YouSaid · the spoken record

Alex Hormozi

lines on the record: 223
first: 2025-02-13
most recent: 2025-02-13
sittings or episodes: 1
sources: podcast

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“If somebody goes to the bar and you're at the club and somebody racks up, you know, just ordering shots for everybody, shots, shots, shots, shots, shots, shots, shots, shots, shot, shots. And then that guy dips. That guy leaves.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So as you go up in the organization with hires, the risk and reward goes up. And so that's something that a lot of people don't like talking about, but I will, which is if you hire somebody and let's say that they're not a cultural fit, maybe they have the skills, or they are a cultural fit and they don't have the skill fit, and they're a leader, what you find often, and it sucks, is that everyone, it's almost like it's like a tree that has an entirely rotten branch. It's like you end up having to scoop out And it's harrowing and it's horrible. But I try to give this analogy to my team because we've had to do it in every business. It happens. It's just part of business is”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so then you have to adjust the checklist until you actually follow the checklist. And then when you can consistently follow that checklist and get the output, then you can have them do that checklist. And so I think this is why Bootstrap founders, I think oftentimes will find they tend to know more about more things because they had to learn them in order to teach them. Now, what's really interesting about what you said about accidentally finding that star at three or four years in is that I think that happens to almost everyone. Well, hopefully the people who end up making it, it happens to almost everyone because then you realize, oh my God, like if I had four of these people”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“The simplest way of doing it, so the simplest way of attracting somebody to your business when you don't know how to do the job or know who to look for is to unfortunately do the job yourself. And then once you can break down the job, we follow 3Ds, which is document, demonstrate, duplicate. That's how we train anybody. So first, you have to document everything that you do to successfully do the job. And that's step by step into a checklist. Then you demonstrate, so you do this checklist in front of the person that you're trying to bring on. Then they duplicate, they do the checklist in front of you. What's interesting about that three-step process is that you'll often find when you try to demonstrate following the checklist, you don't follow your checklist.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Have so that it's like, here's a pattern for how you get recognized. This here's a pattern for how you recognize this so that you can just move faster through the levels to get to where you want to go. And so to loop back to the original question, which is how important are people in an organization? People are the organization. And so if you ever want to build enterprise value, it's building the collective consciousness of the organization, the skills, and how they collaborate together towards a specific outcome. And so knowing how to staff that up is the job.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“You're like, okay, I know what that looks like, but I still don't have a director of marketing. What does that look like? And so it's basically developing this pattern recognition across all functions of the business so you that you know what exceptional looks like. And then over time, what happens is as a business grows, your ability to attract talent increases. And so then your standards also grow. And then you find out that there's even more nuance to this, which is that there's a director of sales at a $1 to $10 million level, which is a different looking person from $10 to a hundred million dollar level. And it continues to go all the way up. And so it's basically building this repertoire of identifying patterns. And if you talk to, I would say, more experienced entrepreneurs now, they don't talk about building businesses. It's like assembling them. You just assemble the pieces and you just know that this is how it's all going to flow together. And that fundamentally is basically what I try and decode within the content that I.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So if you have functions across an organization, there are people who are going to drive results within that function. And the first time you hire a salesperson, for example, you don't know what you're looking for. And so you just hire a human who says they can sell. And maybe they can, maybe they can't. And then you try to train them that doesn't work, does work, whatever. And then finally, let's say you cycle through three sales guys and finally you find a killer. And then you have this pattern recognition, you're like, okay, that's what I'm looking for. And then all of a sudden, you try and approximate that person or that archetype as much as you can. And so when you start your second company, you're like, oh, I can quickly staff up sales because I know what I'm looking for. But then you're like, shoot, I've never really nailed sales manager yet. And so then you cycle through. You start whacking away at the boss and then you have to end up firing the boss at the level because you're like, oh, God, this didn't work. And then six months are gone because you had to find the recruitment and hire and train them and then find out they sucked and then start over again. And maybe it takes 18 months to really find the right sales manager.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So, every entrepreneur can resonate with this, which is every business that I've started, I've gotten to the success of the business prior way faster. And I kind of liken it to a video game where it's like you beat level one and then you get to level two and it's like you spend months trying to beat this boss and you finally figure out how to beat the boss. And it's like, great. And then you spend another three months getting beating boss three. And let's say you start the game over with a new character. It's like you just zoom through level one, two, and three, and then you get to level four and you're like, shoot, now I got to spend time. It's like virgin land. Like, I don't know how to beat this yet. And so I think that that happens for archetype finding for skill and talent within an organization. And so”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I think the real game of entrepreneurship is that your standards rise over time. And it's unfortunate because we hear things that other entrepreneurs tell us. It's all about the people stupid. And then you're like, sure, but look at my, and it's like you're not hearing it. And I don't know there are some, I think Williamson talks about this, how there's like some lessons that for some reason it's like we have to learn for ourselves. I still believe that it's like we can operationalize this at a lower level so that we don't have to learn it for ourselves, but like I'm convinced I haven't figured it out yet.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“With the services business, a physical products business, software business, the concept's the same. And so what happens is you then hire a lot of people and you assume that your throughput is going to increase proportionally. So we have 10 people, we hire 50, we should five extra output, and then you quickly realize that that is not the case. And so what happens is there are people who are rate limiters and organizations. So, you have 100 people in an organization, 10 people are responsible for 50% of the value that's created. Facts. Right. Anybody who's been in a, like, you're like, like, preach. And so the thing is, is.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“As a business grows, more expertise is required. And I think the easiest litmus test for this is if you look at the richest people in the world, almost none of them own 100% of their business. So number one, most of them don't even own 50. Like most of them are small percentages. Jensen wings at 4% for NVIDIA. Bezos is at 7% or 9% for Amazon. I think Elon's at 20% for Tesla. Like small percentages. And it's because it takes a lot of horses to take a chariot to the moon, right? And so basically as you put in more intellectual horsepower, the potential peak of the business goes so much higher, so much faster. Keith Rubois from, he's one of the original PayPal mafia guys, has a really good analogy for this. And he talks about in terms of barrels and ammunition. And he says, so as soon as you get some product market fit, the business starts to grow and you say, okay, we need to start shipping things faster. And this works.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And now I just want to do it with people that I like. And so to the question about people overall. I believe that the potential of an organization is directly correlated with the aggregate intellectual horsepower of everyone contained within it. And so if you are the smartest person in the business and you can do everyone's job better than everyone in your company, then it means that the limit of the business is purely based on one person's horsepower and one person's life experiences. And that will be the cap. And basically, it doesn't matter how smart you are, you can't live a hundred lifetimes. Like you can learn quickly, sure. There's some people who can learn faster than others, but you're not going to be able to live a thousand lifetimes. And so...”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So I'll start with one thing and then I'll answer the question. So I was talking to a mentor of mine. And he said, when I was in my 20s, it was all about the destination. He said, when I got to my 30s, I realized it was all about the journey. He said, when I was in my 40s, I realized it was about the company. And I was like, I can't wait till you're in your 50s. The next one, right? But I thought that was such a profound shift in terms of how he thought about his business success because he was like, I don't need to be a deck of billionaire. He's like, I'm cool where I'm at.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Just going to say that. I was just going to say that, yeah, the Willem Defoe What's yours is mine, and what's mine is mine? Yeah, yeah. Just like it was actually the first time that I'd seen something from Nike in a long time that I was like. This is what built this brand. And I think they had lost their way for a while. With the wokeism and all that stuff. And I think it's Nike means victory, which means people have to lose.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“At the most basic level, the being disliked is a fixed cost And I think to take the opposite perspective, I think it is far better to be disliked for being who you are than love for someone you're not.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So, what's interesting about the 20% is that I was thinking about this today, so no matter who you are, you're going to be disliked, period, because no one's liked by everyone. So we just have to like, if we can accept that as a premise, right? No one's going to be liked by everyone. You might as well be disliked for being you than being somebody else.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“You've been in politics for 20, like, you haven't learned anything, like, no stances change. Like, I feel like we should be able to do that. And obviously brands don't work that way. So it has to be gradual over time, which I think if you were always you at all times, it will be gradual over time.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so the entire Hermozi journey, if you want to call that from zero to billion, is actually documented 90 days from zero. It's all there. And so you can see how my views on business have changed and like what I was thinking about at every kind of portion of my life. And so I had to just be okay with the idea that like. I will change my mind because I will get new information. Because let's take the alternative stance if I get new information, do I just keep parroting what you did before? This is also an issue with politics. Is it like he's flippy floppy? It's like, so they're not allowed to learn?”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so, because people want to try and turn this into, okay, so I make one post about family, I make one post about finances, I make one post about whatever, right? It's like, I don't think that's how it works. I think you just be you, and then those proportions will naturally shake out. And also over time, you will change. And so it also makes sense that your brand will change. And that was also another thing that I had to reconcile, which is like, wait, I don't know if I agree as much with some of the things that I said 10 years ago, because the thing is in the digital world, like my first podcast was 2017, July of 2017. Episode eight is called Stop Branding I have changed my views on branding. To be But that first podcast is 90 days from when I lost everything.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“and says, Does Alex choose mercy or justice in this scenario that your audience says gets it right? And so I think about branding in general as basically a mosaic that you get to create. And so like each piece of content is a little tile that has a single color on it. And if you just see one piece of short content of Stephen Bartlett, you don't really have an idea who Stephen Bartlett is. But if you see a thousand of them, all of a sudden you zoom out and you get to see the whole picture. And I think that the colors that are in those mosaics and the proportion of how many yellows, how many reds, how many greens, and where are they is what ultimately...”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so I think that, like, understanding that that conflict will always exist between two apparent ideals that, and this is a foundationally what politics Is that there are two apparent ideals that all of us, I would say 99% of people would say justice is good, mercy is good, variety is good, consistency is good, right? Respecting values is good, so is innovating and doing new things. How can we have both of these contradictory ideas and at the same time like navigate that without conflict? You can't because how much becomes the question. And so I think that your thumbprint as a creator is that when someone presents a scenario,”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“They are somehow opposed, and they are both ideals. So how can we believe in justice and also believe in mercy at the same time? And so, and I mean, there's a number, you can have variety and consistency. Like there's tons of examples of this, right? And so we have these diametrically opposed ideals, which means that if you ever say, by the way, I'm a little bit more of a justice guy. Like I understand they had a hard time, but at some point you got to take your own personal accountability. So like, no, you're not going to get out of the speeding ticket. You're going to get like, that's what's just. On the other hand, it's like, hey, single mom gets pulled over for driving too fast. You know what? Maybe we let her off today. Both of those stories, fair, but you're going to get attacked by the other side that has an ideal that all humans try to strive for and it will feel terrible because they are right. And so what?”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“You know, what's really interesting is navigating the gray. And so there are contradictory ideals. And this is what I kind of come back to when I'm like worried about these types of things, which is like you've got mercy and you've got justice.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I was like, maybe I was like, maybe I shouldn't talk about this stuff. Like, maybe I should just lean off. And she was like, never delude yourself. Like, there are so many more people who need that message than people who are hating that message. And she was like, and if you're actually going to make a difference in a lot of people's lives, there's going to be an equal and opposing force of people who want to reject that. And she's like, this just comes with the territory of like how big of an impact you want to have. And it was just such a great, you know, wife talking to husband, you know, conversation that I guess for me at the end of the day, I'm like, as long as she thinks I'm cool. I'll keep doing it. But yeah, it was just because the diluted down version all of a sudden becomes everyone else's stuff.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“It is the winning strategy for 2025. And it's, I think, it's leaning into it. And the thing is, is that everything in you wants to not do that. I'm not really sure why. But I was having a conversation with Layla. I want to say two nights ago or three nights ago. I got a bunch of flack for some ex post that I made. And she just looked at me and she was like, never dilute yourself.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“The vast majority of products and services are commoditized. You're probably not going to be significantly better than other trainers, just being real. You probably aren't. But You will be different than them, and we want to lean on. I want to buy fitness from somebody. And so I might as well buy from her, or I might as well buy it from him. So you're taking basically the audience that would buy from anyone, but your brand premium gets them to want to buy it from you. We think about prime, for example, with the drink company. It's a drink that there's other products that already exist in the marketplace that satisfy the same thing as prime. But if you are agnostic to that brand and you have brand affinity with that creator, then you're like, well, then if I have two things that are basically equal and I just like this guy better, I'm just going to, as long as the prices are comparable, I'll just vote with my dollars here. And so I think that if you're a personal trainer in 2025, it's going to be long term. It's going to be building the content. Short term, it's going to be outreach to people that you know and making a compelling offer to get people to try to work with you.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That would make sense that, and my wife Leila said that sprinkled in. And so, like, those are basically the components of my life. And so that's what kind of shines through in my content. I consume a ton of comedy, and so sometimes you'll see some dry humor and dark humor that shines through, but that's me. Now you have all of those little buckets of you. And not only are those buckets unique, but also the proportions of those buckets will be different. And so maybe your philosophy is way bigger, or maybe fitness part is way bigger. But I think what makes the truly unique personal trainer fitness brand is leaning into People being interested in you for being you. And then being like, by the way, I have fitness stuff. If you want to buy it from me. And I think the key part is”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Your fingerprint is unique, literally, from a biological perspective. But so is your life and your experiences. And so there's real alpha or benefit to be had above normal level of effort by leaning into you. And so what makes every person unique is what makes their content unique. And so trying to be like, oh, I want to make content like Alex is probably not the best way to do it because you're not going to beat me at being me. But you'll beat me at being you. And so it's basically your flavor of media. So like for me, it's like, you know, what is, you know, my branch to model this? It's like, well, I have elements of philosophy that are in my brand. Well, do I need that? No, but that's like kind of me. I obviously talk a ton about business, marketing, and sales promotion, conversion.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So I'll tell you what I wouldn't do first, which is I don't think I try and outscience the science people. Because unless you have some PhD, there is a PhD guy who's already jacked, who's making content. And so he's more knowledgeable and more jacked than you. So you're not going to win there. And so I think in the game of attention, it's trying to find what is unique, right? And so how do you quote stand out when everyone's loud. And this is going to sound trite, but.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Will you have to have a multi trillion dollar idea? Because now, because by the time that occurs, there's already multi-trillion dollar companies now. So you've got to be looking at like deck a trillion dollar opportunity. And so believe it or not, basically the bigger the goal, the narrower the scope of the paths to get there. If you're like, I want to make $10 million, I'm like, you can literally do that in almost any business. You want to make $100 million? Probably still almost any business, you can do it on a long enough time horizon, you can do it, a trillion or decade a trillion. It's going to be some sort of tech. It's probably going to have some sort of AI. And so you get basically the bigger the goal is the narrower the scope of how to get there. But the vast majority of people are like, I want to be the richest man in the world just because they don't know how to really think through it and be like, all right, well, after like a hundred, there's really nothing you can't do except buy more big things. But like in terms of your actual consumption, maybe even 20 is like you can only eat at restaurants that go so expensive. You can only stay at the best hotels. You can only drive the nicest cars. You can do that with about 25 million.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Like, I just want this to make enough money that I don't have to do IT anymore. But it was so pure, you know what I mean? And so I was like, we're going to help you do this. And so we kind of walked through the business plan for it. But like, is he going to be a billionaire? No, but I also don't think that's his goal. And so I think being really clear on what you want is important. So if you're like, I want to be the richest person in the world, I think it's a terrible goal. But if you want that, great.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“If you have all three, then you're, I mean, my God, you're set. Like, if you're basically pain created and obsession, and for some reason you also are doing something like that in your work, like I feel like the likelihood that you don't succeed is almost nothing. You only need one of those three. Just pick one. Like if you just had one pain that you had that you wanted to overcome or one passion that you were just inherently interested. Because sometimes passion has nothing to, like, you might just be really into model cars. It's okay. Well, there's a lot of businesses that you can build around model cars. It's like you can manufacture model cars. You can have services around model cars, making them faster because some people race model cars. You can be a collector and start flipping model cars. Like you can just make media around how to build them and then have a media company around. Like there's so many different components of any obsession or interest that you can make. I was talking to on one of the future episodes of MoseyTank that's coming out. We have a guy who's, he loves Dungeon& Dragons. So he's an IT guy and just loves Dungeons& Dragons.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I've had two surgeries. Both of them didn't really work. I've got the story. My girlfriend's the same. What? Oh, really? Yeah.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“not have that I have, it's what do they lack, and it's an off button. They just don't stop. And so in dealing with the gold medal studies, they just never stop. They just can't stop. Everything in their life is geared towards one goal. And so finding that thing, and they approach everything in their life that way. And I think that that level of obsession around everything that you touch on a daily basis is required for really getting to where you want to go.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I'll tell you this more investors, like I might be like, I don't care about kitchen utensils, but this girl certainly does. And I'm sure there's other women who do too. And what everyone wants to see is obsession. And unfortunately, in like some of the world, I know more in the UK than the US now, like that kind of perspective of like just being all in obsessed with stuff has almost been like bastardized or like, you know, been chastised. And the people who are obsessed are the ones who change the world at least change their world. And I think that so a very close friend of mine did all the Olympic teams, nutrition and supplementation stuff for a country overseas. And he said, you know the difference between champions and everyone else? And I was like, what? And he said, everyone always looks at them and says, what do champions have that I don't have? And he said, they have it backwards. He said, it's...”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I think in some ways, so this is actually a really good meta concept here, which is that if you want to be compelling, a demonstration or a model is always more compelling than anything else. And so me even going through that entire narrative, right, is taking everyone else who's been listening to this on some journey. It's like if you want to make a compelling pitch for a business, it's like we pretty much just kind of went through one. And so that's really what it comes down to, is you're like, well, what do I do with my business? It's like create your narrative of why you're even doing this. And if you can explain to somebody why they should care about this problem or more specifically why you care about this problem.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I can tell you if you put every product in front of me that exists right now, I can tell you what's wrong with it because I've tried literally all of them. Like I'm pretty obsessive. And so I've tried all of them.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“My hand would stick because there's no actually other because you can't hold your because you fall asleep, right? And so if I fall asleep with my hand like this, right? Like I'm on the couch and I fall asleep like that, it keeps my nostril open and I can fall asleep and it doesn't move. And so that's how I learned how to sleep for years before founding like just like simple nasal strips and things like that. But there's tons of problems with those solutions that exist right now that I won't get into. But maybe someday I'll make a nasal product.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“So Bezos has this great framework where he talks about missionaries and mercenaries. And so it's kind of like you have the guy who says, okay, I looked at market trends and this is a growing category and I surveyed people and this was the result that came back. And so I believe that if we time this product right at this point in the market, we'll achieve huge mass adoption, blah, blah, blah, blah, blah. And it's like logic your way through. And to be fair, some people do make it work. The missionaries, the ones that end up making the most money because they do it, sure, for the money because the business has to have some economic engine behind it. But really because they viscerally experience this problem and don't want anyone else to solve to deal with that problem either. And so like if I were to tell that story, like you were saying, like when I was in eighth grade was the first year that I started really noticing I couldn't breathe at night. And so I learned how to fall asleep with my hand on my face like this so that my nostril would, so I could fall asleep.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Years. Now, the professional one, I would say, is a bit of a shortcut because if you're quitting the job because you don't like it. And then you say, I'm now going to do this for myself. Well, you're okay. I mean, well, the one proven point about that is that that one is proven to work from an economic perspective. You will be able to make money doing that because you already have made money doing it. These other two are less proven, but sometimes have a significantly more upside.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I met the guy who invested in regal cinemas, which is probably the biggest chain in the US, and it was when it was, I had just one theater, and it became an obvious COVID has disrupted that business. But for 20 years, wherever they crushed. And he said it was so weird to say that, oh, cinemas are going to make a comeback because they've kind of been on a downturn or something like that during the time that he was making the investment. And he said, the reason I decided to invest in it was because this guy knew everything about the business down to how much the cost of kernel of popcorn was. And he just knew it so, like the back of his hand that he was like, this guy can't fail. Like, he just knows too much about this business to not have it work. And so in investing in, you know, making a gazillion dollars. And so, but I think that deep understanding, and if you look at all of these, the passion things, you'll have deep understanding because you're spending all of your discretionary time pursuing this passion. The pain you have a deep understanding of the problem and the prospects going through it because you've experienced it probably free.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“I think that deep knowledge of the prospect is paramount or very important for creating exceptional products. And you can either do that by doing a ton and ton of research or by being the prospect. And there's a certain amount of like visceral feel that you'll know. Like if someone wants to make a nose product for breathing, I have tried every product since I was an eighth grade. So it's been 20 plus years, 30, whatever, a lot of years since then, and I've tried everything. And so I know the pros and cons of every product that exists in the market. And I can tell, and I've done, it's not like, oh, I tried it for a day. It's like, I'll try things for a month at a time. And so I have so much time exposure to this problem that I have a lot of nuance in my opinion on what's wrong with the solutions. So I can formulate a way better hypothesis on how to fix it.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That you don't have anybody else to report to. And then pain is usually, I think, in some ways, sometimes one of the biggest drivers, it's like you had an eating allergy and you couldn't find pancakes that With your specific eating allergy, and you bet that there's a decent amount of other people with that allergy that also like pancakes. And so then you make pancakes that are delicious and amazing that also cater to people with that food allergy. And then all of a sudden, like, you have a business based on pain.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, right. So I would say business ideas typically come from one of three P's. So it comes from a pain that you're currently experiencing, a past profession. So the thing that you just quit or some of the jobs that you just quit or passion. So it's something that you're inherently interested in that you would spend your time doing anyways. Some skill that you learned while you were in the workforce, which by the way is one of the most proven ways of making money because the economy has already showed you that people are willing to exchange money for that specific job. And so in the world of gig economies and solopreneurs, every business can be dismantled into just jobs being done. And all of those jobs can be fractionalized. So anybody like we look at any business, you've got sales, you've got marketing, you've got customer success, you've got customer support. If you want to differentiate that, you've got product, you've got design, you've got web pages. There's so many different components to a business. You just need to learn one of them. And then it's like, boom, you have a skill that you can trade for money.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“If you have a conversion mechanism, it's like you can't have it be automated like a checkout page or some sort of video sales letter or something like that where people just buy without a phone salesperson. If you add a phone salesperson, there's less leverage not to say this wrong, but you want to have the highest leverage opportunity. And then from the deliverability perspective. And that fundamentally is like if we're reasoning up from first principles, how do I get the said differently? The question that someone I think is really asking is how do I get the most for what I put in? And you have to reason within your current context of your skills and your resources and your assets in order to derive that solution for you.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so when you're looking at the assets that you have, assets can also be skills, resources, what you have available to you. Now, if you have nothing, then all you have is your brain, your hands, and the time that you have that you can put towards learning something, which is why I'm a big fan of skill acquisition as one of the primary things that you can do is educating yourself and not formally educating, but informally or alternatively educating yourself on super tactical things once you get over the fear, then you start asking, okay, how do I let people know about my stuff? And what do I let them know? Right. And so you have to have something to sell, which is the offer. And ideally, you want the offer to have as much leverage as possible. Like, so if you sold software or you sold media, those are things that you can cut once, sell a thousand times.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Triangle. Yeah, so it's like a triangle or the Illuminati because that always gets brought up. So we've got the full crumb for leverage. And then inside of it, you have supply and demand. And I see those as the two foundational principles of business. And so which is you need supply and demand to have a business and then leverage to get as much out of it as you possibly can.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“That just are not denominated in time still occur over time. And so you have this foundational unit of time, which you're going to give in. What we're seeking is the highest return on that time. And so within a business context, there's kind of three levels of things that after current business you have to attract attention, you have to convert attention, and then you have to deliver something for that attention. And in each of those things, you want as much leverage as possible. So you want as little time as possible required to get the most output. And so I have built acquisition.com on basically two primary theses, which are in the logo, which is this is a fulcrum for leverage.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“And so, like, you can't cache that ticket in, it's already done, and so people say the word first principles, no one really knows what it means. I mean, some people do, but I think far more people say it than know what it means. And so basically there are foundational truths of business that exist. And the conditions of the environment will change. And so you have to apply those truths to whatever the current condition is. And so that's what I try and tease out with the books and the stuff that I put out in content. At the end of the day, you have an input of time, like zooming all the way out. If the goal, assuming that your goal is to make money, okay, like, and this is just a purely economic business goal, then you have time, which is the primary currency that you trade it and you make dollars over a period of time. And so I tend to reject the idea of like never, you know, never trade time for dollars or anything like that because everyone trades time for dollars. It's just some of us are more efficient at it than others. But even exchanges that occur.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT
“Man, this is a really good question. So there's a tweet that I love by Andrew Wilkinson, which is every entrepreneur ever, Colon, here's the winning number for my lottery ticket. And so it's like every entrepreneur will say, here's the winning lottery ticket, but it's like that game already, that drawing already happened.”
2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT