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Julian Treasure

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2022-09-22
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2022-09-22
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  1. Get a vocal coach, work on it, you know, take up a breathing practice, improve your posture, just practice prosody, prosody, the intonation, you know, really exaggerating it. I'm a great fan of doing this. It's the kind of thing that actors do, singers do. And many times, for example, I've given talks where I've been looking at an audience of CEOs hundreds or thousands of them. And I say, how many of you have to talk in public? Forest of hands goes up. How many of you have had formal vocal training three or four people? And I go, what this is part of your life. It's an important part of your life you're speaking to teams. You're trying to inspire people. You're trying to lead people. You're trying to communicate, build relationships with people. You're trying to move mountains with your voice and you've never paid any attention to it.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  2. Whereas if somebody's delivering vapid nonsense in a brilliant way, it's just irritating. Actually. So I get that, but I do think they're both important. I mean, it is a shame if somebody's saying something incredibly important and they're not using what I call the vocal toolbox. You know, there's all this stuff that we can deploy if we start paying attention to our voice. You know, if you've got a boring voice, you can do something about it. It's possible.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  3. Another thing I asked Chris Anderson who's got more experience of listening to speakers than probably anybody in the world because they do that all the time at TED. And I said to him, Which is more important content or delivery? And his answer was quite interesting. He said, well, if I had to choose they're both important, if I had to choose, its content, because if somebody's delivering earth-shattering content in a boring way, I can really make an effort and listen to them and it's worth it at the end.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  4. Yeah, well, yes, a head code which is in my chest, so my voice is pitched down, I'd say, two tones at the moment and is a bit croaky. You know, it's frustrating as well as a speaker because I love this instrument that we have. You know, the human voice is an incredible instrument, and it's an instrument we all play, although most of us have never had any training or spent any time learning how to use it really well. Well, I have, and it's frustrating. I'm now dealing with a slightly broken instrument.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, tribe, family, human race. And a reason for existing, I suppose, you know, what am I doing here? And if people are listening to me, it gives me significance. That's certainly true. So I think it is about validating one's self. I mean, I'm a big fan of Eckhartoller and his theories about ego. And I think a lot of it would chime with that. You know, the ego needs to be massaged. The ego needs to have affirmation. And being listened to making a difference to people is part of that. But, you know, on a more altruistic level, making a difference in the world. You know, your life has affected millions of people. My talks have hopefully cast a pebble into a pond and the ripples are going out and lots more people, I hope, are listening as a result. Well, that's good. You know, whether it makes me feel good is another thing.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  6. To make a difference, to forge relationships, to be validated, to mean something to somebody, to feel right, unfortunately, which is a big human. Need that I talk about quite a lot being right is quite a dangerous thing in the world at the moment and a lot of people need to feel justified in that way to be right.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  7. I think that a lot of people don't feel heard. In the world. So that talk was about getting your message across how to speak so that people want to listen. And I think that's a need. And it's interesting, isn't it? You said the five times number is really interesting. The talk on listening has been seen by one fifth as many people as the talk on speaking. So we're much keener to be heard than we are to listen to others. And there's an imbalance there, which I think is endemic in modern society.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  8. Probably right. I mean, Chris Anderson says, because you've got TED.com So it's got however many million on there. I haven't looked recently. But then you add the YouTube views. Chris says whatever it is on TED.com, you need to double it. To get a reasonable estimate of the number of views embedded podcasts and all that kind of thing. across the internet, so yeah, way over 100 million, I think, which is mind boggling to me.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  9. Then got the opportunity to write the second book, which was off the back of that TED talk. I got the opportunity to travel the world, meet people, give talks and spread the message, which is the important thing to me, because as I say, I'm listening evangelist. I am passionate about persuading people to start listening. So, yeah, it moved my career. Totally onto a different track, a track of public speaking of writing books, of being a speaker and an author professionally.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  10. It took off quite quickly once it came out. I had long since kind of got past watching the numbers every day. You know, the first TED talk I did, you know, I was obsessive. 10,000 people watched this, you know, and I'm sure everybody does a TED talk starts off like that. But this one clearly was it was going ballistic quite quickly. It went up in a period of months. It was in the top 20, I think. And yes, it has changed my life fundamentally, really, really powerfully, because I have spent many, many hours on planes going all over the world delivering talks, getting paid to deliver talks. So my career kind of shifted from running the sound agency, an audio branding company in the UK, which is a relatively small business, and writing my first book, Sound Business.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  11. So I certainly, when I walked on stage, I felt quite good on that talk. And yeah, I think I nailed it. I'd rehearsed a lot and, you know, we can talk about the principles of public speaking and so forth, which I've done a lot of work on. But I did a good job, and the audience really responded. There was a great feeling in the room. So when I walked off, I felt that I'd actually, you know, done that one justice. They didn't release it for a year? I thought, oh, maybe they didn't like it, you know? But I do remember Bruno Gissani, who's one of the guys who kind of runs TED in Edinburgh Castle, bumped into me about three hours after I gave that talk. And he said, hail. And I thought, ah, okay, well, Bruno wasn't there. So obviously, word is getting around that there's some good stuff in there.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  12. A master, I suppose, of doing a ted talk. It's a discipline you have twelve minutes or maybe even I think my first one was six You can't gabble, you can't try and cram too much in, you have to be very clear about the big idea the why would people be interested in this, the what's the journey I'm taking people on, where am I moving them from to? And you need to know how to do it, how to stand on that stage, on that red dot, and project it with confidence and clarity and engage people in coming on that journey with you. So I suppose by the time I did that fifth one, I was more experts in giving TED talks than most people would ever have a chance to be because I'd done four before. And that's unusual.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  13. Well, it was the fifth actually of five talks I did in a row, five separate Teds. Ted Global was in the UK and Oxford originally, and the first one I did was about how sound effects is the four effects of sound it's called. Looking back at that, that's a very younger, slimmer me on stage. It's quite funny looking at it now. Nobody had ever used sound before in a TED talk like that. So they were quite excited about it. And then I got to do, the next one was about sound and health, and then one about listening, which is, you know, as you know, kind of a religion for me. And then one about sound and the environment, the way architects design for the eyes, not the ears. So I had those four TED talks to kind of practice, I suppose, and become

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  14. I think I was very fortunate to have a good education. Which I didn't use to the Macs perhaps, but I appreciated enormously. Think from a young age I grew up with a confidence that all will be well. And that's, I suppose, you could sum that up in the word faith, not talking about religious faith necessarily. Although I've been in and out of that in my life. Just a conviction that all will be well. And I think that's an important thing for, I mean, for entrepreneurs who tend to be the people who take the jump and say, I think I'll get to the other side, whereas a lot of people would be standing there going, you know what, you do that So when things have come along, I've been comfortable to go with the flow to say, well, let's see where this goes. I'm sure it'll be interesting.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  15. Does one speak with authority in work, in life, in my relationships? What advice can you give me? People often say to me, I don't feel confident. How can I engage with people? The answer is...

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT

  16. TED talk is the sixth most listened to TED talk of all time. I've assembled seven deadly sins of speaking. Here they are. It's the most common mistake I see in business in relationships. You're speaking to teams you're trying to inspire people. You're trying to lead people. Build relationships with people. This is part of your life and you've never paid any attention to it. We teach. Reading and writing in schools, we don't teach speaking, which is absolutely nuts. We're much keener to be heard than we are to listen to others. What's the biggest complaint in relationships he or she never listens to me? Our happiness and our well-being are fundamentally affected by whether we master the skills of speaking and listening.

    2022-09-22 · The Diary of a CEO · The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure · IDENTIFIED FROM THE TRANSCRIPT