YouSaid · the spoken record

Bobby Hundreds

lines on the record: 228
first: 2023-05-11
most recent: 2023-05-11
sittings or episodes: 1
sources: podcast

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“That's right. And in that book, at the end of it, I was writing down ideas and building out frameworks for the website because I also did web design at the time. So I was building out the website and then coming up with concepts for t-shirt graphics. I was like, this is the idea. It's a streetwire brand, but it's also a media platform. And it's going to showcase my life and the process of building a brand from the ground up. And I'll be transparent. There's no other clothing company like this. It's not really even like a company. It's more of a personal project and it's like a diary. And so I'd written this all down and throughout the entire summer, we would get, we would talk about work, but then we'd end up there every single time. And he's like, the hundreds. And I'm like, dude, the hundreds is just an idea. He's like, your heart is with the hundreds. He's like, I don't know what it's going to become, but do that because one day you're going to wake up and you're going to be 40 years old like me and you might”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Like, how dare you? You know, say this. He's just like, what do we talk about when we go to lunch every day? And I'm like, we talk about work. And he's like, we don't talk about work. What do we talk about? And I was like, okay, we talk about the hundreds, which was an idea. There was nothing material out of the hundreds yet. There were concepts. I used to carry around a black book for anyone who grew up writing graffiti or tagging. We always carried black books, a new tag in there. You'd share that with your friends and everyone.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Stop me and said, but you should never do this. I was just taken aback. I had him repeated again. I said, wait, I missed something. You just said I'm going to be an amazing lawyer. He's like, oh, you will. You'll be very wealthy doing this. You should never do this. And I said, why not? Am I not good in soy-sherking personal offense to it? I was like, I've done everything you've asked me to do. I've written these brilliant memos. He's like, it's not about the work. Your heart's not in it. And then I got really defensive. This is the defensive Korean-American part of me that just starts standing up. I'm like, what the fuck do you mean? K-rage. Yeah, the K-Rage starts coming out.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It's a performance review. Just thank you for your time. This is why I think you work on blah, blah, blah. He gets to me. Let's say, first of all, thank you so much, Abe. And he's just like, no, thank you. He's like, I've been doing this for 20 years. You're one of the brightest interns I've ever had. You're going to have all the success and victory in the world. And I was like, really? And he's just like, yeah, you're going to be an excellent lawyer. He said, you're going to have all the cars. You're going to have all the women. And I was like, oh, plural, I love this. Yeah, let's go. I'm all let's go. Green light. And I just lit up. And he looked at me.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“They are a little different, but it's depending, it's contingent on law school. So Loyola law, for whatever reason, call them externships. I don't know. I can't explain why. We can call it whatever you want. It's Ambi externship, whatever you want to toggle back and forth with. By the end of my externship, he started to disappear. He just wasn't coming around that much. His health was failing. And so I didn't expect to actually see him on the last day of work. I show up and he's sitting on the end of a long bench. And there were nine or ten other interns alongside me, and he was doing reviews. So he's going down one by one. And I'm not the tail end.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“At the time probably seemed quite a bit older. Not too old at all. In fact, he was roughly around the age I am now. I just turned 43. I think he was 42 or 43. At that time, I was 22, 23. And he looked like he was in his late 60s or 70s because he was actually dying of cancer. And his body was ravaged. He looked like a homeless person. That was another reason people kind of stayed away from him in the courthouse. He had like a bad smell about him just because of the colostomy bag and there was medicines that he was on. And so we really intellectually struck it off. I love the man. And we would go to lunch every day and talk about like hopes and dreams and other things. And by the end of that externship, which was about two to three months, in the end of August,”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Was irrascible, very stubborn, did not get along with anyone in the courthouse, but they all had to abide by him. And he really took me under his wing. You know, he had a lot of other interns”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And the research attorney on site was a man named Abe Edelman, and he was a genius. Everyone knew him because he had literally memorized the library the first day of work I came in. He's like, what case are you working? And I told him it was like a crack in the sidewalk type of personal injury case. And he was like, follow me to the library and he felt the books with his hands. so savant, like a beautiful mind. And he pulled the book out, flipped through the page 1034, drew his finger down to the paragraph was just like, there's your answer. There's your case precedent. And I was like, how did you do that? He's like, I memorized library.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“It'll pay the bills and then at night I can pursue the arts. I can draw and just be creative and start brands and do what I really want to do. But again, I had been so brainwashed to believe the narrative that I couldn't actually do that for a living. And so no one had given me permission. This man abe that we're talking about in my first summer internship. I was working at the LA Superior Court.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Liability and risk. And he's like, America's sold litigious. You just don't, it's not worth it. And doctors do so much. I mean, it's insane. The amount of schooling that they have to go through and then, you know, to get to that profession and work around the clock, and it's quite thankless, especially a job like his. He encouraged me to go into law school. And that's where I thought, yeah, maybe I can do this because my logic was I'm a writer. I'm pretty opinionated and argumentative and persuasive. Everyone's like, you're a little bit of an asshole, so I think you'd be great at being a lawyer. And I wanted to actually enter because I've always been involved in some type of like socio-political work or some type of activist work as early as I can remember I was going to like protest and rallies because just growing up in the punk rock scene, that was the background. So I was like, maybe I can get into some type of human rights or public interest work if I go to law school. And it's not only a meaningful job.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Malpractice, just the Clinton era, and there was just a lot of, you know, he was blamed for too many things. He delivered babies.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“So Ma, yeah, we had really two options in the 80s. You could be a doctor or you can be a lawyer. And my dad was a doctor and he said, definitely don't be a doctor. And so why did you?”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Oh, that guy. Yeah, you know, if that guy remember his name, but he is the most hated. We don't bring him up in the house around your parents. All right, so.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Astronaut. Yeah. Oh, no, no, no. Astronaut is very unsafe. Okay. There were no Asian astronauts. The only reason I bring that up.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Sorry, by the magazines. And so I didn't have much work coming in. And then I did any good Korean son should do. I went to law school.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Some kind of social media presence and build a brand out of that. Again, we weren't allowed this. And so I had been conditioned to believe over and over again that I would never be an artist. And so I needed to figure out a different way. I ended up going to law school. It was right after 9-11. I was freelancing for a lot of magazines at the time, doing a little bit of fashion editing, traveling back and forth to Japan, covering music and also the early foundations of Japanese streetwear from a bathing ape, brands like neighborhood double taps. And I realized the media was drying up, not unlike what's happened in the last few years. But it was, it fell off a cliff. You know, the advertisers kind of shrunk and all the books were kind of thinning out. And I was like,”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Sheets of my blankets or under my bed. I remember my friends growing up, they were reading Playboys after the lights went out or comic books and having to hide it. I was doing that just so I could draw. And as soon as my parents would come in, I would crumple up the paper and throw it away. And so I wanted nothing more than to have the opportunity to just draw or create or make art for a living. And that was never allowed. Even my teachers, you know, when I would talk to them about it, they're like, oh, that's no life. You know, there is no path for that. And it's kind of striking to think about in today's context when I think about young people coming up in the social media era. It is not only allowed and encouraged, there is actually a very clear path to figuring out a way to make music or dance on TikTok or start.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So I wanted nothing more than to be an artist, nothing more than to pursue a creative path in my professional career and just in my personal life. And I was always frowned upon growing up in a Korean American and Asian immigrant household. You know, my parents went through hell just trying to move to the States and build a better life. You know, they're coming out of the Korean War. Korea, when they were growing up, was more or less a third world country. For them to endure and survive that amount of struggle, make it all the way here with nothing and then to watch their children grow up and one of them to want to be an artist, which again that narrative is always contextualized as a starving artist or a struggling artist. That's not why they went through all that. They really tried to mitigate and clamp that down as much as possible. I ended up having to draw under the”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“And so I became known more and more not as, oh, there's that weird Asian kid in the corner or the guy who's not very good at traditional sports. He's he's the artist. And as soon as I could hang on to that and really own it, I felt like I was special and now I had meaning and belonging in this community.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Have a little bit of a chip on their shoulder. I don't think society or culture necessarily appreciates writing the same way that they do with the arts because visual art is a lot easier for people to consume and to understand and it's a lot more palatable, especially me in the 1980s growing up. And to your question, what was informing my art was Garfield comic strips, Calvin and Hobbes, Bill Waterson. And I think Calvin and Hobbes to that point is more about the writing than it is actually about the illustration, right? The way that he was processing ideas and delivering jokes. That's much of my humor, my sarcasm, came from that. Garfield was more about the style of character and caricature as well. And so between those two, that's what inspired me motivated me to write. We were growing up in the time of Saturday morning cartoons and comic books and Eastman and Laird's Ninja Turtles.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Lezerab, but then they realized I could read and write quite early when I think I was around four at that time, so then they just kind of accelerated me a bit. But I started writing at the same time. And so the art in the writing went hand in hand. And to me, they were both the same language. I felt like I was doing the same thing. But writers...”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“As early as I can remember, I was drawing, I found pictures and crayon illustrations from when I was three years old at my parents' house the other day. I vividly and viscerally remember drawing those pictures and what my process was and what I was thinking about if there was a kid on a seesaw with like a beach ball next to it and how to make it look more of a ball than just like a flat circle. And so there was never a time where I wasn't an artist. And actually, when I think back that far enough, as soon as I could read and write, which was quite early, I ended up skipping first grade because even before I started kindergarten, I was reading full books and not children's books, but actual more or less.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Yes, that's right, exactly. And so for me to speak out or speak against or to not be a rule follower was so problematic in my household. And that was abrasive against my father. And we just had a lot of friction because of it. That only made me feel more of an outcast because the artist.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Not feeling like I necessarily fit into the context of my family or my town, I wanted to champion that. Like I really owned the fact that I was different and especially through the lens of my art. And that really went against what my parents were trying to instill in me. You know, the Confucian ideal is that you live a very circular and non-disruptive life, right? You go with the flow. Lots of Philly.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Wow. So I'll answer the second part first. I was so appreciative that anyone would acknowledge me as an artist. I think that was the first rung of identity that I could hold on to because I didn't necessarily feel like I connected with my Asian American heritage. My parents were immigrants. They had emigrated here to the States in the 70s along with a lot of other Korean Americans and Asians because the government opened it up at that time. And their old world, more Eastern views, more confucian ideals didn't necessarily pair well with America in the early 1980s, right? Which was all about individualism and there was a certain aesthetic of the type of person you were supposed to be and you were supposed to fit a specific mold and you weren't supposed to stand out and meet.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“Everyone had a white toothbrush, and for whatever reason, my parents gave me a black toothbrush. And I was like, there it is. Subtle. Yeah, there's the illustrated example of how I don't belong in this family. And so that was always my narrative growing up. I never quite got along with my parents or my teachers or authority. So I gravitated towards fringe interests, ones that welcomed me, like skateboarding and punk rock and the hardcore scene, and also me being an artist, that's where I really found a home and I started building relationships and friendships around that. And I never felt like I quite had a community. And so when I found these subcultures, that felt like a resting place for me. And then that's what also encouraged me or incentivized me to build a brand, really, which is what the first book was about was I didn't have a universe of my own. So when you create your own brand and company, you can do that. You can build your community.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“I grew up in Southern California. I was born in Baltimore, but I grew up in Southern California in a town called Riverside, which is an hour east of here, more towards the desert. We called it Browntown. It was smog and dust and rocks and dirt. And everyone is brown like me, but not a lot of Asian Americans. And so I felt a little bit marginalized, just a little bit outside of the mainstream conversation and didn't feel like I belonged. I didn't feel like I belonged necessarily.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT
“If I had to bet, I would bet. It's a little bit of a different publishing house, a little bit more intellectual and writerly. And that was really in tune with the type of writing that I've always practiced and been drawn to and attracted to. So I was actually just as surprised as anyone else when I sat down with all my different publisher interviews. And that was on the table. And then they came back with the strongest offer and were most receptive to what I wanted to write about, which at that time for that book was just the story of my life. I hope that's a testament to the type of writing that I do. I write the entire book myself, and I think many people are often surprised to learn that most people don't write their own books, especially memoirs. And if you're a successful business person, you don't write your books. It requires a lot of labor and time. And I actually enjoy writing. So maybe that means that I'm a true author.”
2023-05-11 · The Tim Ferriss Show · #671: Bobby Hundreds — Building an Iconic Streetwear Brand, Making $7 Million in 40 Minutes, The Power of Garfield, Why Korean Entertainment is Taking Over the World, Maintaining the Mystery, The Fickleness of Fortune, and Developing “Nunchi” · IDENTIFIED FROM THE TRANSCRIPT