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Simon Sinek

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2025-05-26
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2025-05-26
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  1. It makes, it's more conducive survival as an individual. So if you're in a deserted island. And you're lonely and all those things, and the cortisol rises, and you become better at Being on edge, which is a survival mechanism, right? But if you live in a community with other people, then it is counterproductive because we are social animals and I need you to help me and you need to help me. So if we live in tribe together, we And I'm the selfish asshole. I'm not going to wake me and alert me to danger tonight.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  2. No, I think having somebody who cares about you is a foundation for not being lonely, and when you're in a period of strained mental fitness. It definitely can manifest as loneliness and anxiety. And the best way to manage through that period is to lean on the people who you know love you. That will help. So I don't think you can separate the two. So, does it affect it? Of course it affects it. Can it make you withdraw from your friends? Of course it can. So I don't think you can separate the two.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  3. I also don't know what the age groups are because I want to know how they, like what age are they to start, are they starting at? Is it 18? I guess if we just put that all aside, I mean, women being slightly less lonely than men? I think makes sense because I think women are probably better at making friends. Maybe I have that wrong. Else we got here adults mental health ratings 68% of people who have depression are lonely and 67% of people have anxiety are lonely.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  4. Which is even worse Yeah, so yeah, that doesn't seem unusual. Distribution of people feeling lonely worldwide by gender. So it's about 50-50.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  5. It just makes sense that when you have lack of purpose, the likelihood that loneliness comes nearby. Like I think family gives meaning, friends give meaning. Like you feel like you're there for someone else. But if you don't know why you're showing up every day, I think it feels like a lonely existence. Like you feel like you're searching. When you have a sense of purpose, it gives you a mechanism to meet people. It gives you a mechanism to make decisions. It gives you a mechanism to talk about yourself in a way that's quite inspiring to others. You know, when you say your why and somebody says, so what do you do? You say, I wake up every single day to inspire people to do what inspires them. What do you do? You know, like it's, yeah, I do, I do, and I think it's not the thing that makes you less lonely. I think it's a mechanism to make you less lonely.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  6. They admit it, she admitted afterwards he's dead, but she admit afterwards they were doing it to do bigger and crazier stunts to get more and more followers because the financial pressures of driving at those YouTube views was overwhelming. And so it's an extreme case, obviously, of how we will lose our minds trying to gain followers. And I don't mind if people gain followers by giving. But to gain followers by taking Look at me, look at me, look at me versus I have something that I think this will help you. I don't have a problem with the input, right? It's the intention. Anyway, anyway, I sound like an old man complaining about Kids these days and your influencers

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  7. I don't have a problem with the concept of being an influencer. If you bring something of value, the only time I have a problem with it is if you make it about you. and I have to get more of everything. In the early days of influencing, there was a young couple that were trying to get followers, and they would do crazier and crazier things, and so What they did is he took a big book, a dictionary, I think it was, and he put it over his chest, and she took a gun and shot it at the book, thinking that the book would stop the bullet, and she killed him. She killed him on camera. Right? Now, she said.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  8. and that somebody who chooses to be an influencer, that's what you are. You are a freelance employee of an algorithm, and the minute they change the algorithm, you might be out of business.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  9. No, no, get over yourself. You know, and you start becoming seduced, and I think the seduction when we turn on social media and we watch Kardashian The Kardashian model, and like you have people who pursue influence without knowledge or skill, like those two buckets. They have the other three buckets, but they don't have the first two buckets. And it is temporary for some, or unfulfilling for others. And, you know, the funny thing about that job, you know, I went to a concert and those. woman who walked down the aisle and some guy was taking pictures of her as she was posing, and the person next to me goes, She's a famous influencer. And I said, You mean she's a freelance employee of an algorithm?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  10. And at some point in your journey there will be something to seduce you away from your mission, money or power, you know, Luke Skywalker was nearly seduced away from the vision, you know, from the journey, like this is what the hero has to go through. And do you have the friends who will slap you around and keep you in line and say no, you signed up for this, you have to stay true to what you're doing, because I think none of us have the courage or the strength to stay true to our cause by ourselves. Very few of us. We need to have at least one person who believes in us to give us the strength to stick to it because the temptation, you and I have both at various times gone through it. When you start making money and you start making money for something you didn't expect, like I never expected to have a career from any of this stuff, right? It happened by accident. And you get to the point where you start thinking you're more important than you are. Do they know who I am?

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  11. You guys are, and I spoke up. I was like, you guys are just talking about making more money. I thought we came here to like. common good together They didn't invite me back. But it was, but the point is like the money in the famous seductive, this is Joseph Campbell's hero's journey, which is you start off as the reluctant hero and you get called to your mission for some reason.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  12. And I'm consistent in the way I talk about things from the day I started to now and won't ever change. And I think that's the value of values. And the problem with the modern world we live in and the pressures that people face is money and fame and all the rest of it and influencer status. I think it sometimes forces us to question our values or walk away from them. I was invited to a group of, they called it a mastermind group whereas a bunch of folks like me, author speakers, who wanted, this is what they told me, come together based on shared goals, shared values, how we can work together and improve the world together. I'm like, oh, sign me up. I'm in, right? So I went, and we sat around and you know who some of these people are, you know, and we sat around a room and they spent all of their time talking about how they can share their lists with each other and how they can cross promote with each other and what margins are you getting on this and I'm like

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  13. I mean I like to think the people who really like my work, not the ones who just like passively like it, but the ones who really like my work. Like, if somebody says, I love start with why, or I live my life by the infinite game. It says something about who they are and how they see the world, and that we share the same values. And because I am, you know me, you know I'm an idealist.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  14. Your friends, right? So I think common interest is a trick. It's a way of getting people to come together. And it's a nice place to start because at least conversation is easy. You know at least one thing about this person that you have in common with them.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  15. It doesn't think it matters. I mean, it's like shared interests is a way to start a relationship, right? Comic-con, you know, nerdvana, burning man, all of these larger than life events, big and small, going to the football. You're everybody's friend when you wear the right colors. You see people on the tube who's going to go into the same game, they're wearing the same jersey.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  16. Horror movies, whatever. I like baking. I'll go to that, right? Just a trick. And then basically just, and so she's built this business. Predominantly for young people, but it's available to anyone, but she's built this business to just bring people together to meet people without phones offline. And there's a great irony in it. She has an app that she wants people not to be on.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  17. Offline is the new online, right Offline's the new black. There's a company called Clix, and it was started by, she's a talented entrepreneur, and she was in college and she suffered severe depression and loneliness and literally struggled, didn't know how to make friends. And she, oh, just call her by her name. Her name's Aliks. But how many clicks? She started it to solve her own problem, right? My favorite kind of company. basically to help her friends at school friends, people at school make friends, and she did it by taking people offline and taking their phones away. She would come up with reasons to come together whether it was running or this or that. It didn't matter what the reason was. Come and just a reason to come. That when you saw the ad hung up on a piece of paper at college, you know, you'd be like, I

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  18. Well, I have a definition of community, and I think we said it before, which is community is a group of people who agree to grow together. Community is a group of people who go gree to grow together, and I believe friends are at least two people who agree to grow together.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  19. It says hide app. And then when you go into the search, you know, when you go search, it suggests, I took it off the suggestions, which most people don't even know you can do that. So I took it off the suggestions. So when I go to, because I realized what I was doing is I'm like, when I'm bored, I just pick up my phone and I just like, and then I see Instagram and I just click it like a zombie. And then I'm done for an hour, you know? So I hit it so the only time I go to Instagram is when I have to go to it and I have to type in INST, you know, and then it pops up. And my usage of Instagram has plummeted. because it has to be intentional. And the problem with most social media is it's unintentional.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  20. That's so good. We're taking work with us. I mean, it's like, you know, everybody has a story of where the battery ran out on their phone and they ended up having the best night. or the internet went out at work, and they actually got more done. You hear these stories all the time. You know, that when we're forced not to take work with us. It takes a bit of time sometimes to relax, but it's always better because you learn to stop worrying, stop checking, you know, and you just one of the things I did, I can't delete Instagram. completely as much as I'd love to. But I hid it. So you know you can do that on iPhone. You can take it off the, it's gone, it's hidden.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  21. We couldn't do work at home because we didn't have computers at home and we didn't have cell phones or people to call us. And so you did work at work. And then you left and I remember when cell phones started, I remember the advertising AT&T had this campaign that they showed people working on the beach, you know, with their computers. I mean, this is like the future, right? And they said, now what was the tagline? It was really funny. It's like, now you can leave work, right? And that's not what happened. Work came with us. We never left work. Work came with us wherever. This is the problem with cell phones and computers and the internet, which is we do not leave work. Work is with us in our pocket. Every day, every vacation, every evening, every weekend.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  22. and the answer is you can't because it's not. And so why we're so obsessed with high speed growth? It's because our investors want us to be obsessed with high speed growth, right? Or our egos want us to be obsessed with high-speed growth. And if high-speed growth happens by accident, that happens for many of the unicorns, right? It was an accident. I think building a good company is better than building a fast company. I think building a good relationship is better than building a fast relationship. And we're also obsessed with speed and immediate results. A present company included. I've had to learn this the hard way, that I think there's something joyful and beautiful about slowing down, saying thank you, reprioritizing friends. It's okay. By the way, cell phones and so before cell phones, we went to work, and then we went home. And we didn't do work at home.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  23. Because they need it to happen by the end of the quarter or the end of the financial year. It may or may not, I have no clue, and I cannot predict that it will or won't. It'll work a hundred percent. I just don't know when, and the problem is, goes right back to the beginning of this conversation, we're all so obsessed with the output. We're all so obsessed with the result that we've completely ignored the value of the journey. And people would rather hit the number at the end of the year than build a good, strong company. Think about it, right? If I meet another entrepreneur when I say, so tell me about your company, like we're hyper growth. We're a hyper growth company. We're a gazelle, right? Like, show me, then I always say the same thing because I'm an ass. Can you please give me one article from a reputable publication? Just one, and I don't care the publication that says that building a hypergrowth company is good for business. Just one.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  24. and right takes effort. Everybody knows what we're supposed to do in a relationship. Everybody knows that we're supposed to hold space. Everybody knows philosophically what we're supposed to do, but we don't do it. By the way, it's the reason why most people, I've written all these lovely books, and it's the reason why most companies don't use them. It's because my work is like exercise, which is I can tell you every single, if you want to get into shape, hey, Simon, how do I get into shape? Easy. Every single day, work out for 20 minutes. Every single day. Okay, can I take the occasional day off? Yes, but not too many. Work out every single day. And 100% of you will get into shape. I know it, 100%. When? I don't know, and neither does any doctor. And that's my work. Yes, I can profoundly help you find purpose would start with why, it can help you build trust on a team with leaders at last. I can help you embrace the infinite mindset and have this incredible calm in life. And the reason most companies won't do it, this is a book for innovation right here. You want to innovate infinite game. The reason most companies won't do it is...

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  25. But this is the problem with a lot of these things. They're common knowledge, we just don't do them. Everybody knows how to be healthy. Everybody knows how to exercise. Everybody knows what eating right means. Because wrong is easier

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  26. Sure, yes. I mean, I agree with that. I mean, it's like, we're all broken records, right? I don't mean that is it like we're all broken souls. Like, you know, your customers will never love you until your employees love you first. You'll never find somebody to love you unless you love yourself first. And look at failed relationships, right? Where there's so much tension. It's somebody's lack of self-love that contributes to the failing of that relationship. I mean, I have a dear friend who's going through it right now. She just can't find love. Because she doesn't love herself. And she knows it, you know, it's a hard thing to do. So if Bumble can crack that code, more power to him.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  27. It's because you have to trade quality for scale every time there's a reason why buying fancy goods for a lot of money, like, because as you said, the way you make things has to change, and you just have to start making them in factories, and you have to scale breaks companies. Think about how beautiful companies are. The number of companies that talk about, oh, are companies like a family, get to about 150 people, 200 people, get to Dunbar's number Not so much of a family anymore

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  28. And they, as a result of refusing to do that, they never, for years, Apple had, like, in the height of the PC wars, maybe 4% of the world's operating systems. Microsoft said, we're happy to clone our operating system. So it was a little bit different on Dell, it was a little bit different on IBM. Wherever you use it was slightly different. And they had 90-something percent of the world's operating systems.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  29. But it got to be big. One thing that I've always understood, this is true for businesses, this is true for absolutely everything, scale breaks things. You know, scale breaks. In the military, they have special forces, special operating forces, navy seals, SAS, you know, all those folks, right? And there's a saying in the special forces that basically special You can't scale special, right? So you can take whatever training, skills, whatever you have for the special forces and you give it to everybody, it's not going to work. Special can only be small. You know, and so scale breaks things. Scale always, so I mean, like Microsoft versus Apple, right? So Apple wanted the highest quality operating system in the world, right? So what did they do? They refused to clone, right? They wouldn't clone their operating system.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, I think I'm, you know, as much as AI scares me, I still believe the thing that the technologists don't appreciate and won't appreciate, and there will be a rebellion. And handmaid will become more valuable and handmaid will become more expensive, and people will want to say that. You know, it's like you had that person write your speech for you. Wait, who did the painting for you? They did it themselves, you know? And I think. That's good. You know, it's a pendulum, right? We're going to get enamored with the technology until it's boring.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  31. It's theater, and some would call it manipulative, but we want things to feel valuable, not just be valuable, right? I could tell you I've got, I found a guy who makes cashmere jerseys, and he uses the exact same cashmere as Laura piano, whatever, some fancy ass brand. But the problem is it says Dave's cashmere shop. I could tell you everything about where he sources the cashmere, how he makes it, that's the same, everything, and you be like, Dave's cashmere shop because you're not buying the cashmere, you're buying the brand. You're buying the story. You're buying the association. That's why brands have value. Because it's irrational And humans are irrational, and that's why companies invest in building brands. And so

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  32. The story is amazing. Whatever. I mean, and so this is what we forget. The reason famous artists are famous is because you buy the story of that artist. Not their talent. There's a lot of famous singers and actors and painters, dancers, who are a lot less talented than the unknown ones. But you buy into the story. And this is why some celebrities As much as they talk about the paparazzi and the tabloids, they want to be in the paparazzi and the tabloid. They want the paparazzi to follow them because it keeps their story relevant. It keeps them, you know, they're worth more because they're in the zeitgeist.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  33. You're not buying the Mona Lisa. You're not buying a piece of art. You're buying the story that goes with the art. The story that it took to create the art, what the artist was going through, what they were thinking, you're not buying my book, you're buying the story of the making of my book

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  34. Where like you felt like boy, this is the most amazing thing I've ever done. I'm so glad I'm a part of this. It's not the big win. It's not the big success. It's not we finished everything on time and under budget. Oh my God, this one thing went horribly wrong. Oh my God, it went so badly. And yet the way we came together, like the most important thing in my career was when I lost my passion and went into deep depression. Never want to go through that again. Really glad it happened. And all of our relationships, professional, personal, romantic, whatever they are, right? All of our relationships get better when we go through struggle together. And we know, we know the way the human animal works. We know that oxytocin is released when you have shared struggle. That's why when you put people in boot camp and they go through shit together, or there's a natural disaster. All of a sudden, I don't care who you voted for. I saw your house blow down on the tornado. I got you. Don't worry, we're neighbors, right? Like we can put aside all the...

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  35. Struggle is a good thing And I think in our modern day and age we have underappreciated and underrepresented the value of struggle. And if you ask anybody in their life. Tell me about a time in your career

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  36. And human beings really want human experiences. And human beings really want things made by human beings. And we are not only okay with, we want imperfection. Because imperfection is the sign of human.

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  37. And it's that investment in the relationship rather than trying to transactionally solve the problem before me. And that's the difference. It's infinite versus finite. It's transaction versus destination versus journey. I'm in the journey of this relationship versus I have a destination. I got to solve this problem now, otherwise this is going to destroy my relationship. And all of this is coming full circle. And it comes right back to everything we started. I think it's hilarious that you and that you're having a conversation with me about AI because I'm not an AI expert and I'm not in an AI business. But I am in the humanity business, and I think everything we're talking about from every angle, we're battle testing this idea, and what we can't get away from is human beings really want human beings.

    2025-05-26 · The Diary of a CEO · Simon Sinek: You're Being Lied To About AI's Real Purpose And We're Teaching Our Kids To Not Be Human! · IDENTIFIED FROM THE TRANSCRIPT

  38. And you get better and better and better and better. And you do learn the skill of saying the right thing. And you do learn the skill, she knew it wasn't because you asked AI in the moment because you just wanted to resolve the problem and remove the tension. It's because you learned the skill for the time that you don't know when it's going to happen because you're equipped for this relationship.

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  39. It's not you telling me sorry, it's ChatGBT telling me sorry, and even though you went with good intention to get it right, I would rather you get it wrong and bumble and fumble it with me and be like, babe, I don't know how to do this. I'm an asshole, you know, and then she fights with you because you get it wrong and you rumble through it together. And what happens when you come? You've had this happen, I know because I haven't. I know everybody has. When you come out of the fight, you're closer. Not because you got it right, because you got it wrong. And if you learn the skill.

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  40. You did everything right. But for the fact, and it goes right back to what you said, which is it removed the humanity, it removed the personality, its artificial, it's fake, it's everything you said about the job interview, it's everything you said about all those other things, about all the resumes, all of the pitch decks.

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  41. You don't want to be in a fight. You don't like being in a fight. You want to do the right thing. So you got to chat GPT and you'd be like, my girlfriend and I had a fight. This is what the fight was about. Okay, I think I did some stuff wrong. I think she did some stuff wrong. This is exactly what happened. Tell me what to do. And you go, babe, I just want you to know I want to take full accountability. I'm really sad that this happened and I want you to know that I care about this relationship. And she says to you, did you get this answer from ChatGPT? And you go, I did. How's that going to go? Now, you did everything right. You did everything right.

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  42. It was accumulated knowledge of wisdom that came from experience that he knew the right thing to do in the moment. He was able to read the tea leaves in a way, and his gut, whatever that means, his gut said the right thing to do is to drop down you'll be okay. And this is why I'm going to sound like a broken record. The importance of doing the work yourself, of writing the book, painting the painting, choreographing the dance, you know, composing the symphony, building the business, having the difficult conversation, stumbling and bumbling. Right? The reason for it, like, let's say you have a fight with your girlfriend.

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  43. a small hill, which means you're going to slow down because you can't run fast up a hill. And this fire is coming fast, right? The senior guy on the team started screaming, get down, get down, get down, and they all ignored him. They were all running for their lives. And he just stopped running and got down and put his hands over his head and just lay in a ball, and the fire was going so fast that it blew right over him. and it caught up with the other guys and burned them all to death. Now they didn't teach them that in fire school.

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  44. I think it's important to have dreams that are beyond your skills or your resources, because that's where creativity comes from, that's where resourcefulness comes from. You know, when you go, how am I going to figure this one out? And you told me the stories of your own team. You know, it's the resourceful ones. And now we go back to AI. AI is not going to figure that out. There's data on this. I've actually never thought about this. This is good. There was a book called Oh, it was the Wisdom of Crowds. I think it was that one. I think it was the wisdom of crowds by James Sureki, where people with experience knew what to do versus people who were just trained. So I'll give you the example. And again, I might have the book wrong, but I remember the case. So there was a bunch of firemen fighting a fire in wildfires, right? And the wind picked up and the fire was coming really fast towards these firemen. True story. And they all started running for their lives as this fire was approaching them unbelievably quickly. But the problem was they looked ahead.

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  45. And they said to me, I don't like to fail. They said, I don't like to fail. And I know you don't either. And I said, ah, that's where you're wrong. That's where you're wrong. I have spent most of my life a failure, and I'm very comfortable being a failure, and I think of myself not as a success. I think of myself as a failure, and that's because my ambitions are bigger than my skills or my ability to achieve those ambitions. And so almost everything I've done with a couple of exceptions have fallen short of what I had hoped for. I'm very comfortable with that. Because failing at eighty percent is really much better than succeeding at 30%. And I think this idea of fear of failure and embracing failure, I don't want to fail, but I just I

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  46. They wanted to, it was a business problem, and they wanted to change the goals. And I said, we can't just change the goals because they're difficult. You know, so we might miss the goal. It's true. Yes, we have a very aggressive goal, and the likelihood of us hitting it is incredibly low. But why would we lower it?

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  47. And it's because it's personal. Of course, that makes sense. It's why are some entrepreneurs good and some entrepreneurs bad? Well, how personal is the thing that you're working on to you? Because then I only like to, like the entrepreneurs that I love, I want to know that they are solving a problem that they struggled with or that somebody they love struggled with or something. They read an article in a magazine and thought this is a great market opportunity. There is no passion there. That is driven by money and power only. I want to know somebody that's so deeply personal to them that they will stop at nothing. They will run through a brick wall and find every creative solution. And it goes right back to the small company versus big company. It's passion and a vision that is bigger than the resources that I have, which, you know, I had a conversation with somebody recently actually where

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  48. Yeah, I mean, of course, only when it's, and it's, you're right, which is, if you say give a billion dollars and you can cure this disease, it affects 2 million people, 10 million people, you'd be like, I'll give some money, right? But if it was one family member, you would exhaust every resource, you would quit your job, you would do everything you can to forget. For a 1% chance. And people do. They quit their jobs. So many charities have been started because my father died, my mother died, my sister died, my brother died, and now I've devoted my life to dut, right? Literally that's the reason.

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  49. You could do that. You know, I'm new to this. You know, I know. Okay, I'm grateful for my sister, grateful for what I've for my family, grateful for my friends, grateful for the life that I live. All right, good night. All right, next day. I'm grateful for my sister, grateful for my family, grateful for my friends. And I found it so repetitive that I was like, is this worth it? Sure, like every now and then something was different and new. And I've come to come to the conclusion, like, if it's the same three things every single day. Good.

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  50. Okay, so you can do it this way. So I had a guest on the podcast, and he came up with this thing that is so outside of my personality, but I'm going to try it

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