YouSaid · the spoken record

Tyler Haney

lines on the record: 81
first: 2019-11-25
most recent: 2019-11-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“That, though there were many no's, I was going to find a yes. And these manufacturing houses are extremely busy ahead of fashion weeks. And then when they do production, but there are off times. And so they're trying to fill every hour. And so I think they must just have had a gap in their scheduling and I was able to slip in.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I am quite charming, you know. No, I went in, I think I was so clear on exactly what I wanted and I wasn't going to give up.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“They started with the pattern, so I needed to take the sketches from my sketchbook and create 3D patterns so that they'd fit.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Guy, I did it all I would call, I would show up, I would find myself in factories that Definitely not willing to work with me. Most were like this isn't what we do, can't help you. But there was one factory called Sunshine, and it was run by these two Asian women who were lovely, and for whatever reason said yes to making the patterns for me, and they had warned me that they hadn't worked with this type of material before, but I said, hey, let's try, let's get a pattern started. I want to see what comes back. And so after many, no, we don't make this type of product, I got a yes from these two women at sunshine production.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, never knew that world existed. Yeah. and most of them almost all of them only made high unfashioned product, so they weren't wanting to make active wear, so kind of ran into a roadblock there I'd go in and say, hey, let's make, like, can you help me make this? I know nothing about pattern making, but I need to make a pattern and then cut the fabric into this pattern and have it sewn up. Wait, would you just”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. So going to Parsons, I knew a lot of design students, so I would start to have them over. And a number of Parsons students pointed me to the Midtown Garment District. There's tons of factories, etc. that you wouldn't be aware of until you really start searching.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I had gone in house with one of the fashion companies that I had met through Launch Collective. And so I worked there wall, parallel path in kind of making this product for what would become OV.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yep. So I started calling friends from school. There were a lot of people who had studied fashion. And so essentially was starting to interview for designers to simply help me understand how to connect the dots between I've got this material. I've got these sketches. I don't know what to do next.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I'm living in the East Village and needed place to store, bolts of material. They're about six feet tall and 12 inches wide. And so the only place to store it was in my room, so went to Ikea, got a bunk bed, took the first shelf of the bunk bed out, lived on the top bunk bed, and my new product studio was right under that top bunk bed shelf. And so had my product stored there.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I had had different jobs throughout school, and so I was able to have savings and use those for those initial samples.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so what we ended up doing was finding Stefan, he and his team were constantly making new materials to present to the likes of the Nikes and Under Emerson Lulu. So they had created a material kind of at a similar time that they ended up showing me. And maybe they had shown it to the other companies, but no one had picked it. And it was a fabric that really checked the boxes for me in terms of what I was looking for. And so I ordered an initial few rolls to start to make samples out of.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So he had my list of requirements and he started to send me headers. Headers are kind of from their fabric library product or materials that they've developed in the past that kind of allow you to orient around kind of what you like and don't like from a handfield perspective. And so using these headers, I was able to say, yes, this one has the softness I'm looking for. Or no, this one doesn't have the aesthetic I'm looking for. And so we sent headers to then fine-tune the request that they would then start to develop for me.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“It's a great question. I view it as luck. I mean I was persistent as hell, and so I was going to after I had his contact not let him not talk to me and I think there must have been something about that persistence that You know, was endearing.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I brought my sketchbook. My badge said Parsons School of Design, and my pitch would be I'm building the next great active web brand and I'm looking for the best in class material for these two products. And here are the four criteria that I need. And certainly people would be like, who's this young kid get out of here until I found one lovely guy named Stefan? He took an interest in kind of the design and what I was looking for and really spent time with me helping me understand kind of the nuances of this material.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Oh, no. I use the student card. I use the student card for far too long or way too long perfectly too long. Oh, you said I'm a student.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I mean, yeah, you paid for it, so figured out. Whatever the right credentials were, and asked my dad to come along with me, so from New York flew to Boulder, hopped in a car, we drove to Salt Lake City. We went outdoor retailer, and I went and shook hands and listened to and spoke to probably a hundred plus vendors.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. So Googling for hours and hours and hours and days and days and days to narrow it down. So eventually recognized that was where all arrows pointed to. And so And so that was held in Utah”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I became the Google Queen. So literally, like, and people ask me this a lot, but creating product was not something I studied. I didn't go to Parsons for that, but there's so much you can learn by googling and becoming obsessed with finding solutions to your questions. So I was obsessed with figuring out where the mecha materials for technical yarns was, and through Google found outdoor retailer and got myself there.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So for me, it started with the material. So traditional active wear feels shiny, kind of spandex-y, very synthetic. I wanted something with more of a natural hand feel that could integrate into your daily wardrobe. So something you'd wear with cotton sweatshirt or pieces from your closet. And so as soon as I had sketched out this top and bottom, and the intent was to always pair those two things together, it became kind of your outfit for doing things, your outfit for being active in a recreational way. I realized that the material was the most important aspect of athletic products.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was right out of school, so I think in 2012, which was when I started to put pen to paper. And it's funny looking back because the crop top and the two-tone legging, which are some of our bestsellers today, are the first two things I sketched. I had no idea how to make them because I had not gone to Parsons for fashion design by any means. A lot of the greatness of going to a school like Parsons was you were able to visualize your ideas. And so I was very comfortable in a sketchbook. I started sketching out this outfit, this idea of a single outfit for activity that was made of technical materials that were comfortable to move in but didn't have the connotations of competitive athlete.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I think these clothes that I had worn, you know, through track practice, etc were packed with this pressure to be fastest. And so the first place that I recognized there was opportunity to kind of like tangibly create something that could be emotionally packed with this playfulness was with the clothing that I was wearing on these jogs. And so I looked down, I was still wearing bright Chinese spandex, and I said, I want to create an outfit that reflects the freedom and kind of the playfulness of this feeling that I'm excited about right now.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I see what you're saying. It was definitely about building that feeling in brand brand first. And I started to do it just in a simple way before I had any sort of product and I started to bring people together, inviting friends to go on drugs with me, inviting them to sign up for half marathons with me, which also my intent was to make it fun. And my intent was to make it, you know, that we'd go at a pace that you could still talk and it'd be social, and it started to get people together on kind of these jogs and these informal meetups. And it really did start with community first ahead of product.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Correct. Yes, it was this feeling that I was addicted to obsessed with unpacking and kind of evolving. And for me, I realized that the future of athletics wasn't about being there first, but about being there most frequently and consistently. And so I wanted to start to think about what drove that consistency. Like what if there's a brand or a path that frees fitness from performance?”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I wasn't thinking average Joe's. I was really more so thinking the opposite of the competitive athlete. So there's the Steph Curries of the world where winning is everything, and like there's the me's of the world and likely a lot more me's of the world that were just needing to find motivation to be active on a daily basis because it was good for me, made me a happier, healthier person. And that's kind of what I started to piece together on these runs. I started to realize that this pressure that surrounded being athletic was not what would drive people to be active on a daily basis. And so I started to think through creating a company or an experience where it was really rooted in play.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So I was still wearing my Nike as I kind of got back into running. If you looked at the Nikes and underarmers of the world, they were built on this Kredo harder, better, faster, stronger. And, you know, I was wearing kind of shiny bright spandex that you'd think the clothing had this connotation of like high performance, high intensity, yet I was out there moving in it at a very recreational pace. So there was this personal dissonance between what I was wearing and what I was doing and the feeling I wanted to achieve through what I was doing that I couldn't reconcile. And so on one of those recreationally paced runs it dawned on me that there was an opportunity to kind of reframe activity for folks that weren't pursuing it to be the fastest.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“No, I was elated. I was so happy to have just simply threw a bit of sweat, felt like I found myself again. And so after that small run, I wanted more of that feeling again. And movement became something that I craved on a daily basis again and became this release, this almost kid-like recess. It was the time that I could think clearly again and kind of get my wits about me. And so started to kind of build that muscle, that practice. That routine into my life again.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was in my senior year, and I kind of remembered, okay, exercise in the past has helped me be more clear. I feel far from clear. Let's try this. So pulled out my running gear. It was Nike at the time at top and bottom. I think it was like bright purple and black and very shiny. Put that suit on and went jogging for the first time in three to four years on the west side highway. And I was out there not even a mile, I think, pointing to me. Realized I have not moved my body. I have not exercised in such a long time. This is a wake up call. This is wild.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“So throughout my four years at Parsons, I had lost any sort of commitment to activity, which was kind of wild given I'd grown up in a place like Boulder and obsessed with sports and many sports, but I recognized that without teammates or coaches or practice or games to stay active I had completely stopped.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I had no idea what I wanted to do until probably the third year in parson. So what instead I did was find a bunch of different jobs while I was in school to kind of test and learn. So in my sophomore year I went to a company called Launch Collective. They were an incubator for startups and startups in the fashion and kind of design space. And so I got to kind of run through working with different companies at very different stages and experienced a lot kind of simultaneously going to school at Parsons.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“I never wanted to be in a parallel fashion, but I was obsessed with the creativity of it. I definitely loved and was obsessed with seeing people start things. And start things from scratch. And so that builder mentality I've always been a very creative, design inclined person. And so I realized I really wanted to be in New York. That was the place to be. That was where everything was happening. And so I started working on a portfolio to apply to Parsons School of Design.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT
“Oh no, every single one of those first meetings were like, love that you had the courage to get in here, but this needs work.”
2019-11-25 · How I Built This with Guy Raz · Outdoor Voices: Tyler Haney · IDENTIFIED FROM THE TRANSCRIPT