YouSaid · the spoken record

Jim Bankoff

lines on the record: 127
first: 2020-07-01
most recent: 2020-07-01
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“When you say that, I'm going to test you because when you scoff at that, what you're scoffing at is making valuable information free. And paywalls are great. I think Vox is definitely worth paying for. We can launch a paywall. I do and go in that direction. We could do that if we want, but we don't want to do that. It's important policy explainer information. We want to keep it free to all. And at times when advertising is down as it is with the pandemic, we want to make it free and available to everyone.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“T is a huge one. Okay, people are subscribing to more things, whether it is Peloton or Hulu or New York magazine. Like a lot of other publications, Atlantic, et cetera. New York Mag has grown its subscriptions dramatically, the biggest months ever. Not only that, but we've seen we launched a quick thing with Vox to see if people would be willing to contribute to help support readership for those Vox did Vox does not want to have a paywall.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“That was a good prediction. I agreed that wirecutter was We got outbid competitor. But a second shift that's happening is the move from, I'll call like broadcast linear TV to OTT. We're all consuming more Vox Media Studios. Is the unit that produces television programming for us that we supply and partner with the big OTT platforms? Last month in the midst of the pandemic, we had the number two show on Netflix called Explained. And it's been a huge hit, I think, three seasons running. And we're proud to partner with Netflix on that. But it's not only Netflix that we work with. We have partnered with Hulu and major domo media David Chang, Chrissy Tegan, to do food programming and create a food network in partnership with Hulu.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“starting podcast i think one of the one of the themes of pivot is um that covet 19 has accelerated trends that were already happening and i that's certainly the case in the media industry um among the trends that have been accelerated has been you know the shift and i'll go through how it affects our business and the industry but one of them has been the shift from from physical to digital retail right and so for us that means accelerating our e-commerce affiliate business with brands like the strategist the strategist is is a huge shopping recommendation brand we don't only do it with the strategist though the verge eater multiple vulture they they all are in the business of recommending products”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“So the answer is yes. So thank you. Yeah, I just see on that. I can guess. So when you think about those things, when you're looking for money, when you're looking with investors, how are they, let's walk, talk a little bit about COVID? I mean, things were starting to go okay for you. And then COVID happens, right? Like there's a lot of different things. You know what I mean? But COVID just has hit everybody, but particularly media advertising and things like that. And you had to do furloughs and layoffs and different things like that. How do you look at the landscape right now with the impact? And what is your prediction not just from Vox, but for the media space?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Media Studios television business. So it just worked. And also from an advertiser perspective, we got a lot bigger and had a lot more scale and could leverage first party data in a way that doesn't violate user promises and user expectations, but in a way that does help advertisers. So those are the kinds of things that you can expect us to do more of. Eater came as a acquisition. And of course, ReCode did as well too. And so, you know, you can continue. And it's not just properties that we acquire. We've acquired technology. Like the most recent one was a product called Coral that really helps with web communities. And then we acquired Epic, which helps us in the television and brand storytelling space too. And all of those have been successful. We have a really strong track record. And so I see more of that coming in the right way.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“And I will say, again, COVID changed a lot of things. Having said that, COVID or no COVID-19, it's been a really successful merger. And I highlight this to answer your question in terms of where we're going. We're not going to just merge for the sake of getting bigger. We're going to merge if we do in ways or acquire things in ways that fit with our thesis, which is quality and scale. New York Mag certainly did that with the titles like The Cut and Vulture and Grubstreet and the Strategist and, of course, intelligents or New York Mag. So it fit right into who we were editorial from a business model standpoint. They accelerated our diversification with subscriptions, with an e-commerce affiliate business. And we could help accelerate them with our podcasting business, with our Vox.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Well, let me know, don't feel pressure from investor. But what I will say is you asked about consolidation generally. And I will say that, yes, I do believe that consolidation will happen, including with us. We merged with New York media. It seems like a while ago, Kara, but it was, I don't know, you'd think it was.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“That guy, you know, other shortcuts could have been around the business model and being too dependent on a platform to supply a business model as opposed to building out multiple and diverse business models yourselves. I think we were a little slow to build out diverse business models, quite honestly, and we're making up for that now. And then another shortcut was around company culture and company values. And I'm sure we'll talk about that too. But like, you know, you see that as part of the failing. So I think the pillars of quality editorial product, quality and technology product quality Financial and business model quality culture are part of what has caused the industry to stumble. And we're focused on those three pillars to make sure that we can be strong.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I do hear what you're saying more broadly. And I will say that a lot of companies in our space, i.e. companies that were born of a vintage of the past decade Try to take shortcuts, and they didn't always work out. And the shortcuts could have been around the quality of the content. We know about the content farms. We know about shortcuts that were taken.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“You've got to be thinking. I won't concede that it's necessarily tougher. I mean, I think you're basing that comment on valuations, but we have seen steady growth. And profitability too. So we are building a great business that is significant. I mean, our audience size and our audience engagement and the brands that we've built in the past 10 years or merged and acquired have been phenomenally successful and becoming really the leading brands of the future. So I don't think that things have like were necessarily like struggling. Media is a tough business. I will definitely admit that. But I think the Vox media story is certainly pre-pandemic and even going into yourselves.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Confusing place, a subscale place, if you will, for marketers, it's hard for them to work with, I don't know, 50 different publishers, some of which they've never heard of or whatever. And I think you see that consolidation happening now. It's accelerating now. Thankfully, we are one of the ones on the right side of having scale that matters to marketers. And so I think that will help accelerate this transition and help us as a business model. So it'll take some time, but I think we're going the right direction.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, they do get results. I think we get results too, though. And there are others. I would encourage those marketers, and this is somewhat self-serving, but it's not just us. I would encourage those marketers to do larger scale experiments with companies like ours. And I think you'll also see results. And I think there has to be a marketing mix. Hopefully Facebook and the other platforms will get theirselves together when it comes to the reasons why they are being boycotted. That will take time. But once they do, if they do, I view marketers as needing a mix of things and not getting too dependent on anyone platform. And we are positioning ourselves to be part of that mix. You asked how we get there. I think part of it is marketers experimenting and working with us. Part of it is natural industry consolidation. I think it was a”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“They have nowhere to go in. And it points to the fact that these are monopolies and that it's a difficult thing to ask a business to pull off depends on the business, of course. I talk to small business people all the time who said, easy to say, but if I'm off these platforms, what do I do? So what we're focused on is trying to create scale that is an alternative. I'm not pretending that we're going to be able to have the rich in personal data that these companies have but what we do have is a big platform. We extend our platform and our advertising beyond the owned and operated Vox Media properties. We have a product called Concert that puts advertising across other brand name premium quality websites, NBCUniversal websites, Pensky Media websites, et cetera, et cetera, and create a network that can be trusted, that can”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“This was not just a free ride, that there are moral and business consequences to kind of putting all the money on these platforms and putting all the content on these platforms. Having said that, scale is still critical from a marketing perspective. And it's easy to say, why doesn't everyone just pull off these platforms?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Well, you're right. I mean, both of those companies are based on leveraging user data to have really strong business models, user data and scale. The way that Vox Media is trying to compete is different. It's not user data and scale. It's quality and scale. Quality editorial and scale combined. And we've done very well based on that. We need to do even better. have faith and we see it in our results over time that that model works for us. There's a place, particularly now, and we're talking in a week where there are a rise in boycotts against some of these platforms and whether or not those stick. We'll see, but what is important about it is that I think advertisers and audiences are beginning to wake up to understand that”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“About the business model in terms of that they, I think Google and Facebook make up most of digital advertising at this point. How do you look at, when you look across that spectrum in terms of trying to make money via advertising, what do you see as problematic and what do you see as promising?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“At all about building media companies, any of these. I think if I had to pick one, I'd say YouTube sort of does, but you're right. The Netflix of the world and some other maybe Snapchat tried, but really they can't get out of the way of themselves and that they just want to, you know, it's a cat video or us or anyone else is the same thing to them or hate speech. They don't care.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Go right ahead. Go ahead. Ask me because it's marketing. It's marketing and it's cheap and it's free. So it doesn't cost. It's only a matter of time and question like that. And I don't even know if it works. It may be just amusement for me in my case. But I think it's like they don't really care.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“What do you imagine? You know, you and I have had lots of good discussions off the record about these things. And when you were going to do the Snapchat thing or the Facebook Live and you were like, you should do Facebook Live. I'm like, there's no money in it. And they're just taking our stuff. So I don't see.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“It's easy to make fun of Quebe because they're new and they're trying to figure it out. But I will say that for organizations that want a real model where you can support your creators, where you can hold on to your intellectual property. My hat's off and that's part of the reason why we're working with them. They're trying to make it work”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“What we do is we produce content specifically for the platform. And it's not inexpensive content. It's research. There are professionals working on it and platforms like YouTube and Instagram and Facebook, et cetera, are not focused on us. Thankfully, we've had a lot of success with platforms where we can do well, including Netflix or even Quibi, Hulu, et cetera. It's easy to make.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“We have to have business models that support this work and don't just try to take the content and run with it. And increasingly for what Vox Media does, which is not inexpensive work. There are professional journalists and quality content. Our YouTube channels, for instance, just, you know, we hit tens of millions of subscribers. Vox.com alone, their YouTube channel is close to 9 million subscribers, hundreds of thousands, if not millions of views for every single video that's put up. And it's not a single model creator thing the way YouTube is. We're unique. There are a lot of people who look into the camera, create something great. It's inexpensive. They make a lot of money. YouTube works as a platform for them. On the other hand, there are organizations like Saturday Live that puts out a great video on TV and it costs them nothing to put it on YouTube and YouTube works well for that I suppose but”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“But in dialogue with those companies, at least like it may be too slow at times. And from our perspective, but we have the dialogue, it moves forward to see less of that with Facebook. The other thing, though, I mentioned the second part of is can we build a business? And as a publisher, we're also focused on that. I think all the platforms are lacking in that. As I mentioned, I'm grateful that they are platformed to help us get discovered. But it's one thing to get discovered. And then it's another thing, and Apple is another one that's in this category with Apple News.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“10 years or so for the most part. What we found is certain algorithms and certain companies are more focused on signaling out getting the signal and weeding away the noise of false information. Others are not. And it's becoming increasingly evident who isn't and who cares about it. I think it's harder, Facebook is less good at it. And Facebook is seemingly less committed to it, at least in what we've seen. None of them have it perfect. We see issues with YouTube. We see issues with Twitter, of course.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Model there for us that helps to support our work. Thirdly, can we express our views, our brand without any intimidation, without any with mitigation of harassment of our people, an understanding of how our brand is that third one is definitely coming under jeopardy right now in a lot of different ways and it's getting harder and harder on a lot of levels, whether you are a crater on our network and particularly women and people of color are experiencing harassment. We try to support them. We hire professionals that can help support them. The limiting of mis and disinformation has for titles like ours that have sprung up in the last”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Say New York Mag, too. And then multiple different business lines, advertising, subscription, commerce, et cetera. And then multiple different platforms. And you mentioned a few, and you always have to optimize across all those things. That's where the Rubik's Cube analogy comes in. But with regard to the platform specifically, the way I've always viewed it is companies like ours probably could not have started had it not been for the openness of the internet and some of these platforms that have derived were not for the ability to search and find the best content, were not for the ability to share that content. I recognize that voices such as ours and many others would not be represented. So I value that and I understand that. As we've made decisions about which platforms to work with, we've always looked at a few things. First of all, is it a big enough audience that it matters and it merits our resource? Secondly, is there ultimately a business?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, it is a bit like a Rubik's Cube running a modern media company. I think we do it very well. I think we're best in class. But you have to, when you, the reason I say Rubik's Cube is in our case, we've got multiple different brands, titles, again, the Verge, Polygon.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“just coming up but one of the things that's happened in the media space is this sort of that people get their information through facebook and i know over the years you've tried to snapchat strategy facebook strategy what what whatever it was the googles were pushing out instant articles things like that talk a little bit about what it's been like to run a meteorization with a business plan that has to a business and marketing and distribution plan that changes pretty much every hour and now is solidified into these pretty much two giants google and facebook”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“I would have thrown Neil Kavanaugh under that bus so fast. No question if he was pulling that crap. So when we were talking about that, it was sort of the idea that these were these outlying kind of things. And of course, this was pre Facebook, really. I mean, Facebook was part of the strategy.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“A 24 hour news cycle to a trending news cycle. And so real time was the new currency of relevance. And both of those things were, and then the third thing, of course, was that individual voice was in a way superseding the kind of general voice of a network or whatever, or at least catching up to it. And so blogging was a way of really quickly adapting to those things. I did not start the blogging platform. We actually acquired Web Blogs Inc. from Jason Calcane.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“I'd like to say that it would be a stretch to say that anyone can imagine anything so far out in media. But here's what I did believe in. I believe that the web was changing the way that media was being consumed and in a few specific ways. First of all, media was going from general to topical, meaning, let's say sports as an example. No one Googles sports. People Google their favorite team, their favorite athlete. And you can say that about any category. We don't Google tech. We Google what we care about within the tech. And social emphasize that as well. So it was going from general to specific. Other thing that was happening was it was going from a”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“So thinking about when you were beginning, because when you started your blogging platform at AOL, you sold a company to them, talk a little bit about that, how it's changed, because that was sort of an a different media environment where you had dominant big media companies and there was sort of this idea of what was coming. Did you imagine this is where it would be?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“But that's attention and it's a tension that we as an industry are navigating. And we have great editors in chief across each one of those. And, Kara, you've been an editor and you know how to what that means and how to navigate the tensions.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yard Times viewing individuals, you can see it in a lot of different ways. There are social media policies, how their bylines are expressed, different things. We at Box Media have always valued our creators. We also have great titles, though, that resonate with our audiences, whether it's Eater or the strategist, you name it. I won't list them all.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“I think it is more important in modern media than ever. It has to be handled responsibly. And what we're seeing and what that could, I think, capture so well is kind of the reckoning between platforms and voice. There was a lot to unpack in Ben's column. One of the things that I took away was how Marty Barron at the Post views the post as the brand and you can argue that maybe Dean Becket is viewing”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Well, yeah. And then, as he typically does, Ben captures a lot of things happening in all newsrooms, our newsrooms. With regard to that specific statement, it's absolutely right. You know, interestingly, our company, we named Vox in Latin for voice. And it started off with our roots in sports and espionation. We were a platform for sports bloggers. And really, the product that the audience consumed was defined By people's voices. And so extrapolate that fast forward through everything that we're going to fast forward to now Vox Media has multiple different titles across multiple different platforms. And that concept of voice, that concept of perspective.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Today, in the red chair for my final recode decode interview after 412 years, actually more than five years, is Jim Bankoff, the CEO of Vox Media and My Boss, really. We've known each other for a very long time well before that. And as you probably know, Vox bought Recode in 2015, right before I started this podcast. You're welcome, Jim. I was the first podcast. And we're going to talk about a wide range of things. I want to talk about Jim because he's one of the most thoughtful. I'm not kissing his ass here. He's one of the most thoughtful and interesting people talking about media and has sort of been at the cusp of a lot of different changes. So we're going to talk about that with no breaks. We're talking about 30 minutes about where everything is going. And Jim, welcome to Reco. Have you been on this show in five minutes?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, this is great. It was really great because you know what? I weight them out. That's what I do. I tire them out. And because I think the reason, you know, as you know, when I first started doing a lot of people gave us a hard time because it was so long and sort of started to give us advice, which we and I do not like advice of other people, as you know, because we're brilliant. And one of the things that drove me crazy was that people can sustain an hour. People can have a real conversation. And then they really do start to drop their talking points. They, you know, they want to be interesting. It's a conversation. And so in this case, it worked out really well. It's a very good way.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Of how the help works. They're in charge of shaping the society through their kindness, through their generosity. And this is the Zuckerberg model. And now, you know, it extends he's trying to get rid of all the world's diseases, as if public education isn't a hard enough problem. And I just think... How remarkable we have doctors. You may not be aware of them, but we have some. His wife is one. We have an entire public health infrastructure. We have the Centers for Disease Control. We have the NIH. But no, Mark is going to get rid of all the diseases, even though his own company is a plague.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“What he found. And so Mark Zuckerberg, having never been to New York. Goes on Oprah, makes this announcement, gonna transform Newark. And $100 million, right? And by all accounts, it literally did nothing. The money disappeared. I mean, it did nothing. And what is so remarkable about that is how obvious it is. This is the whole reason. We transitioned over hundreds of years out of feudalism to democracy. We have actually this thing is not new that they're trying to do. It's old. This is a refutalization of, like, if you watch Downton Abbey. You understand the idea there's a guy in a castle and then no one else owns land in the show, and anytime the people who don't own land get a weird idea about how maybe they should own stuff too, they die in a car accident, and then the rich people are nice, but they're in charge.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Mark Zuckerberg, as far as I understand it, wanted to build a social network to help people at Harvard meet each other. He ended up being the most dangerous person in the world. And now, incidentally, as a byproduct of that, gets to have thoughts about how public schools are in America. You know, they have tech companies in Germany. I don't think anybody in the German education ministry is curious about the thoughts of German social networking CEOs about education. I mean, Mark Zuckerberg's Newark donation was in some ways modeled after another great philanthropist, Christopher Columbus, who also decided to change a place without having been there before. And didn't seem to know much about. Kind of saw it as a blank slate Which is more his own blank list. It's a mess projected onto.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“All right, well, speaking of enragement, shifting gears again, this one is the next theme is Speaking Truth to Power. This is a hallmark of pretty much every type of journalism. You would do it all the time. But I always loved it when your guests would really throw down the gauntlet and just challenge one of the big tech giants. And the clip I picked for this theme is from your live interview with Angeard Us that you did in New York City last year. The drum that he likes to beat, and he's a very good drummer, is that we shouldn't let tech billionaires like Mark Zuckerberg off the hook when they donate a few million dollars here or there that philanthropy is a shield for wrongdoing. And so this is what he said about Zuckerberg's attempt to fix the school system in Newark, New Jersey.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“But there had been dozens of these clips that went through the internet and You know, what's really hard is that something that should that was a long clip actually. That's what was so agonizing and horrible and horrifying about it was that it was so long. It was so long and you had to watch the whole thing to watch it unfold. It wasn't a quick thing at all, which made it much more unfortunately effective, but at the same time it really people did seek because there had been a lot of these clips floating around the internet for a long time and didn't have that much effect. But I think people had just had it. And it reminds me of that, someone I'd love to interview Will Smith, where he said it's not that racism was different. It's just being filmed. And I really...”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“I want to think also you think especially now she referenced Black Lives Matter in that interview, you think about how quickly the George Floyd murder clip spread around the internet, right? Like if we had a slow food movement, maybe there wouldn't be this.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I thought that was a big concept. I thought, you know, I talked about it a lot because I thought it was one of these really big ideas that she was going into. And the idea is how it was, what I really got out of that was the architecture of it, that the building is not good. And that's why it does what it does because it's built that way. If you remember years ago on who killed Roger Rabbit, Jessica Rabbit was like, I'm like this because I was drawn this way. Well, it's built that way. And the reason it happens, what happens to it, everyone seems to be shocked is because it was built that way to be viral, to be engagement-oriented, you know, the virality is critically important. And therefore, you get rage. You get the things that are most clickable. And you don't get context. You don't get accuracy. You get a lot of problems. And so I thought Nicole really did understand that. And there's no such thing as slow on the internet, though, right? It has to be instant. And that's the real problem, I think.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“This is just personal for me. Like, what if the pillars were accuracy, authenticity, and context? And maybe that slows it down, right? So maybe that means that things like Black Lives Matter or Tehran Square have a little bit more trouble getting off the ground quickly, right? Maybe the Ferguson thing you don't hear about that as fast as you do now and as quickly among yours.”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Engagement, what keeps you here, which today we now know very clearly. The most outrageous thing you can find and speed. So speed is still there, but the first two have changed. And that has, I think, propelled. You're absolutely right, crazy environment that we're in now. So what if we change the pillars again? What if now everything that we've learned in the last two years, we say, that's not the internet we want to live with?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“Slow food movement for the internet. We just slow everything down. So, how does that work? Well, so here's, I was thinking about, and I'm not sure I'm going to directly answer that question, but like when I first started at Google, I remember having conversations around the pillars of design for search. I don't think they called it exactly that, but it was like the principles on which you design search. And it might have been Matt Cutz that said there's comprehensiveness. We want all the information we can get. There's relevance, meaning we deliver the right response when someone asks a question, and speed. Those were the three pillars of search. And then like in the mid 2000s, when social networks and behavioral advertising came into play, there was this change in the principles that we just weren't as concerned, I think, about search anymore. And instead, we were focusing on this other part of the platform. And the dynamics were around personalization, which is not relevant, right?”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT
“In the days when I did it, it was millions, not billions of users, right? It was hundreds of, I don't remember, in the tens or scores of hours per minute on YouTube, not in the hundreds of hours of YouTube of content on YouTube. And so I actually had the time to say my folks would level up something for me to see and I would get a day, right? To sort of think about it and get some more information about like, well, what does this mean in India? What are the ramifications and to touch base with people in India to say like, should I do this or that? They appear not to have that latitude anymore. And what I'm hearing is that they have like four or five seconds per piece of controversial content to make a decision. Right. You are going to get so many mistakes doing that. It is the life they chose. And the billions they accepted. So the question is like, do we want to slow that down? Is this the moment where we have kind of like a”
2020-07-01 · Decoder with Nilay Patel · Recode Decode series finale: Vox CEO Jim Bankoff and fan-favorite guests · IDENTIFIED FROM THE TRANSCRIPT