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Simon Sinek

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2025-05-26
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2025-05-26
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  1. I don't know, but to go round your home and just say thank you to the things that you like is a weird thing. How many of us how many of us when was the last time you called a friend out of the blue? Just said thanks for being my friend. Hey just wanted a call and just tell you I love you just tell you thank you and you know That's all. Just a quick two minutes. Just want to say thank you for being my friend.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  2. And I think to have that level of appreciation for everything in our lives, how temporary all this is, I think that it makes you happier. I know it sounds. It makes you happier to just look at someone and be grateful. You know, failed relationships. You could be angry at the other person, or you can be grateful for the lessons they taught you or for the good times you had. And I think to change our minds to gratitude, and you can, you know, it's a little bit hippy-dippy to have a gratitude practice, and that's fine. If that's your thing, lie in bed every night or keep a journal and just say the things you're grateful for. I don't know if it works without an evacuation zone approaching.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  3. And it's made me a lot more disconnected from my material things, especially the things I say goodbye to, because I've already said goodbye to them. I just sold some of my art for charity. And people said, how did you love your art? I'm like, I know, like my art's like my babies. Like, how did you choose? And I said, I've already said goodbye to everything here. I did it months ago. And I think this idea of gratitude, gratitude for what we have, but also Like you're going to lose your parents, all of us will lose our parents. Hopefully, hopefully they don't ever have to say goodbye to us. But if things go well, we're going to have to say goodbye to our parents. We can't be angry about it. We want to say thank you for the times we had.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  4. But the one thing that was amazing was stuff that I couldn't fit, but I still had love for like my favorite painting in the world. I couldn't fit it in my car. I stood there in front of it, and I said thank you, and I said goodbye. And it was like saying goodbye to a loved one. You know, I hear this. You know, somebody loses a parent. They go, look, it was awful. And, you know, he suffered on his deathbed, but I'm glad I was with him to say goodbye. And it was the most amazing thing to have gratitude for something that I don't want to lose, but accepted that I

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  5. And we didn't know if we were gonna be woken in the middle of the night with an alarm to evacuate. We didn't know. And so we had to go through the process of packing up my car and making my go bag. And I put as much stuff in my car as I could. And I had to, you know, we all play that games like, if there's a fire and you have to run out and grab two things, what would you grab? I had to do that. A lot of people in LA had to do that. You actually had to make the decisions, what am I going to take and what am I going to leave behind? And I found myself bringing things that I never thought were important to me. And I found myself leaving things behind that I thought I would take.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  6. Oh, thank God and in that moment I knew that somebody was looking at that going O God no And it's not like service where I'll eat a little less so that somebody can eat more, or I'll give up some of my income so that somebody has. It's not one of those. And I don't want my house to burn down so somebody else's house doesn't burn down. And I had to live with this paradox of how unfair the world is that simultaneously my relief and good news with somebody else's stress and bad news and there was nothing I could do to change that. So that paradox is horrible and it was right in front of me. So that's one. But it's the second part, which is the evacuation zones were coming a little closer and they were one zone away from where I live.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  7. I was very lucky that my house survived and I didn't have to get evacuated, but the evacuation zones were getting closer and closer. And two things happened that were profound that live with me now, one which is resolvable and one which is unresolvable. We were all obsessed with this app called Watch Duty, which is how we track the fires. It basically took all the publicly available information and put it in one place in a really amazing way, right? Started by this amazing, amazing, amazing entrepreneur named John Mills. And we were all obsessed with Watch Duty. We all were on this app the whole time. And one of the things we were watching was the wind. Because if the wind shifted, it could profoundly impact your life. And I remember having this experience, like we were all watching the wind, and the wind went away from me. And I thought,

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  8. And I think the problem with big companies is their ambitions are well within their capabilities of their resources. In other words, their vision isn't big enough. And I think your vision has to be bigger than the amount of money, resources, and intelligence that you have to achieve that. And what that produces is creativity. And so it goes right back to this, which is if we can do so much Then we need bigger visions. And so when you ask me, how do you find happiness? I think that we need to set our sights on things that are bigger than finite success. And I think we do need a gratitude practice regardless of how little or how much you have. To be grateful for what you do have is a profound impact. I went through this with the LA fires, right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  9. They don't have enough people. Nobody knows who they are in the shit market conditions, and yet they're more innovative. And then big companies innovate by buying the little companies. That's basically what happens. My exit, your exit, big company kind of innovates. They just bought you, right? Why is that? Why is that the rule? And so it goes directly to this. I think the reason is because when you're small, your ambitions are bigger than the resources you have to achieve those ambitions. Every small business has outsized ambitions beyond objectively stupid. You look at what they have and what they've got and they tell you where they're going to be and you're just like no. And yet some of them do.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  10. They're not discernibly happy. The ones that are happier were happy before they made the money, and the ones who thought the money would buy them happiness or worse the money took away their purpose because when they made the money they were driven by something that they accidentally made the money. They built businesses that were those were their passions and their cause, and then the money came and they weren't building the thing anymore. This is the difference. It's really interesting. It also gets to the question is why is it that small companies are more innovative than big companies? You think about it when you say what's the secret for innovation? Well, you want to have resources, you want to have great people, and you want to have great market opportunities, and then you can have great ideas. Okay, so big companies have tons of money. They hire, have all the best people, they have mature marketplaces that people generally know who they are, and they're the least innovative organizations on the planet, right? Then you have little companies that have no money.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  11. right There's something to be said for gratitude. And if you want to make it money, we know the date on this, right? I think once you reach, I can't remember the number, it's seventy thousand dollars a year of income. Like when you talk about money, you can't buy happiness, it absolutely buys happiness up to a certain level, which is survival and then a little bit more. But once you reach a certain level, there is no discernible increase in happiness that comes with money. Now, what money buys is options? You know? What money buys is time? You know, those things are true. And you said it. Like some of the people that you and I know who have made generational wealth.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  12. Imagine something write something and by the way, I'm totally fine even if you plug it into ChatGPT and say, tell me what's wrong with this. Your grammar's all screwed up, you know? And like I said, I am smarter because I did it. I'm the reason I'm more confident than when I was younger. And I think that's one of the things people talk about you get wise with age and you know you have more confidence as you get older and yes that's all true and there's multiple reasons for it but I think one of the reasons is the things that are happening to me now I've gone through those things before. They were scary and kept me up at night the first time and now I know how to do it. I'm not afraid of it anymore. And so I think what happens as you gain experience is you lose fear.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  13. You know it's not always the school or the teacher. Maybe your kid is disruptive, you know? And so accountability is a real thing. And so I think if we teach those things to 10-year-olds and to adults, I think it makes a better society. And the other thing is go learn a real skill. And I don't mean that prompting isn't a real skill. That's not what I mean. It's what I said before, which is it's the excruciating, like what makes great relationships great is not that you get along all the time. The best marriages, the best relationships, they're not absent of conflict. It's they know how to resolve conflict peacefully. By the way, I believe in world peace. I don't believe in a world without conflict. I believe a world in which we can resolve our conflict peacefully without the need to go to war to resolve conflict. This is why I like democracies, because democracies can solve conflict without bullets. The human skills one, but I say a real skill me like, go do something difficult. Build something, design something.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  14. How do I learn that? You're going to really need that. How does a 10-year-old learn that, or how do you and I learn that? A ten year old learns it that when they go and have a play date at a friend's house, a smart parent takes away all the phones, but I would hate that the ten year old has a phone in the first place, but if they do, take away all the phones, and make the kids go play. That when they have a fight, the parents make them say sorry, you know, go over to your friend's house and knock on the door, and you're going to say sorry for the thing that you did. We're going to teach kids how to resolve conflict. We're going to teach kids how to pay compliments. We're going to teach kids how to take accountability. And these are all the skills of, you know, what did you do wrong versus what, you know, like it's not like...

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  15. That it takes for AI to work. Data centers that use up massive amounts of electricity like we've never seen in our lives. Like nuclear has to be a thing. There isn't enough coal or oil or solar or wind to power these things. It just doesn't exist. So nuclear has to be a thing. So go be a nuclear engineer. Go, you want to get an advanced degree? I don't need you to be a coder. You know, coding was a thing for go be a nuke. Because by the way, you've got to be just as smart to be a nuke as you have to be a so you're going to start to see that. You're going to see energy work. I just think the jobs will change. I don't think they're going to, like, I completely, one thing I do disagree with, you know, it's not like you're going to be a bunch of people walking around bored. I just think the jobs will change.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  16. when it completely changed the way it looked. The answer is zero. Yes, they got rid of all the accountants and the need to hire all the IT people. So the workforce looked different, but it didn't get smaller. And so I think the same thing. We already know the massive, incredible amounts of energy.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  17. Absolute fear and absolute amazement. I have both everything in between. When I think about how it affects democracy and the ability to make deep fakes and how it can manipulate people and their opinions to vote one way or another, I have real fear, right? When it comes to productivity and the reshaping of business, you know, technologists and people who are part of the internet revolution, they love to say, you know, 20 years ago, 80% of the jobs we have now didn't exist. They love to say that, right? But when you ask them now, they seem to think that I think it's the same, which is all those people who are going to lose those jobs in white-collar jobs and knowledge workers, they're not going to not work. There's going to be new jobs. The IRS digitized a whole bunch of years ago, right? They got rid of all the accountants and they put in all the computers, right? Do you know how much money the IRS saves?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  18. They all forget that the end user is a human being, and most of us don't fully understand everything. Even our iPhones, most people use a small percentage of all the capabilities of our iPhones. Most of us don't even know how to change the damn settings to make it do something we want, right? Neither do your kids. It's not an adult thing. It's not an old person. And there's a few people who get more out of it, and good for them. Some people use it just as a phone. Fine. And it's a bell curve. So I think there will be a few people and a few companies that will get more value out of these things than the rest of us. But I think he's right. I think there'll be a revolutionary bit, and then it'll settle. I find this whole thing fascinating. When you ask me, how do I feel, you know, depending on what subject I'm talking about?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  19. I think that's right. I mean, and look at any technology like AI. It was kind of the same until it wasn't. And these are evolutions, not revolutions. Like there's a revolutionary bit. You know, like I remember when the internet showed up and like brick and internet shopping showed up and all the technologists were like it's the end of stores, it's the ends of bricks and mortar like done like we'll never go to a shop again. Well that didn't happen. Now shops struggle to compete against internet but that's a price thing, right? That's a business model thing. But we like going shopping because again they've all of these companies always forget especially technologists.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  20. It just seems to be the way it is, which is a very scary prospect to me, that the fact that we can have winners is a bad thing, especially if we pride ourselves on being capitalists, then there cannot be a winner. And there cannot be one that is so dominant that nobody else can even compete except for scraps.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  21. You know, Google for search? Yep, they won, right? And if you start going down like the big, big tech companies, there is only one. I mean, sure, there's competition, but not really, right? You know, Walmart is making a run of it to threaten Amazon, but Amazon's still so damn big, you know. All of these companies, there's only one. And that's not good. You can't have winners in a category. And so this is why I think the race for AI is so aggressive for AI dominance, is so aggressive, and which is why people are not being careful, and which is why they're not putting controls, is because the way that text seems to work is there probably will be one dominant standard, and then that's it. And the question is which one? Because I don't think...

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  22. The obsession with power and money and all the rest of it. Yeah. But this is because the internet has done something really strange and challenged one of my theories head on, right? So I talk about in an infinite game Jim Karse, his theory, you know, in an infinite game, there's no winners or losers, right? And so nobody wins fast food. Nobody wins cars. General Motors, Ford, Fauxhall, they can all exist at the same time, right? And they'll have degrees of success or not success, but they can all exist simultaneously. No one's going to win. The exception is in the Internet. Like Amazon.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  23. The right answer is nobody. That is correct. You always be aware of the messenger, right? You won't have anybody who owns an AI company talking Doomsday scenarios. It's not in their economic interest, even if they secretly harbor that. It's like people who used to run cigarette companies didn't smoke and they didn't let their families smoke. It's like, I remember visiting Facebook in the earlier days, and I went into the cafeteria and they had picnic benches. And I was like, and they were telling me with pride how they had these communal eating areas to help people maintain relationship. And I was like, this is hilarious. You literally have a product that breaks relationships, and yet you understand enough to make people eat together at lunchtime so that they'll maintain relationship. I mean, the point being, if your economic interest, you know, show me how someone's paid and I'll show you how they behave.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  24. Of course they're taking the margin and they've got a lot of people doing things the old fashioned way because the business model work very hard to pick the status quo exists because there are people who benefit from the status quo. That's why there is a status quo. And like I said, everybody's into change the future until it's them that's threatened.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  25. When it's their income on the line, when it's their pride, when it's their ego, you know, I keep hearing from companies, I mean, we were talking about this before we turned on the cameras. You know, you know, you talk to, if you want a new website, I guarantee you, I don't care which company you talk to, they will all talk about how AI this, AI, that, and you ask the question, are you using AI? Yes, we're using AI. We're doing it differently. We're the future, blah, blah, blah. And then you ask them for a proposal. It's going to look like all the other proposals from 2015. You know, and this is how many hours it's going to take our people to program this and code this. And I was like, what happened to all the AI? Why is this? Slow and expensive, when everything's supposed to be fast and inexpensive

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  26. I'm just curious. And this is why anybody who has an opinion about it, the answer is we don't know. But I think people react very differently when it's their job on the line.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  27. their kind. And like, I also think that's funny. Like, what's going to happen when Sam Altman's product gets good enough that he can lay off most of his staff? I'm just curious. What happens?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  28. So we're not being given wealth, there's a difference we're being given survival money, right? And so we have to be very careful that says, you know, everybody who's on welfare is lazy. That's not true. So we have to be very careful that just because we give somebody something doesn't mean that they cease to have ambition or purpose or drive. It's like somebody who makes a commission salary, you know, works on commission and they make just enough to pay their rent and buy food and that's it. That's a lack of ambition. The case is, at least the people I've heard talk about it, they make a compelling case for it, especially in a world where there is plenty of wealth. But, you know, I don't know enough about it to make an argument for or against it, if I'm honest. But I do find it ironic that the Sam Altmans of the world are calling for it given the fact that there's going to be so many job losses when it's jobs of

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah. Sam Oatman. I just, again, I'll go back to my ironic statement before. Isn't it ironic that they want to do a universal income, standard universal income, now that the knowledge workers are losing their jobs? But when the factory workers are losing their jobs, those same people were massively against these kinds of things. I mean, yes

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  30. How do I hold space? How do I resolve conflict peacefully? How do I give and how do I receive feedback? Those are two different skills. How do I have an effective confrontation? You pissed me off. Do I know how to approach you as a friend, as a colleague, without creating a mass of fight or losing a friendship over it? How to take accountability? How to express empathy? These skills, these very, very human skills are the things that we're already starting to see just with the internet and social media are suffering. And so I think AI will only exaggerate the loss of those skills and those skills are more important than learning how to spell.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  31. I think it's all human skills. I think there needs. So I think where the world is going to go, and at least this is where I'm taking a bet. Is that as the end product becomes easier to produce, it's the humanity that's going to suffer. And unless we take personal accountability both as individuals and organizations to teach and learn human skills, they will disappear for all the reasons we're talking about. So how do I listen?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  32. I think there's some truth to that. And so there's a level of, you know, like it's the same thing as like, we all want vulnerability in our relationships, but not on the first day. Like, I don't need to know that quite yet You know

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  33. You do not wear a suit. But at the same time, you don't want him to show up and put his kick his shoes off and put his feet on the table either. In the same way that there's an element of respect you want, and you want somebody in a first interview to put on some effort. Now, too much effort.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  34. Put on my best clothes, you know, dressed up. I don't dress like this every day. I dressed up on my date, right? My interview, I don't wear this. This is what I wore for my interview because I want to put out a good impression. And I practiced and I make myself confident and I've got a great job and I've got a great personality and I love my mother and my goodness and everything's great. And then you get in the relationship, you get the job and you become a slob. This is what AI is. It's to your point. It's fake.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  35. Yes, that's any sporting event. Any sporting event. It's not the perfection of the game. It's the error that loses the game that adds the drama. And it's like trying not to make a mistake is as powerful as trying to get everything right. And it's the humanity of the sport, the humanity of the competition. It is the imperfection. And I think that we forget as people what makes us beautiful. Like when you go on a first date Or a first interview. All you do is present perfection.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  36. Right. And you're 100% right. I now know in the art world artists are being asked to sign affidavits that say, I painted this, I made this, not AI. Not because it's better or worse, it's because I want to know it was touched by human hands. And so I think you're right. What will happen is everything will be so perfect that it'll be as if we're all driving or using things that everything came off a conveyor belt. And what we will start to desire is things that are made by hand, because by the way, think Rolls Royce, Ferrari, you takes thirty nine months to get a Ferrari. You know why? It was made by hand. And one of the things that makes it expensive is the technology and the carbon fiber and all that. But the other thing is it slow and was made by people.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  37. But you're talking about, have you ever heard of the Japanese concept of. Wab So Wabi Sabi is a Japanese design concept which is beauty in that which is temporary or imperfect. So have you ever seen Japanese ceramics? Yeah. They're wonky or the glaze is not even and they're beautiful. You know why? Because they're handmade. Tree bark trees, you know, when you have a wooden bowl. Wood is beautiful why? It's imperfect. Right? Think unique. Things made on a machine are the same and less beautiful and things made by hand are beautiful because they're imperfect. What makes people beautiful is not that we get everything right, it's that we get many things wrong. And what makes us fall in love is not the person who's perfect. It's the person who accepts our imperfections and we know we're in love when we learn to accept theirs.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  38. I billy didn't know what to do when my boss yells at me, but I don't want to escalate it. My employee is acting out and I don't want to escalate it or fire them. How do I resolve this? I've missed out on those skills and simply asking AI, how should I resolve this thing? It'll give you an answer and it may work, and you've learned nothing. Right. And so it's the difference between it's like saying AI will provide boats for everyone. Except for the time there's a storm and you don't know how to swim. And I'm okay, use the boat also learn to swim. So I think there's something to be said for writing your own symphony, painting your own painting, building your own business. Writing your own book Not for them, not for the output, not for the output for your personal growth.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  39. Yea I don't need to memorize a phone number anymore. I don't know most of the people that I love. I don't know their phone numbers. I type their name in I just have to know their name. And so my brain literally went on strike. It said fine fine. You no longer have the capacity to remember phone numbers and I can't remember phone numbers to save my life, right? So we give up certain skills or abilities because of technology regularly, right? That's fine. I don't have a problem with any of those things because whether I can remember a phone number or not will not affect my relationships, my ability to function in the world or my ability to cope with stress. To know what to do when my friend is struggling. My ability to know what to do when I have a fight with my spouse. Or my partner.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  40. It'll feel good. You'll feel like you have a friend, but you're not learning to be a friend. Right? And what made you a great entrepreneur is not that the company exists, is that you built it with your hands and you've got the scars to show for it. It was when things went wrong and you were forced to fix them and think that now when problems show up, you're quick, you're smarter, you're a much smarter businessman now than you were five years ago, six years ago. Yeah. Because you did it. And I think what we're forgetting is that there's something to be said for. And by the way, I'm a fan of AI. I want AI to make things. But I would hate to lose out on becoming a better version of me. And I think that to really learn to grow, and by the way, I used to have a steel trap for phone numbers. I knew everybody's phone number. And then all of a sudden my phone, my PDF.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  41. And sure, you can have an AI friend. And that AI friend has been trained like the best psychologist to affirm you, the best listening skills that exist, tell me about your day. That sounds difficult. Boy, it's hard being you. Oh my god, it's so great being you. You know, like it's an affirmation machine built by a for-profit company that wants you to stay on. Can't neglect that. But for the fact that nobody's learning how to be a friend.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  42. But when we think about AI, we only think about the destination. We only think about the output. We never think about the input, right? I can tell you that, and you and I can both say the same thing, which is I am smarter. Better at problem solving More resourceful, better at padd pattern recognition, not because a book exists with my ideas in it, but because I wrote it. The excruciating pain of organizing ideas, putting them in a linear fashion, trying to put them in a way that other people can understand what I'm trying to get out of my brain, that excruciating journey is what made me grow.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  43. Now AI doesn't know the thing I'm thinking about, it doesn't know that the next book I'm going to write about is friendship. It doesn't know the point of view I'm going to have on friendship. If you ask it, what would Simon Syndick say about friendship? It's going to be why this and why that. So it's derivative, right? We know that. It's not original. We know that. But at the end of the day, the work is good. The symphony is good. The art is good. The article is good. The book is decent. It's getting better and better and better. But here's the problem that we keep not talking about. People keep telling us that life is not about the destination. Life is about the journey. That's what we keep being told, right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  44. We care about output, we care about performance, we care about numbers, we care about final product more than anything, right? And when people talk about AI, they talk about it's remarkable ability to write the symphony, paint the painting, write the book, write the article, solve the problem. And by the way, the technology is incredible. I asked it only a few months ago to please take this and put it in the style of me. And it was fine. I did it with a friend of mine who's also an author, and we both did it for ourselves. We did on each other. It was really fun. And it was fine. I don't think it was good. It gave me a good start and I could edit it. I did it recently. We both did it. It was damn near flawless. It was scary good, right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  45. There are correct limits to keep things safe. I am fascinated by AI, both the benefits and the weaknesses of it, but it is revealing to me something. More important than what other people are talking about. Which is we're a result obsessed society, right?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  46. The honest answer is I don't know. Everybody falls on one side of the sky is not falling chicken little, or the sky is falling, and we're all going to die, right? The truth, like most things, is probably somewhere in the middle. But the real answer is I don't know, and neither does anybody else. And it seems that we should have some sort of controls, because we didn't put any controls on the internet. They did put controls on the internet in China. Like children don't have the same access to social media like kids do here. Europe has controls on the internet. And America doesn't. And we're the ones that seem to be suffering more because of the lack of controls on the Internet. So I think some, and by the way, when people, you know, talk about deregulation and no controls. I mean, they make us wear seatbelts in our cars. We have speed limits, and it's for the greater good. And yeah, sure, your seatbelt's uncomfortable, but you'll get used to it. And it's fine, you know? So I think the call for no reform is wrong.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  47. At all. The baggage handler at the airport Kirzero about AI. And so maybe the right response is It's the future man, it's technology. Reskill, reskill, you know, maybe become a plumber, you know? By the way, money's really good. You get to work for yourself if you want, you know. So I just find the pendulum kind of funny

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  48. You had the rise of robotics. And so robots are now coming into our factories, and we're able to cut Employees by dramatic amounts, and we put people out on the street, they worked in a factory, their father worked in a factory, their father's father worked in a factory, like this is what they know. And they say, but these robots are changing. They're taking our jobs. And the ruling classes and the Wall Street classes and the CEO classes, they go, yeah, I know, technology. You're going to have to find a new skill. Reskill, reskill. That's what you have to do, reskill. Okay, flash forward to AI. Here's where the irony comes in. Because the world is always, nature pours vacuum and life seeks balance at all times, right? Not always immediately, but it seeks balance at all times. It's always seeking equilibrium. Okay, so flash forward to AI. Now, you hear the knowledge workers. It's the knowledge workers who are going, my job. It's the coders. It's the finance people. My job. The plumber is not worried about AI.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  49. That is a big question. And I think one of the mistakes we make, and this is in general, is We like things to be very neatly organized. We like them to be black and white, yes or no, right or wrong. And as you know, the world is messier than that, it is more nuanced than that, and nothing operates in a vacuum, everything is connected to everything. Especially in a world that's filled with this rising technology called the internet and this burgeoning technology called the social media and desires and feeling like belonging become more and more important. We're struggling to find them. Loneliness epidemic, stress epidemic, suicide epidemics, these are all feelings of disconnection, lack of control and loneliness. And so that only exaggerates our feeling of loneliness and despair and wanting more, et cetera, et cetera, et cetera. And then you add in AI. And now those feelings of insecurity are just exaggerated like crazy, right? So now I find AI, there's an irony to AI, right? So if you go back to the 70s and 80s and 80s, right?

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  50. Listening skills that exist, but my ability to know what to do when my friend is struggling, my ability to function in the world or my ability to cope with stress. These very, very human skills are suffering.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT