that raised, what, 100 million or something?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Industry's changing, and these large funds are now so big that they're kind of becoming private equity-esque. They're even doing this move where they're looking to buy companies. So if they see an undervalued company, a number of them, I'm not sure who's on this list. I know Andreessen has been talking about it, Thrive Capital just announced it, Josh Kushner. He announced he's going to start buying companies, and then they try to run them. So kind of Berkshire Hathaway kind of ownership levels or a private equity firm levels.

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  25. At the bar at night, they vibed and they came to this conclusion on their own. So all of those are possibilities. And with the larger the firm, the greater the chance that they have their fingers into multiple pots. So the idea of not investing in competing companies seems to be going away for the Andreessen Horowitz, the Lightspeeds. They seem to have so many different funds that they may have angel invested or seed invested in something. And then the growth team invested in the competitor or One of their old investments bought a company and then suddenly started competing with a company that they never invested in or they launched the same product.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Then, if that fund was a 5x fund, then those 17 investments, if they were 1 million each and were 17 million, you get the tax benefit of that loss against the gains. And in order to realize that, though, of course, you have to sell it. So you sold those 17 million investments for $1. Now you got $16 million, $9999 in losses that you can take as LPs as you're supposed to do. That's the name of the game in America, right? Losses offset the wins. And then that person who's buying all those shares is going to hope maybe in that $17 million somewhere there's a million dollars that will pop out of it. Or they could even get a pay to fee. So they're going to buy it for a dollar and you're going to pay them a fee for a year to wind them down or something to facilitate that transaction in some way. So that's typically what happens at end of life. In these cases, it could also be, Andreasen Harowis hosted a retreat for their founders. The two CEOs were hanging out.

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  27. Has competitors that are nipping at its heels because everybody discovered it's a really great market, or maybe it reached its natural audience size. The venture capitalist has to come up with a result for that company. What are the possible results when you hit year 15 in a venture fund? The venture funds are typically 10 to 12 years in lifespan. When they hit 15, you kind of want to wrap it up, folks, and shut that fund down. And what that means is there might be five stragglers, companies that still exist, they're making a million dollars a year. What happens in those situations? The investors encourage the founder to sell the company or buy back their shares for a dollar, or a third party might come along and say, we'll buy the 17 names in this fund for $1.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  28. This week in startups to claim your credit, that's linkedin.com this week in startups terms and conditions do apply. If you have two partners at a firm and they both are having coffee and it's like this company is thriving, doesn't have this other company's feature set, that company is less than thriving or like let's say it lost its founder, went on to do another company or

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  29. Split the arrow, boom, right on target. And there's two things you really need to know about LinkedIn going into 2025. First, they broke a billion members, and 130 million of those billion are decision makers and 10 million of the billion are C-level executives like myself. Where can you get to those people? It's really hard. And the second thing you need to know, LinkedIn makes an impact. B2B markers report two to five times higher return on ad spend or ROAS return on the ad spend. You should know that acronym compared to other social platforms 79% of B2B marketers say LinkedIn is the best platform for paid media. LinkedIn is going to let you build the right relationships. It's going to drive results and you're going to reach your customers in a super respectful business environment. It's not a place where people are dancing around, saying inappropriate things or debating politics. Nope. LinkedIn equals business. Business equals LinkedIn. Start converting your B2B audience into high quality leads today. We'll even give you a hundi, a hundred dollar credit on your next campaign. Go to LinkedIn.com.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Hey founders, I want to share with you an experience I love. It's when I get an ad that is relevant and not some nonsense. Like the other day, I got an ad for a fund management platform and it was like a new one I'd never heard of. I clicked on the ad because, well, I manage four venture capital firms. We scheduled a call with them and it was amazing. How did this happen? Well, I was on LinkedIn because I like to share links from the podcast this week in startups right on LinkedIn. In fact, we live streamed to LinkedIn three days a week and we get a great audience over there. And I happen to be presented with this fund.

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  31. So, other than effing with my paycheck. I think she's great. She seems like a wonderful person. But she killed MA in the country and she's really screwing up the ecosystem. I'd say she's the number one reason that venture capital in our country She was the number one challenge to venture capital in the world.

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  32. On brass tacks and on the profit margin. So if you can get people to sign up on your website, you should certainly do that. And that's what a lot of people wind up doing is. They do all their marketing, all their advertising, come to our website, sign up at our website, you know, and they just really kind of bury the App Store subscription.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Have no choice. The other option would be. To force Apple to allow other app stores. I think that might have happened in Europe. That might have been part of one of the European settlements that they're going to have to have, I think on Android, you can load an alternative app store, and some people do. And I think this is also where cooperatives, I know this sounds silly, but I think cooperatives where everybody says, I'll give 1% of my revenue to this nonprofit organization to run an app store across all the platforms that is governed by vote by this board that represents small, medium and large size. Developers, something like that consortium could be a great counterpoint here. But yeah, this is all impacting startups.

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  34. Revenue share until you hit a million dollars. So to your point, if you're an indie developer, hey, take the first million, that would be like substack or another subscription service saying or stripe saying, yeah, you know, until your account hits 50,000, the first 1,500 in fees, that's on us. If you break 50, then we'll charge or substack saying, hey, Alex, your first hundred thousand dollars, we know you're an independent journalist. We're not going to take any of the 10% until you hit $101,000. You'd be like, I love this company.

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  35. Tim Sweeney, this guy is like a hardcore Mofo. I love this guy. He's like, I'm going to take on Apple and I'm going to do it for five or ten years. And then he's like in our app store because I think he's got his own gaming app store. He's like, yep, there's no.

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  36. This is all being done because of epic games, the makers of Fortnite. Am I correct? And they have this guy, what's his name, Sweeney? Is that his name? Ten Sweeney.

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  37. Tactics that are easily determined by behavior as opposed to future competition, which I never liked. But this is great. I would love to see Financial Times economist, Wall Street Journal, when you open up the app, it just says, go to our webpage and sign up.

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  38. Lightly trend towards this, and that's a tactic where you could say, hey, we're going to launch an investigation because you have the exact same number here. And we would like every piece of information you have on how you came to that number. And we want you to record every conversation and give us all that. And by the way, we're going to send three lawyers over to meet with your team because it's the exact same number. And then people might get the... Like, hey, maybe you should be more competitive with each other instead of price fixing. And price fixing and price dumping are very specific.

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  39. Well, this is a, and this goes back to tactics. This feels, and if you go and you price fix, which many people did for drugs and other devices and everything. On a golf course, and you're like, what are you charging? Like $8.99. Like, what are you charging? $9.99. You know, $849 seems like a pretty good price or $839. It's like, yeah, okay. Yeah, we'll just keep it between those two numbers. You want to get a beer in the clubhouse. So we play $100 a whole. Like, that's what that's how this stuff goes down, I think, is people just sort of, even if it's not explicit, they kind of

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  40. Competitive market that there would be Google would say, I'm going to give Maybe get more app developers to launch better versions over there. So this is where Alina Khan, you know. I was going to say

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  41. Depending on what Apple does for you. So now you would be forcing Apple to go above and beyond just making sure that the marketplace is generally clean and has standard rules. I also think they should have a VIP tier that gets your approved same day, guaranteed within 12 hours of you submitting it. You go to the front of the line because that's another thing. You have everybody in the world making apps. It's so easy to make an app. So you have this really long line around the corner. There needs to be like the equivalent of clear. You do need to provide value. And I think one of the problems with a monopoly or a duopoly, which is really what the app stores are, it's a duopoly. The duopoly magically has the exact same fee structure and the exact same issues. Very strange Wait, Google Play has the same rate as Apple?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  42. I would, and now this is going to seem even more cutthroat, I would have a preferred partner program. Get you marketing and top level distribution for 30% cut, and then I would have the standard cut be 10.

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  43. They were once a startup. I remember meeting them 20 years ago in Australia. What a great company. Head to atlassian.com slash startups slash twist for complete details.

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  44. In Japan, I would be on a flight to New York to see my parents, and all of a sudden I get a notification for one of my team members, Hey, watch this loom. And I get the link for the loom. I click it, and then I can put comments at any time. So it's like doing a conference call, but on my time asynchronously, and I can communicate right there on the video, also included in Atlassian for startups is Compass, JIRA product discovery, Bitbucket, so much more, all powered by Atlassian intelligence. That's their built-in AI. Atlassian software helps companies like Canva, Cloudflare, and Rivian keep growing and keep innovating. Whether you're brainstorming on sticky notes or scaling to the big leads, Atlassian is here to accelerate your startups growth. Check out Atlassian for startups where eligible startups get up to 50 seats for free for one full year. That is absurdly generous. Why can they be so generous at Atlassian? Because they're the standard. Atlassian is the standard and they are generous to startups because

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  45. Right, if you're shipping a product or rolling out an update, you're building a company, you need to be organized, right? We know that. Atlassian has exactly what you need to streamline your work and smash your goals. And the Atlassian for startups program is packed with all the tools you need, like JIRA, where you can track every task sprint and bug. That's the industry standard. Confluence, another industry standard for team collaboration and documentation. And of course, Loom for quick video explainer creation. Now, Loom is really brilliant. My team started using Loom on their own. They started paying for it on their own. Why? They wanted to get credit on the investment team for communicating to me, the general partner of the firm, why they wanted to invest in a company. So they would do a loom where they recorded over a recording of an interview they did with a founder or visiting their website and going through why they want to invest in a company. And this was so great for me. I would be skiing.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  46. Yeah, customer So, you know, you want to buy ads like everybody sees ads on TikTok or YouTube or Google search or Facebook meta, et cetera. Hey, go buy my app. There's like a whole formula that goes in. What's the lifetime value LTV? What's the customer acquisition cost? Lifetime value. Hey, do people sign up for year four or five or six of your app? Spotify? Probably yes. Netflix, probably yes. Your fitness app, your dance app, your learn to play guitar app? Maybe not. Maybe people keep those for two years on average or three years. So the stickiness of the app really matters too. And yeah, couldn't happen to a nicer company.

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  47. Actually, you got to take 30% out of the 70 were actually making $49 when people go through the App Store and we're acquiring people for $50. So we're losing a dollar every time somebody buys the app. Is going to give more room for CAC, which is going to be good for ad networks because people are going to be able to spend a little bit more money.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  48. For making sure that the food in Whole Foods hits a certain standard? Should they get compensated? Of course. Really, the question here is, is the amount of the take rate? Nobody begrudges 3% to Amazon to Visa, to Stripe, right? There's some margin in there. Nobody would, you know, if you were selling a physical item in a physical location with people in it would say, you know, okay, yeah, we'll make it for $5. You sell it for $10. The question really is the amount here. And it really does break economics. I saw this up close and personal with many of our startups who would tell me their revenue. And then I'm like, oh my God, we're profitable. And oh my God, our customer acquisition cost is 50. And you're selling the app for 70. So we made 20 bucks. And they'd be like, ah.

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  49. 30% is a big take. Stripe takes 3%. Apple has an argument to get paid some amount for being a digital retailer. They will handle promoting your app in the App Store. They'll handle making sure that all the apps in the App Store have been checked for viruses and malware and that they hit a certain standard and that they have a certain level of decorum. They're not spying on you. They're not checking your location. There are valid reasons for Apple to get a cut of revenue through the App Store for maintaining a great app store just like a retailer, you know, they might not put anything on their shelves. They might not put clothes that will light on fire when they're on your kids, God forbid. Like, and they're like, yeah, we want fire resistant or we want non-GMO or we want no hormones in the milk at Whole Foods, for example. So should Whole Foods for running that building end?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source

  50. Really does break a lot of businesses in the consumer subscription space or in the subscription space, music subscriptions, video game subscriptions. This is too high of a tax. And people have to rat around it and then Apple has too much control over what gets put on your iPhone. They consider that a feature. Most of us consider it a nuisance. Like I should be able to lower what I want on my phone. And if I load spyware or something silly, well, that's on me just like on your desktop. But here we are. What's the news with the App Store?

    2025-05-02 · This Week in Startups · Apple's App Store Loss, AI Persuasion, and an Interview with Tyler Denk of Beehiiv | E2120 · IDENTIFIED FROM THE TRANSCRIPT · source