YouSaid · the spoken record

Chase Hughes

lines on the record: 125
first: 2026-03-19
most recent: 2026-03-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Like you can feel good about a good YouTube comment without you going yeah, Steven is a good guy. You know, like where you're not writing identity statements about it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Is awesome, but you still get to celebrate that you got the house. Without it meaning something about you. I think that's the difference.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Like your camera angles, like mine, I'll speak for myself. It's just so zoomed in on this exact moment on what's going on in the business, this meeting that's coming up in a few minutes. And you're just like dragging that camera by the throat and pulling it up to like when you zoom out on Google Maps and be like, This is a big deal. Like, you have time to pause. Nothing you think is a big deal is a huge deal. You can pause, you can cancel that meeting and really celebrate. It's so true. And it may be like when I became a millionaire, I thought it was like, It's going to fix my posture Going to make my skin look better. It didn't do anything. It didn't do shit.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Developing the ability to shut the fuck up and celebrate when there's a win? We just had like a giant record month in our company, massive record month. And I was like, okay, okay. And then I just joined another meeting and it fell by the wayside. And I think I'm going to regret doing that. And I think celebrating wins is a skill that I need to cultivate better.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Depending on your perspective. And that's where the big perspective shift comes in of like, I've got to remind myself this is supposed to be fun.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I think that level of empathy is super important to life and it helps slow things down. And no matter what you're going through, make a poster and put this up on your wall. It's supposed to be fun. It's supposed to be a game. I think Alan Watts had a quote that said, most of man's memory comes from taking very seriously what God made for fun.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“and it would shock you. And it's one thing to hear it maybe on a podcast, but to see it in real life, if you see the depth of other people, we are so much the same. All the shit that we hide because we don't want anybody else to see it, everyone else is hiding the exact same stuff. Everybody else is feeling the exact same way. The number one thing that people regret on their deathbed is like I should have treated it more like a game. I should have figured out what was important in the game and done what was actually important. And that's it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I think one of the number one thing that people need to know is that if you wrote down the biggest insecurities that you've ever had in your entire life, every crazy, crazy thing about how you thought it was a big deal, you have to forgive yourself for that shit you did when you were twelve. You have to stop doing this. You have to stop hiding yourself from other people. If you just wrote down every one of your insecurities with 100 people, And then had someone type all of them out, all 100 people. You wouldn't be able to find your own. You'd be very confused. You'd think that someone just paraphrased you a hundred times if you're digging through that hat trying to find your insecurities.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And the two biggest things that we have as a result of all this is loneliness and division. And the division is manufactured and the loneliness is a byproduct.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Self esteem and our self actualization, we can never move past level three because we're getting a placebo of connection from Twitter and TikTok and all these apps and these pseudosocial apps YouTube, we have these parasocial relationships on YouTube and It cannot fulfill that level. Our brains were not wired to receive digital connection. Our brains have not developed one more wrinkle in the last two hundred thousand years. Exactly the same brain. So we're not going to outscience the lower part of the brain. And you can't meditate your way out of having good relationships and being around 3D people. You need it in your life. I genuinely think AI is never going to replace it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Number one is making people feel heard and And resonating with them when they're heard and not judging them when they're seen. That's the number one because AI you can mark my words AI will never in a million years before. Serve as a replacement for humans on the social level of Maslow's hierarchy of needs where we have survival, safety, belonging, that third row of Maslow's pyramid cannot be fulfilled through electronic means as of yet anyway. And maybe they're going to start making sex robots and all that kind of stuff when these things come out. But we cannot fulfill that desire. We cannot fulfill that need. What's above that? Then we have esteem.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“It does and it's not because you're a moral person. Like you don't have to have morals anymore. So if I see you as me, I'm just protecting myself. It's just a natural.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Our brains act as a receiver and a filter for consciousness, not a creator of consciousness, so that hypothetically maybe DMT is something that just pops that filter off and allows us to experience full consciousness. And then if the all is mine, so if everything in my dream is made up of me, and we just copy paste that up to this level, we're all maybe part of one mind and there aren't any people. It's just a mind. So, like the distance between us doesn't exist. It's just like a dream, except for sharing a dream up here. And that's one of the... Think that's a part of that new consciousness theory. I don't subscribe to any of them, any one of them in particular.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Dude, you got to look this up. There are thousands of people out there who are using DMT recreationally, and the beings up there basically told them you are done and you're banned from DMT. And the journey stops right there in that moment, and the guy can take hit after hit after hit after hit of DMT and nothing happens. You can be banned from that realm or whatever it is. I think they call it hyperspace now.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Unbelievably so, yeah. At the end of the day, Everybody wants to, like after your first or second time going to psychedelic therapy, you're like, oh, I need to understand the secrets of the universe now. You go in there with this like very egoic, egocentric desire. And then they're like, okay, you want to understand the universe? They'll show it all to you and your brain's not capable of understanding it, remembering it, or translating it once you come back anyway. And I think over time, you learn that the more ego I have, it's like I'm performing. And then every time I go back in there or every time like I kind of reflect on that experience, it helps me to unzip my little ego costume a little bit more. Did you know that you can get banned from DMT”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And Now of spirituality, you kind of see it like it's not a big deal. You don't have to go buy linen yoga pants and wooden beads and bathe in essential oils to be spiritual. Maybe have a hand up there and be less certain. I think the certainty is the enemy. Like we haven't been here very long. We're very, very newborn creatures on this planet.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I wasn't really a religious person. I think it made me a much more spiritual person. And I think before any psychedelic therapy that I went through, I was performing spirituality. So spirituality was kind of something I did to show people.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, I think the illusion of separation is the one thing that I think will help a lot of people. And that's why psychedelics can really just rewire somebody's brain so fast. It just deletes that separation.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Like, if we look at as above so below, like a universe spins like a DNA double helix, you can zoom in on a human eyeball and it looks the same as a nebula. What if dreams are this level one and this is like level two of that? We're hallucinating distance. We're hallucinating. And I think whatever the case is, I have no idea. I have no theories about it myself. But whatever the case is, I do think that separation is the greatest lie ever told to the entire world. Like you are separate from that person. Like you are separate from this. And how people say, I need to go spend time in nature. Like, you are nature. That's part of who you are. You're made out of that stuff. You're made out of that dirt”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Said air. And I said, You have air in your dreams? Is it real air? And he said, no, it's just, it's my brain. I said, so is there distance between you and the house? He said, no. What's the house made out of me? What's the air made out of me? The entire thing is me, the ground I'm standing on the house, the clouds in the sky. So in a dream, you can verifiably prove that something is real. You can test it, you can touch it, and all of that, and the perception of it is very much real. So the theory now, and I don't have any certainty about this, but one interesting theory that I've heard from many different neuroscientists.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“All is mine, the all is mine, the universe is mental. And then the second one is as above so below. And here's how I explain this to my son a couple days ago. I said, Have you ever had a dream where there's like a building in the dream? Maybe there's a house in front of you. And what are you looking at the house with? And he said, well, my eyes. I said, Why? Which eyes are they? Are they your eyes that you're seeing the house with? And he said, No, because you're imagining your own set of eyes to see the house with in your dream. Your eyes aren't there. Your body isn't there. So you're imagining the whole body and the world. And I said, what's the distance between you and that house and your dream? They said thirty feet. I said, what is the air made out of between you and the house?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“We have to define simulation. Because I think every society has this hubris of the universe is whatever's cool to us right now. Electricity came out, the universe was energy. Industrial revolution came out. The whole universe was a giant machine. And right now everybody says, oh, we just discovered computers, the universe must be a computer. It's like the hubris of every generation. What I mean by simulation, I think, is it rendered in some way by something. I study this stuff all day, every day of my life. And I think that the more discoveries we have in particle physics and quantum mechanics, the more they're proving the hermetic principles right. This is the seven ancient principles of this guy named Hermes Trismegistus, also known as Thoth, like an Egyptian guy. They're confused about his name. But he's like a”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“You go up there and you come back and you're like something about this plane doesn't feel real anymore. And that is a permanent shift that's hard for some people to make. And you can't unsee that you were kind of able to poke your head out of the side door of the Truman show and look out backstage for a little while.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“100%. Yeah, it's so much more real than this reality. It's like It's so ineffable there are no words that can describe it, but it's a thousand, maybe a million times more real than this in such a way that just coming back to this feels like everything is kind of claymation for a little while. Just fake like a cartoon of some kind. It's just really low resolution. And I come back with no certainty about anything. And I think everybody comes back with that lack of certainty. You're not coming back and be like, I saw this exact thing and here's what it means and here's how the universe is created and all of that”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I think the more familiar someone is with DMT, the less certain they are about what the hell's going on. But everyone everyone, literally everyone who uses DMT pretty much goes to the same exact places, and they all meet the same entities, the same seven or eight different types of entities, and it's been the same for forty five hundred years of recorded history with DMT. And DMT is something we make in our own body. It's an endogenous chemical.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's like we had some two-dimensional creatures that were living on this piece of paper right here on the table. And one of those creatures figured out that he can smoke some DMT, and that somehow enabled us to peel this two dimensional creature to where it could see in three dimensions and see everything in this room. DM You're getting peeled out of reality into some other realm. And the weird thing is, every scientist that I know that studying DMT, not one of them thinks it's a hallucination.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I did it because DMT boosts has a massive boost of BDNF, which is brain-derived nootrophic factor, and it also produces a lot of plasticity, a lot of brain plasticity. So I was trying to fix my brain. I've got a brain disease. So I went down there on this five hour thing, and I've been completely different ever since that day. So it is a massive benefit. It's heavy, though, DMT's a heavy heavy thing to go through. I don't see, I can't see any reason why any human being would use it recreationally.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“For psychological problems, the treatment resistant depression PTSD, addiction, and now we have this new drug called Ibagaine. It's not new. It's been around for thousands of years, but it's helping people with addiction. There is now people able to do intravenous DMT for like five hours at a time instead of five minutes at a time I was the forty first person in the world to do the intravenous DMT”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“They have all kinds of like sleep deprivation, sensory deprivation tanks, darkness retreats, all those things that people talk about with breath work and they go on these big ass retreats. I don't know anything about those things. Do study psychedelics a lot and I think Johns Hopkins this year, I think, said that it was the most effective drug ever tested in human history”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“If you look at somebody that has some depression stuff going on, some weird mental stuff going on in their life, so much of what ails us, even someone who's lacking confidence and they say, I can't be a leader, I can't go into this meeting, I can't do this negotiation, it's a perspective problem. It's like 90% of the problems that people have that I work with is just a perspective issue and nothing else. And occasionally if somebody's been going through a lot for a long time, I would get your neurotransmitters tested and get your brain tested and see if you've got some chemical imbalance that's causing a lot of stuff. Just sometimes a vitamin deficiency can cause a lot of that.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“The reason that psychedelics can rewire PTSD so effing fast is that it doesn't delete your trauma at all. The memory's still there, the whole, all that stuff is still there. It changes the perspective so massively that you can still see the event, but it forces you to see all of that stuff through a different lens.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And the last interrogations I did that were for a corporation in California. I had to do forty five interrogations in like two days. And I had maybe 25 minutes per interrogations. The least amount of time I've ever been given. And that was the time distance problem. So, how do I layer on the techniques, the identity, the perception, context, and permission? How do I get that layered into a conversation as fast as possible so I can shift someone's behavior as fast as possible? So everything that you're looking at is typically a time distance problem. And there's one more universal thing. And this may not even fit anywhere in the episode because it's random. But you were talking earlier about like carrying this trauma in your backpack. So many people are trying to get rid of this trauma.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, can I get Stephen to confess to a crime? Like doing something that's going to send you to jail for 30 years is way outside of your behavioral norm. And for me to be able to do that in an interrogation room, I have to do some techniques. I have to do some crazy stuff. If I do it in sales, then I'm getting you to make a decision that you maybe otherwise wouldn't have. Maybe if I'm in timeshare sales or something like that. At the end of the day, Some people can get people far on the distance line, but it's going to take forever to do it. It's going to take maybe a year to make something happen.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So it just comes out naturally in everybody's speech. But the funny thing is I've never seen it applied to. In the way that we do it. And it's just such a powerful tool. Number one thing that I specialize in is this thing called the time distance problem. This is what I wanted to solve throughout my entire career. So we have two axes. Vertical axes and horizontal axes. So horizontal axes is the distance line. And the vertical axis going up and down is the timeline. Okay, so we have time and we have distance. So distance is how far away from a behavioral norm can I get a person to go?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Going to hear it. It's so funny. Like, there's you don't even need special questions. You ask him about their life, ask them where they're from, ask them when you give me like this summary of what happened when you worked there at that company. Well, I did this and this and this and nobody thanked me. It was a thankless job. The manager was a total asshole. So now you're starting to see an archetype. Like the guy was in a tragedy there. The guy was a victim.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Then I can figure out how my brain is predicting the future, because archetypes are so woven into our brains without language. So language is not necessary for the archetype to exist. So if you know someone else's archetype, you can understand how they're going to predict their future and how they're going to make choices.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Or at least the next chapter So we don't always want to sell a completion. We just want to say this is the logical next step of this story. Like, this guy did a bad thing. He needs to be punished. And what happens after the punishment? This is the learning the lesson and being redeemed, Ark. So we're not going to tell a jury or suggest to a jury that he's going to go learn a lesson and then come back. We're just going to suggest what's this next thing that happens. So if somebody has this arc, if we figure out what is my journey, what archetype am I living right now? What type of story?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so you can also use this as a profiling tool. And if you take notes on this stuff about people in your office, I would keep them private. Figure out like this guy's on a you don't even have to know and memorize all these 12 archetypes. What movie are they in? When they talk about their life, what movie are they in? You have that one guy in the office that wants to go on crazy adventures and do stuff that nobody else has done. That's a back to the future archetype. You can make up your own archetypes. But if they're doing all of this and everything's going good, what's the next thing they're going to predict? They're going to have a problem coming up in their life. So I know how they're going to predict their future if I just know what story they're in.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“You want to make it in that way because it looks like justice, it looks like the right thing to do, and you don't even know why your brain is trying to do that, even though I'm the one that's jammed the archetype into your head for a couple of days.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Tragedy A loss in return of rags to riches story, a wounded healer story, all these classic story types. So there's like twelve story types. Joseph Campbell's talked a lot about this. But our brains have about 12 of these little archetypes. And if it's like a wounded healer story and there's a redemption thing at the end, which is called a redemption arc, I'm going to get the audience to see that we're at the 75% mark right where it's about to happen. And if I just get you to see a situation through the lens of an arc type, your brain automatically not just predicts, but you know how it's going to end.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, if I just get you to think this is probably David and Goliath, this is the middle part of the story, this is when the little kid, the shepherd kid, is walking down the hill to challenge the giant. Your brain comes up with the ending to the story automatically. So these archetypes are so woven into us that we think if I could just complete an archetype story, it's justice.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“A folder that has that stuff in there, so when I say hot air balloon, your file clerk runs down there and like, okay, I was at a hot air balloon festival in New Mexico or something and pulls that file out. So if I can get your file clerk to keep pulling files out throughout the day, the one thing the file clerk does, and this is a gross generalization, is anything that's pulled out throughout that day and if it's in one context, the file clerk leaves them all out on the desk. And if I can get enough files all the files that I want out on that desk, that's going to influence every decision that you make when you go home tonight. So that's kind of the presuasion, except I'm putting it in there in the form of an archetype. And if I get you to think David and Goliath, I want you to think that this is the midpoint of that story, not the end.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Wading at passport control your doctor's office keeping you waiting for forty five minutes and not caring about your time. We're going to talk about all these situations where a big, big company is screwing over another person or a big, big government doesn't know what the hell they're doing they're incompetent. So the attorney doesn't say any of this He's just mentioning the scenario. So, if I mention a scenario, there's a little file clerk in your head. And if I mention any scenario, I can get that little guy to run down to the file cabinet and pull out.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So then the next time I'm going to talk about maybe it's a deposition or something like that, we'll talk about waiting in line at the DMV. We're going to talk about”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So with an archetype in the jury room, so we've selected, let's say we've picked a jury, then the goal is what is the overall archetype of the case that's playing out in front of us right here. It's a small person suing a big company. Let's say if I'm on the opposite now, let's say I'm on that lady side, then I'm going to come out without ever saying the name. I'm going to come out and I'm going to make you think David and Goliath all day long without knowing that I made you think David and Goliath. I might say giant, I might say someone small. I might say slingshot. I might say all these little key words that are probably in your head about the David and Goliath story just to plant that narrative in your head. And that might be the first three hours of the day. And I've jammed that into your head and you think it's your own idea. This makes sense so far.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“You can tell they're driven too. They're going to own their mistakes. They're going to help other people be more accountable.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And then you get one person that answers, Well, these stupid kids pickin' their boogers or wiping one of the escalator, they're coughing sneezing all over the place. People aren't wearing masks. We ask the next guy, how does a person catch a cold? And he says, well, if I've ever caught a cold, I was in a place I shouldn't have been. I didn't wash my hands thoroughly enough. I didn't take care of my body. I didn't take vitamins. I didn't take care of myself. Very, very different. So we know what is satisfactory for us to select a jury. And that's just one tiny example.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And they hired me because it was a big, big lawsuit. And I want a jury that has an internal locus of control, that they are in charge of their own life. They're responsible for their destiny. And we want to weed out the people that have the opposite. We want to weed out the people that kind of have victim mentality, like the world happens to me, that kind of thing. We have to figure out how do I ask a question that A reveals that is B covert and C is not going to expose what we're looking for to opposing counsel. So we'll come out with a question like, how does a person catch a cold?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“It's always a little different, and it depends on whether I'm working for prosecution or defense. I know nothing about the law, like just about nothing. But I know people. So I will typically go in and we'll pick a jury and we'll select a jury. And we want to select a jury based on this factor and this factor and based on this zip code, here's the question that we want to ask to find out which is going to be a good jury and which is a bad juror. But then I have to figure out questions that are covert. How can I covertly ask a question where the opposing counsel, the other attorney, won't know what I desire and what I don't desire based on the answer. So one case I worked for was with a large grocery store company who was being sued because a lady slipped on a green bean. Real”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And you made me feel clever because I put all that stuff together. Came from my own mind. And speaking of archetypes, that's the second way that you can win any court case in the world.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT