YouSaid · the spoken record

Chase Hughes

lines on the record: 125
first: 2026-03-19
most recent: 2026-03-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, and I'm not saying it was intentional within the last 200, 300 years. We're talking about like the brothers Grimm. Ancient ancient fairy tales and I think it was intentional then like having wealth is bad there's virtue in poverty that's the big thing they wanted to communicate to their kids poverty is virtuous And of course, we're still doing a lot of that stuff today. But the reason is exactly what you're saying is correct. I think it's burned into like some collective archetype. Of what stories have become.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it's programmed. Definite programming that was very deliberate in our country. It's like always the rich people are evil. But then people say, oh, well, Tony Stark was rich. They made him a sociopath.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And if you can do this in a courtroom. It will be the biggest unfair advantage you'll ever have in a legal standing because it'll win lots of trials. The way that, like, if there's a formula on how to use this is here's a piece of information here, and it's a piece of information that you will absolutely agree with that makes sense to you. And another piece of information that makes sense to you. It has to be two things that That makes sense to your brain. Because it's like you're not going to experience with something that you're not familiar with. So two pieces of familiar information close enough together where the brain is going to say, oh, you know what I can do? I'm going to put those two things together.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So a regular example of this is let's say you're watching the news and they say local Austin woman has been reported missing. Neighbors said that earlier this day people saw her arguing with her boyfriend Details after the break And your brain is like, oh, I know what happened. Oh, I know exactly what happened. But they make you feel clever They give you a piece of data and a piece of data, but they don't tell you to put it together.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I refer to this as maybe the most dangerous persuasion skill there is. And the ten second brief is basically I'm going to put a Lego right here on the table in front of you and I'm going to put another Lego right here on the table in front of you. And I'm just going to keep having the conversation where eventually your brain is going to be like, oh, I bet those things go together. So the idea came from you. So I'm going to give you one piece of information and another piece of information, but I will never put them together for you. And the reason is that any idea that you think came from your own mind, you have no ability to resist it. So all I have to do is make you have an idea.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So a tribe signal is going to be here's how many people agree with this, here's lots of people doing one thing. These tickets are selling out. Here's the Taylor Swift concert. Here's everyone cheering at the concert. Here's how you're supposed to behave is basically what that means in the tribe section. You're supposed to do what these people are doing. And then watch for the emotion. So watch for this pattern. It'll be a focus generating novelty. Then it'll be authority. Then you'll see tribe. Then you'll see an emotional video. And guess what happens after the emotional video?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Hooked in. You're hooked. But this, I mean, that's the power of novelty. I would challenge anybody to take this challenge. If you're scrolling through short form content, watch for something that jerks your attention, like some kind of weird novelty thing that happens. And that video is probably short, 20, maybe 40 second video. Captures your focus through novelty. The next video watch for an authority figure, a famous YouTuber, a celebrity, a politician, a pop singer who thinks that they know politics, all that kind of stuff. Watch for an authority figure. Next, watch for a tribe signal.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, the way that if you're trying to do this, brainwash yourself is change your house up, change something up in your life, change your wardrobe, repaint the walls in your office, move your furniture around, buy a new car if you can. I want you to just imagine is how would I influence my dog in this situation? I would need imagery, I would need something to shift. If I move the kitchen table to the side and move all the furniture when my dog comes out of the bedroom, he's gonna know something's different.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Something unexpected is occurring. So, like, if you walk past the same bush every day ten thousand years ago and your job is to carry fish from the river, and suddenly you walk past that bush and you hear a big ass stick snap. All of your focus All of it is on that stick. It's not on your kids, it's not on your health, it's not on anything that's going on, it's to this new unexpected piece of information that hijacks our brain. Anything novel hijacks our brain. So if you see like, and it follows that pathway, focus, then authority, and then tribe, what's everybody else doing, and then emotion. Then how do I feel about it? And what happens is we are hardwired to respond to these things. You cannot decide not to respond to novelty. Your head turns to loud sounds. All this stuff happens.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“But what they didn't account for, and even Dr. Milgram's book was called Obedience to Authority. They thought it was all about the authority, the lab coat, the guy's tall, it's a professional setting. But really think about, if you go back to our ancestors, like the most important resource to your ancestors was focus. There's nothing more important than focus. And the number one way to generate focus. If I don't have your focus, I can't command authority. Right? So focus is always first. My focus authority, tribe, and emotion. Those are the four things that govern a mammal, all mammals. Dolphins, doesn't matter. So, I have to have focus before authority and they didn't talk about that. And the way to get focus is through novelty.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And here's the second thing in that experiment that's going to perfectly tie back to this. So, this experiment that you're talking about happened at Yale University. It was 1962. I mean, there's tons of data on it, but essentially strangers would shock another person seemingly or what they thought was to death, just because some dude in a lab coat told them to.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Like hypnosis, just like cult recruiting, just like brainwashing, small little things at the very beginning. So everything in influence should be looked at as a wedge. Everything”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Everything was micro compliance. So this is how social media starts roping you in. This is how politics starts roping you in. This is how cult leaders will recruit you into a cult. Micro compliance, and you don't realize that you're going through this massive amount of compliance. So like you go through a doctor's physical and they go through like this 90-point checklist, they've made you do 50 things, and then they recommend a weird drug or they recommend you get on some other drug, take some time to think about it because our brain is hardwired for these microcompliances. So I say this to say that if you're going through any of these things and you're trying to change your beliefs or you're trying to change something in your body, use what works for brainwashing and figure out a way that you can get micro compliance with your own goals on a very regular basis. Small little wins so your brain has that just”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“That's it. You've totally got it. And I would say this for anybody out there that you're trying to go through this and you're having a hard time I get it. It's totally tough. The number one way that we influence another human being, let me just kind of metaphor this for one second. When you watch a hypnotist and hypnosis is fun, anybody can learn to do it. It's a pretty easy thing. So it looked very dramatic. But one of the things you'll see me do at the beginning of that is go ahead and give me your hand and I'll hold their hand for a second, like put both hands out like this, and then flip them over. That's great. Now just to test your eyes really quick, look all the way up and look all the way down. look all the way left look all the way right all right then spread your feet a little further apart a little closer together actually no face this way now i want to make him do like 50 things none of the things that i just did with them are meaningful none of them”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Want you to look at it every single day when you turn your computer on because that's exactly what your belief is saying. Because if your kids truly deserved it, it would override the belief. Just need to write the belief in plain English and what it's truly, truly costing you in your life is my kids don't deserve me to be successful. My kids don't deserve money. And that's what it comes down to. And every day you look at it, you have a feeling of disgust and there's a hyper awareness of that thing running in your head. And you're also training yourself to hear it as a child's voice, which means you're going to start hearing fiction. You're still hearing the same sentence, but you're hearing a fictional story.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Not knowing that they were like they just assumed I'm going to have this forever. I'm going to need this as an adult. I'm going to bring this into my adult life. Part two of this is you make a wallpaper or something for your desktop. And we talked about being negatively motivated. We're away from negative things. Make a motivational wallpaper that has your big limiting belief on it, and then take it to an extreme. Add a client that had this, if I say small, I'm going to be safe. And he was in a business, like he owned a business, but he wouldn't go get these big clients and he wouldn't go do this. And the guy's got three kids. And I said, I want you to make a desktop wallpaper that says my kids don't deserve for me to be successful.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I need to stay small in order to stay safe. Let's say it's one of those things. And then you just start telling yourself that is a child's voice. That's a child's voice. So the voice is not going to go away. That's the sad part. That's like you trying to not complete the sentence Mary had a little in your head. You can't get rid of it. No matter how hard you try to delete that, it's repeated over years and years, just like one of these things. What truly changes for you is hearing a child, hearing a misguided child who developed a coping mechanism for the world.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So you've identified the pattern. Let's assume that you've got it. You're like, oh, I've got this shit that's happening on repeat. Part two of this is I need to focus on that being a kid. That belongs to a child, and I need to write down like this here's how that child wrote the contract, made the promise to themselves, developed the contract, and then even if you make it up, like when I'm going to write down a little thing, when did this kid bring it into adulthood?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Does tend to do that, and I will typically wait for somebody to figure that out. And as they're filling it out, they're kind of like, oh, I did this because of this to get to this. And you'll see a little cycle start happening. But it's great for self-knowledge. But if you're a behavior profiler, that's what's going to run people. You're going to know how they're going to respond to conflict. You're going to know what they're going to avoid. You're going to like if you're putting teams together, I know what people I want to have working with each other. And it doesn't have to be some complex nine-hour thing. Like you can see this stuff in everyday life.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“When did you feel, and this one's always you want to put the word feel in there, what did you feel like you had to do to earn rewards? And what were rewards to you? It was appreciation, or somebody that's like hyper significance driven. Like I've got to have the Rolex, I've got to have the Ferraris and all this kind of stuff. They never got rewards because their parents ignored them unless they brought home a certificate. Their teacher called and said they did a good job. They played the piano recital and did a great job. And lots of people were acknowledging them and clapping for them. They only got acknowledged when they were socially significant.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And that helps us to open the door to start coming into a lot of these things. But if you're a leader at work, you can start seeing these patterns in your employees. And you can be like, I see an eight-year-old there. And if you get to a point where you're seeing some of these behavior that might have pissed you off and somebody that works for you and you're like, wait a second, now I can see exactly what's going on because this, this, and this probably happened. You don't need to make some prediction or fortune telling about their childhood, but you're starting to see these patterns and you know now how your team's going to respond in conflict. And if it's a conflict and it's social, you're seeing all their friends patterns. If it's a conflict and somebody might be losing their job, you're going to see their safety patterns come out. And you'll see your own.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So that's the childhood development triangle, and it is really powerful to start understanding our own patterns. And I'm not saying that you can go out there and there's like, here's six steps that are going to change your whole frickin' life if you do these six things. The awareness is what you want. You want self-knowledge and self-awareness with the side agreement of I am not special and I'm completely okay if I'm never understood. Because most of what happens when we get into arguments with our spouse, we get into these bitchy arguments with people at work. It's our argument to be understood more than it is for us to come to a solution. I need you to understand me. So getting okay with the idea that you might never ever be understood is like step number one, number two, I am not special.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So I'll typically take people through this process of where were you around authority figures, which is like classroom or home. What were you around when all your friends were around? You got made fun of or you had to become really small. And that goes on the friends side of the triangle. And that talks about how the social patterns that are going to show up for me. And somebody says, well, I keep attracting these negative people into my life. Why do I do that? And that goes to these patterns because if I do this, I know this is going to happen. I know that's going to happen. It's just completing a story archetype.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Very true. Very true. And the way that I explain this, if somebody wants to, like, it's not where you can kind of go back and like sit there for five minutes, put it on a post-it note and then figure your whole life out. I wish I had a trick to do that. But the way that I want people to think about this is going back to your childhood, a lot of those things, these are just contracts that were written in a child's voice. And when you start hearing these patterns repeating in your head, force yourself to hear the voice of a kid. That's all it is. It's just a kid who made these choices. It's not an adult. So we're typically three different people, all of us. We have a work self like a professional kind of self. We have a home self and we have a self with friends. And what is that as a kid? That's classroom, playground, home.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And ninety percent of us are walking around with this exact triangle governing our life. And if you look around at people at work, you see this woman who every time there's a meeting she wants to speak up a lot, but then she shuts her mouth and her body shuts down and all this kind of stuff, you're seeing an eight-year-old who got yelled at at a family dinner table. But you're just seeing it in a grown up body.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I'm going to crack jokes and keep friends. I'm going to feel safe by becoming really loud. And dominating the room. I'm going to become safe by getting really small and shrinking so nobody notices me. I'm going to become safe by being hypervigilant because I don't know if dad drank before he got home or if he's going to start drinking when he got home. So it's like, what are the scripts that that child needed to run on autopilot to feel safe, to make friends, and then to get rewards? And that would be the third side. And the rewards for some kids might just be like appreciation. And it's typically just appreciation affection love. And that tends to get written in childhood, and the kid who writes all these permanent scripts, they put them in a backpack and carry them all the way into adulthood.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Can we go into this childhood development thing really quick? I think it's super important for people to know. And I'm a behavior profiler. If anybody listening didn't know that. And one of the things that I teach everybody is this thing called the childhood development triangle. So it's just three sides of this triangle. So when you're growing up, what did that child have to do most of the time to earn and keep friends? So friends is one. and then to feel safe. What did the kid have to do to feel safe? For some kids, safety was like a I don't know. Somebody gives me a hug at the end of the day. For some kids, that was like, am I going to eat today?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And a lot of the recent brand debaccles that we've had is they thought they were doing something to avoid social injury that caused a massive social injury”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And I think when people say authenticity, we should note that what we call most people call authenticity is a costume of childhood beliefs. Like my authentic self and how I act is typically what I was in childhood, how I deal with conflict, how I make friends, how I stay safe, all these little patterns that I learned when I was eight or nine. I'm still repeating a lot of that stuff. So when we say authenticity, it's always important to think that it's authenticity plus removal of ego and a willingness to receive social injury. And that's the best way that I've ever been able to describe that to somebody. Like if I'm being authentic in a conversation, then I'm willing to receive a social injury for it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I think that it detracts from your level of authority which automatically means that you're getting less outcomes that you want in life.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“The authorities still there, the attention isn't. For somebody that's super calm, even if they're the CEO of a company, they might be the professor, and the whole time their idea of what leadership looks like is this president. So they're faking their way into this thing, and it never feels real. They still, like, even though their authority is really high, they have this weird feeling of inauthenticity because they're pushing towards the wrong authority channel.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“That we will tend to seek one of these little avenues that looks a certain way because we think that's what leadership is supposed to look like. That's what authority is supposed to look like. But there are three types. And the three types that I've broken them down into and how authority channels to other people, because authority looks different in different people. So it's the president. A professor and the artist. And we can have that authority. So, like the artist, you can think of somebody like Johnny Depp, the president, you can think of somebody like Obama, the professor, you can think of like the classic movie professor, still broadcast authority, but it's not loud. It's not extremely directive. And the artist can hold a ton of attention. And in some rooms, it doesn't hold any attention at all.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“As we go into AI, your leadership style, everyone's leadership style needs to be front and center, and I know there's a lot of books out there that are technically about leadership, but I think they're about management, and they call themselves a leadership book. When I teach what's most important, when it comes to understanding ourselves, is developing authority, but that authority has those five traits of authority. This is confidence, discipline, leadership, gratitude, and enjoyment. Do you do show notes where people can download stuff in the description? Sometimes I'll send this inventory to you where people can take this quiz and it's. It's the most revealing thing about your leadership power. But what people tend to do is seek out the wrong type of authority. I've learned this with 20 years of working with people.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, you're not going to accidentally program your brain. And I'm the brain guy. But put that on the fridge and you start hacking into your own identity, but you're doing it in a way that your mammalian brain, the thing that runs the show, can see it and understands it instantly. There's no words, there's no motivational phrases or anything like that. It picks up on it instantly and starts setting a course forward because it's cognitive dissonance that you're creating for yourself.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Anytime you're feeling this is not me, or this is against who I am as a person, it's the most powerful motivator when it comes to influencing other people and influencing ourselves. Like a goal, like a weight loss thing that I have a lot of my clients do is to download the face app. There's like an app that'll make you look super fat and real, real beast and print it off and put it on your refrigerator. And then people are like, oh, well, aren't I programming my subconscious to be fat? Like, no, you're programmed to go away from bad things first, never toward positive things first. It's always a way. Your ancestors lived because they mistook a rock for a bear, not the other way around. Never the other way around”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Identity is the way that you can hack your own behavior so fast. And the way that I explain this to people, it takes 30 seconds to understand it. If you were an Olympic athlete and you had a badass body like you had a healthy diet, everything was in perfect shape. You woke up every morning. You had great energy and all that stuff. And one day you woke up for some reason and you're 295 pounds. You wake up and you look in the mirror, and this something weird happened overnight. How fast would you get back to that body? It would be lightning, you may set world records for weight loss because your identity is with that body. It's not that, oh, I want to lose this weight so I can be healthy. It's this is not me.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Well, the anxiety is like if I don't do what I say, I'm going to face social rejection. Or if I go here and I break this rule or I don't do this, I'm going to break a social contract with somebody. The cognitive dissonance is I am the kind of person that does this. If I don't do this, I'm not keeping with who I said I am and who I agreed to be. And I'm facing cognitive dissonance. So that's like when some politician wins the presidential election that someone doesn't like. Like you have that cognitive dissonance. Either A, I have to decide that, wow, a lot of people like this person, or B, everyone's stupid. And it's a lot easier for me to just say everybody's stupid. And we always take that path. So cognitive dissonance means that it's bouncing them back into the hallway every time they bump up against something that they've previously agreed to.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I love that. And you're kind of just pre-doing your own identity. And if somebody wants to master that, you make it about your social commitment. Yourself to other people, but publicly say like I am this kind of person to yourself. So it's not like I'm going to go to the gym tomorrow. I am the kind of person that goes to the gym is a much more powerful identity based action. And identity is the number one thing in the world when it comes to persuasion and influence. There's basically the way that I teach this to intelligence people is when you're good at influence, you're building two walls. One wall is anxiety and the other one is cognitive dissonance. In the hallway that you're creating is the relief from those things.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“But I'm never saying it about you. So if I'm talking directly about you, which is what so many influence people teach out there, like, oh, I can tell that you this, or I can tell that you're the kind of person that blank and blank and blank. This is called aiming language. My language is aimed at you, and you can feel it. And people can feel that there's something going on. If somebody's sitting there making guesses and weird assumptions about them. So anytime you're using any of these techniques, it should feel and sound like you're making an observation about the world.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“In reality, if I do the opposite of what that negative dissociation statement did and I make a positive group of people and assign an attribute to them, so that's how you would do this. So it's like, you know, Stephen, it's amazing. Every time I meet these really high performing CEOs, all of these Fortune 100 companies that I work with, you sit down with one of these CEOs. It's like they all have the exact same quality. You sit down with these people and they stop what they're doing and they just completely tune in to other people when they talk to them. So I'm taking a quality that I know you admire, like CEOs, all this kind of stuff. I'm assigning a trait to that. And you're going to nod and that sounds kind of true, but it also means that you're agreeing that you are also that type of person.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. But you're not getting them. I'm not using this technique to make you sign a contract. I'm using it to just make subtle shifts in how you're behaving in our conversation. So, if I wanted you to focus on me more, I'd do the opposite of the negative dissociation thing. And remember, I'm not talking about you. If I'm sitting here saying, Oh, Stephen, you pay attention so well in a conversation. That sounds super weird. Manipulative.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And they double-blinded this. They did it in another neighborhood where they didn't go door to door first. They just went door to door and said, hey, can we stab this giant, ugly sign in your yard? And like 1% of people said yes. As opposed to like 85% in the other neighborhood. But it's a tiny agreement about who you are as a person.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Of course, everyone's going to say yes. And then, so now they've made a commitment about who they are. Do you support? So it's who are you as a person? Then they said, all right, thank you so much for that. And just to show your support, could you put this tiny small sticker in the window of your house facing the street? And they're like, yeah, yeah. And they go stick it on the window. But they're more likely to do it because they just said yes. But anyone who said yes, I support safe driving. A week later would stick that giant stupid looking sign in the front yard.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but it's not who they want to be. It's who they say they are. And those are different. Man, Bob Chaldini's got a great example of this. They got these people, the stick signs in their yard, these giant, ugly signs that say drive safe on them. And the way that they got this, like, 85% of this neighborhood just stabbed them into their yard, nasty, stupid looking sign, was a week prior. A week before, they knocked on their door and they said, hey, I have a one question survey. It'll take 15 seconds. Do you support safe driving? Yes or no?”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. I mean, you're not permanently changing a human being But it's a temporary change that they will make for one little compartment of an interaction with you. And is this because”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Like, I don't know. I think I've always been really open. I haven't been really scared about what people think about me, and I've always tried to wear my heart on my sleeve. So now you're getting to make all these commitments.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So throughout the conversation, what you're really doing is you're not getting them to make an agreement about how they're going to act. You're getting them to make an agreement about who they are as a human being. So, the moment you can get them to covertly make an I am statement in their head, you're hacking your way into that person's identity. So, like, let's say you said that they nodded, and then maybe a few minutes later, you're like, I got a confession to make. You know, I had social anxiety growing up. How did you get this open about everything? Have you always been this way, or was this through some kind of like leadership training or something like that that you went to? And the moment you answer that question. Got you to commit. Now you're fully committed to being wide open for the rest of the conversation”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Talk about how to manipulate your next podcast guest into being more open minded. And this technique is something we teach called negative dissociation. And the way that it works is I'll make a small, it should sound like an observation about the world. So in our discussion, let's say we just sat down and I'd say, you know what, I'm glad I'm interviewing you. There's a lot of people out there that are just so closed off and locked in these little rigid beliefs. And I'm not sure whether it is they're just terrified of what people are going to think about them if they step outside the lines or if they're scared of being open-minded for these other beliefs. I'm not sure which one it is, but I mean, you meet these people so often and you're going to nod. You nodded your head while we were saying that because what I'm saying sounds true.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Or if I'm being shot at, the automatic thing for me is to draw my weapon and fire back. So it's an automatic behavior based that typically in another situation would violate social permissions. Like I don't have social permission to behave in that way.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“That is the permission to do things differently. So if you want someone to do something that they normally wouldn't do, the question you ask yourself is, in what context would the decision I need this person to make be an automatic thing? If we agreed on ten different things out of eleven, then we the automatic thing would be for us to assign an agreement together”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT