YouSaid · the spoken record

Bobby Hundreds

lines on the record: 228
first: 2023-05-11
most recent: 2023-05-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“This is like a very big, I didn't want to say it till the end, but when you asked me to be on the show, I couldn't contain myself. I told so many friends of mine and I was like, I'm going to jinx it. He's going to have to leave town for something. Because every time I get this excited about something, it doesn't pan out. And it happened. Even this morning, I woke up. I was like, it's happening today. And then you're like, see you at 9.30. I'm like, oh my God, it's real.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Twitter instrument. I have Substack also. Bobby Hundreds on SubSack Bobby Hundreds.substack.com. My sub stack is called monologue. If you like the way that my brain moves and the things that are on my mind, I write there once to twice a week. And they're very median verbose passages, but I cover a breadth of topics from being a father to mental health to whatever is trending in terms of fashion. I talked at length about that air movie, also about being slow to judgment, but it's all there. And it just balances around. But there's the through line that you'll pick up on.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“But when FSG signed me for my first book deal and now my second one, it was the pinnacle of my entire career, which is weird to say because I come from streetwear and I'm known for a streetwear brand and not they don't think of me as an author or a writer. But to know my writing and to read my material is to really understand me. When I design and I create clothing, it goes through so many other people's hands and there's intermediaries, even all the way down to the production process. But my writing is purely me. And so once in a while, someone will come up and say, I love you for your writing, you know.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And I actually just got this. I've always wanted it. Tattoos are hard for me, not that I don't want them. They require a lot of time. And I just don't want to give it any time. It's like always like a six hour process. I don't want to sit there for six hours and do it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And unfortunately, it's getting further and further away from young people's minds. Everything is so immediate and gratification-wise, just emotional intelligence-wise everyone wants everything now because the way that social media is set up and the way that trends develop is that they kick off overnight. Even if that happens, you have to know that that's the moment, right? It's ephemeral. And if you want to build a career, if you want to have a lasting and meaningful longevity-based job or life, you have to pace yourself. You have to think about the next thing. You have to look 10 to 20 years down the road. I know that more than ever now just because how fast 20 years went. Everyone's in such a rush to get to that success. And I'm like, guys, it's been 20 years. I've barely begun. And 20 years are going to go again. It's just going to fly. So it's okay. Like just take your time. Like we're going to get there. You don't have to be so impulsive with all this.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“But we abbreviate them all the time and we stunt them in our minds and say, this is what that person is. Now I can move on to the next one. Like we're collecting them as JPEGs. And people evolve and they live and they grow and they change. They become different. We have to allow people to become different.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“What's going on and just be there to monitor and observe. I was actually really impressed by a lot of my friends as Web3 and NFTs were happening or they were watching a lot of people make money around them that were like, I'm going to sit on the side of the river and just watch and wait for my turn to jump in. And some of them never did, right? And some of them just waited a year for things to kind of cool off a bit. But I think that's the right approach, not only to tech, but to people also. Everyone is so quick to judgement with everyone now. Oh, you made one mistake. We're going to cancel you or we're going to write you off or designate you as this kind of person. And we're just not allowing, it's not even allowing room for nuance. It's just allowing room for people to grow and make mistakes. Technology and science is all about making mistakes, correcting, getting closer and closer to truth, which you never quite achieve. We should be doing that with people too.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“What the reality is that they don't want to give anything room to grow. And I became very sensitive to this being involved in Web3 over the last few years because there are elements of the technology that I think are going to be very useful, transformative and positive for the world. But everyone was so quick to write it off as either a good or a bad, the entire NFT Web3, which I'm like NFTs can be many things, guys. And they're like, well, all of it is good or all of it is bad. You know, everyone's speaking in such absolute terms. It threw me off because I was like, guys, it's so new. We won't know what this is for another 10 years, 20 years. So that's the takeaway from the book is with technology, we have to really give this stuff room to breathe and grow. I say the same for AI. I know there's a lot of danger in that right now, but it's the same, be very slow to judgement with.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Lately it would be to be slow to judgement and I said earlier sometimes it takes some time. I say that a lot. Everyone is in such a rush to be right and definite and have such a cemented idea of what truth is.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Try reading the book. Read the book. And the story of Mare Pluso as he was writing all that literature, you know, the way that he dedicated himself to the craft, it's really beautiful. I think a lot about it. I'm a father. And he was in his home writing in every day and trying to raise his family and just kind of like put his heart and soul into it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Why and leaders eat last. But I read a lot of FSG books just to bring it full circle. I like reading a lot of fiction. I'm doing a talk tonight at a local bookstore with Hector Tobar, who's one of my favorite authors. It's not fiction. Well, it is kind of like a fictionalized nonfiction book on the Chilean miners. It's called Deep Down Dark 33, but it sounds kind of random. I love that book. I love the Godfather by Mario Pusso. I've given that out a lot. That's probably one of my favorite books.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, Ben Horowitz's book or Phil Knight's Shoe Dog, right? Is a great, and kids in the street where I love that book. And then if they're looking for entrepreneurial or brand building advice, Simon's the next stuff is very easy to understand.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I do also give books of poetry, Rumi Naruta. A lot of people come to me for business and entrepreneurial advice just because that seems to be what people are attracted to most in my speech. And so I put them onto books like that, like the hard thing about hard things or...”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And so the same thing with OpenSea, me having run a business for 20 years at the end of the day, they have to protect their bottom line because if they're out of jobs, they can be all for the culture, but if they don't exist anymore, then how much can they help the culture? And so they're saying, hey, guys, this is what we have to do in order to just, we're going to be put out of business by these other marketplaces unless we do this. I think there's other things they could have tried. Of course, it's easy for me to say as a backseat driver, and it's not my business. I don't know internally what's going on over there. I'm just from the outside being a grumbler. But that was the moment where empathetically, as a business person, I was just like, okay, I know what it's like.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“We didn't say that anywhere. All we said was, even when we minted, we said, these are digital collectibles. They're just like sports cards. They're like t-shirts. No one up until that point was buying and collecting the hundreds, thinking they were going to get rich. I never thought about it that way, because in the beginning of 2021, when we were really getting into NFTs, none of us thought like that. We were like, oh, this is cool. You can make art and then a customer can buy it and it's done. That's it. And then by the end of the summer, people were like, hey, that guy over there just made $10,000 flipping that JPEG. And everyone's like, can I do it? Oh my God, it worked for me too. And then the entire narrative and expectations changed right as we were launching our collection. And so when we came in with these plans for it to be, oh, this is a collectibles project. It's like streetwear. And then people were like, oh, I'm buying these things, expecting something else, even though we had never promised it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I think I did Empathy wise for me to attack OpenSea and, you know, I did my part. I spoke my piece. But I couldn't even drag them so much of it was reminiscent of some members, not my entire community, some members of my NFT community also coming after me saying, hey, you promised us this or I was under this expectation, you gave us this false hope that XYZ, and I'm not seeing that. And I'm like, I never promised that. But that was the context of the space. Everyone was starting to enter. Right? Even though.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And I'm not a really good trader. I don't know how to sell. I always lose money on anything I try to sell. I love the idea of collectibles, whether they're physical or they're digital. And if they're digital, then they're NFTs.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“That art looks more special. And it seems counter. I was saying this from the beginning. Everyone thinks of Supreme as a limited brand. Everyone's like, oh, it's really hard to get. I'm like, Supreme is the most unlimited brand every season they put out a new collection. Within those collections, they're limited and the resources are finite. But Supreme as a brand is infinite. It's going to exist forever. It is the next Levi's. It's the next Gucci. It's going to be the next big fashion house. It goes on forever. Every season you can keep buying. But then the halo, you know, the minuscule, the minimal pieces in between, those are the special ones. So that's how you have to look at NFTs. I understand why people don't look at it like that because they're stuck in the cryptopunks model, but we have to get out of that. And as creators, we will make money by moving more on the primary market until someone figures it out or we build our own marketplaces to get our cut of the secondary again. I'm all about collectibles if you can't tell.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“He's the most expensive living artist today, has his final show up in Chelsea Zorner, I think. And I could be wrong. Don't quote me on that. And the final painting on the wall, he's in his 90s now. And he didn't stop at making only 10 paintings. The man lived his entire life. So that painting, it's not for sale because nothing's for sale, but it could probably enter the market at $30 to $40 million for one painting. It's just something that NFT people collectors have to understand that, and I say this a lot in my work. Sometimes it takes some time. We need to give things room to grow and breathe and materialize and mature. But if you're only looking and you're choking and you're suffocating a project to be everything in that moment, in that year, within that art, it's going to fail. It is impossible to sustain that energy. You need to make other art.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Totally. I was looking at Rally today and they have a Pokemon wrapped box first edition. It was insane. It was like $230,000. And so at the time, you're like, wait, we already have Pokemon cards. Like, you don't need to make more. You're going to dilute the community. Who thinks like that? NFT people think like that because the space is so new. They don't understand the strength of brand building and how this is supposed to go. But we've been doing this for 20 years. And I'm like, guys, the first stuff that we made wasn't valuable then. We sold out of like 25 t-shirts to our friends. Nobody cares. If you can find one of those today, they're priceless. We didn't think about that back then. But 10 years in, 20 years in, you look back and there's a halo around all that product. And it only comes by building a narrative over time. So an artist doesn't just make five paintings and stops. An artist keeps making. And then all those works are part of the repertoire. I just went to New York and Richter had his last show up and he's the most expensive living artist.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And we can draw it all the way back to Air Jordan. Air Jordan did not stop at Air Jordan 1. They had great success with that shoe. It blew it out of the water. They made more like 5x the amount that they thought they would or whatever it was. The next year they made the Jordan 2 and the Jordan 3. And the thing is, when I went out and I said, hey, we're doing a second collection called Batam Bomb Squad, there was a lot of grumbling from our community. This is going to dilute ownership of the first collection because now you're splitting people up. And I'm like, it was never meant to be stuck in this same room. The entire idea of an artist is to continue making. The Jordan one today sells for $25,000. So the more Jordans you made, the halo around the existing, the original ones got only bigger.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So I'm still making money off of this existing project. If you turn those royalties off, the automatic rational decision for me is you need more collections.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“again, and if you think about it, NFTs, when people were making these PFP collections, they were inspired by cryptopunks. And Cryptopunks was just one project at Larva Labs made, and they stopped. There was only Cryptopunks one. Well, arguably, there's V1. We won't get into it. There's V1, but they had one collection of these cryptopunks. They made mee bits and they got into some other things, but cryptopunks are just one. I think everyone was under the assumption, oh, if I make a project, I'm only supposed to make one and flip those over and over again to the same people and just move the money around in the same 10,000 JPEGs or for us the same 25,000 JPEGs with 8,000 owners. And everyone's just shifting it around to the same community. That actually never quite made much sense to me. But as a business in Web3, okay, it's fine because every trade I make 4% on.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And I think everyone must be aware of that. We try to fight it. We went out on Twitter spaces and we talked about it with the people who run OpenSea and we had these debates back and forth. And I wrote essays about it. And Fu Oshius, who's an amazing NFT artist, wrote like a call to action and kind of a request, a letter, handwritten letter. Thank you X, our friend Ryan, Betty from Deadfellas, Fuck Render. A lot of the artists and creators came forward in unison to say, hey, we need to protect us. This is really what Web3 is modeled after. And if you take this away, then it changes the entire dynamics. Some of them are still fighting that fight and being very vocal about it. I've come to a place where I'm like, I don't think I'm going to be able to change any of these marketplaces minds. Again, they don't care about me. They don't care about what I say about them on the internet or in my book. So how can artists continue to make money? And then I started looking back at physical collectibles.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right way, come in. And now we're seeing the biggest marketplace in NFTs saying, oh, we're just going to eliminate that and not really run it by anybody. They said, oh, we're going to leave it open for discussion for the next few weeks. But I'm like, no, you've already made up your mind. They have to protect their bottom line too. I'm not even 100% blaming them. I think they should have done the right thing. It's a lot easier for me to say in my position. But it is this fiction that Web3 offers this creator royalty automatically.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Going to keep you here. You can't trade on the other marketplaces, but we'll still give you your 10% or 5% whatever you're asking for in terms of your royalties. We're like, all right, well, is that it? Oh, but your existing collections, any old collections, yeah, you're going to be kind of screwed. You're not getting royalties on those anymore. And we're listening to this. I'm on a call. I write about this. It's the very last chapter in the book. I'm at Disneyland with a bunch of other NFT creators. And I'm under ND. I'm not allowed to tell them what's happening. And they're like, what's wrong? Because I'm on this call and freaking out. Because I'm watching the entire romantic premise that I entered Web3 with evaporate. This is everything I've ever told my community and any fans of the hundreds or anyone on the outside when I've gone out on the speaking circuit, this is the power of Web3. We can finally reward creators and artists around.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It's like, well, maybe we're going to cut that down a little bit so it's a little bit cheaper to trade over here, and then another marketplace is like, whoa, the momentum shifted in matter of two to three weeks. We were 80% of the trading volume. Now we're 20%. We're going to have to go to 0%. And so we were stuck in the middle of all of this because in the fall of 2022, we were releasing a second project called Batam Bomb Squad, and we were working with OpenSea on the primary sale. They came to us and said, why don't you launch it through our marketplace? We're doing this with new projects right now. And we were like, great. They were in the background talking about doing the same thing. Let's cut out the artist and creative royalties. They didn't tell us this until the Friday afternoon before our Tuesday drop. And so at first they couch it with, oh, with new projects, we can build into the smart contract that if you're going to get stuck on Open.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I think on the technical front, what's going to have to happen is that most of these projects are going to have to set up their own marketplaces, kind of like CryptoPunks. If you want to buy and trade and collect and sell, you do it on their website, and so it ensures that they are still getting some kind of royalty. So it's funny because the conversation kind of started there years ago that everyone was like, oh, we are going to, because everyone is essentially modeling themselves out to crypto punks and they're like, we're going to make 10,000 just like crypto punks and we're going to have a marketplace. But then it was so much easier to use OpenSea because someone else had already set the marketplace. These marketplaces had all agreed there was a moment when the crypto artist came together and actually wrote a letter and said, hey, we would really prefer it and we would appreciate it if you would preserve this artist's royalty. And the marketplaces agreed out of a gesture. It's not built anywhere. We all came in with the promise, but it was just the promise. It was a pinky promise that they would preserve these rights for the artists and creators. And then we get into a bear market and things change very quickly where one marketplace”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Company is organized, is established on the same philosophy. No one seems to be talking about this in the press, but what they're doing is that creators are getting paid alongside them fairly. And so that idea, which again actually goes back to the hippie movement, like the hippie movement never died. It just got repackaged and redefined and reshaped. And now we understand it as environmentalism, sexual liberation, women's empowerment. We don't call it the hippie movement anymore. The same thing is going to apply with crypto and NFTs in Web3. We might not call them. I've said this from the very beginning because everyone's like, where are NFTs going to go next? We might not call them NFTs. They may not look like Monkey JPEGs, but the ideals and the principles around them are going to affect business and brand building forever. People are going to percent.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“That idea, what the movie's about, I'm not giving anything away here is Michael Jordan's mother insisting that Michael Jordan gets paid a cut of every shoe moving forward. And that was revolutionary at the time. Nike resisted it. Eventually she got her way. And then it changed sports endorsements and especially athletic shoe endorsements forever. And everybody won. Nike won the shoe wars. At that time, they were kind of struggling against converse and Adidas. Then they come out on top and set the tone. Revolutionary 40 years ago, we're still watching the movie today being mind-blown that Michael Jordan's mom asked for this and Nike agreed to it. You walk away going like, oh my God, that's an amazing thought. The creator or the athlete or the sponsored person or the influencer should be paid alongside the company. Why is that such a crazy revolutionary thought still? The production company that made that movie is called Artists Rights, I think.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Can not just look at Web3 as relegated to these digital assets, these like gambling NFTs, these crypto mediums. Web3 is really a philosophy that can transcend. And if anyone has watched the error movie, have you watched the error movie yet? It's the Jordan Shoe deal movie. I know of it. Yeah.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I think just the idea of smart contracts are going to be very useful for us, right? And so, and then records like of deeds and ownership receipts, like we may need those things, membership, like Starbucks has a really good membership rewards program that's starting to being built. Nike entered the space with.swoosh. What they're doing is very much along the lines of what I do just because I come from fashion. They are realizing that instead of having to produce all these physical sneakers, sometimes people just want to be able to collect and own great art. And they're also utilizing.swoosh so that their community can become creators and put in their own flips and spins on shoes. And if they're ever made, then they will get a kickback and profit off of the upside. And so those elements of Web3 to me, and that's really where I start pulling out of the book, is that we”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Thankfully, right now we're in a moment where everyone's taking a breather, and there are really capable people in the background who are developing and building and engineering programs and networks that will keep us safer as we move forward. And eventually we'll get caught up. But it is going to take some time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Place This is a problem that is facilitated by the nature of the internet and how fast a conversation happens. And we've never experienced anything like this before where we have such a powerful technology. I still very much believe, by the way, in digital ownership and sovereignty and blockchain and crypto. I very much do. But the progress is happening at the same time as the conversation. In fact, the conversation is outpacing the infrastructure at this point. And so when you get into that mode, because of the nature of Twitter and Discord and all the whatsap and group chats, everyone is ideating and innovating so quickly that the technology to actually build this stuff takes decades. And so we're getting so far ahead of ourselves. Well, this is what we can do. And this is where it can go next. Well, someone actually needs to sit and build this. It was hard to even do that in the bull market because everyone is trading so much and no one was actually building anything. We'll get to the security piece later.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, when you think about it with crypto, what's happening is that you become your own bank, which sounds amazing. And parts of that are actually really powerful and enabling and they should exist. But what many people won't tell you is that you become your own bank, you also have to become your own bank security guard, right? And not many people are set up to do that or are informed on how to do that through ledgers or other types of security devices.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Bankrupt people. And then Charles Manson happens, and then that's just proof that these people needed some kind of structure. And what she got wrong in that is number one, Charles Manson was actually never a hippie. He like escaped from jail and he preyed on the vulnerabilities in the hippie culture. And then he took advantage of that, which I don't know anything personal about SBF, really. I don't know him as an individual, but it seems like there's a lot of room for that in crypto. The infrastructure is so porous and the scaffolding is not established yet. So anyone can walk in and take advantage of somebody, especially with all the anonymity, all of the dense language, all of the open tech. It's just very easy.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Extract the elements of it that I believe can live on and may be more meaningful to us in different ways, not just in gambling with million-dollar monkey JPEGs, but in ways where we can use it to be disruptive around business or how we treat our customers and our communities. Actually start off the book by talking about SBF and FTX. I have to acknowledge that. And our good friend Neil Strauss was the one who was just like, hey, have you ever thought about the fact that There are parallels with SBF and Charles Manson and killing crypto or killing the hippie movement? And as I looked into what Manson and what his murders did to the hippie movement and theoretically killed it, you know, Joan Dideon was writing a lot about it at the time I opened the book with a Joan Diddian quote. She's like, basically this is dead. The hippie movement is corrupt. It's a bunch of immoral, like more.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Because this is a living conversation. Everything is still happening in real time. Goalposts are changing, shifting every single day. Some of the things that everyone believed were true last year, last month, last week about NFTs don't apply anymore. And so you cannot come in and say, oh, this is what an NFT is. Now we're starting to understand more and more that physical things can be NFTs because from the very beginning, NFTs were really just like code on the blockchain. And the narrative for so long was, oh, it had to be a digital JPEG or something online. It's like, oh, no, no, it can apply to that, but it can also be something physical. It can be this table that we're sitting at right now. So people's ideas and impressions of NFTs are changing over time. I've recorded all of these in essays that I've been writing for the last two years. And I started off by talking about how NFTs are a scam. And the last chapter is called NFTs are the future because”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“A lot in that, and I wrote these essays, not just for me, but for our community to understand. I'm like, this is what I think is going on. In 2020, it was called Crypto Art Crypto Media More Than NFTs. And so my first essays were about that. And then I started holding Zoom rooms where I would invite anyone to come in and we would just talk about it. And that working definition or that open-ended definition and discussion about NFTs, I don't think I've ever stopped anyone who enters a room and claims to be an expert and say this is, again, the concrete truth or fact about what NFTs are. And I'm like, do not listen to this person.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Of here's a technology that can potentially correct a lot of the frictions and a lot of the errors that we've been repeating, especially in fashion and how we build companies. And for the first time, maybe we can balance out a lot of the disparities between the owners and the consumers. Perhaps we can rectify how artists are paid through secondary sales. Again, I come from collecting a lot of physical art and it is a little insane to see an artist sell a work for $5,000 and a collector to turn around and flip it for $50,000 and the artist makes none of that. Like that doesn't seem quite fair and it keeps that starving artist narrative going instead of you never hear of like starving art gallery, right? It's always the artisan one who gets screwed over in the end. And so that's what really attracted me to the space. And I thought that there was.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Not wrap my mind around it. It not only confused me, it frustrated me, it angered me. I got really pissed off. I was like, this doesn't make any sense. This is totally unfair when there are perfectly good artists out there that can't sell canvas. And now we're selling JPEGs. This is a myth and a lie. Whenever my brain moves into that territory, I always pause and I just start questioning myself. It made me curious. I was like, I want to expunge this off the face of the planet. But before I get to, I have to understand everything about it. And there were definitely some soft and blurry parts of it and still some elements, especially when it gets into metaverse talk that I'm like, this is kind of bogus. But there were some really useful and important parts of it that I thought were valid. And that was what captivated me and drew me into the space.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I had no intention on writing a book about this world, but as I've talked about on this podcast, my entire journey has been transparent when we started the hundreds from day one I was blogging about what we were doing, hear the rivets that we sourced for our denim, here's a store that we sold to. I want you to meet them. This is what we ate lunch with today, and this is the artists that we're hanging out with. You should follow up on them. And so everyone was along for the ride. So as we were building our business and discovering and learning about streetwear ourselves, so was our community. We were always on the same page. And the same thing happened when I started discovering Web3. I remember the day that I learned about it, a friend of ours, this guy Trevor, posted something on Twitter about Beople's sale in December of 2023, three and a half million dollars off of a digital piece of artwork.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“These are physical trading cards. But on the digital card front, Disney's Vive is the NFT blockchain of choice for a lot of the bigger studios. And I don't know how official this is. I've heard that Vive makes billions of dollars a year and no one ever talks about they only want to talk about board apes. But Disney NFTs trade much more than anything in the board ape or Atom Bomb Squad or Doodles or Artifact or any of that. But people don't look at it like it's a gambling thing because over there, people are actually collecting them and holding them. And so it's just, I've had no problem with the way that people flip NFTs. I think there just needs to be more emphasis on people holding NFTs. And in order for them to hold them, there needs to be a collectible asset or a culture built into it. And that takes time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“They don't even acknowledge the secondary market exists. They're all about just primary market. What do you mean? These are just fun cards for kids to play a game with. Disney is coming out with Lorcana. It's their version of a Pokemon card game like a Magic to Gathering. That's going to become a huge collectibles pop culture card market, right? Right now, sports cards are kind of ruling trading cards. Non-sports trading cards are going to become massive. Star Wars is already doing anything associated with Disney because Disney is leaning so heavily into this space. Everyone's looking at anything made by Disney right now. They're Mickey Mouse autograph cards coming out of Asia that are like $30,000. So people are going to start trading these things as well.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Out everyone becomes a day trader, whether you acknowledge it or not. And so when NFTs were really, NFTs have been around for three to four years, and arguably, when we got in at the end of 2020, it was not really looked at in this way. It was about collecting art and buying art and selling it. And then board eights happened. And that summer, there was a few projects leading up to board apes. But what board apes did was essentially they tied in some type of utility to the NFT. And that changed the narrative for the first time where it wasn't just collectibles anymore. Crypto punks, which were the biggest NFT project, PFP project at that time and still is, in my opinion, they're the alpha end omega. Crypto punks had no utility. They were just trading cards. And it's the same way that Pokemon cards are set up, tops and sports cards, anything under fanatics. They don't promise utility because if they promise utility with...”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So you make like an extra three to four grand on a bag. You do that a hundred times, like you're doing pretty well. And so eventually those are going to end up on the blockchain as well. And when you start doing that at that pace and there's no escrow period for you to be thoughtful or to think about what you're doing or even to consider the art and you're reducing everything down to just a code and now you're not even acknowledging that there was any human involvement in this, it gets into this really slippery and very almost dystopian category or lane where now it's not about the creation at all.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“A lot of risk, it's a lot of waste, it's a lot of gas and fuel and jets and ships moving things around and it just takes too much time. And so what we'll end up doing is those sneakers will end up being converted to NFTs and just sit on the blockchain. And then when you send them the shoes, SockX or a company like that in theory would hold them in a vault. If you're transacting on the shoe and you have no intention of wearing them, you're just buying and flipping, you'll do it on the blockchain just like an NFT does and performs. And if you ever want to call the sneaker out, you can. And then you burn the NFT, right? And so there's a lot of companies that are looking at this structure because everything, the secondary market is becoming so massive, not just in fine art, not just in sneakers, but again, luxury handbags are like huge right now with women and men that are going to Japan, sourcing them, bring them back here and flipping them for two to three times a price.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Actually, get your sneakers that you bought from somebody else. Two to three weeks in the pandemic, it was like four weeks. Now what's going to start happening is that that's a lot of movement for a product.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right. And so people realize that with NFTs pretty early on, like 2021, 2021. And this is a little bit tangential, but now we're seeing it happen in other sectors. And so I wrote the book also almost as a Bellwether for other industries to look at. Eventually, everything, luxury handbags, sports cards are already starting to do this. Any collectible, you know, and anything is really collectible with the hindsight of nostalgia is going to end up on the blockchain. Someone is going to record those assets on the blockchain and then they're going to hold them in a vault. So here's a great example. Sneakers. Right now, if you trade sneakers, you're buying them and collecting them and selling them off. You're probably going through an app like StockX or Grailed. And what they do is you send them the sneakers. They list them on their website and then they inspect them. And then if someone buys those sneakers, then they deliver it. There's actually this escrow period where it takes a couple weeks for you to.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right. No, the anguish that comes with this, especially if you have issues with guilt, which I do, especially if you have Savior Complex, which I do This is not the lane for you. This specific corner of NFTs, which are PFP projects that people were trading and collecting, which is what we wanted, but then also started gambling with. Because when you reduce the art just down to a tradable asset, then you can start flipping at a really lightning pace. And it turns into Ponzenomics and turns into just hyper gambling really quickly”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT