YouSaid · the spoken record

Bobby Hundreds

lines on the record: 228
first: 2023-05-11
most recent: 2023-05-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“The rubber band's going to snap back. If everyone is carrying this X amount of this blue sweater by every brand and this amount of volume, people are going to not want that blue sweater anymore and then the stores are going to get stuck. And then when his stores are stuck with it, they're going to start discounting it. And when they start discounting it, that just sends ripples across the board. Six to eight months later, nobody is in the mood to buy. They have been traumatized and they're like, we're going to just wait and hold off. We have too much product. And then there's supply chain. This is a COVID situation, supply chain issues also factor to this.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“We saw it coming just so much inundated. There was so much product flooding the market that every time this has happened.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And of the class that we started out with at that time in 2003, there were hundreds, if not thousands of streetwear brands that were really doing well at the time. You know, we're one of a handful that still exist and that do exist, ones that are still profitable and are still considered respectable and people treat us like as a modern streetwear brand. And so surviving and thriving is the name of the game. We are sophisticated and savvy enough to know now when it's coming. And so we're entering another downturn. We've been in it for the last few months, but we saw this coming a year ago. And so”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Times have changed. Hey, it's not you guys, it's us. We have to survive now and we can't sell your product. And so we need to find the hot new thing. It's not personal. It's business, right? And street where so much of it is architected around it is personal. It's not business. It's all personal relationships, especially for a brand like ours, which is our entire journey being translated online. It's the most personal thing. And so when these relationships start to stutter and you're looking out in the marketplace and you're not being received the same way, talk about an identity crisis. That's a real hardship that a lot of young brands and entrepreneurs will never be prepared for. But turns on the dime. I've now understood over two decades of doing this. It's all just about surviving and thriving. It's all about just making it to the next cycle. I don't even need to be the best. I don't need to crush it. I don't need to win any awards. Just get me to the next cycle. If you survive, you win.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yes. It is that fast and dramatic and heartbreaking when your distributors overseas are dropping you left and right. A store that you sold to for seven years straight won't return your calls for the next season because they order season by season. Because I guess the reason.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And that was not anything that was in our DNA or communication. We were always of the community and wanted to speak directly to the streets. And then when it came back around, you know, it's happening in this moment the last two to three years, there's been return and call back to, well, we want it grounded streetwear again. We want to wear what the streets where we want to be a part of the community. And so it toggles back and forth. This is just how trends work.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Men, and now there's a new type of fashion that speaks to this, which is when streetwear started to adapt and evolve, and the style became less branded, and it became more subdued, not as colorful. We want blacks and grays and neutral colors. And this happens in fashion all the time. We don't want loud patterns and camouflages. We want solids. We want the clothes to drape like this. And then it graduated to, well, that's all juvenile amateur hour streetwear. Let's start penetrating and influencing high fashion. And when that movement started happening, then we looked almost alien in comparison because we're a real street brand that the kids on the street, they jump over fences wearing our t-shirts. But how do you drive that with what's going on on the Paris fashion runways where you're making these beautiful garments, pieces of works of art, and these designers are now being esteemed as design gods?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“We were thriving, we were just crushing it, streetwear was having a really golden moment. And then people had their fill because the way that fashion goes is that you cannot be wearing the same thing today that you were wearing yesterday. And especially if you're a young person, identity-wise, you cannot be wearing in high school what you warn middle school and you certainly can't be wearing in college what you warn in high school because these are moments of transition and you're coming of age and you want to differentiate and segment and divorce yourself from, oh, that was me under my parents' roof and now I'm an independent person, my hairstyle looks like this, I've adopted these traits and now I dress this way. I can't be associated with that. And so we were moving into that generation where the kids that had grown up with us were like, oh, I wore that when I was young and I was an active skateboarder, but now I'm in college and I'm trying to attract women and whatever it is or like.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“The 2000s, all these really rainbow colorways and people wanted colorful clothing. And then they wanted streetwear brands to kind of coincide with that because no other segment of fashion was communicating that you were into sneakers. And so there was just a confluence of factors that contributed to our success at that time. And so as much as it seems like you're in the driver's seat and you're in control, you're still on someone else's road, let's say, right? And so that road can end or that road can detour and you might take the wrong path.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Is very fickle, and so much of it hinges on momentum. And when you're young and you're an entrepreneur and an artist and you're finding success, the ego wants to believe and loves this idea that you're in control of whatever path your career is taking. But as you grow older, you realize that you're subject to so many different influences and factors in the ecosystem. And so when I look back on it now, The hundreds was had really, really fast success in that era because of what Ben and I were working on for sure and the community we were involved in. But there was also a rapper named Kanye West that was also getting really deep in the streetwear and working with like a lot of cartoon art. And our mascot was this cartoon bomb that people really gravitated to and loved. And the retro sneaker movement was starting in that period of time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yeah, that did well at the Academy Awards And so I think we should be remiss if we didn't acknowledge what India is doing right now.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Just a zillion people in it that have all different backgrounds, and I know very little about it. It's on an entire other side of the world. So the art that is coming out of there, I collect a lot of art with my partner Ben. And the art that is coming out from that region of the world is also like none other art in the filmmaking, same thing's happening. I think there was an Indian film, and I'm so sorry that I forgot.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“My theory is that creativity is born of struggle and Korean struggles for so long. I mean, many people all around the world have struggled in different ways, but Koreans struggled for so long that when they finally broke through, it all emoted and manifested in really beautiful art. And I would suggest looking at other regions of the world that have either been repressed or just haven't had the education or the medicine or the technology advancements or regenerations and are now being supplied with such. So India, the Middle East are probably really strong areas of focus right now for a lot of industries, especially for me, I try to build as much of our Indian community as possible from here, constantly conversing with Indian followers. Whenever I get an Indian follower, I'll start messaging them and be like, how did you find me? What's going on? What's going on? Because Indian is just like a vast, vast, vast country with.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Like a hidden folder. So there's just. Yeah, so you just want a little bit of a mental hurdle of, oh, I have to get to that, I won't do it. And so even in my group chats that I love to be a part of in my WhatsApps and Telegrams, I archive them. So they're still there, but then you have to like open it up, then jump into archive, and then pull them up as opposed to them just being there. I have no badges on my phone, no notifications, all my calls are silent, muted. And it's just, I want communication on my terms always. And so when people are, and I think I'm not alone in this, you know, if you text me, like sometimes I won't answer text for like three to four days and I answer them just like I would emails. And I'm like, hey, sorry, I've just been working, especially when I'm in writing mode. It takes me 40 minutes to get into the zone. So you cannot interrupt me for about six to eight hours at a time.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Finally, someone said this isn't his number anymore. Can you please tell whoever this is that like to tell his friends? And I apologize, but I'm like, oh, I'm sorry. And I should also add the other layer of complexity now is that people, because of your DMs, right? And especially young people, they DM more than they text or call anyways. And so as long as you still have your social handle, you are going to get those messages. But I don't have a lot of those apps on my phone anymore or my WhatsApp's and my Telegrams. I don't even have them on my computer. And then I have them archived and hit them. I have the apps off of my phone. So if I ever want to like pull those up, I have to go through six steps and it's too much of a hassle.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Okay. I have this thing where I love washing the dishes. If you ever ask me to wash the dishes after a meal, I love it because it's the only place, especially in my house where nobody asks me of anything. There's two things that I do. Surf. Everyone's like, why do you surf so much? Do you love it? And I'm like, no one asks me for anything when I surf. And when I wash the dishes, everybody leaves me alone. Because for the first time, it looks like I'm contributing to the household. So my wife isn't bothering me. The kids are like daddy's actually doing something meaningful. Let's leave him alone. And then I can think. I can't answer a phone. No one can text me while I'm washing. Same way I feel when I'm surfing. But when you change your number, I do it on a Friday afternoon so then I have a weekend. And it's better than going to Hawaii for a vacation. It's like a brain vacation for 48 to 72 hours before they'll start trickling back in again. But to this day, you know, I get people being like, dude, I've been messaging you for like years and you haven't replied.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It really fucks shit up, especially with iPhones for whatever reason, the message, my message, I don't know what we call it, iChat. And especially if you're using it on your computer, people will start getting your text from, you know, when you ever get a text from an email address, it's the weirdest thing. Why are you emailing me a text right now? Or it's going to their email. A lot of that starts happening and it takes a while for it to sync back up again. This is just my own anecdotal experience with it. I could be doing something wrong. I've been on tech support trying to explain and they're like, yeah, this is just really funky. It's just a thing.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“You just set up an auto reply on your existing email that says, I don't use this email anymore. That's it. If you want to direct people to a new email, you can do that. Otherwise, it's just, hey, this is a dead end. And then you set up a new email at the same time, and then you email out to the people that you absolutely have to stay in contact with for work reasons, for family, for friends. It's probably only about 30 to 50 people, to be honest. It's not that much.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Sorry, don't call for Ryzen's gonna use us. You can call your phone carrier and just say, hey, I want to switch my number. And they're like, okay, you can pick from any of these. And it changes just like immediately. So you get on that phone call. And then if you use IT or if you want to do it yourself.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“You coordinate with Verizon. It's very easy to switch your number, by the way. It's like you can do it within like five minutes.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Why do I have so many psychic skin tags? But I'm also guilty of that on the other end. I've done that to friends all the time, someone that I met you, and I was just like, oh, by the way, Tim, let's talk about my book. And thankfully, you're gracious enough to want to talk to me about it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, sometimes it feels like they're like barnacles or skinny tags They're like skin tacks, and you're just like, How do I house?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I've talked to about this and gone through it and said, hey, there's even an anecdote in the book where Seth Rogan and I, we were at his house and I had been through three sessions explaining what was going on and he didn't really ever want to do it. He was considering it because it's right up his audience's alley, right? Like that type of dude was really interested in flipping JPEGs. He's like, is this something I need to consider? We ran a gamut of all these conversations. I couldn't keep up with it. And then I felt bad. You know, I have a lot of guilt. And so saying no to people or just not returning calls, I felt really bad about it. And I forgot who it was, but someone who deals with this kind of problem a lot was like, it's okay, just ignore them when they need something else from you. They're going to find a way back. You're not severing any ties. They're going to fight, even if you change your number, they're going to find you when they need you again. So it's not like you're ever losing them.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Bobby, yeah, now I'm interested. And we're in the middle of the pandemic. People are bored and they're gambling a lot. And so they're like, oh, he has the keys. He knows how to do this. He did it. He sold 25,000 NFTs in 40 minutes. I want to do that too. That seems like a really fast, easy way. And all I'm doing is waving red flags saying, don't come over here. Turn around. U-turn, U-turn. Back, back, back. But the calls and the phone number, the emails and the messages that were coming, every A-list Hollywood star you can think of, women, men.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“When NFTs were starting to really fire, there were only a few people that in the world, and not saying like three or four, I'm saying, but there was just like a scant amount of people in the world that could take this very complicated subject and explain it in very simple terms. And I think I was one of those people. I also have such a big network that everyone was coming to me. And then they all came to me at once. And so I've never experienced this in my career for a year and a half straight. Wait a.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And so that makes it a little bit more complicated. But I think you just have to be willing to sever relationships and know that they're gone. You're going to lose some. Okay, so we'll get into this, I'm sure, at some point.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And so that becomes a two factor authentication. So it becomes an extra layer of, oh, if I change my number, then I won't be able to do a fae or get into certain accounts because I don't remember what passwords are.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I always thought that when celebrities, you know, we know a lot of celebrities. So whenever celebrities change their number, I always thought it was because their number got out. That was the assumption. But it's not because their number gets out. It's because they're getting flooded with so many people asking them for things. And so you have to change it.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Two years to the day, I think I'd earmarked it, I'd put in my calendar. I texted her and I was just like, How are you doing? And she's like, wow, that was a whirlwind. That happens in LA. And to your very first question, that's happened to us so many times, especially in the internet and social media age, where things, when they accelerate, they're to an immeasurable degree, right? And you cannot keep up. That happened in the early days of the hundreds. It's happened three or four times since with the hundreds. It happened again during the pandemic because we had another surge because everyone was locked down and they were resorting to comfortable brands that they had known and grown a familiarity with.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“She's about to go hypersonic. Hypersonic. And she's like, what are you talking about? You always talk about this thing. And I'm like, it's going to happen before you leave. I need to shoot you. So I shot her for a magazine cover. She shows up an hour and a half late to the shoot. We do the entire thing. She's just like, sorry, I'm late. I had all these auditions. She was auditioning for all these big movie franchises. I don't know. It's like, it's happening. She's like, no, she's like, I'll never stop talking to you. What are you talking about? We're such close friends.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It was their first magazine covers, and they ended up becoming big deals. It was Rita Oura, Azelia Banks, Olivia Munn, I think it was her second cover, but personalities like that. But we just knew. I ran into Caruchi last night, and Carucci, I think it was her first magazine cover, and then she became a big actor. But we just know when someone's going to break and even have this relationship now where I meet someone fascinating and I'll spend some time with them. And then there comes a moment where I'm like, I'm about to lose you. And this happened once there's an actor named Ruby Rose who some people might know out in Hollywood. She'd moved here from Australia. I was one of her first friends in LA. We'd known each other for a very long time. And then she got cast in Orange's new black. And I could just tell things were kind of changing a little bit. And I said, hey, I'm about to lose you.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“That's right. There's a young sculptor kid out of South LA right now. His name is Young Kazi. And Kazi yesterday went out and he's like, I have a Supreme Collab. This is a big deal. And we were the first ones to give him a t-shirt collaboration, thinking of musicians, machine gun Kelly. I was the first one to introduce him to everyone in Los Angeles when he moved here. And we spotted him south by southwest. There were six people in the room and watching him perform. And this man was giving it as always jumping up on stages and speakers. And there's only six of us watching. It didn't make any sense. But I was like, this guy's going to make it. And he's charismatic. Let's start helping him out. We used to have a print magazine and we'd always feature a female on the cover, which I wanted to do because we were known as a mensoire brand, but the brand was really gender neutral. Anyone could wear it, so we wanted to start changing that narrative. For many of those models or subjects.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It helps the hundreds in the sense that I think people look to us and they still do to be, again, one of the first ones to work with a specific individual or co-sign that just to”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Well, in terms of individuals, I think this is true across the board. I've always been so magnetized and attracted to passion and passionate people, those who are stubbornly and almost irrationally devoted to whatever their craft is and they have to see it through. And that's, again, the Korean side speaking to me. And that's something that's really innate in my own experiences. And so whenever I see that, I know that they can make it, even though their specific art or product or brand that they're working on might fail. I'm like they're going to either evolve and graduate to the next level or they'll come up with something else and I'll bet on them in the long run. I've been able to spot it in streetwear and art and music and way.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I'm just kidding. I'm just kidding. You are the whites. I am the Korean and we are going to do this. We're going to get it covered, folks. All right. We're not leaving this podcast episode until we start.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So, if you read Pachinko, you'll understand a lot of my family context as well. My grandparents also. Had to live in Japan at one point. Yeah, please read Pachinko, everyone. You're going to be spellbound, but I promise you. But yeah, Noonchi, going back to Noon Shi, if you see Koreans, we rarely step into the room and steamroll over anyone. We're very slow to grab the microphone first. I hated being called on in class. And I had no problem talking in class, but I'd rather sit and observe and get the lay of the land before I entered. And so we're always very careful and considerate. And again, these are all generalizations, right? So like, I don't want anyone to take offensive saying, don't pigeonhole me and classify me as that type of Korean because not all of us are like this, obviously. But I think it can be a positive, powerful thing for us to.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“This recommended a ton. I haven't read it. Beautiful book will be known as one of the best books of all time, and it's modern. In the context of it isn't modern, but the writer just wrote this book. And so I strongly encourage everyone to read it. My manager actually worked on the television show on Apple. You can also watch the TV show. Beautiful. Both of them, you'll get a very clear understanding of how Koreans are, but Noonchi is all over that.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Right, no I think it might have to do again with the war history and just knowing where our place is and having to understand this Japanese imperialist that's in my neighborhood where do I stand against him. If you read Pachinko by Minjin Lee.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“For them and for you because now we are imprisoned in making t shirts. But as an artist, we continue as a creator, you evolve. And they would have never foreseen denim and denim would have never foreseen us building retail stores and then us getting to NFTs, like NFTs didn't exist back then. And so no one would have thought to look that far ahead. And so I always look at the person first. And if there's something in there, for whatever reason, when we're talking about, oh, I have the pulse on many things, it's this ability to be able to read people. Oh, there's actually another Korean term for this. It's called Nunchi. Have you heard? Nunchi.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So, you can't just bank on someone as someone were to invest, and we've never had an investor, but if someone were to invest in us at that time, they would have invested in us as a t-shirt brand. But we were never meant to stay relegated to t-shirts.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I want to believe in the person first. It's not even really about the work. And this is why we emphasize people over product and it's so community focus all the time in the human story because the art changes. The product always changes with people, right?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So, the curation. I think for us, it was people that we believed in. It's the same philosophy as when I go out and invest in someone or angel invest or back a startup.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So that's what I was going to say. It goes from a fiction or a myth to now this is a reality. I mean, everything begins with myths, as we know. And so the idea of streetwear, when you really get down into the granular nitty gritty of it, it doesn't make any sense. It's just t-shirts. And like we didn't invent the t-shirt. The t-shirt's been around since the 50s. James Dean, right? And so when you are trying to define what exactly is and what are we doing, I'm like, oh, this is just like a repackaging and purposing of punk rock or 70 street gang fashion or what Jane Zine was wearing in the 50s. It's not about the actual fashion. What it was was this movement and this network of individual artists that were coming together and building something collectively, that streetwear.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think people want that in this world more than ever when everything is a little mushy. And so what you're doing is you're making streetwear look like it's a fad to, oh, this is a movement with some permanence. And now the network is growing. Because if the hundreds believes in diamond and diamond believes in huff, then I can believe in all three of these brands because now they're fortified, right? They're a lattice. And so that's what I wanted to do in doing those block parties early on. It was a fun party. But then all of a sudden people started looking at Fairfax, which is our neighborhood over here in LA as, oh, that's where I can go and everyone is part of a community. So when I talk about building brands around community, I mean that. It's about these relationships. And again, it's not anyone vouching for each other or saying, this is my close friend or anything. It's just, oh, collectively, they are a thing that we cannot ignore anymore.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“For me, what it was, it was all those things. But for me, what it was is what it presented and symbolized externally to the audience, to the market, because now it looks like we're a movement. If all of us are working in tandem and agreeing and in confluence with each other, now there's more trust in this idea of streetwear. Oh, it's not just these individual silos, these kids on remote islands. It's actually a network. And so if you're a kid coming up and you're a fan of the hundreds and you're a fan of huff or diamond or supreme, and then you see them all kind of hanging out together, there's more trust. And I think brand building is really at its heart about trust building. It's about dependability. It's about, is this thing going to last forever?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It's not like we're validating each other, and that's a brand that we think we're going to vouch for and say they're good people and they have great product. We're not even saying that. What we're saying is that everyone has their own lanes, but we can all exist together and be respectful and professional and hang out and party.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And the reason why we did that was to invite all of the other brands to come in that at the time we were all very small and independent, but we had our own little universes. And it wasn't us saying, hey, we're co-signing each other. It wasn't us saying, oh, we're all even...”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yes, always. Yeah, that's inherent in the work because A rising tide lifts all boats. I've never looked at anyone else as a competitor. I've always believed that I'm competing against myself. If any other brand is winning or getting one over on us, that's our fault if we want to play that game. So I never looked at anyone as an enemy or going against or mitigating our success in any way. We have to work collaboratively in order to build the entire platform so all can be seen. There's so many people in the world. And this was directly in contrast with so much of streetwear up until that point and not just streetwear, but fashion and brand building. The traditional model has always been, especially here in the States, is that you just do your own thing. It's your individual path. You don't play well with anyone else. If you acknowledge anyone or you collaborate with them, it's going to hurt you. That's very false.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So there's a friend of ours named Tofer who is an amazing artist, but even he at the time, you know, everyone's not really looking to LA for that style of art, perhaps. But if we can help build a platform and then bring our friends up on stage to work with them, then everyone can start enjoying and experiencing their art alongside with us. And so that was really the philosophy with how we were building the brand. The idea was to build the stage for ourselves and then once we have the notoriety in the audience, okay, now we can share the microphone with others.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“There's a camp across the street. There's a lot of things that aren't great about LA and the city that we live in. But I still think every time I come back and I come home, I don't think there's anywhere else like this. And I just knew, you know, and it wasn't that I knew all the millions of people that live in this city and thought that they were all great, but I knew that the people in our immediate community, our direct friends had so much to offer and they weren't being heard. So if we built the platform.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT