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Dick Costolo

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139
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2018-01-03
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2018-01-03
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  1. It was, yeah, anyway, I was there for, I ended up being there for six years, which is a long time to be involved in and running a company that's got as much going on as Twitter does. I mean, it's just, it feels like so much longer than six years. Every day is some amazing, crazy wild thing is happening. Yeah.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  2. The sound thing that they pivoted into Twitter. So when I left Google, Mev called me and essentially make a long story short, asked me to come out and run operations for him as COO.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  3. Then he wasn't. But Ev was at Google when we were talking to them about acquiring feedburner. He was at Google through Blogger. Right. So I'd spent a bunch of time with Ev at Google.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  4. The idea behind feed burner was well with RSS feeds, the future of content is going to be distributed and syndicated and people aren't going to go to web pages anymore and read the news. It's going to be distributed to them in the form of these feeds will be a content intermediary that basically distributes feeds for publishers and helps them monetize those feeds and distribution and sort of a publisher clearinghouse, if you will. And that's going to be something publishers aren't going to want to do for themselves. That worked and was great. And we sold that to Google in June of 2007. Of course, things like Twitter came along and rendered RSS for the large part like, well, this is how I'm going to get all my news and information, not through these web, you know, web logs or Google Read or anything.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  5. Really taught me, like, you know, thinking about when this thing happens, everything will be great. It's just a stupid way to live your life because everything can change in a moment.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  6. Sold that started a company called Spy on it, which was basically an early alerts company, like watching web pages for changes in them, things like eBay auctions or stock prices or anything really, and would alert you via SMS or via Instant Messenger or email when there were changes to those pages we were watching, which got me interested in the mobile internet. We sold Spy on it to a mobile financial services company. this crazy story like September Twelve 2000 So, my birthday is September 10th. So I'm out to dinner on September 10th, 2001, and thinking in two days when this sort of lockup on our stock for the year-long stock lockup expires, I'm going to be in this whole really different world. And then, of course, the next morning was 9-11. just really taught me that was really the day that for, I guess, for everyone else as well.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  7. Platform, and it's going to be super important. At the time, was still referring to it as the information super high and everything. But I remember seeing a few Netscape demos and thinking this is going to be really important and just went off and started one of those started my own company that was just doing like web technology and design at the time in early days, right? Making websites for people.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, 93. 93 for me when Mosaic and Netscape just starting in November 93, I realized, wow, this is this really extensible.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  9. This can walk through quickly. I just had a consulting job, and when the internet, in my mind, when the web took off in 90.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  10. I'm living in freezing cold. Right, right as a very wealthy person, but a successful person. So you got back to, then you went back to computing and you started a company, just walk through this and walk through quickly.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  11. Well, after a while, after a while, when you're really, really poor and not getting any of your auditions. I'm living in freezing cold. You know, like, all right, it's time to go do something else. So I went back and put my degree to use at that. I was like, okay, this is enough of this. Right. So this is like five years later. It's fine. You kind of, you know, like, all right, like this is a grind. I don't want to do it anymore. And I always thought in the back of my mind, like, well, I'll come back to it. And then I kind of have been able to do that, which is fun.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  12. I just, you know, they're all different reasons. They're always different reasons. We have someone that looks like, you know, I don't have a super, you know, a lot of people who look like me. I'm not as funny as that guy, et cetera, et cetera. Right.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  13. No, but it was losing all of them. Later on auditioned for Mad TV. You remember Mad TV came around. They also took a big swing through Chicago and auditioned and hired a bunch of people from Second City and the annoyance and Improv Olympic was another big improv organization in Chicago at the time that head started there.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  14. I was just like, hey, Doug, how's it going? Like, you know, like he didn't want, I was afraid to ask. Yeah, yeah, there you were. There you were. There you were.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  15. This is in the 80s, and the limelight in New York is super hot. And then they opened one in Chicago. Yeah, limelight. Limelight. So I'm working in the coat room at like two in the morning at this nightclub. And this guy from my computer science program at Michigan comes in and hands his jacket to the go room dude. Who's me? And he has this moment of recognition and does this like, whoa, you know, what happened?

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  16. Oh my gosh, you end up having these horrible jobs. You know, you're like working in the coat room at a nightclub because it's the only thing you can do off hours to make it funny. So I remember a guy from my computer science class at Michigan comes to the limelight in Chicago.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  17. Nancy, Nancy Walsh. Nancy got SNL. I think she was on for a couple seasons. And so they, you know, Steve ended up being a roving reporter on the Daily Show and then got the Dana Carvey show. But Dana's show was canceled after six episodes. So, I mean, you know, Steve was kind of grinding away and eventually a 40-year-old virgin did that. And that was his breakout hit. But he was great from day one. You know, he was one of those people you always like, this guy's going to make it. There's just so many great people. You just, you know, a bunch of them, some of them doing a bunch of them don't.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, but let's be frank, there are lots and lots of these people who are auditioning for these shows for a very, very small number of roles. You know, Carell was always hilarious. Steve Carell was great from day one, like day one in the second city training center. Steve was amazing. And yet, you know, I mean, he didn't get SNL, his wife did.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  19. didn't really have my genuine character was I didn't really have a sort of a go to a back pocket thing which probably another one of the reasons why you never but you had hopes and dreams

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  20. I had this like unemployed Scottish guy that was mostly trying to do voice. You're trying to do voices and show him a range of voices, right? And so at the time, I think I'm trying to remember who some of the candidates were. You know, you're trying to work in they always obviously want to do these lots of political humor. So you're trying to be able to do impersonations of the folks that are running for president or might are likely to run for president. I mean, you're trying to set yourself up as different from the people you already know they've gotten the cast. Right. One of the big challenges with, at least in thinking about auditioning for shows like that at the time and probably still today is, you know, there's one this type of person and there's one, you know, crazy guy and there's one I'm going to be the mom in all the scenes. And so you're trying to sort of distinguish yourself from, well, he's coming back and I kind of look like him. So I got to try to be not like him. But what was your actual jack?

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  21. What was that audition like? Oh my gosh. So they sort of have this three steps of auditions, sort of do this one audition in front of a few people involved with the show and then a bigger audition in a more public environment, if you will, like sort of on stage at Second City if you make it through that first set. And then the third set is you fly to New York and you're auditioning in front of Lauren and the rest of the team. Lauren Michaels. I might even get through the first thing. The first audition is something we called Three Through the Door Three Through the Door was you come out and you do, you can do whatever you want, your own monologues, a one-minute monologue as character A, whoever you want character A to B can be an impersonation, can be a character you created. Do sort of a one-minute monologue, leave stage, come back out through the door as a second character, do another minute monologue, leave stage, come back out as a third character, and they say, thank you very much.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  22. I totally wanted to do it, you know, and I ultimately a couple years later did audition for SNL and didn't get that. Not only did I not get it, I didn't even get called back to, you know, New York. I'm not going to let you.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  23. Yes, so they basically have this pay this amount of money and we'll take you through this improvisation six classes of improvisation. When you're done, you sort of audition for one of the touring companies and you also like put on this like show. People come to see. There are some down nights at Second City. They have two stages. And I think Monday and Tuesday no one performs in the backstage. And they sort of give that to the sort of the last level of the training program folks to use on Monday and Tuesday night before the regular groups get up there and start performing the rest of the week. Then Steve and I were in the same group there and that's where I met a bunch of those people like Rachel Dratch again and she and I became good friends and Matt Wall she's on Veep now and I ended up meeting him at Second City and the Annoyance Theater.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  24. Rachel Dratch and all those folks, I of course didn't. I'm skipping ahead. No, we're not skipping. There's no skipping. As I went through Second City and performed there and at the Annoyance Theater, which was sort of a companion theater and improvisation in Chicago and spent a ton of time there, I hung out with and performed with all those folks. Carell and I were in the same start group, if you will, at Secretary.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  25. And just that, the combination of that in the acting class that just decided the end of my senior year, like I'm going to go to Chicago and try to get into Second City. Right. It was known already as the sort of the highway to Saturday Ant Live, you know, the Belushian, Murray, and all those guys in the 70s had used it to get the SNL and again in the 80s. And then a bunch of the people that ended up performing there with, you know, went on to do that. Adam McKay and Tina Fay and...

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  26. I can't, I couldn't even remember one of you, but you got up there and just tried your I got up there and tried my darndest. Right. And I just ended up really liking being on stage. Which part? Everything about it. Like, yeah, maybe. I don't know. Like, look, I talk and they listen to me. And once in a while, they heckle and I get to say something to them. And I have a microphone and they don't.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  27. Material. It was like open mic nonsense. You know, if you go to an open mic thing and you think, oh my, they actually spent time on this. You watched the HBO show crashing. It's that. It's all horrible, horrible comedy.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  28. Just because it's part of the acting class, I thought it would be fun to do it and just started doing it, and it was fun anyway when I graduated.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  29. No, it was like, you know, learn to act theater 101, you know, think about introductory theater class. We did some like Arthur Miller scenes or something. And then I decided when I was doing that my senior year also just started doing open mic night stand up at the student union, which they had on Wednesday nights

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  30. Kids are the where are you in here? Where are Of course. So you took this bath again. So I took these acting classes and I just decided

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  31. It didn't exist in high school. Your kids are where are you in here? Where are you? So you were in college. So you were taking computers. So you moved in naturally since you were unpopular into computer science. Of course. So you did that. And then what? So you took the Zappy.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  32. Control over everybody at the Switch to wheel my power. Because I'm not going to use that photo. Yeah, I'm not going to use this photo.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  33. To get away from it, but go ahead I wasn't listening, I wasn't like, you know, it's just me and my dog and my imaginary friend Billy. But no, I wasn't like, you know, the homecoming dude or whatever those guys are called. You know, I was really popular in school. Homecoming queen.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  34. No, you know, like Sure. Really? So you weren't like the standing Right, right. But I'm curious, I want to go back to high school because you didn't, because a lot of get away from it. But go ahead. You were not popular, in other words.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  35. I wondered why people didn't like me. Yeah, that's funny. No, you know, like, you know, you know, among my circle of five, four, four friends, sure. But that doesn't tell you much. Really? So you weren't like the standing? No, I was just kind of, you know, I was always kind of making observational jokes kind of from the sidelines. Like sardonic. Never the class clown person, you know? Right.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  36. Way back. So when I was studying computer science at University of Michigan at the time, it was in the humanities school before it was moved to engineering and you had to have these humanities credits to graduate. I just decided my senior year I would take acting classes because I wouldn't have to do much homework. Yeah, I could get an easy A and I just loved it and decided when I graduated. Did you been?

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  37. That wasn't easy. You set yourself up. There'll be a lot of threw the ball in the air and you hit it right over the neck.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  38. And he spent a lot of time on Twitter, too. He spends a lot of time on Twitter. That's really cool. So let's talk about your history of comedy now. You were the CEO of Twitter, which we know you of, which was also very funny in many ways. I was waiting for her comes.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT

  39. It makes sense. She's a political person. Just think comedy's enjoying a real renaissance in America. There are more women, successful women comics than Felic than there's ever been. You could argue, well, a lot of people would argue Julie Louise Dreyfus and Amy Schumer and Amy Poler and Tina Fayer, the funniest people in the country right now. It hasn't been since the sort of 60s, 70s when you had Lucille Ball and Carol Burnett that women in American comedy have had this real, like amazing renaissance. And then you've got folks like Kumail from Silicon Valley who just made an amazing movie, The Big Sick. And he spent a lot of time on Twitter, too. He spends a lot of time on Twitter. He's very good at it, the whole cast of Veep, including Julia's on Twitter all the time. I just think it's a really fun time to talk about it and talk about everything that's changing.

    2018-01-03 · Decoder with Nilay Patel · Recode Decode: Dick Costolo, CEO, Chorus · IDENTIFIED FROM THE TRANSCRIPT