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Simon Sinek

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2025-05-26
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2025-05-26
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  1. And they're wonderful people who go there. And what an honor that work that I did ended up on a coin. And so they gave me the coin out of gratitude for the work that I did, and it had my words on it. It's not my words, it's their words. I just helped distill them. It's who they are when they're at their natural best. I just help them put and codify it.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  2. and they exist on the coin, and they have been on there for years since. And I am so proud to have given something that has longevity that is literally on the coin.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  3. The whole idea that you have a responsibility to build, to teach, and to lead, accumulate and give and serve. And the thing that is so powerful is the commandant of the weapon school after we did the work. He took those words and he put them on the coin.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  4. That's how they give them to you. And they say, thank you, Simon, so much for coming here and helping us out. And that's how they give me a coin. The reason this one means a lot to me is because I did some work with Air Force Top Gun. It's called the Weapons School, but it's Air Force Top Gun. And this is their coin and this is their patch. And I did some work with them to help them get to the core of their why, what their true value was, just to make sure that their culture stays clear and good for a long time. And we came up with three words, three actions that everybody who goes through Air Force top gun is required to do, which is build, teach, lead, which is the idea that you build a skill set, you teach that skill set to other people, and then you build leaders and you lead. Right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  5. Those are military challenge coins. I brought the one, the round one just to show you what the traditional ones look like. This is the one I care about. I mean, I care about them both, but this is the one I brought. So these are only generals or commanders will give these out. They're hard to get. You get them when you do something of service. It's less formal than a medal. They can give it out to them however they want. And it's their way of saying thank you. And the challenge coins that I've been given, I'm very, very proud of because I feel like I earned them. And the thing that I love is when they give them to you, they don't just hand it to you. They put it in their hand like this and they shake your hand.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  6. The past couple years, I've been just trying out a lot of different things to find a level of excitement and energy that I think I'd lost for a little bit and I found it. Like this has been like the founder mode, my team are so great and they so want to push boundaries and all I want to do is take the reins off, like take the leash off. I want them to experiment. I want them to try things and I'm trying to create an environment where they're creative. They do things. Half of them will fail. I don't care. Let's try again. I just love being around all the creative ideas that they're coming up with.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  7. My team is everything right now. I want to give everything I've learned to my team. I want the folks on my team to benefit from all of the mistakes I've made. And one of the joys of being in founder mode when it's not. The actual beginning is I have way more in my skill and knowledge bucket that I want to pour out. And so one of the reasons I'm having so much fun in founder mode is because I want to give away everything that I've learned so that my team can be stronger, stronger and better and better because I want to leave something that can survive me that if we're You know, the whole school bus test, you know, if the founder gets hit by a bus, will the company continue or will it? Will it not? And I really want to build something where they want to build it without me

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  8. We also live in a strange world, where I've met people where I have all of that, and I follow up like immediately. I'm like, hey, I had such a good time, let's make a plan. And they're like, what? Huh? What? Or I call, as opposed to like texting. And people are like, why are you calling? Like, well, we had a nice time. I thought we'd maybe talk. You know? And I think we live in this strange world where people put it out there, but they don't really want it.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  9. Should say it to themselves, that would be ideal. And now some of them have the self-awareness to know they're getting away with it. That's even worse because then they're doing it on purpose. At least blindness, I think they can at least hide behind ignorance. Yeah, I mean, friendship takes effort.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  10. And nobody be nobody won't say to them, Yo, asshole not respectful What you think my schedule doesn't matter? I've been waiting here for three hours Just because you're a celebrity you think you can just keep me waiting? Not cool. Nobody says that to them And somebody should say that, Tom.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  11. I think also when you start having fame and money and you're used to being the bus? You get away with stuff. So you show up late, everybody's like pissed off and angry. And then you show up and they're like, and you're like, sorry, like, no, no, no, don't worry, don't worry. You get away with stuff in the world. And so I think what that does is, and I see this with celebrities all the time, right? Because everybody yeses them to death and they get away with it and nobody ever holds them accountable. At some point, they just get lazier and lazier and lazier because they can. You know And so they don't have to put in the effort because other people put in the effort.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  12. Yeah, I mean, and you have deal friends, you have a lot of deal friends. And we have, and look, I'm not talking about, there's all kinds of friends, there's friends that you just like hanging out with. They're just fun, but you're not going to go with them with your problems or to sort out issues. You're just not work or personal. They're just fun, right? There's nothing wrong with that. But I think I'm certainly guilty of spending time with people that, you know, they fill a space and they make me feel not lonely, but at the end of the day, I don't feel smarter. Inspired, brighter, lighter when I say goodbye. I'm just like, all right, bye, that was fun. And I kind of want to spend more time with people who lift me, teach me, support me, love me, give me a chance to serve. They open up to me and let me serve as well. You know?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  13. And so maybe friendship is not always easy or fun, but it's still really, really good for you. And the best thing about friends is it actually doesn't taste like spinach. You get the benefits of spinach, but it tastes like chocolate cake. If you get friendship right, it's the healthiest thing in the world.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  14. I am conflicted often, but I'm trying. And I also know if you look at the work the world today, like there's so much conversation about loneliness, depression, anxiety, inability to cope with stress, even the obsession with longevity. Like, there's so much about these subjects, and some people treat it with drugs and then meditation and vacations. Like, there's so many theories. The one thing that fixes all of those things is friends. Friendship is the ultimate biohack. You know, we've talked about this before. I fundamentally believe that. And if it's so valuable, like if I know vegetables are good for you, you eat more vegetables. If you know exercise is good for you, you do more exercise. So if I say friends are good for you, shouldn't you do more friendships? Exercise is not fun or easy, and you have to get over a hump sometimes. Eating vegetables can sometimes be boring and unsatisfying, but you do it, and you find new ways.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  15. If you're going to have a successful career and can survive the stresses of career, and if you're going to have a successful romantic relationship or marriage and survive that, do you know what you need in both of those circumstances? Friends. Because when your marriage is falling apart, you go to a friend. When your job is falling apart, you go to a friend. And there's a few things that I've discovered about friends that I find delightful. And I have been reorganizing my life to, and I mentioned it before, like I've been reorganizing my life to ensure that my friends aren't taken for granted and that sometimes I do deprioritize work in order to see my friends and spend time with my friends because I know it feels good to them and I know it feels good to me and I know that the only reason I can get through any work stress or personal stress I have is because of those magical human beings and I will not take them for granted and doesn't mean it's always easy

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  16. There's an entire industry to help us be better leaders, right? There's an entire industry to help you have a successful relationship or a successful marriage or even find a partner, right? Industries, books, companies. Very little on how to be a friend, and if you think about

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  17. and AI will absolutely make our lives easier like most technology makes our lives easier. That's kind of the rule of technology, which is to make life a little easier, a little more efficient, a little quicker, a little less strain on the muscles. That's kind of what it does, from the plow all the way up to the internet and AI. It just makes life a little easier. still human beings who are forced to live with human beings.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  18. Pick up the phone I go. Hello he says Close call today I said Yep he said Better to get shaved by the bullet than hit by the bullet. I went Yep, he said Have a good night I said You too That was the whole folk hall And so since then since that experience I always have a backup plan Now it doesn't mean it's all rated go but I've thought about if this thing that I'm trying to do doesn't work What will I do? And I have at least committed some thought to it So if something does go wrong I'm like I'm a little bit ahead Either have it planned or I'm like okay okay don't worry if this happened I thought about this already And it's only because of these great leaders And it goes this is the recurring theme of this whole conversation which is it's the struggle, it's the journey not the destination, it's the human beings that guide us, it's the human beings that hold space for us that make us better at what we do bet us better than how we show up in the world

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  19. What he taught me was self reliance, what he taught me was if I don't know, then I have to go keep searching and keep talking to people, I have to have a point of view. And may not be right. And I'll find that out myself too. And I also learned to have backup plans from him because something went a haywire on me and it went so wrong and it ended up being okay, but he made me sweat it. And remember at the end of the day, at the end of this a whole thing that went wrong, that was totally my fault. The phone rings I see is six PM rings I see his name come up on the caller ID and I pick up the phone. I remember the whole call word for word, right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  20. Screwed that one up, didn't you? Okay, what are you going to do? And they didn't. weren't happy with me, but they let me fix my own messes and they stood by and I knew that they were there if I needed them. And with Peter and Timagio, one of the best leaders I ever worked for, annoyingly he never answered a single question I asked. Hey, Peter, what should I do? I don't know, what do you think we should do? Well, I think we should do this. I'm like, okay, so go do that. You know, what do you think? Peter, I'm asking you because I don't know. That's why I'm asking you. He's like, ooh, well, you should probably go think about that. It was the worst. But what he taught me was self-reliance.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  21. I think we're saying the exact same thing. You did it more eloquently than me. You know, I think it's 100% right. And the people who will fill that bucket with knowledge and skills are the people who, again, for some reason, they're good people, they're good leaders, they take a liking to you, and they will give you, they will put you in situations, and they will let you screw up and fix your own problems, fix your own mistakes, then that's what my bosses did for me. They rewarded my behavior when I got it right, as opposed to my results. Never got rewarded for my results, always got rewarded for my behavior. So if I showed initiative, I got a reward even if the results didn't follow, right? And I can tell you a great story on that. And if I got things wrong, they would say, hmm, wow, what are you going to do?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  22. And that's the one thing I got right. Because yes, I made less money than all my friends in the short term, but I got an education and a care and a love from somebody who took me under their wing. I am, I learned leadership from Dennis Glenn. I learned leadership from Peter and Tomagio. I learned leadership from Pamela Moffat. I learned leadership from these leaders who took a weird liking took me and took me under their wing. And they were exceptionally good leaders themselves, and I got that education. And all of them in the early days paid me less than I could have got somewhere else. And it's the same. Choose the people.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  23. But one company offered me $5,000 more, and one company offered me $5,000 less, but I really like the person over here. I took that job. And if I got one thing right as a young person, it's that I always chose jobs based on who I would work for, not how much they were going to pay me or what account or what brand I was going to work on.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  24. Choose the person I used early on in my career people, HR people who say, What are you looking for? I'd always say the same thing. I said, the thing that I'm looking for is probably like looking for love, but I'm looking for a mentor. And every time I'd evaluate a job, I didn't care how glamorous the brand was, I didn't care how much money they were going to pay me. And by the way, it's not like I had money. I knew they were going to pay me something. I knew I could pay my bills. It's not like I'm not a trust fund baby. I needed an income.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  25. Prob Choose the person you're going to fight with best. And the number of times that we forget about the quality of the product and we just want the, it's the same for job interviews. This is especially true for young people. Like when you're interviewing in a relatively junior job, entry level or slightly above. Worry about how much they're going to pay you. Like just as long as they pay you a livable wage, you know. Choose the job Choose the job based on who you're going to work for

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  26. I now am going to write my book. I'm like, great, you've got a lot to say. And they've got multiple offers and there's a bidding war. And they always ask me, which one should I go with? Which publisher should I go with? And I always say the same thing. Choose the one you're going to fight with best. Choose the publisher you're going to fight with best. They're like, what? I'm like, the goal is to make a good book. There's going to be creative tension. There's going to be fights. Choose the publisher who believes in your idea, believes in you, wants to make a great book. Who are you going to fight with really well? Every single one of them ignores me. Every single one of me takes the biggest bid, and every single one of them has written a shitty book that didn't sell.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  27. And I was like That's amazing to have that level of confidence that you would turn down money in your business and now what if we applied that to as much as possible in our lives? Like what have we stopped hanging out with friends who just sucked our energy? Are they really friends? Rather than spend more time with people who we enjoy, what if we take meetings from people we're excited to take a meeting with? Not that we just see dollar signs and opportunity. And what if we only partner with companies where we really like the people who work at those companies? You don't have to have a relationship with the CEO, but I really, they've got a good culture. I really like working with them. And we make a little less money with them versus that other company. But I really like them because when things go wrong, I want to call that person. And people ask me this all the time. They say, how do I choose a publisher? And I've seen this mistake a thousand times. I've seen people like former CEOs who are like,

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  28. Very fancy person. And he comes out of the meeting. I'm like, how was it? He's like total waste of time. I'm like, you don't want to do business. He doesn't want to work with you. I was like, oh no, he wants to work with me. He wants to work with me badly. Total waste of time. I'm like, what are you talking about? He's just some rich asshole. Like, I learned nothing. I didn't enjoy it. And I don't want to work with him. And I was like, tell me more. He's like, I only want to work with people who, when I spend time with them, they teach me something. I laugh or I feel inspired when I walk away. And if somebody sucks my energy, I do not want to work with them.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  29. He says, I don't want to spend time with anybody. Like, I saw, I saw it was really funny. He came out of a meeting. And he had a meeting with a very fancy person who's courting him for business. or he should be courting the other guy actually.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  30. I go and I leave the office, like I'm going to a meeting. Because nobody says, hey, Simon, where are you going? Go to a meeting. Where are you having the meeting? At that restaurant. People are like, have fun. Nobody will give me any kind of grief if I'm leaving to go to a meeting. Now I go and see a And when somebody says, Can I cancel this French tea with friend because you have a phone call you've left? I'm like, no. Just like you wouldn't cancel my meeting? So I treat I put it in and I give them equal waiting to things that have to do at work because I become much more discerning like do I have to have this meeting or this phone call today or can I do it next week? I could do it next week and you realize we fake we add fake urgency to things And I have a friend who's kind of amazing. He's way busier than me.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  31. Conversation to conversation I'm doing so much right now. By the way, absolute joy. And I wish I had more time in a day. And not in the sense that I'm depriitizing my friends. You know, you talked about how you would give them all your money to secure them, but you don't give them any time. I actually treat a lot of, I've actually gotten very good at this. It's probably when you write a book about friendship, you sort of take yourself on a little bit. Where I will schedule friends like meetings in the middle of the day haven't seen a friend for a while. Four o'clock in the afternoon?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  32. You have space for relationships. You'd have space to try things and we couldn't bury ourselves and work and escape from our lives that we hate by just burying ourselves in work. Maybe AI doing some of the work for us is the thing we've been desperate for for the past thirty years.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  33. Think about the joy you had DJing. I had so much fun doing Kinsugi. I had so much fun. I would spend hours just my head down focused. I was so relaxed, not thinking about work. So why that's the other question. We were talking about how we're all going to have all the spare time. We've lost all of our spare time. We have no spare time because all we do is work and think about work and talk about work. Like if we go back forty years, fifty years, there was plenty of spare time and people went bowling and they went to the movies and they went over to ease each other's houses for dinner and they cooked. Isn't it a good thing that we're getting time back? You know, a lot of us got a lot of good things out of lockdown, and that's extreme. So maybe.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  34. DJing DJing, right? I did Kinsugi. It's the Japanese art of fixing broken things with gold. So basically you take a broken plate or a broken cup and you put it together and with gold paint or gold epoxy, you put it together and you make it, the whole concept is you can make something more beautiful. Like things can get more beautiful after they're broken, right? I love the philosophy of it. I spent hours doing freaking Kansugi. Asked me how much Kansugi I've done since we came out of lockdown. How much DJing have you done? There is a And so maybe all this free time that was supposed to get, which I still don't think will happen Maybe it's not such a bad thing.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  35. And try to learn and I'm just starting to get the hang of it, but I have a lot of room for improvement. And we're like, how long have you been doing this? He said, 30 years. But that's so Japanese, you know, the Japanese, like they'll never be good at this, I'll just keep working at it. And like, it's such hard work. But he I think there's something to be said for I think a lot of us think about how many knowledge workers like ask them what their hobbies are. And like maybe there is an opportunity to learn a skill. I mean, look at lockdown when we all went through lockdown. I mean, what skill did you practice during lockdown? What did you learn from?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  36. The knowledge work is going to get hammered by AI. A metaguy in Japan. He's one of the very few guys left, like a hundred of them left, 150 of them left who make samurai swords in the traditional samurai sword where you make them. You hammer them metal and he folds his own metal and he makes samurai swords. They made them the way they made them 200 years ago And we went to his little workshop, and he's this little old guy, and he's telling us the story Like, how did you do this? He's like, Well, I had a desk job. I worked in a company, and I woke up one day. I was like, I can't do this. Like, this can't be my life. And I've always been enamored by sword making, so I found an apprenticeship.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  37. Oh my god, it's hard. And so when you meet spiritual people, they are all below the neck And we think it's stupid, but they recognize that we have an ability to feel because we want to think about everything. And so we both have a lot to learn from each other, which is thinking about things has value, not all the time. And so your girlfriend, and because I know her, her ability to. Know her body when she has feelings? I think is way more has a lot of value to you and to me.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  38. And I'm sitting there going You've got to be kidding me You know But all right, we'll go through this And she says, So you said you feel X. I'm like, yes. All right, where in your body did you have some sort of reaction? I hear. What happened? It got a little tighter in my chest. Okay. And I went on this journey, Luth, my friend Beaavche. She's incredible And she took me on this journey, and she does repair with couples, and she's just incredible And she helped me recognize that my body does react to my feelings tension in my shoulders, Have your breathing in my chest? Clenching my fists, you know, like my body does react. And so I'm learning to experience feelings beneath my neck when my inclination is to do everything above the neck.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  39. Why, I don't know, I just like it. That's it. You're done. You're done. I don't like it. Why? I don't know. I just don't like it. Great. Excellent. And now we're going to look at four, five, six, ten pieces that you like, and I'm going to see four, five, six, ten pieces that you don't like. And I'd be like, you like all of the impressionists and you hate all the old masters. So why don't we just go see more impressionists? You know, and so when your girlfriend opens up to you, you know, you don't have to agree. You don't have to disagree. You just have to, and you and I both have to learn to stop thinking and to just feel something when somebody says, where do you feel it? I'm like, that's the stupidest question I've ever heard. Where do I feel it? And they've literally, like, I've had somebody take me on this journey and she goes, you told me an emotion you have, Simon. You told me an emotion, yes. Where do you feel it? In your body, where do you feel it?

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  40. which is we live above our necks. And you and I both have the same struggle, which is to learn to live below our necks. Right? Like you and I are head people, and we have to learn to be more heart. And I won't understand everything, explain anything, you know, evaluate everything, analyze everything. And when I come to my emotions, I'll give you an analysis. You know, when it comes to your emotions, I'll give you an analysis. And so I have to learn to be like, I feel this, and that's it. And I feel the same way. It's funny because I'm good at it with art. You know, I always tell people, you don't have to understand art. I'll take you to a museum. I'll take you to a gallery. And if you look at a piece, and I know you're intimidated to come because you don't understand art or you don't understand music, whatever it is. And all you need to do, this is the only rule, is do you like it? I do.

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  41. And then from that point on, there's a simple validation, not agreement, but a validation that your opinions do matter and we do have common ground, that we can build from there and on that validation they become vastly more open to my point of view also and curious to my point of view also. And so yeah, the person, the ability to listen and be curious, even if you disagree is one of the most underappreciated skills on the planet. And yeah, I think when you find the ability to say, I agree, then you can find community, and maybe that's what we need to heal this country, or most of the countries in the world right now, which is one group or one person to just be curious rather than agree or disagree.

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  42. And the ability to say, Can you tell me more about how you came to your beliefs? I'm genuinely curious. And to not agree or disagree, but to be curious, to be an investigator, you know, and I've done this with people who have pull her opposite political views with me. At some point we will get to a level of me just chipping away trying to understand that they will say something that I'm like a hundred percent I agree with that.

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  43. I mean, it could be values, it could be interests, it could be many things. But I think to find. I think yes, like this is, I mean, if you want to go political, you know, one of the problems in our politics is both sides think they're right and both sides think the other side is wrong. And neither side is willing to try to even understand what the other person's point of view is without thinking them an idiot or thinking them wrong or thinking them sheeple.

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  44. Well, there you go, you see that thing. So you have to point out to her that this friendship and that you know so much and that she feels so safe with you only happened because you chipped away at her and she finally wore her down and she opened up. And it can happen in two days. Sometimes we have to take the little risk to just tell somebody a little something about ourselves to find something, or sometimes it's somebody who's so curious about us that they chip away and chip away and chip away and chip away and chip away until we give up and open up and that person becomes a friend. You could have just tried it three times and be like, forget it, I'll just lie here quietly and have a massage. Yeah, I mean, all of this stuff comes with risk.

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  45. The odds are equal that somebody will fall in love with you and love you and like you and think you're the best thing and think you're amazing. And so if you can't take the risk, you can't get the reward. If you don't play the lottery, you don't win the jackpot. If you aren't willing to take, I'm not telling you to open up and tell everybody your deepest darkest secrets, but if you're not willing to give somebody anything to latch onto, to be like, if you can't give them anything to say, me too. Then Then it's going to be a hard road, or it'll take somebody to chip away at you twenty times, you know, before you open up. But the fact that you did and she got it to open up a little bit, she could make a friend in you

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  46. And then you just end up blownly and hurt. And this goes back to struggle, which is, look, you and I both know that if somebody who chooses to go in an entrepreneurial venture or adventure, the statistics bear out that over 90% of all new businesses will fail in the first three years, right? What idiot would ever start a business? You have to be compelled by something else to make you do something with overwhelming statistical chance of failure, right? And it's opening yourself up to failure. That is the thing that makes it work. You know at least for a small percentage. But it's the same for love, which is a relationship or friendship, which is it absolutely comes with risk. There's nothing risk free. Like, yeah, some of them might change. Yes. Some of them might not like you for that

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  47. I mean, this is the age old problem. I mean, it's everything you said when people who are driven only by the thing that they want versus the givers. This is the age-old problem, which is I'm going to keep my walls up high. I never want to love anybody because then I'll get hurt.

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  48. You guys are talking and she has many clients and somebody else and her willing to admit that I'm lonely, that one of her clients might say, you know, me too, like her ability to admit her loneliness out loud creates a safe environment for somebody else to admit the same. And then once she learns that they're lonely, now she can say, tell me about it, and then she can talk them through it and hold space for them, and her ability to help somebody else manage or understand their loneliness will help her.

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  49. So it's easy to give the obvious advice. Like, you got to put yourself out there, right? But when you're in a period of loneliness and stress, it's hard to find that energy and that risk taking, right? Especially when you're down on yourself. We've all been there. I've definitely been there I think for me, what I've learned is to put myself second, meaning don't worry, don't try and solve my problem, but do I have somebody else who's lonely that I can help? Like, how do I help somebody else who's dealing with their loneliness? And it's the act of service that is so valuable.

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  50. You're just going to leave me. So I think it's 100% true in a social environment, it becomes counterproductive. And I think you're right. When somebody feels lonely, they do go into survival and they become paranoid and they think everybody's out to get them. But the problem is you don't live on a desert island. And that's one of the reasons I think it's dangerous.

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