YouSaid · the spoken record

Joanna Coles

lines on the record
117
first
2018-04-23
most recent
2018-04-23
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. I think One of the things that dating apps has allowed people to do is to meet much more frequently, to have, it sets up the expectation of hookups. And of course, it's difficult to have good sex with strangers, especially if you've not very little communication beforehand. I mean, good sex is about good communication. It's very difficult to have good sex with someone you barely know. And so a lot of women were drinking through it. And then the men would want them to behave like porn stars. And often there's a sort of undercurrent of violence in a lot of the porn that you see. And, you know, women are expected to enjoy being flipped over and have their hair pulled and have anal sex on the first day. And this is all not the experience of women I was talking to. This is made relevant.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  2. Porn becomes the default sex education for kids. It's where they learn about sex. And of course, porn is developed for two reasons. Well, it's developed to get men off. Also, it's developed around the camera angle, right? And we know that what works for the camera doesn't necessarily work for women in real life. And a lot of the women I talk to complained that they felt they were competing with porn because if they didn't put out, men would just go back and log into porn hub. And that men expected them to behave like porn stars. And so they wanted them to look like porn stars, so no pubic hair. And they wanted them to moan and say the things that porn stars say. And a lot of that is really cliches. And it's nearly always involves the man at the center of things. And I just heard relentless complaints from women about how are they supposed to handle this. And again, it goes back to communication.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  3. Well, it's the ubiquity of porn is really astonishing at this stage. And they say, you know, up to 60% of the web is used for porn.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  4. And So, one of the things you talked about in the food thing is stick to your natural sugars. Porn is like chewing gum. I want to talk about porn. You and I have talked about this a lot. I do agree. I think there's something really malevolent about the rise of casual porn. I don't know how to put it.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  5. Well, you have to have the ability to put the phone down. You can set a timer and you can say, I'm going to be on this for half an hour and then I'm going to walk around for half an hour. I'm going to go outside. And I think we have to encourage people to get out there and join things and join clubs, join choirs, join sports teams, join amateur dramatics clubs, and remind people of the value of teamwork with sports teams or putting on a play and the fun of actually hanging around with people and getting to know people and forming groups with people and doing things. And there's this whole idea now that it's fun for people to sort of Netflix and chill in the evening. And you think, how depressing to sit on your sofa, you know, watching other people do things when you could be out there doing things. And I really do think that it's impacted a generation of women in particular who are beginning to sound as if they're lacking agency.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  6. Yes, it is. It really is. Immediately But how do you do that when you, one of the things you do talk about is the addiction level of it? It's a really interesting issue because it's hard to, I was just doing a, it's not just love relationships, but it's all relationships in terms of how you interact. My son's birthday, my other son's birthday party, I made them all put their phones in the middle of the table, which was met with quite a lot of problem.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  7. We're all screaming out for, I think, more attention, more human attention, and that's really what the book is about how to create.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  8. Communicating with Snap is different to communicating with some of different platforms, right? And it's much less perfect. You're not striving for this curated thing. The thing is designed to disappear on you. And it's really like the telephone of the 1970s. Yes, it is. It really is. When I would, you know, go home off the school bus and immediately call my friend and say, what the hell's going on? And she'd be nothing. It's 25 yards away from your house. And we've just been talking to each other. So I understand the need and the excitement around communication. What we mustn't lose sight of is the importance of communicating in real life by talking on the phone and actually listening to people by having eye contacts. And there isn't a boss in the country that hasn't said, I can't believe you texted him, you're working in the next cubicle. There isn't a spouse who hasn't screamed at their spouse to put the phone down. And there definitely isn't a parent who hasn't screamed at their kids to put the phone away.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  9. They may on snap. Can't imbue it with a magic. No, it doesn't have a magic, but I have to say, most of the communications with his friends and people he's going to date are on snap or talking or it's all digital. They have digital discussions. It is like being on the phone all night. I mean, they do put video up and they clearly are interacting as real people, but it's all digitally. It's a photograph and then a filter on it and then a funny. I mean, that's how they communicate it with Snap.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  10. I'm thrilled, of course, that they met on Snap. No, I think it's fine to use them as tools to meet people, but don't think that it's any more than that. We can't imbue it with imagic. No, it does have a magic, but I have to say that.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  11. Do you think we're training a group of young people to think that it does? Because I just, all joking aside, my son met one of his first dates on Snap, which I thought was awful. And of course, when they met, it was a very different experience than online.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  12. That's right, and settled with a sex discrimination suit against them and then set up on her own. Initially, because she was so appalled by the hostility online that there was and set up a social network which was designed to give compliments and then it morphed into the dating site that is Bumble. But there's a great story she has of a couple that actually lived in the same building. He would come out of the door, turn left in the mornings. Half an hour later she would come out of the door and turn right. They met on Bumble. They now live in the same apartment building, in the same apartment. That's a wonderful way that a dating app can bring you together with somebody, but it can't do the work of finding the relationship and finding the one. You have to do that yourself by taking it off.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  13. Well, and women can do that too. But I think that what you can't expect is the dating app itself to have the right algorithm. You have to figure out the kind of people you think you're going to want to meet, the people with whom you will have something in common. The dating app can't do that for you. It can simply act as an introductory tool. And actually one of my favorite stories is a couple that met on Bumble and they live in the same Whitney Wolf Heard, who is also a co-founder of Tinder, interestingly, and then left her.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  14. Well, I just think you can't imbue it with more power than it has. It's an introductory tool. It's an arrow in your quiver. It's not the solution itself.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  15. Like they're interchangeable and as if everybody's reduced to a phago, like a photograph, that guy is like this. Like you immediately made all these leaps that was not like me to do, but then I just did it.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  16. With guys masturbating and crying. might work. Right. How do we redesign these in that way to create? Because a lot of it, again, is gameification that you swipe through people. I was looking at this young woman, a friend of mine, who was doing it, and it just was like you get drawn into it. I felt sick to my stomach that I got drawn into it. And I'm thinking treating people like their...

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  17. Well, I do think that Mary Aitkin, who I quote extensively in the book and who's a brilliant cyber psychologist, talks about the fact that the web, as you've talked about many, many times, is designed by men for men. I do like the bumble app because it allows women to make the first move. Another repeated complaint you hear from people is that the minute you have a match or the minute you're on one of these dating apps, you're treated to a deluge of dick picks and videos with guys masturbating and crying your name. And, you know, note to the men, this is not sexy behavior. This is threatening behavior. It's bullying behavior. It's designed to make the recipient feel embarrassed or ashamed or awkward or revolted. Why are people doing this? And so that might work. It doesn't work. It doesn't work. If you send a dick pic to someone, the woman is very unlikely to respond.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  18. Well, it's a way a lot of people meeting, and that's great. And if you look through the New York Times, you'll see the wedding announcements. You'll see that many people now, I think a quarter on Sunday when I was checking, have met on dating apps, and they can be incredibly useful. But if you swipe, have an exchange and then think you've met the one, you are going to be sorely disappointed. They're brilliant though for extending your social network. And the question you should be asking when you meet someone offline for the first time is not, is he the one, am I the one for him or am I the one for her? It's can I add this person to my actual network? Could they be a friend? Could I introduce someone else to them? Do I want to see them again? Don't sit there thinking, is this the one? Right.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  19. Feel dehumanized, and also it takes you away from the work that's involved in creating a real relationship, which is about the awkward stuff of talking to someone, of establishing eye contact, of talking.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  20. That's different, but I think It's conical. Right, yeah, and it creates problems. I think people don't ever see it. I don't think I've had the worst discussions on text in any of relationships. I've had all kinds, friendships, anything. You end up getting in a very different frame of mind. What all of these things do encourage that? They encourage too much selection, too much choice, too much everything. And then you feel dehumanized in a lot of ways.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  21. Well, I think it's very useful if you're in a relationship and you want to say five minutes late on the bus. That's different, but I think as a method of communication, it falls so short. It's conical.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  22. You should certainly have, if you think there's a connection there, you should certainly have a phone call to figure out whether or not it's worth taking it to the next level and meeting them in real life. But the idea that this sort of flirtatious exchange is worth anything until you've actually met them, it's not worth anything.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  23. You immediately go into the next phase, which is flirty text exchanges, right? And they can go on for weeks without people ever speaking on the phone or without people meeting in the flesh. And when they do eventually meet in the flesh, one of the things I heard repeatedly from men and women was that you would meet this person that you'd had this flirty exchange with that you thought you knew. They came in, they didn't look at all like you expected them to look because you'd filled them with positive attributes over this kind of weird spectral exchange. And then one or the other would frequently say, oh, hi, oh, it's great to meet you. Look, I think we can both tell this isn't going to work. I don't want to waste your time. It's been great. And off they went. And you then spent a month wasted fantasizing about who this person is and that you might really get on when you eventually meet. It's such a waste of time.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  24. Well, the key thing to do with dating apps is to get off the app and to get into real life as fast as you can. And here's one of the things that I found most interesting about what people have been doing. And I heard a lot of complaints from women about it, was that when you get a match.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  25. And I still don't understand the metaphor of the goat was. But when you're talking about this idea, but how do you establish that in online? Because I think everything that it's designed to do is not to make connections. It's to make something else.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  26. I actually, on my 40th birthday, I went to see a play called Who Is Sylvia, which was about a man who fell in love with a goat.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  27. Well, one of the things that on the Right, one of the things about being online is it's hard to forget people, right? It's very easy to stalk an X. It's very easy to follow what people are doing. It's almost impossible to forget them. They crop up on friends, you know, other friends' social feeds. So is this sense of you've got to try and get rid of the toxic people in your life to make way for people that may be healthier? And in the way that a good, balanced diet will actually sustain you over the long haul, you want a good balanced diet of friends and lovers that are going to keep you satisfied and sustain you.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  28. Now, there was. Out the trips, and you'll get. So Right, right. And so the idea is, but online just encourages, I mean, you said clear out your cupboards, sweep the fridge. Another one was like, don't eat.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  29. To the place you want to get to. But you have to be realistic about it. So that was the point about set a realistic love weight.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  30. Well, that's really about trying to figure out what you want. I ask people to do quite a lot of work on theirselves in this book and try and figure out what you want. And one of the interesting things that I think people aren't always honest about is what they're looking for. And I remember talking to someone and I said, well, who is your perfect man? What is the kind of man? She said, I really want to meet Kevin Costner. It was just not going to happen. And sometimes I think when you spend a lot of time online, it's easy to sort of fantasize about breaking the connection and getting to meet someone who frankly was never going to be interested in her. And so it's really about, and if you're on a diet, you know, people go on diets and they say, I'm going to lose 30 pounds by Friday and I'm just not going to eat anything. And then, of course, the next day, you're completely out of whack. You're stuffing yourself with everything you can get your hands on. And it's like, no, slow and steady wins the race. Just cut out the fries, cut out the chips, and you'll get...

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  31. Well, all right. Tell me why. You may hate it. Women spend an enormous amount of time thinking about food. And I wanted to compare the idea of food and love because they're both incredibly important. You can't live without them. One can get obsessed about both. And just as there is junk food that can make you obese and leave you feeling crappy. So there are junk relationships. And it's easy to get caught up in a junk relationship with toxic people just as the way that you can get addicted to junk food. And I felt there were certain analogies there. I think of dating apps as being a little bit like Costco full of options, but you really need to head straight for the fresh produce aisle. Otherwise, you'll end up with a cart of stuff that you think you want, and then you get it home and you're like, none of this goes together, none of it fits.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  32. Well, what's interesting about being online is that it's very easy to think that you're communicating with people and that the value of that communication is somehow the same as sitting down with someone in real life and having a chat or having dinner with them. And of course, it's not. You don't get the same levels of satisfaction. And I worry that for a generation that spends an enormous amount of time online, it's easy to become a voyeur of other people's lives and stop participating in your own life.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  33. Well, you are interchangeable, which doesn't mean you can't meet someone on it. I don't want people to think this is an anti-digital book. It's absolutely not. It's looking at the disadvantages of digital and how can we do a workaround, really, especially where love is concerned, because love is besides your genetics and your DNA the most important ingredient as an indicator of whether or not you will live a long and happy life. It's who you love and who loves you back. And people with strong social networks in real life live longer lives and are more satisfied. And we mentioned earlier that Britain has just appointed its first minister for loneliness because they're saying that loneliness and isolation in Britain in particular is now at epidemic levels and they need to address it.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  34. Huge, huge Were two reasons I wrote the book one was that I had spent a lot of time with young women. I mean, over the years at Cosmo and Mary Clare, I talked to hundreds of young women. I was often going on college campuses. I was at women's conferences. And I became aware that although a lot of these women felt that they were really beginning to achieve in the workplace, they were disappointed in their relationships. They were having difficulties figuring out how to have a 50-50 relationship. And they were frustrated. They felt that the ubiquity of porn on devices meant that they were competing with porn and that while digital apps are a great way of meeting people and extending your social network, they can also make

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  35. Right, you're just sort of aimlessly drifting through it to stay connected. And I understand it's very compelling to want to be connected at all times, but it's also incredibly empowering to disconnect, sit down and actually read and learn.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  36. If you can bear the panic of disconnecting from it and putting it down and picking up a magazine or picking up a book, it is so much more restorative and you can follow a narrative and if you can focus your concentration span on something for half an hour, you know that you learn more than you do and I read a fascinating statistic that the Statue of Liberty is 304 feet tall, which is exactly the amount of the average amount of content that people scroll through on Facebook once a day. Wow. Now you know you can't read that much content today.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  37. Well, and I wouldn't say there were trouble. I'd say they were challenges and they were going through disruption like many, many other businesses. But as we know from all sorts of businesses, you can come out much stronger. I think the magazine and print looks pretty exciting, actually, given the break in trust of a lot of content online. And I do think, and I will certainly talk about this in regards to the book, but we're in this moment that I call post-digital euphoria, where our excitement over these devices and all the promises that they gave us of creating a frictionless life, we now know the upsides, but we're beginning to appreciate the downsides. And I know, and you know from your own behavior, that the longer you spend on your device scrolling through, yes, you can get better informed, and it certainly allows you to stay on top of what's happening right now in the moment, but it can also leave you feeling.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  38. Well, we have 300 magazines globally at Hearst, and I wanted to rethink the way we were making content. We were making it in a way that magazines had been made for 25 years, which felt old-fashioned given suddenly all the tech tools we had at our disposal. And I wanted to think about, you know, now the world is much faster and what's happening in China impacts what's happening here. And we can have the same global conversation. Why were we doing magazines so specifically located or so specifically aimed at local audiences? Was the opportunity to do in English speaking version of Cosmos as opposed to a different Cosmo with a different team in every country? And as the world gets closer, we've been internally reorganizing to allow us to be able to do that.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  39. Well, I don't think we ever talk down to them, but I think finally the web allowed people who had been silent to have a voice, right? That's one of the wonderful things about it. Now, of course, it also amplifies voices that you don't want to be heard. But the good news is it allowed a whole generation of young women who had something to say to be heard.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  40. Well, and it suddenly meant young women were being heard in the larger conversation, whereas before their voices had been largely excluded.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  41. Well, what I loved was the, well, there are two things. What I love was the ability to then be able to talk to redesigners.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  42. And I thought, oh God, that's what I thought you were supposed to do. And in fact, actually, it turns out a lot of bosses don't want to be argued with. But to me, it felt like the opening of the door and letting people in to talk to you about what you were trying to do. And you would learn so much from them.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  43. Well, why would you be afraid of something which connects you to your readers? I mean, first of all, the most exciting thing was addressing readers' complaints on Twitter. Suddenly you were hearing back from people in real time about what they thought about the magazine. And then the frustrating part of being a monthly editor is you only get to do it 12 times a year. So it's this, you know, slightly or it can feel slightly overwrought as this thing that you're birthing every month. Whereas the web has this wonderfully sort of slapdash, let's get it out, let's join the conversation moment. And I've never been afraid of joining the conversation. I've always enjoyed it. And I think Brits are adversarial. Our culture is adversarial. Our politics are adversarial. The way of proving yourself as a good employee in Britain is to argue with your boss. It's actually rather different from here. And the first time I got into the American workforce, I remember someone pulling me aside after six weeks and saying, why do you keep doing this? And I was like, what am I doing? They're like, you argue all the time.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  44. Well, I mean, what was exciting about the digital age for us in terms of magazines was that suddenly we could get a much, much bigger audience for Cosmo. So we suddenly sort of blossomed and expanded and we were able to really put our foot to the pedal in terms of marrying Cosmo as a digital brand, not just a print brand. We set up a series of conferences that were about empowering young women. And really the concept of empowering women was just beginning to bubble under. And we were able to really explore that.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  45. We wanted you to set your own thighs on fire. Right. So we pivoted it more so it became about women putting themselves more centrally rather than servicing a man.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  46. But I do like a little bit of Well, we kept the idea that love and relationships are incredibly important in a woman's life at the center of it. But what we did do was pivot away from how a woman should please a man to how a woman should inside 30 days.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  47. He offers me a job, actually. Absolutely Which you changed, but you kept a lot of it. You know, you did a lot of saucy thing. You did the. But I do like a little bit of saucy. You like a lot of saucy. I mean, you kept the sense of it, correct?

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  48. Point that nobody had really glommed onto, and she put the research together and it became this extraordinary document of our times. And I sort of realized there was going to be a new feminist reawakening, which we were able to really start addressing the minute I arrived.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  49. Well, I immediately suggested five other people that would be able to do it better than I could, which is always my response when anybody offers me a job, actually. I can immediately think of lots of reasons why I shouldn't do it, which I think is a depressingly female response probably. Well, I went and looked at it and I thought, oh, I'm not quite sure I can do this because I still felt it wasn't quite modern enough. But then when I talked to them about it, they said, well, we want you to remake it. We want you to rethink it. And so that's what I was able to do. And when Helen reinvented the magazine, she started in 1965 the same year as the FDA approved the pill, which changed everything for women, as you know. And when I got there, I had had the opportunity to read a galley of Lean In. And I knew that it was going to be a big book. And I could tell that there was a sort of news book about why there are no women in leadership. It's such a fun.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT

  50. Helen produced something that made a phenomenal amount of money and spoke to women in a way they had never been spoken to before.

    2018-04-23 · Decoder with Nilay Patel · Recode Decode: Joanna Coles, author, 'Love Rules' · IDENTIFIED FROM THE TRANSCRIPT