YouSaid · the spoken record

Julian Treasure

lines on the record: 116
first: 2022-09-22
most recent: 2022-09-22
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I would love to take on doing at least one Monroe a year as a walk Jane and I have just got into serious walking where we live in Orkney. We don't eight mile walk the other day and I was virtually crippled the following day couldn't move. So I'd love to get to the stage where I get my body used to that kind of thing. It is so beautiful to be out in the fresh air, to be in beautiful scenery, to be exercising my body in that way, to be losing weight, to becoming fitter. I mean, there is just nothing but good from the whole thing and taking it on to do it up on Monroe, that would be a serious challenge for me. For the rest of my life would be fantastic.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“I think for me, I've resisted doing a lot of Things that I know intellectually are really, really good for me. So I can probably crystallize that. We have it in Scotland where I live, we have a thing called Munrose. These are a set of peaks. I think they're over three thousand feet or something like that. I can't remember how big they are, but sizable. I saw an amazing story the other day about an eighty three year old man, I think, who has just completed climbing all of the Munrose. There are a lot of Munros. You're talking about more than 100. And he's just completed that. I mean, these are serious schleps, you know, and at his age, he's just completed. It was a wonderful picture of all his friends with walking sticks forming a kind of corridor for him to walk through on his final complete.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And then you get a mob who go on and start castigating the person without ever understanding what caused this in the first place. So I think we've got to be very careful about the way these things are used. And without listening to the person and what their views really are, it's all too easy to get into a kind of knee-jerk mob, lynch mob kind of mentality where we're being right, it comes back to that again, doesn't it? And that person is wrong and must be punished or shamed or cancelled or whatever it may be. So I think listening is really important. And as you say, to people who make us feel uncomfortable, well, that's a warning sign that perhaps we need to reassess or analyze or what is going on here. Why is this making me feel uncomfortable? Is it actually against my views or my values? Or is it against my social conditioning? And would my friends disapprove of me if I thought that kind of thing?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Well, uncomfortable is a call for reassessment, isn't it? And that's really important. But I do think social media has got a lot to answer for in the way that it's been abused by people with trolling and particularly with shaming. There's a brilliant talk by John Ronson who's become a friend of mine over the years on social media shaming. And if anybody hasn't seen that, I do recommend you watch it because it is truly chilling to recount how a mob can beat somebody out of their job for what was originally quite an innocent post. So we now see this, you know, we see slurs being unacceptable words being labelled on top of people who find it difficult to defend themselves, whether we're talking about racist or we're talking about homophobe. You know, at the moment, that person is labeled with that thing. It's very hard to get the stain off, isn't it?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“It's very hard to accept the majority view, isn't it? You're all wrong and I'm going to fight Well, that is just a recipe for anarchy, conflict war, as we've seen. Whereas if I can say, okay, I can understand why you all think that, I'll try and change your opinion. But, you know, I'm not depersonalizing you. I'm understanding that you're human beings who have a different view from me, and I can see why you got to that view, then I can grow, you can grow, we can possibly come to some sort of synthesis.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“The mass murderer and so forth necessarily, you know, there'll be possibly reasons for that as well. We certainly need to understand them to stop it ever happening again. So listening even to people like that, I think there's things to learn. I mean, how could you ever become like that? And why would you ever behave like that? So if we just dismiss people that we don't approve of or people we don't like, then we don't learn very much at all. So I think listening is, you know, I said this, I did a TEDx talk in Athens, the cradle of democracy, and I went on stage and said, listening is the sound of democracy. Because without it, it's very hard if I'm the minority to be.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“In a bunk And you're listening through a tiny little slit of an entrenched listening position that I'm right and everybody else is wrong, certainly on this issue. So to me, a passion for listening is about coexisting with people. I don't agree with. I may not like, but they have a right to be here and they have a reason. There's usually a good reason for what people think or what people do often. And, you know, I'm not saying.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Because I think with conscious listening, the result is always understanding. And that's what we need Understanding in the world defrays conflict, it means that people can coexist side by side with people with whom they disagree. And we've seen the way that's not happening in the polarization of politics, for example, in America, where it becomes a hated thing for somebody to disagree with your views, that we're seeing such polarization in so many countries now, and that's all about this thing of being right and not listening to other people, not trying to learn anything, but becoming more and more entrenched in a set of opinions, which, you know, they may be useful to you. But is that true? Is that universally true? Would you brook any kind of antithesis to that, any kind of counter view, any competing solutions to the world? How can you grow if you are stuck?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And possibly even more importantly, responsibility for the sound we make with our voice and, you know, also willy nilly inflicting sound on other people, possibly unkindly, which very often happens also.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Now that is a massive shift in behaviour, and that's not people coming in going Ah German music therefore I shall buy a bottle of German wine. They weren't even aware of the music most of the people who were surveyed. They hadn't noticed, so this is unconscious response to a sound situation. That's how much sound is changing our behavior all the time. And so part of my message, part of my whole thrust and the difference I want to make in the world is to get people listening consciously so that we start to become aware of the ways in which sound is changing our bodies, our emotions, our thinking, and our behavior. So we can start to take responsibility for the sound we consume.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“On the French music days, French wine outsold German wine by five bottles to one, which may not be surprising, it does sell more in the world, so okay. We might expect that, but on the German music days, German wine outsold French wine by three bottles to one.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And it drives them nuts. If you're a journalist trying to write a story and you're finding on a deadline and you've got people around you talking, it is really difficult to concentrate. So that's in terms of cognition, how well we can think is affected by noise around us or sound around us. And finally sound changes our behavior, it changes what you do and what I do every day. A brilliant study actually, which was done some years ago by some academics, they had a supermarket with two gondola ends, French wine on one, German wine on the other one, visually identical, and all they did was to alternate the music. So day one you had a bit of French or accordion music, day two you had a bit of German kind of umpire music, and they kept doing that for an extended period of time.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Then the third way sound effects is how well you can think cognitively. You know, we are all completely used to the would you be, I'm trying to think here, especially people's conversation is the most damaging sound of all. It's really difficult to think, which is why we are one third as productive in open plan offices as we are in quiet working spaces. One third if we're trying to do knowledge working, you know, manipulate words or numbers in our head and write. For example, so I have friends at the BBC, you know the BBC have gutted that entire building in Portland Place and it's now got a basement where they all sit writing with four floors of space above them.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“The first way sound changes your feelings. Think of music. It's the most obvious example. But for me, you know, my favorite sound in the world is the sound of rain on leaves outside the window, summer rain on leaves outside the window. Well, that's enormously calming to me. Other people, it might be gentle surf or something like that. So sound can affect our feelings. Bird song makes people feel secure because the birds have been here far longer than we have and we've learned over hundreds of thousands of years that when the birds are happily tweeting things are safe, we're okay. If they suddenly stop you need to be worried. Birds stop it, there's a big predator like a lion”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“So your heart rate just jumped because you had a shot of cortisol, your fight flight hormone, and noradrenaline. And that gets you ready to fight or flee. So your heart rate, your breathing, your hormone secretions, your brain waves, they all get changed by sound.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“I've never been conscious of it. You know, we're very, very ocular in the Western world particularly. We're very orientated around the eyes. There are loads of design awards in the world. They're all for how things look. There's no design awards for how things sound. It's bizarre. Architects are all about how things look. Very often, and they design things that sound awful and aren't fit for purpose because they look great and that's all they care about. So it is very important to become sensitive. Sound changes your body physically. So, for example, I could entrain your heartbeat. If you go, if I drop you in a nightclub with pounding dance music at 140 beats a minute, your heart rate will immediately increase. Or if there's a sudden sound.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Because sound effects has four ways. And this is a conversation which is really interesting to me. I mean, it was my first TED talk. It's not the most watched of the TED talks. And it's something which is, the reaction I get from people is often the same. It's, well, that's absolutely obvious, but I never thought of it.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so well, if you're going to hear it a lot, it has to be not irritating as well. And there have been some pretty irritating Sonic logos. But, I mean, if you think back we talked a moment ago about the history of advertising and sound through advertising, I can remember from my childhood, so this is addressed to your older listeners, things like the fairy liquid jingle, you know, for hands, that do dishes, those kind of things, that was from 1965 or something, and I still remember it right now. So there are things that can be enormously iconic and powerful from the Tony the Tiger. They are great, those kind of things, which last for years and years and years. There's been at least five Tony's saying that. It's gone on so long. They've kind of all died off and been replaced.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Which is something, you know, if I say to people, can you sing Intel's logo? Lots of people can If I said to you, can you draw Intel's logo? Not really. It's squarish thing, isn't it? Or something? That sound which was designed by a guy called Walter Wazauer is worth hundreds of millions of dollars to Intel in brand value, and they have batteries of lawyers who approve any tiny change to it because it's a trademark for them, and it's a really important one.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“I think that airlines and aeroplane manufacturers and car manufacturers are getting very good at it in terms of designing the Sonic experience of using the aeroplane. And there is an unbelievable noise on the fuselage of an airplane traveling at 500 miles an hour. And inside you don't hear it. So the design in there is very good. And the same with cars these days. Most of them sound very good. Although there's a thing with electric cars, we have electric cars at slow speed. They're very silent and it can be dangerous. So you need a noise to warn people the car is coming. And, you know, a lot of the time they make a nice cord or something like that as they're moving through. Brands that have great, powerful Sonic logos, there are plenty of those. You think of Intel, for example.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And so forth. You know, the cacophony that you and I have to go through a lot of the time in life, which is the result of people not designing.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“If you have a screen in reception, have something playing about your company that's informative, that engages people, not, you know, news, especially not commercial news, which may have ads from your competitors showing in your own reception. So those kind of sounds, I think, are very mindless. There's a huge amount of mindlessness about sound. We design for the eyes largely, and it's not that often that companies think about designing with the ears. So very often you'll have a company that spends masses of money on visuals, whether it's a retailer, you know, like a supermarket, and doesn't think about the appalling sound of checkout beeps and trolleys clashing and some awful tinned music coming across on tiny little things.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“So they're becoming less and less popular. So sounds like those can be enormously damaging. The sound of your corporate reception. The number of corporate receptions I've walked into where they've got a TV screen on the wall with news on. And I remember when 9-11 happened, I walked into the reception of McCann Erickson in London. They had big TV screens with burning skyscrapers on them. How are you expecting to have a good meeting when you inflict that kind of thing on people? I suppose it's supposed to say we're current and we're up to the minute and we're in tune with the world's events, but news generally is bad news.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Well, the first thing to say is that all businesses, all organizations, and all brands are making sound already. Because I've had a conversation lots of times with marketing directors or CMOs where I've said, you know, this is how powerful it is. And they go, oh, maybe we should start doing some sound. You already are. It's just not designed. It's accidental. It might be the sound of your delivery trucks pissing people off at four o'clock in the morning. Might be the sound of your on-hold music or your automated call handling system press one for this, press two for that, and you know nine levels later you're still going. Those kind of sounds can really be damaging and can lose unbelievable amounts of money for a business. which is designed by a technical person, not a marketing person, which doesn't, I mean, older people hate them, and we have an aging demographic in every Western country.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Well, there was Schwebs for years was, which is the shh. of opening a bottle. So sound has been used in advertising for many, many years in a very profitable way. I think the first sound was Wheaties way back in about 1926. And it was a four-part barbershop quartet who had a little song say, have you tried Wheaties? And it massively revolutionized the sales of Wheaties. And from that point on, it's been huge in advertising.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Containers, you wouldn't think the crisps were going to be fresh or as nice. So the sound of packaging certainly has a big effect on the way we perceive taste. I mean, sound and taste are very associated.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Exercise, go for a run, do something. You know, these things are actually good for us and they're really important to do.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Know what you just said, I absolutely resonate with because Jane's always saying to me that many times with clients, they come in and it's more of a therapy session than a physical workout because they're talking as they're doing things. And it's the talking that helps them more than perhaps the exercise or at least as much. So, you know, I do get that. And adjusting one's whole psyche to see things that were perceived as treats in childhood, as not really treats, and things that were perceived as punishments or, you know, really negatively in childhood.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“acclimatized from a very young age to having huge helpings of not necessarily very healthy things. It's a tough one, isn't it, to adjust one's upbringing and relationship with food in that way. So kale is good, really? Okay, I have to kind of really learn some of those things and get away from habits which have been with me for 60 years or more.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“I would say in my nutrition more than anything else, probably I am very fortunate to live with Jane, who is a four-time world champion martial artist, a health and fitness expert. I train with her multiple times a week. So, you know, I'm a 64-year-old man who can easily touch his toes and is, you know, my core strength and my flexibility are amazing for somebody of my age. But I still eat too much. I really enjoy food, and unfortunately not always the right food. I think that's, again, you know, that's something that comes from our upbringing, from our childhood, where food was very much a part of our family and it was a reward and it was, you know, my mother was a very, very good cook as well. So there was always too much of it. And it was like a trough with me and my brother sort of having huge helpings. So I became...”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Me too. I tend to see life as a spiral staircase. So the important thing to me is to grow a little bit every day. That's the important thing to learn something. You know, even if it's how not to do something. So, you know, when I make people that... Evidently, they are making a mistake or doing something wrong. It's okay. I learned not to do that. Doesn't work very well.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Would life be like if we could watch back everything that we've done, all the conversations that we've had and learn from them?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Well, maybe. And also, you do have the privilege of having recorded it all in high quality video and audio, so you can watch it back.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“I have no idea what I was doing in 1992. I don't remember my childhood. So it is, you know, it's quite a big problem if, like me, you're kind of in a miasma of, I mean, it's very good because I'm a great believer in be here now and living in the current moment, living in this instant, which is all the life we ever have, this instant, the future hasn't happened, the past has. There's nothing we can do about either of them much at this instant. So being here now is really important to me. But it's kind of become an excuse almost for me for getting everything.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“It's a struggle for me as well. I mean, I'm writing a book right now about sound. And what I'm trying really hard to do is to get human stories into it. But I have a terrible memory. And when I read great books by people, I mean, I read, you know, books by people who've written amazing books about all sorts of different subjects. And what impresses me is they say on March the 5th, 1992, I had this conversation with this person who walked that way and did this thing and said this thing.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Well, also because you're then kind of conforming to the norms out there, which is that's where everybody does stuff. That's a deck, you know, I mean, I hate that word deck anyway, but... Let me show have you got a good deck?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, of course. It's going to be engaging people and causing them to be curious. Curiosity is absolutely fundamental in listening. I talk about four C's of listening, which are compassion. The other person, for the audience, whatever it might be, commitment because it takes time and effort to listen. Listening is work. It's not just the capability. Yes, we have ears, but we actually have to put things down, focus and so forth. Consciousness that you're actually doing something. Now, this is an action. This is not something that goes on in the background and curiosity. And if you can engender those things in people, especially the curiosity, which we get with stories, especially if you start a story and you don't finish it. Come on, Stephen, we want to know what happens at the end.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Consciously, at least you're respecting the other person enough to say this person speaks really slowly, so I should probably slow my pace down a little bit. Or this a really, really fast person, so let's be pussy here. Or, you know, they might have cultural or they might have political views or something like that that you need to be sensitive to if you're trying to achieve something.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Which changes over time? You know, I've done talks immediately after lunch in what they call the graveyard slot. He's a TED talker. He can cope with that. And everybody's a bit woozy. The blood's all gone to their guts. They're a bit tired. They're not very bright, you know. Or there's the final slot in the day just before people are leaving when they're all desperate to go and have a drink in the bar or something. You know, there are different listenings through the day and different listenings from person to person. So it's not a fixed thing. And it's important to be sensitive. And actually, do you know what I've discovered is all you have to do is ask the question, what's the listening? And you become really good at spotting it. I don't know how it might be tiny body language cues, it might be pheromones, it might be intuition, whatever it is, you will, if you pay attention to it and you ask that question.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Because we all have unique listening. This is something, it's the most common mistake I see in business in relationships is people thinking everybody listens like I do. They don't. Our listening is unique. Your listening is as unique as your irises, your fingerprints, your voice print. And so is mine. And they're different. So it's a huge mistake to assume other people are going to receive this message the way I would receive it. So it's a massively valuable tool if you're speaking to one person or ten thousand. It doesn't matter to say what's the listening I'm speaking into. What's the listening I'm speaking into? Who is this person? What's their listening? Where will it have come from? Or who are these ten thousand people? Because in a big room.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And you know, well, if somebody's that negative, it's very difficult to be around them. And that was a true story that I told. So it's almost like you could have a little storytelling niche in your talk. Can I tell you a story? And everybody goes, oh yes. Come on. So, storytelling is a massive, massively powerful way. There are books on this. If anybody wants to speak in a captivating way, become a good storyteller and it will really, really help. But the other big part of it, I always say, is Understanding the listening you're speaking into. Understanding the listening that you're speaking to.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Which matches what you're trying to communicate to people in a captivating story where perhaps there's the classic elements of a story, there's a protagonist, there's an antagonist, there are challenges, there's a journey, there's a destination, there's help on the way from unexpected quarters, obstacles to overcome. You can do it in a very short space of time. You can do it as a personal story, as I did in my TED talk about my mum's negativity. You know, that was a true story that, you know, she was in hospital. I took a paper in. I said, oh, look, it's October the 1st. And she said, I know, isn't it dreadful?”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“It's a classic story. It takes 15 seconds to tell it. It makes me laugh every time. That is his whole TED talk in a beautiful, encapsulating, enchanting story storytelling is the best way to get any talk across, really. If you can think of a metaphor,”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“It's a story, yes. Story, we love stories. Storytelling is really, really powerful. I mean, what's the number one TED talk of all time? It's a talk by Sir Ken Robinson, sadly Miss Dead now, but a wonderful man. And at the heart of that talk is a little story he tells because the thesis of the talk is that we're educating creativity out of children. That's what his talk is saying. And he tells this story about a little girl who's drawing at the back of the class and she doesn't normally and the teacher goes to the back and says, what are you drawing? And the little girl says, I'm drawing a picture of God. And the teacher says, But nobody knows what God looks like. And the little girl says they will in a minute.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“A baby who could not survive, and it was deeply traumatic for us. And I'm very glad to say that with Holly, we involved her every step of the way. Holly was. What six at the time five? I can't remember, but we brought her in, you know, when Little Lily was still born. We brought her in, she met Lily, we called Lily a name, you know, we did everything we possibly could. And Holly still talks about Lily. She talks as if she can communicate with her. She counts her as a member of the family. So we didn't fall into that trap of pretending nothing had happened and fixing. Sometimes people need to be upset. You know, Holly was upset. We were upset. And it's authentic to be upset. So I think being that averse to upset is quite a dangerous thing in life.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Never was a word said about the whole thing because they didn't want to upset her. And what she learned from that for the rest of her life was you can't trust people. People don't tell you what's going on. You never know. People aren't straight. You know, there were a lot of bad lessons she learned out of that lack of communication. The child had been still born, it was a tragedy they were upset, but they didn't share it with their daughter because they didn't want to upset her. That's fixing. And it can be enormously damaging in relationships to behave in that way. Obviously, one wants to be sensitive. You know, you sit the child down, you explain in little ways, perhaps starting off with, you know, the baby's not coming and then moving on to explain what happened as the child gets older. Jane and I had to survive having”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Fixing is it's not okay for somebody to be upset around me. Don't be upset. Don't cry. Don't express emotion. You know, so it's a kind of smothering of everything that goes on around. I'll tell you a story about that. My aunt told me when her little sister was due to be born, my grandparents, there was great excitement. They decorated the nursery. The room was made already. Came the day, off her parents went to the hospital, and she was beside herself with excitement aged about six. They returned no baby.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“Very similar. I mean, I think my first response to conflict is exit. It's the same strategy, really. I think probably a lot of. Quite a people who've had the experience of conflict growing up are pretty conflict averse. And I think it's quite important to toughen up on that to a degree because conflict exists all over the place. I'm not talking about physical conflict, which of course we want to avoid at all times. But disagreement or somebody being cross with us. Or somebody being upset, well, sometimes those are necessary in life. And responding to those in inappropriate ways can actually really damage relationships. I mean, I talk about the four leeches which undermine communication. And the fourth of those is fixing.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“No, my father actually was a massively confident and very successful man in advertising. He was known as Mr. Advertising for some years in the 1960s. Hugely confident and hugely expressed in that way, but didn't Brook disagreement very easily. So disagreeing with him was quite difficult. And that was certainly my experience growing up, that you had to be ready with chapter and verse and references if you were going to challenge a point of view.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT
“And a lot of the things I just said are opinions. And it's very important to distinguish between opinions and facts. They're not the same thing, and they're very often confused in the modern world. So opinions, that's what I think, what I believe, what I judge, fact, it's Saturday. That's a fact. We're not going to disagree about that. We can disagree about my opinions. And, you know, I often say I wish that we lived in a society where perhaps people asked before giving opinion. Would you like my opinion on that? No? Oh, I had such a good opinion all ready to go. And you don't want it. But we don't do that, do we? We just proffer opinions. And a lot of the time we confuse them with facts, which leads to a lot of table thumping. I grew up in a family where there was that confusion. There was a lot of argumentation and table thumping because people had different opinions and didn't accept that they could possibly be.”
2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT