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Chase Jarvis

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122
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2014-05-26
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2014-05-26
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  1. And I charged accordingly because I'd done the work, done the research, and knew what the top gals were getting. And I put myself in that caliber right away.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  2. That was a big catapult. And then another inflection point was when I was setting my prices, not necessarily for the very first sale or the second sale, but when I realized that, wait a minute Once you are great at your craft Everything else is vision. And the ability to execute. So let's put execute and craft in the same bucket. And then everything else is vision. And I think whether we're talking about how to hack the system from inside a big company or how to hack the system from an entrepreneurial standpoint or an artist standpoint, the way that I hack the system was my first hired day rate or gig. Was at several thousand dollars a day. So I sort of pushed myself to a level that was incredibly uncomfortable. And required myself to deliver at the highest level.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  3. The camera and having a little freedom to explore and play. Basically, get familiar in a way there's not pressure. Then I put myself in a little bit of a pressure cooker by saying, and I didn't really declare it. I said, like, I declare it to myself, but not overtly. I said, I'm going to try and do this. Being in a community, like putting yourself at the heart of where that stuff is happening, if you want to do a startup, it's much easier in Silicon Valley than it is in Detroit. For example. I did the equivalent of move to that I wanted to shoot skiing and snowboarding, so I went to a hardcore ski town.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  4. A couple of the key ones actually taking the camera that my grandfather passed to me when he died and actually teaching myself the art in a very unencumbered sort of way where there was a lot of freedom, freedom to make mistakes, freedom to learn, and a reliance on yourself. So to me, that's a great way to learn and to learn from others, not dissimilar to Creative Live, how the world's best. Like I would meet up with people all over the world and just connect with them around photography. So the learning phase, there's a lot of opportunity for exploration and making mistakes, and there wasn't a lot of stakes early on. But as soon as I decided that I wanted to do that, I threw myself into a lot of stakes. I know I want to do this professionally. How can I do it? Move to steamboat, meet the right people, and then there is instantly stakes. I know that's a big thing for you with increasing the stakes.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  5. Oh, I know. My dad just stick a steak in the ground. But there's a lot of adventure, and you can go to my YouTube channel or my website and see it.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  6. I have a pretty good YouTube channel. It's just YouTube slash Jason Jarvis. And I think there's a couple hundred videos and several of them with more than a million views, but mostly they're adventures all over the world on pretty much every continent except for Antarctica. A lot of, you know,

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  7. I was tuning skis at the local skis right at the base of the mountain in steamboat, Colorado, when Kate and I got back from Europe. We were totally broke, so we threw everything in a car, drove to Colorado, and got, we were just deferring education and life a little bit and ended up having the time of our lives, ironically, you know very, very well better than most about adventure and how that propels one's life.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  8. And when you're, I would think I was probably literally making $10 an hour at that time. And wait a minute, I just sold that for 500 bucks from going skiing for a couple days with my buddies. I'd like to replicate that. So what did I do? What worked? What didn't? And then I sat on a Tim Ferris learning experiment, how can I replicate this and just started doing that over and over and up B&E every time?

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  9. Pentathol. The first sale came about because I was able, I grew up skiing and snowboarding was very familiar with the subject. I got into the good crowd, had photographs of people on next year's equipment because I knew the people, the manufacturers and the reps and all that stuff. And if you have the right pictures of the right people and the right equipment, then the manufacturers come knocking for next year's stuff. So a manufacturer saw my work, got in touch, and said, hey, we like this picture, this picture, and this picture ended up licensing, not selling outright, but licensing an image for $500 in a pair of skis.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  10. I was gifted as cameras, and it sort of was this permission to go explore the world. So I threw him in a backpack and walked the earth for seven months with my then-girlfriend now-wife Kate. After graduating. Yeah. And we just took literally, my grandfather passed away. I got his cameras. He said, look, let's just go explore the world. And I want to learn to take pictures because I want to get in touch with this side that I've sort of been repressing and taught myself how to use a camera and came back was a ski bum in steamboat, Colorado, started taking pictures there. It was where I first sold pictures and basically started. Yeah, taking pictures of what I was passionate about, which is hiking, climbing, fly fishing, basically extreme sports, skate surf, that whole world that I'd grown up in. And I was very passionate about it, so it was easy to make connections in that community. And I had good pictures of fancy people that started being sold for lots of money.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  11. Immediately after college, my grandfather died on my college like two days before my college graduation, which was a terrible thing, dropped out of a heart attack. The silver lining in that was I got his cameras.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  12. If you could only smell really good up an airplane, it smells terrible. It smells terrible. But photography was a really low barrier way, and I had grown up around pictures, and I remember a particular picture of a muddy soccer game that made me want to, made me realize, go, oh my God, that's like a moment. It's never going to go away. And now that I have it sort of locked in a picture, maybe I can do that over and over again. But then that reality voice kicked in, this sort of like that voice part of the reason that Creative Live exists is because we have this, culturally there's this bias against, oh, I don't want my kid to grow up being artist because he's going to be homeless or a drug addict or he's going to play music and starving artist. Those two go.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  13. Yeah. And surf skate, and it was sort of a DIY ethic hacker mentality. I think that's part of a, that was something that I definitely took away from Southern California after going to school down there. And photography was something that I had grown up being on the other side of the camera at my college. I was the guy who would get interviewed after the soccer games on the television, whatnot, because I was reasonably well associated with cameras. You were going to say handsome, weren't you? I'm dashing.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  14. And it was really in the sort of the punk skate surf punk scene in Southern California where I moved to go to college that I sort of was able to understand that those two things could coexist. And actually that was a powerful combination.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  15. I had opportunities to play either in college. I ended up playing soccer at San Diego State, which is a top 10 D1 school. So it was a good way to go to college. But I had a hard time reconciling the artist and Jock. They didn't go together, at least in my high school. You had to sort of be one of the other. And I sort of took the Jock path because it could lead to school and at least at that time it was safer.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  16. But my childhood was a very creative childhood. My parents gave me a block of wood. I'd go play in the backyard for hours. I sat at the adult table because there was no kids' table. It's just the solo kid table. Go sit in the corner, basically. What did your parents do? My dad was a cop, and my mom was an executive assistant at a big biotech company called, actually they did Cialis. Oh. Yeah, they found it Cialis and I was sold so much. Yeah, so she did okay on that one. So I came from a very middle class background and there was a good work ethic, but the whole creative artist thing I felt very creative, but I was also sort of in a jock's body, so I was good at sports, and I could never reconcile those two things as a kid. Soccer and football.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  17. I grew up in Seattle, and I'm an only child because I was a little bastard. I don't know if I can save them off. I did. Oh, come on. I don't know if I can say bastard.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  18. Let's backtrack. How to get in photography? I'm going to try and sort of relate the artist mentality to whatever audience is watching because I feel like the artist mentality is actually, if we take one step back, it's a creative mentality. And I also believe that creativity is the new literacy. So that creativity, like a lot of the investments you do, highly creative, your approach to them, what the founders are making of those companies. So whether you're taking pictures, building a business, managing a hedge fund, there's a ton of creativity involved. And so art is sort of but a subset of creativity. And I think that's a theme that's going to continue. I'm forecasting the future of our conversation today. That's a theme that I'm going to continue.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  19. Oh, wow. People are going to be so disappointed with this. So I was hoping we could really. Having you on this time. Good. It was a homeless guy. He's not doing that.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  20. Want to know that it was a very closed world 10 years ago, there's not a lot of access to information. And I said, man, if I'm ever in a position to change this, this sucks. I want to change it. And so by collaborating with my friend Craig some 10 years later, we did exactly that. And so it's working. Shazam

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  21. They give people an intro. I'll give you an opportunity to pontificate later. No, I was born, and I'm just kidding. I have spent my whole life as an artist. In a little grimy warehouse in South Seattle, we launched, I think it was in April, actually, and to rapid growth and success. And then about a year later, we nailed some venture funding and we just closed our Series B. And now there's about 100 people that are employed here in Creative Live. And so there's this transition from myself as photographer, artist traveling all over the world shooting for the top brands. And there was a sort of scratched my own itch because when I bailed on medical school and dropped out of a PhD in philosophy to pursue my dream of becoming a photographer, and there was no where to get any damn good education, I wouldn't want to go back to school.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT

  22. We are in a studio called Creative Live, which is startup based here in San Francisco and in Seattle. I'm the co-founder with my good friend Craig Swanson, who's not here. And it is an education platform that connects the world's top experts in creative fields with a global audience all over the world. That's what global means.

    2014-05-26 · The Tim Ferriss Show · Episode 8: Chase Jarvis, Master Photographer · IDENTIFIED FROM THE TRANSCRIPT