YouSaid · the spoken record

Alex Hormozi

lines on the record: 223
first: 2025-02-13
most recent: 2025-02-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“But what is the meaning of a business? The purpose of the business is whatever the output of that business is That's the meaning. It's with the output of that business. And so if the mission, like with Elon, is like to get to Mars, then the output of the mission is that people get to Mars. And so that's the meaning of that business. And so the meaning of life in general for me, I think for all humans, is that the output of experience is learning. And so We will learn regardless whether we want to or not we learn learning happens whether you want whether you like it or not you will learn and I think that that's where I would just leave it and the question is are you learning the things that you want”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Well, the short answer is obviously 42. I actually do think it's learning. Because if we think about what learning is, it's that you're exposed to new conditions that over time change your behavior. And so you are different now than you were 10 years ago because you've learned more things. And so if we think about the meaning of life as what is the output of life? So Actually, I do really like this. So people talk, I can relate this to business, of course.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Why do I do these things? I do these things because when I have done them in the past, I have enjoyed the result. And so I continue to do things that I have enjoyed the result of. And if other people have done things that they enjoy the result of, then I encourage you to keep doing them. And I also encourage you to not project that other people need to also do those things and that they will experience the same result as you because they might not.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so the times where I derive the most joy from my life, if I'm optimizing for that, which is I wouldn't necessarily say that I am optimizing for joy. I think Williamson was like, you definitely optimize for purpose or meaning or something like that. I kind of reject a lot of it, mostly because I do what I have been rewarded for doing in the past. And so because I have a behaviorist view of the world”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“This gets really abstract and heady really fast, and so I will try and bring us back down to Earth. But by demanding that life be meaningful, by demanding that I be happy, when I understood that I was demanding these things and pursuing them, that they were outside of me by saying I need to do this, that I created inherent space that I could never gap, I could never close. And so by trying to forget or eliminate the demand is where it was the first time that I experienced those things. And so I try to keep them out of my head to the greatest degree possible so that I can be inside of them. That sounds weird rather than in pursuit.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And now people would hear this and be like, they have their shoulds, and they're going to say, well, it should be meaningful. And I'm like, why? According to what? And if we look at history, history pretty much sweeps everyone under the bed, like within a hundred years. And within a thousand years, basically everyone and the people that we remember, we remember some of their works. And we go a hundred thousand years in the future or ten thousand years in the future, probably unlikely that we will be remembered in general. And that is solving for the idea that we need to be remembered again. We have to. Why? And so my solving has been for degrees of freedom and responsibility. So what are the things that I can control? And I will do the very best of my ability to try and do the things within my control to ideally make other people's lives better and my own in the process. Now, that is a choice rather than I demand that of the universe.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“It was just this really interesting question, which is basically that I had an unspoken demand of the universe. Life should be meaningful. I should be happy. And so it's the shoulds that we don't even know that we think and say that are the ones that chain us the most like hardcore. And so my favorite quote of all time, which is probably at the front of a few of the books that I have and will probably be the one that'll be on my tombstone, is a permutation of an Orson Scott card quote, which is, we question all of our beliefs except for those that we truly believe and those we never think to question. And so I would say that a lot of my entrepreneurial career, even just human journey, has been, what are the beliefs that I so inherently believe that I don't even see them? I don't even think about the should. And so when he said that to me, I was like, whoa, I have had this inherent demand of the universe that my life be meaningful.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Can I throw something out that I think might like so this blew my mind? So I was in around that same period of time. Because I talked to everybody I could to try and get context on this. And so I called a friend of mine up, or not Fred, I would say acquaintance that I got connected with who'd sold his company for hundreds of millions of dollars. Really bright guy. And one of the questions I asked him, I said, so how do you drive meaning from your life? And he said, in answer that really, really shook me, which doesn't happen that much given my worldview. He said, why do you think that life needs to be meaningful?”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And it was actually really operational. I was like, I can use this. What are the good days? How do I live as many of those days in a row as I can? And so I've, you know, I've been attacked for saying that I don't really enjoy going on vacation very much. And it's because doing the thing that I really enjoy doing. And Layla and I went to Mexico this year for a week. And it's always during the week of Christmas because no one works and it drives me nuts. And I've just like, I've just given up trying to get everyone to work. Because even if my team will work, because my team will, because they're crazy too, other teams won't and vendors won't suspend anyways. And so while we're there, all I came out with was like, this is for other people and not me. And that's okay”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Had a good weekend or something. And I came in like chipper. And she said, Well, you must have had a good weekend. And I was like, yeah, it was good. And she said this was like an off-hinted comment. And she said, I'm pretty sure the key to happiness is living as many days in a row like that as you can.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Been amazing. And I'm not saying it works for everyone. It probably doesn't work for most people, but it has worked really well for me. And it would make sense for me that my path would be different than most people's because I don't behave like most people. And so I would have to have a different formula for how I drive, you know, meaning or joy from my own life. And since I don't believe in inherent meaning, just the meaning that we choose to ascribe to things, then it's up to me to create that meaning within the work that I do. And so the reason acquisition.com was all based on, and it was during that year where I just basically had nothing to do where I was like, what do I want to do with my life? Because I don't need to work anymore. And that was, you know, we taken 40 out before the sale and we obviously got the sale. So like I don't need to work. I like to work. And I try to spend, I look at, you know, I had this boss that told me this and was one of the catalysts for looking at life this way. She said.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so those proxy when someone comes in and says, hey, sweetie, you've been working too much, according to what? Why should I stop, right? Now let's do this other thing. And people will probably see this as a, they'll put whatever labels they want on it, but like I just said, this is what I would like to do with my life. And if you can incorporate yourself into that, that would be amazing. And so my second date with Layla after we talked about business for four hours on our first date was I said, I'm going to be working all day. It'd be cool if you worked with me. And she just worked next to me. She had her own thing, but she just worked beside me. And I was like, this is nice. And over time, eventually was like, hey, maybe you want to work on my thing with me. And she was like, yeah, that sounds good. It was a little bit more than that. But like fundamentally, I got her to switch to working on it with me. And at that point, what we got to talk about was what we were creating together. And to me, that's been, you know, the journey of my life.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Shouldn't work this way according to what? And so for me that is my theory on life, on happiness, work, and love has been very unified because I love my work so much that I got out of a relationship, and when I started dating Layla, I said, I am not willing to change this. And so you have to be willing to deal with me working this way or this won't work because my relationship with my work is the most satisfying relationship I have. Now people will hear that and be like, well, that's because he's never experienced true love or whatever narrative they'll say. But it's like you haven't lived my life and I haven't lived yours and I don't project anything onto you. But I like, I love what I do. And I like, I get attacked for liking what I do so much. And I like working a lot. And it's because they have negative associations with the word. And that's their own history of their experience with the word. But I see my goals and my relationship with my goals as one of the most sacred things that I have because I see them as a relationship with myself.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so we create this idea that whatever we have right now is not what it should be And I think should is the root of all pain, is that all the things that we think should happen but aren't is basically the measurement of our pain. And so I've tried to eradicate should from my life, should for other people, she should do this, they should do that. And just lean into is. It just is this way. I work, period. Not I should work more. I should work less. I should work differently. I should see my mom more. I should call my dad more. I do this. And if something changes, I will change. And so unconditional shoulds. Now, if there is a condition of like, if you want to make more money, then this is a higher likelihood. You might want to consider doing this. Those are things that I don't consider in that category, but just the generalized shoulds of he shouldn't do that. He should build a family. He should have kids. He should have gotten married earlier. He should have gotten later. He should have married someone different. He shouldn't have the life that he has.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I came up with a mantra for me at that time, which was fuck happiness. Now people then hear this, and I'm sure this will get taken out of context, but that was basically like this release moment for me, where by continually chasing happiness, it always existed outside of me. And so it was always this carrot that was in front of me that I could never really get to. And so by saying fuck happiness, I was like, it's unattainable. I'm just going to work. And I'm just going to do the stuff I want to do. And when I started doing the stuff that I wanted to do, I looked up years later and I was like, I actually kind of like my life. And I was like, is this what happiness is? And I was like, I don't know. But I think one of the major plights of humanity, myself included, is the expectation that life should be different than it is.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That was my way of trying to operationalize happiness because it was this ephemeral thing that when I was eighteen, nineteen, twenty, twenty one, twenty two, I struggled a ton with. I was very depressed. I looked at religion. I looked at a lot of different things. And this is common for people at that age. And”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Just don't assume that everyone's you and that winning for me is the same as winning for you and And it and I think the times that I talk about this I know that my message won't resonate with everyone, and that's okay. But it's for the few people who were like me and felt like everyone told them there was something wrong with them, and I still get people to tell me there's something wrong with me. And if wrong means not normal, then yeah, you bet. But it's more so that like you are different and that's okay. And I think that if you're okay with that, then it unleashes this whole new realm of possibility of being able to do what you want. And kind of like I had the, you know, you do a hundred of these and you look at the top 10%, do 100 of these, look at the top 10%.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Because I make no projections. Like do whatever you want. And I feel like if I ever had one thing that people took from me, it was like absolute freedom. And because of that absolute freedom, we are 100% responsible for our own lives. And so where we place the finger of blame is also our power flows. So if you blame your parents for your life, your parents have power over your life. If you blame your boss for your bad life, your boss says power over your life. If you blame you for your bad life, at least you can change you and you can do something about it. And so I think absolute responsibility has been my core tenet. And if you have a life where you're like, I don't want to care about work that much and I just want to spend all my time with my family. I'm like, congratulations, you fucking won. That's amazing.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That always moves, yeah, and so Jesse Isler has this, and maybe I'll be able to steal it from him someday. But he told, I saw him show a picture of his kid finishing a race and putting a zero up. And what that signified was nothing left in the tank. He'd spent everything he had on the field. And I would. It's like I have this visual of the 300 movie where the queen says to the king as he goes off the battle, she says, come back with your shield or on it. And I kind of see my work that way. I can't imagine a better way to go out than like doing the thing I love. And it bothers a lot of people that I love something different than they love. And it's like, it really bothers me that it bothers them, to be honest.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“If I get to a point where I'm like, this is no longer a priority for me, something else is, then I will. But when I look at the centenarians and I look at the people who I look at Warren Buffett as somebody and Charlie Munger as two of my heroes, Charlie worked until the day he died. And to be clear, I don't work on a seven-day calendar. I don't work a certain hour. I work as much as I can until I feel like my rate of output drops precipitously because of fatigue. And then I sleep. And then if I feel like on a longer time horizon of like I've worked nine days, I've worked 20 days. I've worked 30 days in a row. And I'm like, all right, I feel like I don't have any gas today. Then I'll take the whole day off. And whether that's a Tuesday or a Sunday or a Saturday, I take the day off. And that just is what it is. And I've just, I have learned to work that way. And I am okay with it.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That is what I strive for. And for me, the love, the happiness, and work have all because of the nature of my life, been one. Now some people have lived their lives where their love life and their happiness and their work are all separate. For me it has just been life. And I like it that way. And for the people who are upset by that, I'm not upset about how you live your life. I just choose to live it this way. And if in the future I change my mind, I'll change my life.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Those are the days that I love, and I get a tremendous amount of pushback for saying this, and it bothers a lot of people. And to them I say, live your life whatever you want. This is, again, my life is not a sermon, it's a documentary. This is just how I do it. You can do whatever you want. And for the people who are dissatisfied, try it. And if not, no worries. I really enjoy working. The best days are like when I write those books, it's the happiest I am. And it's not happy in the moment because it's really hard. But the amount of challenge is about proportional to my level of skill. And every book, I think, is better than the last and the third book that's coming out is going to be. I'm very excited about it. But there's nothing that I enjoy more. But in the moment, I'm like, how do I break this down? And I'm just rubbing my forehead.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Because I basically had nothing to do. And when I looked back on my life, this sounds like I looked back on my life as though it's been so long, I looked at the days that I enjoyed the most. And on those days, I had worked out and I had produced something, and I had done both of those with people I liked. Almost all of those days I had worked many, many hours. And when I realized that the idea of working hard so that I can insert blank, the so that actually makes it still destination driven. So that was when I derived what I called hard work, is the goal. It's just to work hard. That is my goal. On things worth doing. And I”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Belie So I will answer with how I derived my kind of life thesis, which was after we so when we went to, so we had taken about $40 million in distributions from Jim Launch personally throughout the years that we ran the company. And then in the year of the sale, for those of you who've never sold a company before, you typically don't want to change a lot of things. You kind of want the company to just be like, be stable, keep working, everything's fine. And so it's one of the most harrowing experiences to go through because you can't really change anything. And if you're the founder, you're always trying to innovate. So you can't do what you're normally doing. And you also can't start the next, so you can't change current and you can't start new. Because if the deal doesn't go through, then you don't want to start two businesses. Remember? Cardinal rule number one, we're not chasing women in the red dress. And so you basically have to sit idly by and just like let things operate. And so in that year, it was one of the most miserable years of my life.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“The second piece is by definition, if someone copies you, they are second period. And so if you want to lead, you can't look at anyone else. You have to consistently be deriving the next step, the step six that's unseen from your first five steps to innovate, rather than I'm just going to pair it the next thing. And as soon as you find yourself copying, you have admitted defeat. You've admitted that you were no longer the leader and that you were just following in someone else's footsteps and you're giving them the baton and saying you be the champion. I'm happy with second, third, fifth place. And in a winner take all world like attention is all the fruits go to the first place anyways.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I have so much on this. So one is right when I sat down, you were telling me about the episode that we ran that was like akin to a shark tank but new version that we had on our channel. And as you saw me like kind of like growing and be like, It was 56 minutes on video, but it was so much work to produce that one thing. But no one sees all the work behind it. That's the 99%. So that's thing one. The next thing is think about the, if you're a founder who's plagued with competition and being upset about it, I was one too, and I want to tell you how I got over it. So number one is think about the alternative, which is that no one copies you because no one cares about where you're doing. Well, then it would be a requisite for success that people copy you. So as long as you are successful, this is just a part of business.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so it's convenient for the transmission of communication and for teaching someone who's, let's say, coming new to an organization. Here's the things and these give you the decision-making frameworks around which, and it can give you directional guidance. But that is the whole founder mode. That is basically a different way of getting to the founder mode idea. That person derived this thing. And so when a problem arises, we can rederive the next solution rather than trying to apply the aphorism to a new setting.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, So, this is really interesting because with that Feynman example, it proves that the distillation of knowledge is not bidirectional.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so it's like all of the, I mean, the devil is in the details, and you only meet the devil himself by doing the unreasonable amount of work, and then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first, you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch. And then finally, you start to develop a framework of this is how I make videos that people watch. And when they don't watch it, it's because I didn't follow it.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Promise plan picture. Then kept looking and we found out over more repetitions that if we also include some sort of pain or problem that's being solved, that also helps. So proof promise plan picture pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence? And so that is, by the way, if you're thinking about this, you're like, do they really think about this when they're making videos? Yes, and that is the difference between a 10,000 view and a million view video. And it's understanding that level of nuance across the entire thing that creates expertise. And also when you're like, oh, this video flopped when you're a beginner. You're like, these videos in general don't work or content doesn't work rather than saying this video didn't work. And here's why, because we did three of the five.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. It was awesome, right? And so basically the tenet is that the founder always has special powers in the company because you know what built it. And so that is basically at its core the practitioner versus parrot. The people who came later are parroting why you do what you do, but you know what conditions you were in when you made this rule and also you know how to break it and when to bend those rules. And so if you build something when you built it from those repetitions to distill out the few truths that exist, you'll know why those are the truths. Like I'll give you a really simple example. So if we've tried to learn YouTube and we've gotten better over time, but in the beginning, I did this massive review and I figured out that the videos that we had that had three things at the beginning, proof promise plan was the videos that did the best. And so then all of a sudden we said, okay, all videos have to have proof promise plan right at the beginning, the first 30 seconds. Great. So we started doing that for a while. And then we looked at the outliers among those and we were like, oh, well, we also, and some of the ones that did really well, also had some sort of visual picture of this plan. All right. So it became proof.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so most people, I would say, parrot the vast majority of the things that they say, and to be fair, that's how humans learn. You're five years old. You say, what's that? They say Bull and you say bull, you paired it back, and there we go, right? But when it comes to skills, you can describe what other people have said before. But if something goes wrong, or what about this condition, you won't know what to do. But if you derived it from the ground up and there's a great portion of this in the Y combinator community that you, or the Silicon Valley community that you probably heard is maybe like three or four months ago, it was like founder mode. I don't know if that gets to the UK. Okay.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Even if you're starting out, you can have confidence in what you're doing because you derived the solution, and you can actually answer why you do something. If you cannot explain why you believe what you believe, it's not your belief, it's someone else's.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And if you were to write out the equation of like, okay, how many public speeches would I need to give for it to be unreasonable that I would suck? Is it 10? Is it a hundred? Is it a thousand? Write the number that you're like, there's no way that I would suck after this many. And then all of your effort gets really narrowed, commitment, elimination of alternatives, focus, turn down quality, and quantity of other things, to just doing that. And the key part of this is not just to do the thousand, but after every ten or every twenty, looking at the top 10 or 20% and saying, what did I do well there? And because you have to have the feedback loop. Otherwise, it's not just doing 100 reach outs. You have to do 100 reachouts and then look at what worked and then do more of what worked. And so the parent versus the practitioner component of this.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Interestingly, a rich person values their time more than their money, and so they're willing to pay with money to get time back. A poor person will also pay for their time and drive around to 10 different gas stations to find the one thing that's 10 cents cheaper or drive to 10 different grocery stores to use whatever coupons they're valuing their time over their money in that instance. And so To the educator. If you want to be certain or have confidence in any endeavor, you have to do so much volume of activity that it would be unreasonable that you would suck.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“If you want content to do well in either of these buckets, fundamentally, at least in the education space, you are selling time. So education is I spent all this time doing this thing to learn these four things that I can give to you so that you don't have to spend this time learning it. And so education is actually, if said differently, what you do is you buy time. So when you buy, it's the only thing, it's the only way to actually buy time today. So if you want to basically time warp into your future, you have to buy education so that you can buy all of the life experiences from all these people and then not pay for it in your life. You pay for it with less time by consuming what they have or some money or some combination of those things. And fundamentally, we usually pay with the currency that we value least.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and so the idea, in my opinion for most people is that if you want to rapidly learn, you want to rapidly do those hundred repetitions as fast as you can so that you can suck a hundred times in a row and find the 10 that sucked the least and then say, how do I suck least on the next hundred? And you keep doing that so many times until eventually you suck so little that you're actually good. Yes, and I think this is actually really interesting because it ladders up to, because there's two types of craters. You've got entertainers and then you have educators. At least that's how I separate it. The point of entertainment is to maintain the attention of the audience. That is it. So the point of an entertainer is to literally just keep people watching. The point of an educator is to change someone's behavior. And so if you...”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“This is widely known in the education space, but not as much in the content world. But there are two types of education. There is procedural and there is declarative. So declarative knowledge is knowing about something. Procedural knowledge is knowing how to do something. So a simple example would be, okay, I understand how private equity works, right? Like you could talk about it. You can explain how, okay, they take some debt and then they have this arbitrage and they get this enterprise value multiple, whatever. You've never done a deal. And until you've done a deal, you will not have perceived your knowledge of knowing how to actually do a deal. And so you can read 100 books on sales, but you will learn more about actually selling from your first hundred sales calls.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And it's really not one skill, it's many skills that ladder up to when combined together to create that kind of value. But I remember that being like seared into my memory, which is like whatever I want to have, the delta between where I'm at and where that thing is is what basically what I'm willing to sacrifice in order to learn what I need to learn to get there. And I think that if people appraised that delta not by the money in their wallet or the time that they currently have, but how much they would be making or how much time they would have and how much that's worth to them, then I think far more people would be willing to invest in their education. And it's such a taboo word because people hate the word education. It's like, oh, it's like work, but like. You want to be an entrepreneur? You got to learn. There's so much stuff to learn.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I saw a salesman say this at a conference, and he wrote a million dollars on a whiteboard. And he called up a lady in the audience and he said, How much do you make? And she said, $50,000 a year. And so he wrote $50,000 underneath the million. And he subtracted it. And it said $950,000. He said, it costs you $950,000 every single year. You don't know how to make a million dollars a year. And so the question is, what is the value of that skill? And the answer is the difference. And so the troll who responded to this originally was like, well, you can keep going. What about $100 million or a billion dollars a year? And I was like, yes. Yes, if you had the skill of making a billion dollars a year, then the difference between $50,000 and a billion is the delta of the value of that skill.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Yes, it didn't exist then. You two was even a thing. Instagram had just come out. Like for context, for everybody who's listening to this, I think about this equation a lot. And I actually had some video of somebody shitting on me for this. But I'm going to say it anyways because there's the 20%. I'm not going to delude myself so.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And I was like, I'm willing to pay two bucks a foot. And they were like, no, never go over 150. And I was like, okay, never go over 150. And so like in a matter of a day, I got to take all of the knowledge of all of these guys of the mistakes that they'd all made with their gyms. And I started my first gym just on their backs. And so how much was that worth to me? Years and so For me, I have always been willing to pay in whatever currency was required to get knowledge that I don't know”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And I got to go as a twenty two year old, and I paid to have access to this community of gym owners. And they were all going around talking about what was going good and what was going wrong in the business. And when it got to me, I was like, well, okay, so I want to open a location. And this is kind of what I was thinking about my model. And this is what I was thinking about price points. And they were like wrong, wrong. Here's why that's not going to work. Here's not going to work. And I was like, oh, okay, well, this is where I was going to buy equipment. They're like, don't buy there. That's retail. You can get it from secondhand over here. And it's literally a tenth of the price. And I was like, oh, that's awesome. Okay, great. I was like, well, I was thinking about getting this type of thing. They're like, no, girls will eat shit on that and they'll fall. Like, I've had two girls do it. Don't worry about it. Like, you're not going to use it. But you can get sandbags. You can use them all the time and they're super cheap. And if you have to replace them, you can, but you can use them for like hundreds of exercises. And I was like, great, I'll do that. And then I was like, okay, so I was thinking about this kind of square footage for my facility. They're like, dude, you don't need all that. You can cut that in half. And I was like, okay, cut that in half.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Actual Jim, unannounced, and I was like, hey, I'm here to be mentored and learn. And he was like, I'm working. I really don't know who you are. And maybe we'll talk tomorrow or something. And I was like, okay. And he's like, where are you staying? And I said, I don't know. Haven't decided yet. And he's like, what do you mean? I was like, that's my car. I just drove here and all my stuff's in there. And he's like, you have nowhere to go. I was like, I figured I'd just figure it out when I got here. And so he offered me to stay that at his house that night, which is unbelievably generous. And maybe my salesmanship got him, you know, who knows. But within a few weeks, he had a meetup of all the gyms that were kind of like following his little system for how he ran his personal training studio and boot camp.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“They did and try and apply that to my context in terms of behavior. And so that has been just like the big, big, big zoom out for do I need a mentor? No, but you need to learn stuff. And so whatever way is the fastest way for you to learn things, do that. And so I'll tell this story because I think do you need one? No, no one needs one. You can literally just do all of these things through trial and error on your own and you will figure it out. Time is obviously the one thing that is the big question mark. And I think part of that is a question of how valuable is your time to you, not in a micro example, but would I pay in time or money to move forward five years and not make five years of mistakes? So when I started my first gym, I didn't actually start the gym because I quit my job and I drove across the country and I showed up at a guy's house that I Googled on the internet who said he was good at running gyms. His name was seven figure Sam. He was a gym guru. And so I showed up at his”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And they'll say things like I manifested this meeting. And I'll be like, you didn't, you have content that did well because you produce content on a regular basis. And then your EA reached out to my EA. That reach out is what initiated this, not whatever vibes you were setting out into the universe. Now, some people might say, yeah, it was also the vibes, but I would bet that if they made the continent and did the reach out, I would still do it, which means that those were the core things because if we've removed those, if we just did the manifestation and didn't make the content of the reach out, I would not be here. And so one of these works, one of these doesn't. And so that is what has allowed me to try and extract the essence from the mentors or heroes ahead of me. I consume a tremendous amount of Elon, Bezos, Zuck, anything that I can find that they put out or that they're interviewed on. I try and consume it. And the whole goal is I want to think about their decision-making process as it relates to what.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I think you don't need mentors, but you need to learn from people ahead of you. And so I think in models, not mentors, what can I model about their behavior so that it can change my behavior to increase the likelihood that I win faster? And so everything that I do, and I feel like it's a pretty strong statement, everything that I do ladders up or down to behavior. And so you've probably noticed it when I talk about training and employees, when I talk about advertising, I just want to increase the likelihood that a stranger takes a desired action. That's all I'm trying to do. And when we get into behavior change, it removes a lot of the surface level fluff that I think confuses the vast majority of people. And so I'm always afraid to go on podcasts where somebody is like really heavy and like manifestation and energy and frequencies and whatever the hell.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So I'll explain what I'm thinking through. So to answer that question, I think it asks what is required to wit? is a mentor required no. There are Certain behaviors and actions that will increase the likelihood of success. You can do those actions faster, then you will have a high likelihood of winning and higher of a higher likelihood. All of humanity has been built on Standing on our forefathers, shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works. And there's somebody who can figure it out. And so we just start where they kind of lay off the baton and then we pick it up from there and we run the next however many and then we die and we end it to the next guy.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, I have it in the chapter where I'm like you have to wrap everything, and I show all the tests that I ran to, and I'm like, you can see all the percentages of people saying this is the book title.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Anything for the subheadline. And so I tested every component of it to get the thing that people seem to want, which is like the book is advertising, but ironically people want leads. So it's kind of like, do I want to have a book on drills or do I want to have a book on holes? People want the hole in the wall, not the drill. That's just the vehicle. And so the book is just a vehicle to getting leads. But as a quick hack for anybody who has a brick and mortar business, that's just a quick hack for anybody. If you're like, what market should I expand into? Here's five markets we're looking at. Take $1,000, run your best promotion that you win in your current market in all five of those markets. See what your lead cost is in all five markets. The one that has the lowest lead cost, then open in that market. Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. Just test it first. It's the best $5,000 or $10,000 that you're ever going to spend to just ensure.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT