YouSaid · the spoken record

Chase Hughes

lines on the record: 125
first: 2026-03-19
most recent: 2026-03-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“A lot and that means what do we do to threats to our entire democracy? We kill them. So we start radicalizing people instantly without them really even processing that they're internalizing that. We were radicalizing people just through that context. So, if you can modify perception and context, you can give someone that permission that final piece to do anything. Let's go back to the police officer in the hypnosis show. He had the permission to start firing his firearm because of the context of being attacked by someone with a weapon. So once the context shift, your social permission of what I'm allowed to do, like I don't strip down and get naked in my office, but I do when I'm standing in front of a hot shower.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And if you watch the media, especially the opinion side of the media, they talk about a politician that they don't like, what do they start out with? This is going to scare you in another piece of terrifying news. Here's what this guy did today up on the stage. This politician did. So they set the frame for it to be terrifying. They're setting up your perception from the very beginning. And then if I change the context, In one context, yeah, maybe this politician's a bad guy. Another context is this person is a threat to democracy.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And you can do that with permission at the beginning with a permission phrase and just say, hey, just so I understand, and I may be wrong here, but what I understand is the purpose of this meeting is for us to kind of compile all these Zooms that we've been on for months and months and finally get something done and put a bow on it that we have some kind of finished product, even if it's not perfect yet, we have something tangible. And that's permission. So you're like, I might be wrong about this. But of course, they'll probably agree with that.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And anytime you're setting a frame or just kind of setting the perception of what's going on, especially in business, start out by a negative first because people bitch about stuff in business all the time and then go to the positive. So you're doing kind of a contrasting statement. So like let's say in the last meeting you had, if you said something like, I'm so glad we're meeting today, guys. There's so many people out there that just fall into these competitive mindsets. And it's really good to do business with people that are in a collaborative mindset instead of a competitive mindset.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So context gives us the final P which is permission. So if I change your perception of a conversation and you can do that right away and if I'm entering into a negotiation and we start the room with I'm glad that we could all come here for this and I know both of us want to find common ground as fast as possible and I suggest that maybe we even start there. So I'm setting a frame right from the very beginning.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so one of the best things that you can learn when it comes to being able to shift context is setting the frame of what every interaction is and being the one to openly say what the frame is as the conversation starts. Say you're talking to a kid and it's a parent talking to a kid. The kid thinks they're in trouble. That's the context they have. And I need to shift their perception of our situation before I can change their context. So we sit down, we start the conversation and we're going to go. That is focused on learning instead of punishment. A massively transformed perception and context. So I've changed what this means and the definition of what's allowed here.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And that's been tested time and time again where people will sit in a smoke filled room long enough to die just because nobody else is moving. So context matters, and”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And it was during the daytime. Doors were open and it turned out that most of the people that died were in the restaurant. The restaurant was right by the door. So the fire inspector looked and they were trying to figure this out and a psychologist finally came along and said they died because they were waiting to pay their bill. As no one gave them permission to kind of stand up and walk out, no one did at first, so they kind of just went along with the crowd. And in the context of a restaurant, you don't stand up and walk out until you've paid your bill. So the context can also lead us into something like that. So the perception of the situation, even though there's a fire, I'm locked in context of I'm sitting in a restaurant.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Story. Really? Yeah. But is he a monster? Of course not, because context dictated what he would do. So, if I can change context to where what I want you to do is just an automatic thing, I can make you do anything. The real skill is just being able to shift perception and context. If you can just shift perception and context, you can radicalize someone on the internet and turn them into a shooter. You can radicalize somebody politically and make them excommunicate their entire family over a Thanksgiving. I'll give you an example from UK. In 1979, I think, there was a fire in Manchester, in Woolworths department store.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“But one of the skits in this, or one of the bits that this comedian does, he tells the people that all of you are sheriffs, and you can't leave the stage, but everybody in the audience right here is rowdy. They're making lots of noise. You need to tell them to keep it down. So this starts, and the hypnotist says Now they're not even listened to. They're not respecting you. And then he says you can't leave the stage, but one of them's pulling out a gun This off-duty police officer pulls out his service weapon and starts firing into the crowd.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“They'll get it in a shower, they'll get in a bath, whatever it is. But almost everybody's going to get naked. We're probably not going to do it in the middle of an office building, like at work. Context dictates what behavior is permissible. So if you go back to nineteen, I think it was nineteen fifty seven, there's this guy running a stage hypnosis like comedy show, you know, where they bring people up on stage and make them do silly stuff. One of the guys that's up on stage, he's knocked out and he's doing all this crazy stuff. He's an off duty police officer, so he's concealed, he has a concealed handgun.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So after I shift your perception, all I need to do is get you to see a situation a little bit differently. And if you turn on the news, oh my God, are you going to see this all day, every day? The perception changes. Oh, you thought it was about this? Guess what? Here's what they did today, and they did this blatantly, and now it's in your face. They do all of this stuff to shift your perception. And in order to get your behavior to change, once I shift your perception, then I change the C in this model. And the C is context. And context is the most important thing in the world, and nobody's talking about it. Probably everyone watching this or listening to this right now is going to get naked today.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So your desire to be the alpha male in the handshake situation would be temporarily kind of broken because I'm openly saying out loud what you didn't want to say out loud.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And I'm not saying that's a tactic anybody should do, but if there's a script running here, like here's what we're supposed to do. You and I are on a podcast. We're supposed to make eye contact with each other. We're supposed to nod throughout this entire thing. I'm making both of us more aware of this. And that gives us a little permission to break away from it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“I can massively start transforming your behavior. And we'll get to identity here in a minute. Any script that you call out, you're weakening its power. So, like, if you shook my hand super aggressively or somebody shook my hand like a pretend alpha male, and you call out exactly what they're wanting to happen, and you say, wow, that handshake is really firm. I just read an article a few weeks ago that only alpha males do that. And you say the quiet part out loud so any script that's running in the background or some kind of social script, if I can surface that, then I become a lot more powerful over the situation because I've lessened the power of a script. Any script that we push down is going to be a lot more powerful in that person. We're increasing power.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So I've never had to respond to somebody calling this guy purple. But if I can modify how you perceive a situation. So let's say we're at a business networking event and I walk up to you and I say, let's say I call out the script, openly call out the script, and I say, it's amazing how many people are just running the script of I need to look like a business professional. I can't say anything that makes me look emotional. I can't say anything that's personal. I have to hand out a business card. I have to put on this persona. So I'm just openly saying the script that's running inside that person's head. And I'm making you aware of it, which means that I'm changing your perception of the situation. So anything I can get you aware of that's running inside of your own head.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“You said So, if somebody says something that is an idea that's far out there, I'll always acknowledge it. And I would say every human being is different. And it's fascinating how many rods and cones we have in our eyes, how we all perceive things differently. That you might see something that's purple, and I see the exact same thing. We may be seeing the identical color, but our brains are just interpreting it differently, or maybe we have a different word for it. And it's amazing how much we agree on, and we just don't realize how much aligned we are with a situation in life. Makes sense.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And the biggest mistake that people make with language is language should be resonating and not directing If you want to speak well, you're not directing people to think certain things or to feel certain things that should resonate with what they're already feeling and then start guiding them. So you're getting into their river, so to speak, and flowing with that first.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, the first step to really changing somebody's outcome, getting you to make a decision later on, is to change how you're viewing this situation. So when people talk about owning the frame of a situation or redefining what a situation means right there is changing the perception of it. If we're just talking about AI, AI can say, yes, Stephen, I see what you mean, and I can see why you're frustrated. And, you know, one of those like standard responses. But here's what this is really about. And it gives you this layer that makes you say, oh shit, like this is, it's going deep. So now it's hit the P on the PCP model. So it's modified your perception of a situation.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Let's understand humans first. Like, how could AI compromise a person? And when it comes to influencing human beings, the most important thing that you could ever understand whether you're a CEO, a mom, or dad, is this thing called the PCP model. And PCP is a three step cascade that happens inside the human brain when we get influenced, whether we're doing something massively extreme like some Manchurian candidate type stuff, or we're just having a sales call and we make a sale. Everything goes through PCP. So P is perception.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“And I think people are starving for it. You've got a podcast that's non performative and people are attracted to realism. There's so much that's artificial and performative that people are starving for realism already. And this is pre AI. This was starting to blow up because it just gave us a sense of something that was real. We are in a epidemic right now of loneliness where people are disconnected from each other and these human skills are going to matter more than ever as AI comes out”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“It means that if we are in a conversation I become more likely to help you achieve the outcome that I see for you. So if I'm a leader, then I can do that. If I'm an attorney, I can sway a jury. I can make a jury pick a certain decision. If I'm a hostage negotiator, I save people's lives. If I'm a parent, I raise better kids because I can communicate in a way that gets the outcome that I'm looking for from another person.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“So, people are starving to have great conversations that are very influential, which means that if I'm an attorney, I can sway a jury. If I'm a hostage negotiator, I save people's lives. If I'm a parent, I raise better kids because I can communicate in a way that gets the outcome that I'm looking for. And you can do that with any of these techniques, like negative dissociation, the childhood development triangle. There's this thing called the PCP model. And when it comes to influencing human beings, that is the most important thing that you could ever understand.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Trying to change your beliefs, or you want to lose this weight, change something up in your life, change your wardrobe, repaint the walls in your office. You need to tell the animal part of our brain here because this has been proven on fMRI studies that the decision shows up before we're conscious of it.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT
“Is how social media starts roping you in. This is how politics starts roping you in. This is how cult leaders will recruit you into a cult. It's the number one way that we influence another human being. Microcompliance. In hypnosis is a great example of this. Like, I can have a person laying on the floor unconscious in maybe a minute and a half, and it's very easy to do. Anybody can learn to do it. But one of the things you'll see me do at the beginning of that is give me your hand, put both hands out like this, and then flip them over. Look all the way up and look all the way down. Make them do like 50 things. None of the things that I just did with them are meaningful. Everything was micro compliance. You don't realize that you're going through massive amount of compliance. So in order to get your behavior to change or influence another human being, use what works for brainwashing because our brains have not developed one more wrinkle in the last 200,000 years. So a regular example of this is novelty. Anything novel hijacks our brain.”
2026-03-19 · The Diary of a CEO · Manipulation Expert: How To Influence Anyone & Make Them Do Exactly What You Want! - Chase Hughes · IDENTIFIED FROM THE TRANSCRIPT