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Grace Beverley

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2021-02-22
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2021-02-22
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  1. So to work on essentially what would be my account. So even then, I was kind of looking at that and I was like, you know, like that, regardless of who's hiring, it affects the P&L. So like, you know, and but then more recently, there have been, you know, we've been hiring ahead of product from Sweaty Betty, you know, like all of these, like the people. But also, those are the ones where I have to hype myself up towards the interview because I'm like, you graduated from my university 20 years ago. Like, like, do I ask you for help? Do my health permission to ask you questions? And I think that it all ties in as well, because as soon as you realize that you don't need to be that person, you also realize that they're not wanting you to be that person. They want to come in and do their expertise. They don't want you to be like, oh, I just want to check over this because I'm the founder or I'm the CEO.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  2. Yeah, so salary-wise, those are more recent. Those are much more recent. Those are within the part. Actually, Probably right before I finished Euni, there was someone who we hired and I was like, but I actually managed to get someone else to hire them.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  3. That I was so committed to getting to the end of that, getting what I deserved and, you know, and being proud of myself, even though that wasn't necessarily my dream anymore. That was my childhood dream. I was so convinced that that was going to happen, that I had to outsource immediately, essentially.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  4. I actually had three students working for me or one student and two fresh grads and they were great. Like they were fantastic. And I think amazing. One of them still working with Tala now. And I think that actually was my only option at the time. I couldn't afford to hire, you know, like any more than that. And it was people who I put them through so many tasks and I was like, I need you to be the right person because I'm about to launch business and do my finals at the same time. So I'm going to be outsourcing. And I always say actually, a lot of the reason for my success was also the fact that I was forced to outsource so early based on the fact that I was at university and Oxford had always been my dream. As I say, I applied twice. Like I was not going to let it go. I thought I deserved to be there and I proved when I was there that I did.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  5. But I think the thing is that you've got to ask yourself. Yeah, would you like the business to have the glory or would you like you to have the glory? And then realize that if the business has the glory, you still have the glory, but you just have to wait a bit. Like you just have to not need to be validated every day by the fact that you were involved on that project that did well or the fact that you signed that off. I don't need to sign something off if the team is made of people who are better than me. And like, fine, actually, I'm sure there are people who are far better than me within branding, but it's my brand. Still, that's going to be put in a certain direction. But I think you're completely right. I mean, I actually hired in my final year of uni.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  6. Like a validation thing in the scoping mechanism, and you'd like to think that you always do the best for your business, but especially when we're looked at online and when we need to be seen that we're involved in this, that and the other, because otherwise people think, you know, like especially someone who I'm sure lots of people think I'm just the face of the business, whatever. So like maybe I need to prove that I do X, Y, and Z.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  7. What if I'm better than everyone at their specific things, then we've got a business that is as big as one person, like as it goes, like you should hire people that are better than you at their specific disciplines. So even if you're like, if you're micromanaging, if you're being like a bottleneck, if you're like whatever it might be, you are automatically causing a problem, or not even necessarily causing a problem. It might work. It might go to plant. But you are restricting that growth, that potential, that magnitude of the business because you are, and it's for your ego. It is not for anything other than your ego, even if that's an innocent thing. As I say, I still do it. I'm sure at points. Even if that's, you know, like you want to be said to be on this project that did really well. And I think that as a founder, you have to get to a point where that ego, of course, it's...

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  8. And I don't think that's a personal problem. I think I've had it 100%. I think I still have it at certain points. But it's a validation through being told you're legitimate because you do things. And like, I'm not going to lie. I don't know half of the shit that goes on in our finance meetings. And I will sit there and I will look at it and I'll look at, you know, and like, that's great. And I need to be over it and I need to have that understanding and I'll ask the questions. But I also think that the second I let that fear of illegitimacy by not doing everything leave was the second that I was able to actually be a leader because I was able to realize that actually

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  9. I think that is the materialization of this hustle culture. I think a lot of that led, it's the kind of like idea of, so I talk about this thing called like announcement culture, which I thought was a thing, but then I actually looked it up and isn't anyway. So I kind of defined it within the book about essentially the idea that, you know, success is valued as more within this generation once it's announcedable. So it's not the underlying stuff, even if that was doing more. It is everything that is announced, labelable, all of the above. So it also comes on a micro level within our everyday. Like we like to see the things ticked off. Like we like to, you know, we'd probably rather see 10 things ticked off our to-do list than have actually made some real thinking progress in a concept that like whatever, because that's the way you feel more productive. You feel like you've done more. And I think that that's also an area where founders, people on social media who are within businesses, whatever, they need to be seen to be doing everything to be validated.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  10. Do what I should be doing, which is not being in the execution all the time, being in the lead and being in the vision. Those were the ones where I realized I was like, okay, I have to be in this in some way Even if that's, you know, as I say, writing a brief at the beginning of the process or mentoring that person through the first few times or being at the end of the approval process, whatever it might be, those are the things that I nothing will go live without that going through me, not at every stage at all, but there are stages, whether that's the beginning, the end, both whatever it might be.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  11. Their brand and beyond brand their brand bleeding through to product. And so, you know, it's good that that's my concentration as well, because, you know, that's definitely paid off. But I also think that that's the things again and again that when I was having the discipline to step back and to actually, you know.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  12. A lot of successful businesses are founder-led businesses, are the ones where I was talking to a friend about it the other day actually are the ones where the founder is product and brand and they still have that involvement, whether it's just a vision and their briefing at the beginning of a process or whatever it might be, that is where the concentration is because that is what the brand is. And we are in a generation where brand is everything. And so the house of CBs, the like, you know, the, yeah, they're all.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  13. To be replaceable. So I guess the more I, you know, as a CEO or a founder who's moving into another area, whatever it might be, like you step back to work on the business rather than in the business, right? So the more I step back, I think the more you then realize what you're really good at because those are the things that you keep having to jump back into. And you keep realizing that, yeah, I could get this person to do it and I could delegate it entirely, which you try and do. And then it keeps coming back and it's not quite right. And for me, that's my...

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  14. And I think that, you know, sure, like there was part of, you know, there will be parts of it where it's like, oh, and also even better than that, I mean, I won't get the negativity. But I also loved the sense of community. I loved, you know, at that time, actually, I didn't get much negativity at all. And I don't think you do necessarily when it's kind of like just a sharing of your life. Like people loved especially the fact that I was at uni for three years. So I was showing a really, realistic, like I'm still just going to be in my one room home, like, you know, doing another essay. Like it's not that exciting. And people loved that. It was, I think, because, you know, once the channel grows, it often gets unrelatable, which, you know, people have different arguments about that. But like for three years, mine had to stay relatable because I was still within that same room writing more essays. And I think that I absolutely loved that. Like I loved that and I will cherish that as part of my career that I really did love. I think I know that what I'm doing now is what I meant to be doing. I also think I'm really good at it.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  15. Like, I was so young and still am that I hadn't even started my career. Like, sure, I had. But everyone, I guess anyone at any time can do three years of something, then decide to go to business school, then decide to stop and do writing or like whatever it might be. That was my change. That was me being like, actually, what do I like in the day to day? It's not, you know, whatever. Like there was a lot of stuff that I was doing that I did love, but I saw what was happening down the line. I saw that it was really hard to maintain that after a certain amount of time. And as I've said, I've always had this kind of constant anxiety that I'm going to end up doing and something I don't want to do, which has made me probably quite proactive and actually being like, actually, no, I'm going to do X, Y, and Z to make this not happen.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  16. I think rather than, I don't think anything has to be a defeat. Like sure it could be. Some people can consider it that for themselves. Like, great, that's fine. Then we both win because I realized, and once again, I talk about it. Like I talk about kind of like the thought process behind it in my book and I realize that kind of that was actually not, you know, I had this choice to be full time influenced or I guess with my businesses in the background. And I also had the choice to lean in and really make these businesses something and make them, you know, like much bigger and have the potential of, you know, growing them huge, maybe selling one day, like whatever it might be. And I think that I decided as well that actually what made me happy in the actual work itself was the head down, get it done, even like the crisis management, the working with the team till 3am, the building around all of that.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  17. I don't I think any time I've thought that I've realized that it's completely untrue because I've realized it later. So when I step back from YouTube, that was about a bit after all the things I've talked about that like I was going through and it wasn't right for me and I just decided not to do it. And I think that also part of that was a business decision. It's a like lost to income in the kind of short term but everything I've done for the past three years has been towards longevity. It hasn't been about the short term because I've been able, you know, at the beginning I accumulated enough to be able to make that change and to be able to say, okay, well, I want to in two years time, if I want to, to be able to dissipate. So, you know, that's...

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  18. We live our lives constantly thinking one thing and doing another, like cognitive dissonance. Like we, you know, like you know you should be better for the planet and yet you still buy fast fashion or you still like meat every day or like whatever it might be. It's how we operate, and I think that that isn't allowed on social media. I don't think that's like a, then like a complaint. I think it's more like a, that's how social media is. And therefore, if you're using it in that way, there kind of needs to be an acknowledgement of the fact that that's just. Like, I know that. And I know where I go wrong. And I know, you know, like where I'd like to do better. And that's for me to deal with. So, you know, so I think that that's something that we see across our lives and it's just hugely magnified.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  19. Know be like, ha, you just ate that. That actually apparently has like this. And it's like, it's the same. It's just magnified. And I think that I think that part of its projection, we don't like to acknowledge that we think one thing and sometimes do another in ourselves, but we love to pick it up on other people. And I think part of it is just, as we say, it's the binary of social media. It's the lack of kind of, you know, it's the fact that that is going to happen. And I do, you know, you find yourselves doing things the whole time where you're like, ooh, you shouldn't have done that or like whatever. And I think social media amplifies that to the point that it's so much more of a big deal than it needs to be. Sometimes it does need to be a big thing. Like I'll stand by the fact that, you know, cancel culture, fine. Like in a lot of ways, not great. In some ways, like there are some areas, yeah, really shouldn't be said or whatever. But I think that there's also like an aspect of that that's kind of, you know,

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah. No, absolutely. I think the same as in everyday life, but it's magnified to a point, you know, in the same way I remember when. I went vegan like three years ago now and my friend said that my friend, the reason I went vegan was because my friend was ill at the time and she couldn't eat any dairy products and she was upset about it and we were actually going traveling together. And so I said I would do it with her and we were like, let's just try it. Like it'll be fun. And I was like, I really do not want to give this up. But we did it. And then we actually stuck to it. And I was kind of like, I actually like this. It works really well for me. And she was saying how hard her friends were taking it and how like they were just like.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  21. One of the reasons I stepped back from social media was because I felt like I was justifying myself constantly, not outwardly to myself because I was like, I need to, you know, but like if I agree with this, why do I do this and like all of that? And I think that I had to be like, this is causing so much. Like I'm going into overdrive because I don't know how to deal with the fact that I have multiple thoughts at once because social media makes you linear. It makes you, yeah, it makes that like lack of nuance. thing like it's the mo and so i think that the i think that's kind of yeah where i realize that like we just can't discuss anything like you have to choose your camp you have to choose your like whatever

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  22. You have to accept the fact that you don't always think what you're doing is a good idea or you don't, you know, you know something's good in theory but don't do it or whatever. And I think social media completely bulldozes that opportunity because you have to like stand firm. You have to stand your ground. You have to, and I found myself actually getting quite...

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  23. I think I'd go and say you, but yeah, but yeah, no, I think it's completely true. And I think that part of this has been me being like, okay, this is really unhealthy. This is actually problematic. This is XYZ. And yet you are the embodiment of all of them. It's like trying to figure out how to, but that's important. And I think social media discourages that type of thought because you have to be on the defensive. You have to say like, yeah, this is a bad idea and this is a bad idea. And yet I do both of them. You have to either acknowledge it's a bad idea or not acknowledge it's a bad idea and just do it. You can't have this cognitive dissonance of thinking one thing and like doing another because yeah like sure that's a bad thing in some ways but also like

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  24. It's all just very complex, and I think that there's not enough examination around it in the mainstream, I guess. Like you should be able to, if you're in the financial position too and you want to and everything, you should technically be able to take your work down to four days a week or whatever. And that seems like the most ludicrous suggestion ever because, you know, you could always be producing more. You could always be doing this. Well, then you should side hustle in that three-day weekend you get and like X, Y, and Z. And so I think it is, I think it's damaging. And I think that, yeah, as I say, isn't that fun?

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  25. Hustle train being told to like do more, think more, achieve more, like XYZ without ever questioning whether it serves us because that's what we've been put on. Like if you're a hard worker, you have to go in that kind of way. And I talk a lot in the book as well about the, I guess, the kind of contradiction between the progressing values of like a four-day work week and amazing, you know, places like Nordic countries that have amazing work rules and all of that. And at the same time at literally the exact same time and often by the same, you know, people, the same kind of examination of it, we also have this idea that you kind of need to work all the time. And it's like, how are we progressing in these two completely different directions? And we don't necessarily know which one is right. And then if we're going down to the four-day work week, is that because it makes us more productive? So technically, it's actually to make us work more or produce more or whatever it might be. And so I guess.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  26. Office exodus going at the kind of pandemic. And then people kind of saying the same thing, and all of that, and I was like, Oh, good. And I'm like, why am I feeling happy, you know, the fact that everyone else is struggling too? And it was, you know, it's a lack of boundaries. We have awful boundaries surrounding work surrounding success, surrounding all of this. And it's part of a generation that I guess bulldozes boundaries in a kind of progressive sense, but it ends up meaning that we actually don't know where we stand. We don't know what is good for us. And I guess we are constantly on the

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  27. Thoughts and feelings when I started working from home before we progressed to having an office. And I kind of was thinking like, why am I working more than I ever have and producing less than I ever have? And also my mental health is on the floor. Yeah. And I think that then when kind of there was the

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  28. That is coupled with companies like Google, for example, who are seen to have really good working culture because they support their employees, they, you know, unlimited holiday, all of that. Some of that is also a thinly veiled way of making people work more because they don't have to do their laundry. They don't have to cook their lunch. They don't have to, they're not going to take any of that holiday if they're given unlimited, but they do feel valued so they work harder, you know. And I think that it's really complex. And I think that it's not necessarily like, I definitely couldn't deconstruct it as a whole and I probably perpetuate it in some ways. But I think that it's important that we look at it more and more now these boundaries are absolutely gone, especially, you know, I started having some of these.

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  29. So, I've been reading a lot about this recently, actually, general things, you know, like rework, work rules, like all of those types of books talking about working culture. And I think that the main point of interest for me that I've kind of been exploring obviously has been the idea of working culture, but how we internalize it and how our lack of boundaries within this generation has meant that we have no boundaries between work or not work. So it's kind of you can be working anywhere and everywhere. So when you're you've kind of internalized this idea that when you're not working everywhere and anywhere, it's the equivalent of like being in an office and taking a nap. Like just because you're living your life. And I think that that to me is the most, that stands out as the most problematic kind of side of working culture within our generation. I also think that that is

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  30. Oh, trust me. Exactly. I'll be the first person to be like, this comes across awfully so bad. Thank you so much. That's really good. No more trips to the bye, Becky.

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  31. Take people on holiday, like if, you know, I want to go or whatever it might be. But I think, yeah, largely, yeah, it's a difficult, it's not a difficult position to be in. Like it's an incredibly fortunate position to be in, but there are things that come with it. And I think that, you know, thankfully, I haven't been, I guess, like harmed by that too much. And I, you know, intend to, I don't want that to make me a bad person. And I don't think it sounds like you're.

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  32. That generates a certain type of thing. And I think that. You know, that's not necessarily their fault then, but I also think that if you want to be doing that all the time and you're the only person in that position in your friend group, then you're, you know, there's a certain thing that's demanded of you. But I think like at the same time, like you can be a good friend and be like Generous and I understand that I'm incredibly fortunate to be in my position and I want to get them nice Christmas presents and whatever it might be.

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  33. It's not compensating for that, but it's being like you need to be able to be grounded enough and like whatever to be able to still be a friend to people who are either a very different situation or like whatever it might be. And I think that I never want to lose that. So yeah, I'll buy nice things for people and I'll do that just as I would for any like anyone like my sisters or whatever if they need something. But it's not. Think I'll tell instantly, and maybe not. Maybe I'm being walked all over by everyone, but I'm happy. No, we find ourselves.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  34. I think we like to consider myself a generous person and I want to do things like, yeah, sometimes I will just be like, I'll just get this or like whatever it might be. And I'm in a position to do that. And I think especially if there'll be a friend who's been asking for her workplace for a raise for three years and it hasn't even gone up with inflation. And there's kind of like there are ways that you could like as in and it's not the...

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  35. You can tell when that's someone who's there for that. I also have the large majority of my friends have been around me for a long time. And I think I generally trust myself to be a good judge of character. I bought it wrong before. You know, I've had things where I've kind of like taken people on trips left, right and centre, and then you can tell that was the aim. But in general, actually, you know, I have amazing people around me and like.

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  36. Oh, well, first of all, we'll be pleased to hear that my friends like to go to a very cheap place, which I also like, I love a, you know, nice dinner and a nice whatever, but you will not, I mean, you'll find me buying a bottle in a club if it's one of my friends' birthdays or like whatever, you know, like I love treating my friends. I love taking them on holiday. Like I love, you know, but it's...

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  37. That can absolutely affect people. And I think that, you know, I've seen people then surround themselves only with people in their position or only with whatever. And I think that, you know, one of the most valuable things I have is that a lot of my friends are in entry-level jobs and I'm able to see from their point of view what's the most frustrating thing about their workplace and not feeling valued or whatever. And I'm allowed, I can make sure that that I tried my best to make sure that never happens for people within mine. And I think that so you can get those, you know. You get so many benefits from having different people around you, primarily like no one is kind of there. Yeah, as we say, blowing.

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  38. That's probably something that I'm very grateful that I think someone once asked me, like, how do you stay grounded and down to earth? And I think that I don't go for the types of friends that. Obviously, my friend's like, bring me up, and then my biggest fans, but there is no smoke being blown anywhere. As in, they will be the first person to also say, you know, and that's what I value. Like, I don't want to be in a superior position in friendship, in family relations, in whatever it is. I will never be with the friends and family that I have. And I think that that's so important. And I think that.

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  39. I think I'm a lot more I think that's part of it that's actually quite interesting that I've been thinking more about recently where if you're in business and you call the shots, how does that develop in friendship? So I've actually talked about that recently. I don't think I've had to grow in confidence to say, especially to, for example, men who have far more experience than me and are technically working for me. Like there's been a point where it's kind of like, can I say that this is not right or like whatever. And I've developed that, but I think, you know, I think I've now developed that well and I don't think I have a problem with that now. And therefore, I think that, you know, there's going to be part of that where you then like, how does that switch off automatically the second you step through your door and you're with your family or your friends or your housemates or whatever? And I think that.

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  40. To me, it's an extension of that. To me, it won't be any different. I know in my qualities, I probably part of the reason why that's not what I want now is because I also know that I care a lot about that. So, you know, if I am in that situation, I will give a lot to that. And currently I don't have a lot to give to that. So, you know, I think it's a prioritization for me. And currently that's not a priority. Yeah.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  41. But no, I think the troubles will be around work and they won't be around emasculation because, as I say, that wouldn't be, you know, then there's no space for that. But I think, you know, in the same way as I'm able to be a great friend and family member and, you know, all of that now.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  42. Dedicated to the people I love and that currently is filled by amazing friends and family and people I'm lucky to have in my life. And I think that that will, you know, at some point, as I say, like that will absolutely hopefully be filled by, you know, that type of position. But I think that the difficulties would probably just, you know, be about around understanding that workers as important as it is to me. And I think that I've had relationships in the past and that is, you know, like that does, it does become a problem. And I also think that, you know, then you can't necessarily combat that by having someone who's the same, otherwise you'll never go to see each other. Like, I think I probably, you know, would want someone who has the same values in that way, but there has to be like a kind of middle ground or there has to be then, you know, some sort of way in which you will see each other once every 15 years or so.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  43. To date and why. Probably yes. You should probably ask a few people. No, I mean, I think that I'm an incredibly loving person and I'm incredibly...

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  44. Yes. Yeah. I mean, I think naturally, I think a lot of people, I'd say probably the large, yeah, yeah. And I think that it's important, especially with women not to presume because I've made that mistake before. No, I mean, I couldn't have one friend who I think of who I know she knows that she doesn't want to ever have a life partner. It doesn't make sense to her, which I think is completely, I think makes sense, you know, like.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  45. In the same way as any other thing that people might not like about someone, you don't want to be with someone who doesn't, you know, like my work is. The biggest part of me. That's really sad. But it's a huge part of my life. And it will be, and I would never want to be with someone who thought that was any short of like great. And so. It doesn't necessarily, I mean, maybe it will trouble me down the line, but currently it's kind of like, yes, I completely agree. I think people do find it intimidating and emasculating. I also think that that's kind of, as I say, that doesn't necessarily change anything because it's actually not, you know, I would have no interest in being with someone who can be emasculated by that.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  46. I'd say it's not necessarily what I'm concentrated on first and foremost. And just from like... I want to do lots of things before I concentrate on that. I also think that one of the things that I guess I found because what you're saying is true. But I think what I find comforting in that is also the fact that I don't want to be with someone who finds that masculating. So I think it's quite a good. Quite a good kind of whittle down process. If you find it emasculated,

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  47. Google images. Yeah, I mean, I don't think anyone will find a boyfriend probably until I'm maybe married with kids. But, I mean, as in there won't be one. Yeah, yeah. It's not

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  48. That's you. And that's what you're also going to say. And that would also be, you would also be lying to then say, okay, well, I'm going to make this more realist. And so I'm going to do X, Y, and Z and I'm going to put that out there. And then there are going to be more people who say the other side. So it's like you can either spend your life swinging back and forth between what people perceive to be right and you're never going to get everyone because obviously as you say it's completely polarized.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  49. But I think that being able to label something as something doesn't necessarily mean that it's bad. I think, sure, if someone thinks that toxic positivity, then fine. A, I don't think that necessarily needs to be kind of, you know, like nothing is going to be nuanced enough on social media for you to understand unless it's like a 2000 word think piece. But I also think that like these things exist. Like we all know some of these, like I know that I have bad coping mechanisms in some way. I know that. I don't need anyone else to tell me. If they do, like, it's fine, but it doesn't benefit here. Like, you're still going to think that way. And therefore, if you're sharing more of your thoughts, it's still going to be like that. You might be toxically positive, but it's.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  50. I also think we have toxic things within ourselves, and that's like. But also, like, you can tell me I'm toxically positive. And so, for example, like I might be the same in that I know that, you know, I'm not, I would consider myself probably like a realist, like I wouldn't consider myself like a constant optimist, but I also know that my coping mechanism for anything going wrong is to make something else go right. So if that needs me to work hard, if that needs me to push completely into work for 40 days and 40 nights, then like I'll do it.

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT