YouSaid · the spoken record

Bobby Hundreds

lines on the record: 228
first: 2023-05-11
most recent: 2023-05-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, I hear this and I see this all the time, especially from our young community, especially if they're living in remote locales. Hey, I'm trapped in Denver. I'm in Indiana. I live in the Philippines. I have a great idea. I don't think I'm going to get much exposure if I stay here. Should I move to a big city? Should I move to LA? And I've always looked at it like be the big fish in the small pond, champion your home. That's what you know. That comes most natively and authentic to you, especially if you're proud of where you're from. LA has a lot of problems. We're sitting up here in Venice right now. Yeah, there's like a...”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“There's multiple ways you can do it. You can pay these people, which is what a lot of brands do they work with PR agencies. We've never done this, but you can work with PR agencies. PR agencies have relationships with stylists and they say, hey, I'll pay you, you pay me, we'll carry that down, and then this product ends up on XYZ celebrity. The other way to do it, which is just what's always come natural to us, is being a part of the culture and the community. And most of those stylists are actually in the culture and community. They're friends of our crews or they may even be working for us in some capacity and they turn into stylists. And LA, New York and fashion streetwear especially is still a very small tight-knit world. Most people, especially the ones that are innovating and influencing the most, they know each other somehow. And so if you're out there and you're doing the work and putting on events and speaking that language, you are going to connect and build relationships with these people to where they're going to be like, yo.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there's scouts. And so stylists are doing something, they're paid to do this to know Jay-Z always wants to look relevant and that he knows what's going on in culture. So you're going to pay a scout to go out there and source fashion to make it look like your hip and that you're actually part of the community. Not that he's not, but just you want to make it look like you're the most coolest, right? And trendious. And so I'm assuming we don't know how that product ended up on Jay-Z. I'm assuming that his stylist came to our store, bought some stuff, and brought it over to him, said you have to wear this.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“In the hundreds At any given point in time, there's another new young streetwear brand that everyone wants to be on first. And even though there are thousands of them starting up every single day, everybody's talking mainly about two or three. I was at a party two nights ago at a store called Cherry here on Melrose in LA. Cherry is one of those brands in LA people are talking about. And in that time, we were still raw, a little bit undiscovered, but the stylists and the people in the industry knew that we had the momentum and we had the bag and the juice. And so stylists essentially do this type of work. They are the ones that are really almost like the A&Rs. They're kind of seeing what are people talking about, okay, I'm going to go pick from them.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Some epigenetic thing. It might be genetic because the way that they react, we can get kind of easily frustrated when things don't go our way and we just want to break through and we want to break the system and make it work and we won't stop until we win.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And the people behind Samsung knew that. They knew that was a reputation and the stigma with anything that was of a Korean product, but they had so much pride that they believed that their product could excel and be the best. They worked so hard at that and so many artists, especially Korean American artists, you see the same thing. It's just in us to prove ourselves and to come out on top. My children are half Korean and I still see it in them, in the way that they're reacting. And I'm like, is this just a biological? I mean, it's in our DNA.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“When I was growing up, was a joke. You wanted only Japanese electronics, you wanted Sony, Panasonic, anything made by Samsung was that's going to break.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Just changing the ideas of Asian body shapes when you go to Seoul, really people look like that. You go out into the clubs, they're gigantic six foot four men, huge, like, beautiful statuesque women, and they're just in their most peak physical form and beautiful. And they do a lot of surgery and they have like the greatest beauty products. And everyone just looks perfect. It's like a real robotic AI. futuristic life. But we, for whatever reason, we have that instilled in us because we were on top at one point. We were the best. And then Japan, which was a small island, came along and kicked our asses and kicked a lot of people's asses out there on that side of the world. And so we were humbled. And so ever since then, our pride has it so that we know that we should be better, but we have just been held down, right? Impoverished. And so companies like in the 80s and the 90s, it was companies like LG, Samsung.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Growing physically. There's a show on Netflix right now that's really popular. It's called The 100 or something like. Have you seen it buff Korean dudes? Yeah.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“You have so many Korean friends. I know. Because even your Korean friends, they might not know about this. You can Wikipedia this H-A-N in the cultural context. So the belief is, and I thought it was just me that was wire like this, as you hear me talk, go listen to other Korean Americans from my generation and below. They all kind of sound like this. We have a lot of angst. We're very artistic and we can be very emotional and impulsive as well. And so that, what they think it is historians believe is because essentially we got our asses kicked for so long. We were on top. We were gigantic people at one point in time, Mongolians, Koreans are still really tall. I think on average now in Korea, a male is about a half inch shorter than the average American male, which that's just in one generation. Not only are we growing as an economic power and a cultural power.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“This emotional repression, which then manifests and converts into brilliant art, romance and passion, and also violence. And it's called Han. Have you ever heard of this?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“He had already had a long career before that, but it was the way that I think YouTube actually, he capitalized on YouTube and YouTube capitalized on him. And now there was this universal language of just a really fun pop song with a fun dance that anyone could do. I was in Sicily at the time at a friend's wedding and almost everyone was from this very small Sicilian town looking around the room at the reception, kids dancing, grandparents dancing to sigh. And I just, I had to catch my breath. I couldn't believe my eyes that a Korean artist was affecting and influencing Sicilians to listen to their music. The thing that I will say, and this is a total abstract and very anecdotal, there's no science behind anything that I'm about to talk about. But Koreans are known to have”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“There's someone much better suited out there in the universe that can break down why anthropologically that was happening. But me as a Korean American that never saw many of our faces in pop culture, in American pop culture, I mean, we were growing up in the 80s when people didn't even know where Korea was. Kids would say, are you Japanese or Chinese? And it wasn't until the 1988 Olympics in Seoul that I finally had a reference point. I'm Korean. We're having the Olympics in Korea this year and people were like, so is Korea and Japan or China? Like they still didn't quite get it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right. So BTS and black pink and IB and Big Hit had done with the music industry and just completely broken TikTok and the algorithms. Korean pop artists like Black Pink headlining Coach Shella, which is whatever your take is on that, it's bonkers to me to even see that because we grew up listening to Korean pop music almost embarrassed of it as Korean Americans because that's what you did.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right, it's American food. I don't eat hamburger and I think it's German food, it's just a hamburger. It is going to get to a point where Korean foods are going to be so normalized and accepted. There's a huge chain in the Midwest right now, Korean barbecue chain. I'm blanking on the guy's name and the name of his restaurants. Very popular. And they're all in the Midwest. They're in like Kentucky and Indiana. And people love it. The Midwest loves to eat red meat and marinated barbecue ribs and fresh vegetables alongside that. It's very healthy. some parts of like the more vegetarian vegan aspects of the Korean food palette. So Bibi Goes coming in and there's some others. There's one that's coming in with vegan or animal cruelty free type of products. And so they're coming with vegan sausages, Korean meats.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Another step, there are some really big Korean food companies that are entering the US. You might see Bibi Go on the Lakers uniforms. Everyone doesn't really know what that is. They think it's a restaurant. It's like Farmer John's, but for Korea. And we were talking to them a little bit and consulting. And what I told them is because they were like, how do we get into Korea? We want Bugogi and Kalbi to be accepted here. Well, the first thing is we have to normalize the fact that these foods, we don't have to even classify them as Korean foods. I don't eat pizza and think I'm eating Italian food.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Worldwide export. Leading in television, you see it across Netflix. I think Netflix just greenlit an over a hundred more Korean dramas. So if you've seen any of those pop up, there's a really good one right now called Glory. My favorite Korean drama is called Itawan class. I think it's universal once you get over the subtitles and you can swallow that. These are stories that you've never seen told in this way or fashion before. And Koreans are a little sick and twisted. We've been through so much that it makes for some really interesting storylines. Korean film, as you know, parasite, you know, sweeping the Oscars. Everything ever all at once is not a Korean film at all, but just the influence of Asians and Asian Americans in entertainment, that has been worked on for many, many years. Korean cosmetics, the beauty industry, global, constantly leading. Everyone wants Korean beauty. Korean food products are about to take”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“The government directly funds and works with the music labels. And so that's kind of unheard of here. Those two were separate entities. They're very much in the weeds and working alongside funding, giving investments to and helping out entrepreneurs to get these industries off the ground.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Tell me more. 20 years ago, they coordinated and orchestrated what's known as the Korean Wave. They realized that if they can export their culture in terms of marketing and branding and essentially characterizing Korea as the coolest and the ones that are the most innovative and on the front lines, that they will have a greater world power. And that has only proven to be true.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Tweak it right, put in their own spin on it, and then just be very meticulous about the details with which the Japanese are always very, very good at doing from the packaging to the way like a hemline is constructed and then present a new type of streetwear that is. And at maybe an elevated price point, and then it feels premium. And now it's geographically out of reach too. So there's like a little bit of an exotic allure around it. Language is a little bit different. And so Japanese streetwear became very much in vogue by the late 90s. And from what we were looking at here in the States, they had done it, they had appropriated Levi's and made vintage Levi's a really hot commodity in the 80s and 90s.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Japan came into picture because Japan in the late 90s was the hub of what streetwear fashion is known as today street culture. And that was because what the Japanese were doing was they were coming to America, a designer like Nigo who was responsible for a bathing ape is a perfect illustration of this. I don't know how much truth there is, but there was always mythology that Nigo was going into New York camping outside of high schools and just monitoring how young people were dressing. And so the Japanese were so good and adept at this that they were doing it with car culture.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“First, understand the rules and then break them. And so, wherever there was a straight line, I wanted to crinkle it. And if the line was crinkled, I wanted to flatten and straighten it out. And we've lived like that, especially people like me or those who are renegades of rebels have lived like that for so long, that we've now gotten to a place where all the boundaries, to your point, are quite blurry and soft. And that is amazing in some regards, but then it also leads to so many various truths and facts and misalignments.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right, yeah. I think that was born of us growing up in the postmodern age, and no one wanted to hold to any singular truth. I grew up in a religious home. America at that time was 76% Protestant Christian or identified as such. And we all subscribe pretty much to what the government was saying, what the systems were saying, and we abided by that. And then many of us realized that some of those rules and some of those boundaries were harmful and that they weren't inclusive or they weren't acknowledging or they were actually infringing in our lives in some type of way. And so I grew up under a lot of those restrictions and regulations and expectations. And I wanted nothing more than to break through. The bands that I grew up listening to like Youth of Today had a big album song called Break Down the Walls. And so you're constantly thinking if there's a wall in front of me, I got to burst through it like the Kool-Aid man, right? If there's a rule that's meant to be broken.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think what it did for me is it was not only liberating and empowering, but it also revealed that not everyone is a monolith. Many people are just like myself that we have so many different disparate, incongruous interests and we can excel at all of them at the same time. We can be multi-phen it. And I think this was very early. This is more than 20 years ago, 25 years ago. The internet normalized this conversation we're having right now to where someone like my son's age, I have two boys and the older one is 13. If I was telling him this right now, he'd be like, what do you mean you could only listen to that kind of music or what do you mean you could only do one type of art? Art is everything. You know, you should be able to write and shoot photos and be a TikTok influencer and also go to law school. You should be able to do all these things. And I'm like, I'm telling you, the world did not allow people to be more than that at the time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Globally distributed publication where everyone can see me in all my capacities, right? I'm not abbreviated to just, oh, he's a writer, so he's just doing music reviews. Oh, now I turn to this page and he shot that photo. And so now I can utilize all my tools.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Backpack like underground hip hop Yeah, Deaf Jocks and Raucous Records. And it wasn't the mainstream rap. It was always like that subculture, subterranean type of approach to music. And so this spoke to me. I was in college. One of my early, my first TAs, she's like, hey, do you need an internship this summer because you're a good writer? And I was a photographer and whatnot. She's like, my boyfriend at the time, her boyfriend was the editor-in-chief of Warp magazine. I was like, oh my gosh, I grew up reading that magazine. I'd love to work there. And so that was, yes, it was definitely a turning point for me too because it was one place where all of my different facets were embraced. I was a photographer, you know, I grew up shooting skate and band photography and I still love to do that. Being a writer, but also freelance art, all in one place. And the magazine accepted it all.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right, and you didn't play together. You might say, What's up? And you had respect, but you're like, oh my God, look at that poodlehead over there. And then the poodleheads were like these dumb skins, you know, whatever it was. And so everything was so segmented. Warp was fascinating because it was one place for someone like me that grew up listening to punk but was also very much immersed in backpack rap and graffiti and art”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I grew up skateboarding and reading a lot of skate magazines and Trans World Media, Trans World had skate and surf and snow, and they also had a fourth magazine called Warp. Warp magazine was almost a precursor to what the world became in terms of youth culture. It was a hybrid of skate surf snow, music, fashion, all in one. And again, trying to rewind back to the 80s and the 90s. If you were into metal, you were like a Hesher, you looked a specific way you wore a specific t-shirt and you were part of that crowd. If you're a punk kid, you hung out with the punks, the skaters were over here, and you listened to very specific types of music, you remember this. Oh, I do. No one mixed playlists. You didn't listen to Taylor Swift.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And we've now seen 20 years later why that was maybe the best case sometimes. But for us, I wanted a direct relationship with our audience. And that's just, again, coming up in the punk scene. And when you go to a hardcore show, it's impossible to tell sometimes who the vocalist is and who the crowd is because they'll jump into the mosh bit. Sometimes there's no stage. Everyone's literally and figuratively like on the same plane. And the microphone will pass around and you'll say, who's actually in the band? Who's not? And everyone is a part of the moment and in the band at that time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Hundreds is first of all, it was the decade that we started the brand. It was mostly a reference to community. And the premise of the project was that we were people over product. That's been our mantra since the beginning. It's always about putting the community first. And I'm not just talking about customers and fans, but highlighting the people in our circles and talking about the artists before we even get to the art. Because I believe the personal narratives and the stories, the context are the most meaningful part of why you even engage with the art to begin with. And I think with product, especially and at that time, again, you have to remember that brand owners, the purveyors, were very much divorced from the customers and the consumers. There was always a wall. And there's a beauty to that, right? There's a little bit of mystery sometimes when you're supporting a company. You're like, I have no idea.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“This is how things work. Maybe not. Yeah And you don't appreciate it until there are dry seasons. And then there are droughts. And you look back and be like, oh, we had it so good. You know, especially in fashion and street, where when momentum is in your corner. It's a pretty easy job. You just show up, say the right things, hang out with the right people, and you're on fire. But momentum can also turn on the dime, which is what happened when Tommy was looking at us.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“But we're in our 20s. We don't know. And we thought everyone experienced that type of success. We thought that was normal to go around the world when people are greeting you and wanting to host you.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Sounds like so much fun. It's interrogating and just forensic files going through every dollar we've ever spent to see how much the company is worth because they were considering buying it. And Tommy didn't work. Because right at that moment, that was the inflection point in the other direction where fashion turns on a dime and we had been carried by momentum for the first 10 years. You know, when you're saying what were the moments Jay-Z wearing it on stage when he came back for his hangar tour and being dressed in our product on the front page of USA Today and MTVs.com at the time and that was like very noisy. You know, we were selling out of sweatshirts and making at that time, which was a considerable amount, we would do a drop, you know, make a few hundred thousand dollars using that money to build a store and turning money over hand and foot. Our first store over in the Fairfax neighborhood is 400 square feet. And we were doing, I don't know, millions of dollars.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Sami Hillfigger wanted to buy it. He did. Yeah. We've been courted by so many different designers, business owners on that scale. We just went through another bout of these over the last, and I won't, I can't name names because NDAs over the last two to three years, we just finished another. Riveting round of due diligence over the last six months.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And so I think the cultural impact of what we were doing sustained much longer than any type of financial success at the time. But we did have financial success.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Evidence and proof of that is that 20 years later there was a fear of God, a big fashion show at the Hollywood Bowl last night here in LA. And I'm 20 years into the game and when I'm there, I run to 100 people that I know and are giving us our props and paying us our dues and giving us the roses and all that. And I don't know. I could be totally wrong, but there are a lot of brands that are of the moment right now that are making a ton of money. Are you going to be around in 20 years? Are people going to remember what they did?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So, when I say that there was a very sudden and sharp success, it still was a hockey stick in the sense that the first couple of years, what we thought was winning by today's standards, I don't think anyone would consider it that we were on top. And it was very organic in the way that we were building this brand, you know, we were trying to actually not sell it. We would show up at trade shows. We would actually cover our racks with tarps and turn buyers away. The exact opposite of what you're supposed to do. We would pay for the trade show and turn down almost every sale except for one or two. And that would create demand because we knew we were investing in the longevity of the company. So after two or three years.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Amazing incredible things is just that the media wasn't focusing on it through the power of the blog, we could reorient everybody's attention and focus back on what was happening around us over on Fairfax, which became our neighborhood. It became the block. I forget where we started that question.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And not intentionally, it was just happened to be the community that we were starting out and just all the kind of the weirdos. LA at that time more or less was kind of corny. It was a lot of von Dutch Ed Hardy. It was a lot of reality television. It was a lot of Paris Hilton and bedazzled clothing and juicy couture. And so no one was really looking to LA in a progressive sense, in a culture sense, of their leading any type of art movement. We're not looking to them for fashion or leading the trends even with music at the time, hip-hop was starting to focus in other parts of the country, and especially street style, people didn't want anything to do with it. If anything was happening, it was American apparel. It was more of these ring spun like fitted t-shirts, and nobody wanted this aesthetic. They weren't into it. And so we knew that there were young people here that were doing really amazing.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Cool sneaker collecting movement that was happening. And the other half of the people knew us as, oh, I just like reading what that guy's thinking about and eating for lunch every day and who he's hanging out with because it's cool. We were on the front lines of culture. We're associating with the next artist you need to know. A lot of our friends became the next biggest rappers. The kids that were hanging out on our doorstep turned into odd future and Tyler the crater. So you wanted to monitor what I was writing about because then you were always a little bit ahead.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Began in nineteen ninety nine with blogger and blogspot. I was one of the first to sign up for it because I had grown up writing and publishing punk rock scenes. And here was a way that was much easier to make lower lift, but also cheaper zines and with wider distribution. I could reach people on the other side of the world instantly. And that was a revolution, right? Just the concept of self-publishing, independent publishing free at your desktop. You could be sitting in your room and start communicating immediately and people can start learning your story. That broke my mind. Like still to this day, I can't think of anything that's happened on the internet or with tech that was that much of a cultural shift. We've then incorporated that into the buildings of our brand and many people understood us as a t-shirt company, as a streetwear brand, as, oh, we were part of this.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“We had very sudden and sharp success out the gate and were very ill prepared for it emotionally and spiritually mentally. And it would have been much worse today. I very much empathize with young influencers, brands, people who suddenly are on the map because the immense weight of the internet congratulating you and adoring you, it's flattening. I think it's too much. And I felt that in a very fractional way at the very first end of the Web1 internet, you know, with the blog. The reason why we had so much momentum was that people were discovering the hundreds LA street wearing, whatever this movement came to be, and also online narratives and blogging, all at the same time. And so for those who don't quite remember this, blogging.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I know exactly. I'm getting goosebumps as you're talking about that because I know exactly what that is. And there are a few of us, maybe many of us, that can relate to that. And I almost felt like those two blue lines on the left side of the page, this area over here is where you did all those doodles and would just start sketching just to keep yourself engaged with it. Otherwise, I would completely tune out or I'd fall asleep, right? That's how bad my ADHD is that I cannot focus. I still do it. If I'm on something that is, if you ever zoom with me, you'll notice I'm looking down a lot and it looks like I'm taking notes. I'm drawing. Yeah.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Start materializing, and by the end of the class, I'd have a full page outline of all the points I needed to take home, and then I would have a graphic, a t-shirt graphic finished. And it almost became a challenge for me. I would start as soon as the clock would begin, I'd be like, go and the professor would start talking, and then I would toggle back and forth, like just using shortcut keys.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“This is my cardbook origin story. This is what I always imagined when I was growing up. I'm going to have a normal day job, appease my parents, fit into society, make enough money to get by. So then at night I could convert myself into Batman or Superman and be an artist. And so I started doing that. Even after he gave me permission, I was just like, this is what I want to do. I'd started law school. I had to finish. And what I did starting in the new year was it was funny because there were kids that, well, now they're not kids anymore, other students who've become big lawyers. I'll run into them around the city and I'll be like, oh, I remember sitting behind you in class and your screen on your laptop was bifurgated between notes on this side, on the left, and on the right side it was Photoshop and Illustrator. And through as a class would progress, the notes would kind of cascade down and then the drawings would.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“There was no conversation, as is typical in a lot of immigrant households. I hid that shit. I ducked my head, pretended like I was going down the line. He still had two more years of law school left. I finished law school.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I had six or seven other research attorneys with different sets of interns in the courthouse that summer. And I wasn't even really supposed to be with him. I showed up late to the first day. I was wearing big baggy clothes. And they were like, oh, you need to go into Abe's camp. They were like, you're not going to belong anywhere else. You need to go with Abe. And it would have gone a completely different way. It also could have gone a completely different way if he had given me permission and I didn't give my self permission still. So it was still on me at the end of the day to make the choice. Totally.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“But I really didn't have anything to my name. And he gave me permission. It was the first time in my life that anyone had given me permission, not only acknowledged what I was trying to do, but saying, you can do it. And because he gave me permission, then I gave myself permission, which was the most powerful part of it. wait, you can do this. Why can't you? Well, everyone's always told me I can't. You know, I was still a child. And so all my authority figures were like, you cannot do this. This is unreasonable. There is no future. And so I believed it. And then for the first time, he's like, you don't have to believe that. You can believe this. And then I was like, yeah, of course. Why not? Nobody knows what's going to happen tomorrow. And then I just stepped on the gas and I never looked back. And so I can attribute the very reason I'm sitting here with you, Tim, is because of Abe.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And he ended up passing two to three months later. And then it really resonated with me, how short life could be. And when I turned 40, and again, I'm now 43. When I turned 40, the morning I woke up, it's like the conversation happened yesterday. It was the first thing I thought of when I woke up. I thought of Abe. I went actually out and visited his grave. And I just remembered that moment and I was so grateful that he had imparted that advice to me because 20 years really does just go like that. And the next 20 years is going to go. And you can say, oh, it's fine. I'll get to that dream later. Or maybe I'll do that once I'm secure and stable enough. Again, the hundreds was a nothing. It was just an idea. I had the luxury and privilege of having a little bit of money and some savings stocked up so that I could survive off of a dream. And so I should preface it by saying that.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Be dying of cancer, and you may have spent your entire life doing something that you never truly loved. And I was like, what about you? He's like, I was meant for this. He's like, I was born for this. Don't you see me walking around these halls? He's like, I own this place. He's like, I've loved every second of what I do. He's like, you will have wasted your life.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT