YouSaid · the spoken record

Alex Hormozi

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2025-02-13
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2025-02-13
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  1. “It's the latest counting. That's what's crazy is the latest counting happens both ways. So you set your alarm for 5 a.m. at night and you're like, I'm going to wake up at 5. But that's because you're delaying the pain of waking up. And when it's immediate, when I have to quit the job, like I'll quit my job tomorrow for 20 years. And so it's just like we always delay the fact that we're going to be miserable into the present to like we massively discount what a whole lifetime of misery would be.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  2. “And if I can't get that job back, I'll have other ones that will be available. Fine, and if I have a downgrading and some people think that I'm not as successful as then, okay. I'll not stop, though. And so I think that demystifies a lot of the fears. I think that applies not just for entrepreneurial fears. I think it applies for any fear. Like, I'm going to talk, I can't tell this person this bad news. All right, let's play it out. I say something and then they're going to kill me? Probably not. So what's going to happen? I'll say these words and then they'll flip the table. They'll flick me off. They'll maybe just feel hurt and maybe they'll cry, maybe they'll shout. Okay. Okay. If they shouted at me, what do I do? Like, and you just kind of play it out and you're like, okay, I think I have like most of these conditions prepared for. And then all of a sudden you can like have those things.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  3. “Decision making. And so, no, but I think that's exactly like that nailed it. Because when I thought about this decision, obviously I had my very emotional statement around his dream has to die for mine to live. Yes. Also, logic downside risk here. I'll have a story and I can always get my job back.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  4. “At some point, for almost all of us, with enough time, the shameful experience becomes funny. And so if it is going to become funny eventually, it might as well become funny now. So it's just like pulling the time horizon up. But all of that's prefrontal cortex.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  5. “I think that's actually, so I think you nailed it and said it way better than I did. But I think that's, I think going from vague to specific basically disengages your amygdala because it can't reason the logic chain of causation and causality of what's going to happen next in a chain of events. And so when you get into the specifics of it, all of a sudden you're like, okay, I'm not going to be homeless and then shamed and die. I might live in inferior living conditions for a short period, which by the way, when you're later on in your life, you'll look back and think of as the good old days because I can't believe I was couch surfing. I was pursuing my dreams, right? It's only like in the moment that it feels bad. When you look back, like even I find this hilarious, like, like, how long after you do something embarrassing, is it funny?”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  6. “That's never been the amount of money that would be material, anyways, on the grand scheme of what I would like to make. Go back to my parents' house with my tale between my legs or sleep at a friend's couch because I have enough people that would be willing to put me up in a garage if I had to. And so it's like, okay, so my actual worst case scenario is just like I have a cool story and maybe some shame that is self-inflicted because it's not like no one else cares really. But it's self-inflicted shame and maybe a detour or a different story that I have to tell later on in my career. Not as much fear there, right? But like the first one, like I'll fail, everyone will hate me and I'll die”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  7. “I was like, well, I might as well take a chance. And I strongly encourage thinking about playing it out. And so what I mean by that is like, I think fear exists in the vague, not in the specific. And so when you say, I'm going to quit my job. And then what if this doesn't work? I'm going to failure, tons of fear. If I say, I'm going to quit my job and then I'm going to try and start a business. And if the business doesn't work, I'll probably have a compelling story that I could tell for business school if I wanted to to show that I had some entrepreneurial slant in the meantime. I could use that experience plus my job experience to probably get another or maybe even better job in the meantime and match or supersede my existing income in the actual loss would be maybe the savings that I had saved up but if I'm younger or I haven't made as much money as I want then”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  8. “So, what's really interesting about that is the guarantee. And so a lot of times we don't look at what I call the don't, which is like the alternate path. If I had played out my existing path, I had a guarantee of outcome I didn't want. It was just at a delay. Whereas here there is a chance that I can make it. And so one of the final kind of frameworks for making the decision was. Guarantee bad chance at good.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  9. “So I think there's like the math behind it. And the math, I think, is pretty straightforward. So, when do you quit your business? I like you've saved up three to six months of personal savings, number one. Number two is that you have started something because nowadays in the digital age, you can begin a business on the side that can generate income. And that income in the small amount of time that you're not working replaces or at least matches the existing income you have from your current job. And you've been able to do that or demonstrate that income for like three to six months. If you do that, that's a very math way of approaching it. That also is basically never the reason that people aren't quitting their job. That's a really set like I have backlog. I have matched my current income with my part-time work. And if I just put my full-time work, I would probably make more. Very reasonable, but never actually the reason that people don't do it.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  10. “And I think, and I used what I consider a very nonpalatable word of coward purposefully, because no one wants to say they're afraid, because if you say you're afraid, then it means you're a coward. And I think that it only means you're a coward if you allow that fear to change your behavior in an aversive way, as in it not towards what you want. And so, you know, the inverse of that, many people have heard it, courage is not acting without fear, but despite fear. And I think that when you act. That is when you can give yourself that title of coward. And I think that that is a title that I have feared my whole life. And that label is almost more afraid of that label than the label of failure. I would rather be a failure than a coward.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  11. “Fear is a mile wide and inch deep, and so you look at it and it looks like this ocean, and then you take the first step and you realize you don't drown because it's like, oh, there's ground underneath of this, right? There's other people who are more on my path. And the friends you lose, you gain new friends, right? And so that fear was the hardest decision that I've had to overcome in my entrepreneurial career. And I think of all the split paths in my life, that was the one that if I had many timelines or many universes that existed, that was probably the one that is the most likely that I would not have parted from. So I think in like 90% of universes that Alexander Moses exists, I'm just a consultant somewhere. And so I would encourage you if you do feel that. You're not going to die like you won't die, and you might just live”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  12. “And so we did struggle for years after that to kind of like, because I was basically living as what was once his prodigal son goes and takes a minimum wage job as a personal trainer at a gym, like cleaning floors and stuff to learn just to learn the gym business. But that was ultimately like how I broke free literally physically leaving the area and, you know, mentally. But I think that I had to accept that there was a timeline where my father would never talk to me again. And I had to be okay with that to pursue what I wanted. And I think that when you asked the original question, what are the people from zero to one really looking for? I read tons of business books at that time, but I couldn't use any of them because I was so afraid. And what's crazy is that I think about it now in retrospect and it's like, it's crazy how large the perceived monsters can appear. And Leila has this quote that I love, but it's...”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  13. “I told him that. He said, understand, why don't you come home? Like, come home. I didn't tell him that I was gone yet. I said, hey, I want to go pursue this fitness thing. He said, cool, come over for lunch. We'll talk about it. And I was like, I'm already gone. And then obviously his tone changed a lot. And our relationship struggled for years after that. I also bring that up because sometimes there's this illusion that like, you know, you get on the Oscar stage or whatever it is and you're like, hey, I just want to think, you know, my mom, my dad, my friends for always supporting me. And I can't say that. And I wish I could. And you might not be able to say that either. And I also don't think that's a reason not to do it.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  14. “Has to die in order for mine to live. And so to put this in perspective of like how afraid of my father's judgment I was, I left the state and drove across the country halfway through before calling him to tell him that I was gone. And so I bring this up because I'm not trying to be dramatic here, but I'm saying that if you feel a lot of pressure, I get it. Like I try to leave the job that I was at to pursue just literally anything that wasn't that. Just I wanted to start a business at some point. I didn't know how I was going to do it. I just knew that what I was doing was not the path I wanted to be on.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  15. “Doing everything that was according to plan. You know, he could talk like his son who graduated in three years from Vanderbilt, had the good job, like everything was, we're following the plan. And it was upon realizing that my ultimate expression of living out history was me feeling like I didn't want to be alive. And so, and it took me time to get to that point to even articulate that because obviously you never want to kind of like admit failure of like, I have really messed something up here. But I was living my life to win someone else's game. And when I realized that, I realized that one of our dreams had to die, either his or mine. And when I realized that his dream must die in order for mine to live was a statement that I kind of crystallized when I was at that point in my life. Like I had to keep repeating that, like his dream.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  16. “Almost always come at the doorstep of apparent death. And I think maybe in some ways that makes me a coward for having needed death to make decisions. And so operationalizing that has been something that has helped me move faster to make decisions that I know I need to make but don't. And so like the first big kind of like what it felt like a death decision was I was a consultant 22-ish years old. I had a paid for condo that I bought overlooking the city. And I remember thinking like, I really hope I don't wake up tomorrow. And that, and I don't mean that to be melodramatic. I just for a period of time, I just always just like hoped every night I was like, I just really hope I don't wake up tomorrow. Like, I just don't want to do this. And what was difficult about that was that at that time was when my father was most proud of me.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  17. “I didn't do any of that. School failed me. I actually was pretty good at school. I didn't have any of those issues. You know what I mean? And so I had a pretty clear career path. And so I had what many would consider like I had a real opportunity cost. So I had a white-collar job and I had a GMET score above Harvard's Mint score. And so I had a really clear path of what my life could look like in the next 20, 30 years. And it was fairly well defined. Like I'll go to Harvard or Stanford or one of the top business schools and then I will either go back into management consulting or I'll go into investment banking and then eventually end up in private equity. And that would be the path, right? And then all the flowers would be set at my feet and everyone would say we approve of you. You're an excellent person. But when I saw the people who were 20 years ahead of me, I really didn't want their life. And then it started making me look at my life. And I was like, I don't even know if I really want my life. And so the big decisions that I've made in my life, unfortunately, have”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  18. “courage to be willing to be wrong and to be willing to have shame by failing at things in front of people whose opinions they care about. And I think that's if I rewind the clock for me, it was probably one of the hardest things that I had to get over. And so I think that's why maybe my message resonates with a lot of people is because it was so hard for me to get over. And what's interesting is basically anybody who's listening, the harder it is for you to break free of whatever kind of mental prison you've made for yourself, whether that's real or just in your head, the more compelling your story will be when you break through it because it will resonate with even more people for the people that it was easy that their story doesn't have a lot of like I was immediately an entrepreneur like I wasn't like that I had a job when I was in high school I had a job immediately out of college some people were like I was selling lemonade out of the back of my you know thing when I was 13”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  19. “What they think they want and what they actually need, which are two different things. And so I think what they think they want is some tactic that's going to immediately help them start a business. What they typically actually need is”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  20. “Content that I generate that we put out conversations like this helps people who are going from zero to one just getting off the ground to helping people go from 1 million to 10 million to helping the entrepreneurs going from 10 to 100 either get there or exit along the way and there are frameworks that cross all three of those that I consider both deep and wide that help any business navigate whatever strategic decision is in front of them to get the highest potential return for their time. And so if you're listening or watching then if one of those frameworks applies immediately to your business and allows you to pull five years forward in your career, I would say that's a pretty good return on time. For the people that are at zero, what is it that they're typically coming to you to help them with? So if you are one of them, what is it that they want from Alex or Mizzy? I think it's there's.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  21. “If someone's just clicked on this conversation and they're considering listening for the next couple of hours, based on everything that you do for the millions of entrepreneurs that follow you, that read your books, can you tell me exactly why you believe they should stay and listen and who should stay and listen? At acquisition dot com we scale businesses.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  22. “Whether you're starting out or want to go from 1 million to 10 million, there are certain behaviors and actions that will increase the likelihood of success that we're going to go through. But here's the really hard truth that a lot of people don't like talking about. Entrepreneurs must be willing to make impossible choices, have the courage to be willing to be wrong, have shame by failing at things in front of people whose opinions they care about. And that fear keeps people stuck in a job and a life they don't want for years. And that was my path. I had a white collar job, condo overlooking the city. Everything's according to plan. And I remember thinking like I didn't want to be alive. Because I was so afraid. But once you get over the fear, it unleashes this whole new realm of possibility of being able to do what you want. And that is when you can learn the real game of entrepreneurship, such as knowing that business ideas typically come from one of three P's, and you only need one of those three. And then there's the four R's for customer success, how to learn new skills quickly, how to stand out in a competitive market, the winning strategy for 2025. And so much more. So where shall I start?”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT

  23. “If you want to make more money, you might want to consider doing this. So, number one is hold that thought for just a second, because the thing that comes before that is misgrafhing else. Oh, God. This is the entrepreneur lifecycle. And there are six stages. Now, the vast majority of people get stuck on stage three. I've made some of the biggest career mistakes at this point, and you ended up living the same six months for 20 straight years. Suffering until you learn how to break free from it. I want to go through the whole thing. This is going to be awesome.”

    2025-02-13 · The Diary of a CEO · The Man That Makes Millionaires: Turn $100 to $10k With This Step By Step Formula & Build An Audience From 0 Followers! Alex Hormozi · IDENTIFIED FROM THE TRANSCRIPT