YouSaid · the spoken record

Tyler Haney

lines on the record: 81
first: 2019-11-25
most recent: 2019-11-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think it's persistence, so I think this deep rooted knowledge that you know you're never going to give up and you're going to find a way and there's no other option is something that just has connected all these dots for me. People have to believe that you're going to do it and you're not going to stop at anything getting in the way. And so this crazy amount of persistence is really what's gotten me to kind of where I'm at.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I think every day you kind of run the gamut of emotions based on kind of what's happening with the business and with the team, etc and something that I've been really kind of vocal about with outdoor voices and I think resonates personally is we're not up against the Nikes or under armors of the world. As a company we're up against people's negative perceptions of themselves. And I think the most difficult thing about being a CEO for the first time, sometimes you wake up and you're, you know, there's negative perception of your ability to get done and to really know what's right go forward. And so I've really focused kind of through this experience on surrounding myself with the right people to help continue to drive the confidence in my ability to do this and to grow the company and surround myself with smarter inspiration.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I am and I'm having a baby mid-November. First time doing it, trying a lot of things. But being pregnant as the CEO of Outdoor Voices has been an extreme sport, I think, I've been really focused on with some of my peers like Whitney from Bumble and Audrey from The Wing showing that there don't have to be like sacrifices from a family perspective that you take to be the CEO of fast growing company and you can do it all kind of in harmony.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I wouldn't say it's gender specific, but I think one thing that is super clear to me is the way we've built the outdoor voices to date is untraditional and it's our own playbook. So I very much believe in creating our own rules to the game and that's what's driven the success to date. And so what has become challenging over the last few years is hiring kind of more experience and leadership sometimes comes with folks that want to bring playbooks from other companies. But at the end of the day, taking control and tempering some of the input has been something that I've learned over time to be a CEO, you have to learn how to take control and not necessarily listen to all the voices around the table.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, he so he had heard about us when we initially collaborated with J Creo, and I think have been super lucky to have a lot of engaged louder industry voices around the table, but have had to figure out how to selectively take experienced advice. And know how to channel it in addition to what I believe and understand that to create a company today is meaningfully different than creating a company 30 years ago. And there are differences there.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I mean, being the CEO has been very natural given, the vision is super clear for me. I think in growing this company and at a speedy pace and with a lot of capital around the table and a lot of strong voices, we've been lucky with the funding and engagement around the brand to have Mickey Drexler from J Crew actually joined as the chairman of the board in twenty sixteen.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I think our brand is our moat. And so the combination of the activities that we host and the product that people wear while they're engaging in those activities is the magic. And that's, I view my role as essentially kind of the new generation of Jane Fonda as somebody that is at the front of this brand really helping to inspire and educate and get the world moving. It's a hard combination or recipe for somebody to doplate.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the seed money I ended up probably meeting 50 people so that that initial list of 25 kept growing and growing and growing, but actually having traction and a meaningful amount of traction in a short amount of time made it a lot easier to go back to that group at General Catalyst and put this funding together.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yes, she was a fan of Leandra and Manrapeller and got the kit and wore it for that episode of Girls and posted about her experience of running for the first time. That was a really meaningful first moment in the sense that Lena wasn't the first person you think of as someone that an active wear brand is going to partner with. And this was at the time where the athlete was such a kind of one note look. They were like sinewy with muscles, etc. And Lena comes blasting into our world wearing the kit with curves and never having run, and it was a perfect example of what we meant by this daily exerciser, this positioning that we knew there was really opportunity to build the next great brand around.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“The fun to the active wear space in NB are really good illustration of kind of what we meant by activity for the fun of it. And pretty quickly after that launched got a post in from Lena Dunham in this kit, the man repeller kit. And she had been running for the first time on the set of girls, something for the episode, and on Instagram she had a caption that said I've never been a runner, but I'm learning to run for the first time, and this kit makes me feel powerful swift and strong.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yep, and I essentially wanted to take Leandra and work with her to create a customized kit. So same top and bottom, but influenced by her personality. And so launched the man repeller kit. The kit came with a bag that had on the outside printed in it for the smoothie and had like a little popsicle keychain and like a vintage jump rope and I thought she was so perfect as our first kind of collaborative partner to really bring”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so with that round of funding, at that point we had, from an awareness standpoint, relied on the J crew units and new customers driven from that, as well as word of mouth. I then reached out to a friend from Parsons. Actually, we hadn't known each other. She became a friend later on, but Leandra Medine, who had this blog called The Man Repeller, has this blog called The Man Repeller and asked her to do a collaboration.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we opened our first store in Austin, Texas, which I had been dating someone in Austin while I lived in New York and visited Austin for the first time, straight from the airport when I landed in Austin, went to a spot called Barton Springs, which it's essentially a football field-sized spring-fed pool at the downtown center of Austin. Yeah. Got out of the water, looked up and said, This is such a recreational town. This feels like the spiritual or long term home for outdoor voices. And so we opened our first store in Austin and had found this house eight hundred square foot house with a lawn next to it and said, this is perfect. So we spent $150,000 to build out our first store in Austin, Texas.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Every email address we had and I expected maybe 50 people to show up and it ended up being closer to probably 200 that showed up with their dogs. And that's when I really started to realize that people were resonating with the little bits of the brand and the little bits of the product that were starting to get out into the world. So we started posting content of these little informal groups getting together for different activities and hashtagging doing things. Doing things had become the outdoor voices mantra. Any sort of activity through this outdoor voices group was hashtag doing things.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Back to when I was initially starting the product I had always brought these groups of people together to do an activity, and at this stage I started realizing that this offline kind of gathering of community was really the best way to drive word of mouth. And so we hosted our first dog jog in New York. And I had sent out an invite. Outdoor voices invite you to their first dog jog”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“In twenty fifteen, yes. Again it was a really great way to get 11,000 people quickly to know about us. But after that initial buy with J. Crew, we decided, hey, we want to own this directly. We want to start building outdoor voices as a direct-to-consumer brand.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I had hired two additional team members, one to really focus on sales and then one to focus on customer experience. So at this time, twenty fourteen, we started, we launched outdoorvoices.com, a scrappy website, but a place that as these J Crew customers started to learn about us, we hoped would start to visit After Voices and wanted something to exist to sell more product. And so used this seed round money to hire an additional three folks open an office because we had been working out of my apartment in the East Village, and then to make more product.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“We got Peter Voice from General Catalyst. General Catalyst is Big BC. You're probably familiar with them out of Boston. He saw the product, saw the pitch, had gotten product on his girlfriend Natalia. She loved it, and he said, I love this concept. I want to back it. And they were the first people to lead our seed round.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I started to realize that going into these offices with mostly males and having conversations with them was not going to get me there. So ahead of going into a number of these meetings, I would start sending product to the women in the offices and the wives of some of these investors. It did happen to be only male investors. So I started to find that by getting product, getting the product, the kit onto the women in the offices in the wives, I started to get people that were willing to spend more time and hear me out and understand, ah, wait, this could be something. I'm starting to picture this. This could be something real. I started to get more time with folks.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. And what I started to piece together was I was in offices with men and these traditional active wear brands had been built by men and really catered to men. So this credo and this positioning around the competitive athlete, the harder, better, faster, stronger, was something that was familiar to the folks that I was pitching. And so what I started to recognize was me over here pitching this act of where Brand around play and freeing fitness from performance didn't make sense to these folks that had grown up as competitive athletes.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, pretty consistently the first probably five conversations I'd get but we have under Emarin we have Nike like why do we need another active wear brand?”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I knew that by getting into the room of some of these folks I would learn a lot, and I had at that time this idea of just begin, just begin, just begin. So I began”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Oh no, every single one of those first meetings were like, thank you, love this, thanks for that you had the courage to get in here, but you need some, this needs work. I mean, I had never done this before, and”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“It definitely helped. It got me into these initial meetings. The initial meetings weren't where I got funded, but these initial meetings were hugely important as kind of practice routines to really refine my pitch. I'd show up with the product, I'd show up with the deck, and for the first time ever go pitch on this idea I had coming out of Parsons as a graduate.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Reading and tech crunch and Through asking people who had raised money, etc. So I started emailing I still had my student EDU address, which was quite funny. It somehow hadn't gotten shut off. And so for a number of these folks, I started emailing them from my parsons.edu address and saying, hey, I'd love to pitch you on my new idea, Dr. Voices, but I really leaned on the student card to get into these folks' offices.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“It did phenomenally, and so I think within the first week they had already sold through 50% of the product. At that moment, I was really thankful for the opportunity to get a lot of eyeballs on the brand, but I knew, okay, now's the time to click it into gear and start building this thing. And that was 2014. I started putting together a list of larger investors that I had read would fund early stage companies, et cetera. I worked with a friend of mine that worked in finance to really start to put a business model together. And this deck that I would then go pitch investors in New York with.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, this was five plus years ago and it was really when this act of wear space was starting to take off Yes, blowing up. And so J. Crew had had a lot of success with this Discover program where they brought new brands to their customer. And so put me on the Discover program. They did a shoot with me actually in Central Park in the product and then described the product and launched it.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Right, yeah, from the way it needs to be tagged, there's a whole system and kind of way of doing things. So worked very closely with Tracy at Jrew to really understand what was needed. And I forgot to mention this, but I knew I needed to be in LA because I wasn't going to run the risk of production going off the track. Rented out my apartment in New York or my room, my bunk room, found a couch to rent in Venice and ended up living with these lovely folks that I found on Craigslist and would drive every single day from Venice to El Monte and Venice to El Monte, making sure that every one of these eleven thousand units was going to be in perfect tip top shape when they got to J Crew.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“They made the eleven thousand units and I was there in LA with them on the last possible ship date before J Crew could cancel the PO. So we somehow caught it all together and were able to produce right in the nick of time.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I'm sure there was I at that point wasn't thinking about it. I was like 11,000 units. We're going to get this across the finish line.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Googling Yeah, again back to just typing in investors in New York, fashion investors, apparel investors, early stage investors, et cetera. So I think having that J-Crew order was really helpful early on because I knew that if I could figure out how to get these units produced, Have a big check coming back within five months.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So I started went to people that I had met in New York that I knew had been successful and had expressed intent as kind of they got word that I was working on outdoor voices. So I think there were three friends in New York who ended up putting between 10 to 20 thousand dollars in. I started Googling for kind of seed investors and people that I could find online that put initial money into companies. And there was a guy named Calvapuri who I remember reading a ton about. And so I went to him, knocked on his door, and said, hey, this is what I'm doing. Would love for you to put 25 to 50K in, and he did. Who was he?”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think I raised within two to two and a half months 400K, which was more than I needed to fulfill that 500K order.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I first went to my aunt, and so Annie M. I said, I've got this PO, you're familiar with this. Are you guys willing to invest? And they put $25K in. They were the first funders, which was awesome. So with that purchase order in hand and essentially a commitment from J Crew to this 500K, it made it a lot easier presumably than without that PO to raise that first 25K.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, about two weeks after the product arrived at the boutiques I get a call from J Crew. This woman Tracy calls me. She says Hey, I saw outdoor voices your product at Garb store in London and I love it. Can we talk? And she said Hey we have a platform called The Discover Program. We're interested in talking with you about bringing Dr. Voices onto this program. So Tracy, I go and meet her with her. I bring in the product. And after I meet with her a few weeks later I get a purchase order for eleven thousand units.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So I pick up the phone I call Jennifer in El Monte and say, hey, we've got our first POs. Jen makes it happen. I think I left with seven purchase orders and I ended up fulfilling five. And so financially I was able to make it happen from savings.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I believe it was in the 50s, so it was tiny, but that was the first order and I left that trade show Magic with a handful of POs, a purchase order so intent to buy.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I got the tiniest booth possible, probably $1,200 to rent. Right. And I'm in this little postage stamp and had these samples on the racks and started meeting people. And lots of people would take a look, not interested, felt like, is this really the place to be? Like this seems like it's not working. And then this guy named Ian walked in and he owned a little tiny fashion boutique but really impactful fashion boutique I'd find out later in New York in London in London it's called Garb Store. And he comes in and says, This is interesting. I love the material. What is it? And I start describing to him, hey, this is the next great octave where Brandt's outdoor voices. Come look at the product. I'm doing this, this, and this, with it. And he says, wow, this is awesome. I want to make an order.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I started Googling trade shows again and found a show called Magic, which was in Las Vegas. And this was where all kind of the startup brands would go to get seen by boutiques. And so after that initial run of ten, I think I paid five thousand dollars to get two hundred units or two hundred tops and bottoms made so that I could show up to this trade show in Las Vegas and start pitching after voices the next great act of wear brand.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Shout and Yeah, thinking back to play and recess and that unbounded enthusiasm you have as a little kid, that's what I wanted the brand to evoke. And it came up naturally in conversation. And I think someone else said it and then I grabbed onto it.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I was actually at a bar on Rivington in New York with friends and kept coming back to this feeling as a little kid and like getting up and being loud and kept describing this need in this active wear space to like shake things up. And so I was with friends talking about that kind of like youthful, fearless little kid and in conversation. I think someone said, do you remember when your mom used to tell you to use your indoor voice? And it really started to click there. I was like, outdoor voice. It's about getting loud. It's about boldness. It's youthfulness. It's getting big.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I was intent on keeping my job as long as possible. And I think that's something that I'd recommend for people in the startup space or wanting to create something. Hold on to that job as long as you possibly can. But once I started to have product that was really working, I then started working on positioning again like what is this brand? What is this opportunity that's going to connect to the product and be something that I want to go get more people on board with?”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“People loved it. And that was like the fit was right on the material was really comfortable. And they started wearing it not only to the gym, but for more of their life and kind of with their daily clothing.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So I started getting it on the friends that I had recruited to start to be part of these little jogger sessions with me. Two close friends Annie Ryan I lived with them. I gave them both a kit when I got back from LA and said, hey, take this, jogging to the gym, etc. Give me feedback. And so at a super micro level started product testing. Starting with myself, and then with a small extended group of friends.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“This is why I was so adamant about maintaining my job because there was no other way to fund this and I was purely funding it through my own savings. Granted it was very small scale. So it wasn't that expensive I could. It wasn't that expensive. Ten samples, I think, probably cost me $1,000, but it was all money that I was collecting from having a full-time job”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I still have the paper patterns that were made by the women at Sunshine Factory in New York. I bring the samples that I had run in that had popped seams and said Hey, help me understand what's wrong here. And Jennifer was her name at the Almonte factory, and she looks at it and says ah, you need flatlock seaman. This is easy and so flatlock seeming was essentially what was going to allow us to sew the leggings and crop tops so that when you move the seams have enough give that they don't pop and break. And so I spent a lot of time going back and forth to this Al Monte factory so that I could go back to New York with the right stitching and enough product to start to get on friends and family.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yes, said So I call up Stefan, my material guy and say, Stefan, here's where I've been. I've been in Midtown, what a disaster all the seams are popping. This isn't working. Help me figure out what's next. And Stefan has the connections to all of the activewear manufacturers. That was a big unlock for me. And so he said, Ty, there's no one who makes active wear on the East Coast come to LA. And so I book a ticket to LA. I stay with a friend in Venice, and I Google map where I end up needing to go to meet this manufacturer that Stefan connected me with in South El Monte, California. is an hour and a half south of where I was in Venice in the middle of nowhere.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So they looked beautiful, I put them on and was going to be the first person to try them, and pretty quickly found that they weren't stretchy, like they had been sewn with a type of machine, and Where the yarn does not is not essentially constructing the garment in a way to stretch. So I go for a run in this new product and seems are popping everywhere. Yeah.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Up at the factory with them and understand what pattern making was and really kind of translate for them what I wanted and in what seemed like a pretty simple, straightforward running legging and crop top. But two to three weeks later I got my initial prototypes.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“When I first went to sunshine, I had the product, I had the designs, I asked them to make the patterns, they came back and the leggings almost had three legs in them. Something had been lost in translation, and by no means did it look like what I thought it would come back looking like. So it took probably two to three weeks to really sit”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT