YouSaid · the spoken record

Grace Beverley

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164
first
2021-02-22
most recent
2021-02-22
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1
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podcast

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  1. “You know, it does come down to these preconceptions. And I know as well, since I've started realizing this, I have preconceptions as well. You know, we'll say like about a woman who's high up who you hear about. And you're like, oh, God, they're doing really well. Like, why don't I have that? And I think, you know, I often think like, oh, well, you know, apparently they're really hard to work with. They're like, whatever. And we all have these own kind of like our own internalized sexist, whatever it might be preconceptions in terms of these things as well. And I think that it often comes for women who are successful. You look at them, you either think, you probably think one of two things. You either think, or maybe one of three things. You think, wow, amazing must be Superwoman. Or you think, wow, amazing, but like, oh, I've never seen a partner or like children. Do you think they're happy in their personal lives? Or you think...”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  2. “Which I've always thought is important, and I think that it's, you know, I won't face half the challenges that a black woman would face in the same position. I think the challenges I do face are, you know, they are kind of often and they have to be worked through, I guess. And that's been a journey. There have been people who have wanted to work for the businesses who clearly won't accept the fact that, you know, this, I'm not the face of it like I am acting CEO and, you know, I do X, Y, and Z. And there have also been, you know, it's been the same with partnerships. It's been the same with, you know, I think people have a certain perception that's definitely warped and increased and perpetuated by online presence and the fact that I don't just share my work. I think that”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  3. “So I think first I always also think it is important to preface this with the fact that, yes, I'm a woman in business. I'm also white, able-bodied. I was privately educated. I went to Oxford, a kind of huge list of things that need to be, I guess, contextualized.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  4. “And I think it's also perpetuated by unknowingly, often by people like ourselves. So, you know, like I look at the stuff I share and I look at it and I'm like, God, I'm so much more likely to share if it's this or, you know, if this product worked out well. And subconsciously because there was an end of that journey, we don't necessarily say like, oh, this was the thing that actually went really wrong because, you know, it's embarrassing. Like you don't want to share that. Or you don't kind of think to because you don't think the kind of like pride in the journey that's got to that point. And so I guess it all does, you know, you will just see the good things or you might see the bad things that are positioned in an inspirational way, but it's still curated. It's still... What I guess is want to be seen.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  5. “That is awful. Like as in I would scroll right past that or I wouldn't, you know. And of course things have changed. People's taste have changed and all of that that kind of goes into branding and product and all of that. But there was something, you know, I've sold everything from, you know, like t-shirts to notebooks to like whatever it would be. It's not. Everything that's accumulated now is the good things that have been replicated. And then you see all of the end products. There have been some things that never ended up as an end product because they were so shit in the first place that they were never, you know, they didn't deserve that extra time on them. So I think you're completely right. There is this kind of”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  6. “Yeah, and I think you can be proud of the steps along the way, but I also think that I look back at some, not necessarily some products, but, you know, some branding, some content, some all of that. And I look at it and I'm like.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  7. “I think, I mean, I think we can't necessarily blanket apply it to everyone and be like, it's because of this, it's because of this. But I think that, you know, probably the biggest factors will be circumstance confidence. And yeah, I guess there are so many things that can stop you, but there are also so many things that can enable you to say, okay, well, this is this. I'm going to make it happen or I'm going to take that leap or I'm going to at least do the background work or do a survey to see if my product would be liked or whatever it might be.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  8. “Dance, it can be, or outside of that circumstance, it can be, you know, Should I be doing this? Why should I be doing this? And I think that a lot of the ideas that I've had, you know, I'm sure you'll have the same, like there'll be ideas that you have kind of the whole time and it's choosing the right ones and it's choosing and it's being able to test it. I think I'm sure if I tested out my first, I guess what has turned into shreddy now, if I tested that out. Know even more gradually, or if it hadn't worked, or whatever, I don't know how tenacious I would have been in terms of actually making that happen. And as I say, it's been like an accumulation of that confidence and actually testing things, realizing they work and then replicating that.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  9. “I think it's probably specific to the situation, the person, the circumstance. So, you know, I was, when I was at university, if, you know, I think that there was something that came together to make me do that, but I was also at university in a place and in a time that I could take, I guess, a risky decision in terms of how I spend my time in terms of what I'm putting together. I wasn't, I guess I wasn't doing a part-time job at the time that I could have put into that. And so, you know, part of it is circumstance and the way that people, a lot of people don't necessarily have the backing to put behind it, or it might be the time they can put into it. You know, lots of people are working three jobs just to make ends meet. And therefore, you know, you might have an idea, but actually being able to sacrifice the time spent doing that isn't an option. And I think, but then I think a lot of the time as well, I think it can be confidence out of that circumstance.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  10. “You know, leverage a platform to be able to monetize that. And then from then onwards, obviously it's been very mindful, it's been very kind of strategic, and that's how it's happened. But I guess the answer is that the confidence hasn't always been there and it hasn't always been a kind of I'm going to take on this industry. Sure, starting Tala, that was, but the rest of it. A lot of it has been gradual, a lot of it has been this kind of more. Just a cumulative making one decision at a time. Which is, I guess, what I kind of try and show as well, so that people can know that it doesn't always need to be this one big decision and this one big business that's going to be the biggest business in the world. It can just be something you're just doing in that moment.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  11. “Know when I was when I did kind of my second set of ebooks, which was in my first year at university, that was literally because my student loan didn't come through. That was the only reason. So as in, I don't think it was necessarily a confidence thing. I think it was more, okay, like, what are we going to do in that situation? And then putting that together and then being able to.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  12. “Seen as like a eureka moment, then you go and do it, then you put it into action, then you fail once or twice, and then you get it. And it was far more gradual than that. And I think that probably over the past, you know, so it's probably been five years since that moment, I'd say four years since the business trendy that it is now has, I guess, was founded. And in that time, probably the first two years were incredibly gradual, very much a kind of residual extra income rather than kind of this big, like these are my goals. This is going to happen within this time. So I guess in that it's been a gradual process, I think the confidence has gathered through that. And a lot of the time I haven't been confident enough to do that, but have, I guess, just done it anyway.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  13. “I think people often assume that the first part of it always has to be a kind of, I'm going to start this, I'm going to do this. And I think that mine absolutely wasn't that at all. And I think that that's what often makes me kind of question, you know, the amount of things that have had to fall into place for this to happen. And of course, you know, there's hard work in that, but there's also so many other things that have had to go right. So for me, you know, as I kind of said when I was 18 and working doing an internship at IBM, that's kind of when I started and I just started doing some, I essentially started monetizing something that should be monetized. So it was content I was giving away for free and then I was going to do lots more of that. And so I decided to monetize it via an ebook. And then, you know, the next year I did more of that. And then that started picking up momentum. I started doing different products. And I think that that's, I guess, often not seen in the way that businesses represented.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT

  14. “One of the reasons I stepped back from social media was because if something can manifest so physically that you're having a fucking seizure Then you probably need to take this more seriously. And that was, you know, like that was tough. And that for me is my happiness.”

    2021-02-22 · The Diary of a CEO · Grace Beverley: How To Build A Multi-Million Pound Empire At 24 · IDENTIFIED FROM THE TRANSCRIPT